Q2服装生意回顾演示文稿.doc

Q2服装生意回顾演示文稿 xxQ2服装生意回顾目录?报告数据说明?服装生意回顾品类回顾小类回顾系列回顾销售期回顾价位段回顾?生意TOP款回顾报告数据说明数据采集时间段xx0315-xx0715销售数据说明epos销售所有按时上传数据网点的直营销售SAP采购所有期货、现货发货数据原始合同销售服务系统最终合同比例差异“销售比例采购比例”TOP款选择销售数据排名+单款售罄高于平均售罄率服装生意回顾4.6%3.6%42.9%52.5%42.6%53.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%采购占比52.5%42.9%4.6%销售占比53.8%42.6%3.6%服装鞋器材男65%女35%上装66%下装34%价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾重点小类短袖T恤、短裤、文化衫占服装生意的78.4%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%-2.0%-1.5%-1.0%-0.5%0.0%0.5%1.0%1.5%销售占比37.4%23.0%18.1%7.7%6.4%3.5%1.1%1.1%0.8%0.5%0.5%采购占比36.1%23.2%19.7%8.4%5.2%3.0%1.4%1.1%0.8%0.6%0.5%差异1.3%-0.3%-1.6%-0.6%1.2%0.5%-0.2%0.0%0.0%-0.1%-0.1%短袖T恤短裤文化衫比赛服运动裤休闲裤背心卫裤卫衣运动上衣其他价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾关注小类短袖T恤、文化衫、运动裤小类期货占比现货占比总采购占比销售占比差异短袖T恤35.9%40.9%36.1%37.4%1.3%短裤23.4%20.6%23.2%23.0%-0.3%文化衫19.7%19.7%19.7%18.1%-1.6%比赛服8.5%6.0%8.4%7.7%-0.6%运动裤5.1%6.9%5.2%6.4%1.2%休闲裤3.0%2.4%3.0%3.5%0.5%背心1.4%1.2%1.4%1.1%-0.2%卫裤1.1%0.9%1.1%1.1%0.0%卫衣0.9%0.3%0.8%0.8%0.0%运动上衣0.6%0.9%0.6%0.5%-0.1%其他0.5%0.3%0.5%0.5%-0.1%价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾需要关注小类短袖T恤、短裤、比赛服期货采购现货采购总采购占比销售占比销采差异短袖T恤36.1%44.4%36.5%37.1%0.7%短裤20.9%17.5%20.7%21.9%1.2%文化衫17.6%15.5%17.4%17.0%-0.5%比赛服9.5%6.3%9.3%7.9%-1.4%运动裤6.0%8.4%6.1%6.7%0.6%休闲裤3.6%3.6%3.6%4.1%0.5%卫裤1.9%1.3%1.9%1.7%-0.2%背心1.7%0.5%1.6%1.4%-0.2%卫衣1.4%0.5%1.4%1.1%-0.3%运动上衣0.8%1.6%0.8%0.6%-0.2%其他0.7%0.4%0.6%0.6%-0.1%北区销售部小类价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾期货采购现货采购总采购占比销售占比销采差异短袖T恤36.2%41.7%36.4%37.7%1.3%短裤23.7%19.1%23.6%22.9%-0.7%文化衫21.0%22.0%21.0%19.1%-2.0%比赛服7.9%3.7%7.8%7.7%-0.1%运动裤4.8%7.3%4.8%6.7%1.8%休闲裤3.0%2.1%3.0%3.2%0.3%卫裤0.6%0.6%0.6%0.5%-0.1%背心1.2%2.6%1.2%0.8%-0.4%卫衣0.6%0.1%0.6%0.6%0.0%运动上衣0.4%0.5%0.5%0.6%0.1%其他0.5%0.2%0.5%0.3%-0.1%小类东区销售部价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾期货采购现货采购总采购占比销售占比销采差异短袖T恤34.9%35.2%35.0%37.4%2.4%短裤27.4%25.7%27.2%27.6%0.4%文化衫20.9%25.5%21.3%19.8%-1.4%比赛服7.9%7.0%7.9%7.3%-0.5%运动裤4.1%4.1%4.1%4.4%0.2%休闲裤1.9%1.0%1.8%1.5%-0.3%卫裤0.4%0.4%0.4%0.4%0.0%背心1.3%0.7%1.2%1.0%-0.3%卫衣0.2%0.0%0.2%0.1%-0.1%运动上衣0.4%0.0%0.4%0.1%-0.3%其他0.5%0.4%0.5%0.3%-0.2%小类南区销售部价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾系列SKU单SKU贡献销售占比采购占比差异核心系列110193868424.5%21.2%3.4%运动生活系列26568788821.0%22.0%-1.1%综训系列121108319715.1%15.1%0.0%网球系列12592327413.3%13.4%-0.1%篮球系列11587179411.5%12.8%-1.3%足球系列9199375710.4%11.1%-0.7%羽毛球系列572123631.4%1.4%0.0%跑步系列601798411.2%1.3%-0.1%健身系列731090490.9%1.0%-0.1%乒乓系列57983170.6%0.7%0.0%价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾价位段回顾销售期回顾系列回顾小类回顾品类回顾全国5.6%23.6%34.5%24.4%11.9%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%0304050607北区6.8%26.1%33.7%23.7%9.7%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%0304050607东区4.5%20.5%38.2%24.0%12.7%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%0304050607南区3.2%21.6%27.8%28.2%19.3%0.0%5.0%10.0%15.0%20.0%25.0%30.0%0304050607服装生意回顾全国0.0%10.0%20.0%30.0%40.0%销售期37.5%23.1%18.1%7.8%6.4%3.5%1.1%1.1%0.8%0.5%0335.4%14.2%23.4%0.5%13.7%8.1%0.8%1.5%1.6%0.8%0435.9%15.4%21.7%6.3%8.9%5.6%0.5%2.3%2.0%1.3%0540.0%22.1%17.4%9.5%5.7%2.7%0.9%0.8%0.5%0.3%0637.8%28.1%15.7%8.0%5.3%2.2%1.9%0.7%0.2%0.2%0734.0%34.6%15.8%8.8%2.6%1.8%1.7%0.4%0.1%0.0%短袖T恤短裤文化衫比赛服运动裤休闲裤背心卫裤卫衣运动上衣价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾北区0.0%10.0%20.0%30.0%40.0%销售期37.4%22.0%17.1%7.9%6.7%4.1%1.7%1.4%1.1%0.6%0331.9%14.4%22.9%0.4%14.4%9.5%2.2%0.7%2.5%1.1%0436.0%15.2%20.3%7.3%8.2%6.1%3.0%0.5%2.3%1.0%0541.3%20.9%15.5%9.8%5.8%3.1%1.3%1.2%0.7%0.4%0636.6%28.5%14.8%7.7%5.6%2.5%1.1%2.6%0.3%0.4%0733.2%33.5%15.5%8.9%3.6%2.3%0.6%2.1%0.2%0.1%短袖T恤短裤文化衫比赛服运动裤休闲裤卫裤背心卫衣运动上衣价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾东区0.0%10.0%20.0%30.0%40.0%销售期37.8%22.9%19.1%7.7%6.7%3.2%0.8%0.6%0.6%0.5%0341.6%14.6%22.3%0.2%13.4%6.1%1.0%0.3%0.2%0.3%0434.8%13.2%23.7%4.7%11.2%6.1%0.5%2.2%2.1%1.5%0538.8%22.5%19.4%9.5%5.7%2.6%0.6%0.3%0.3%0.4%0639.7%26.8%16.3%8.2%5.4%2.2%1.1%0.1%0.1%0.2%0735.0%35.7%15.0%8.9%2.2%1.7%1.3%0.0%0.1%0.2%短袖T恤短裤文化衫比赛服运动裤休闲裤背心运动上衣卫衣卫裤价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾南区0.0%10.0%20.0%30.0%40.0%销售期37.5%27.7%19.9%7.3%4.4%1.5%1.0%0.4%0.1%0.1%0342.0%11.2%32.3%1.9%8.2%2.9%0.9%0.5%0.1%0.0%0438.3%21.6%23.7%5.4%6.8%1.9%0.6%1.0%0.2%0.4%0538.6%27.0%19.2%7.7%4.8%1.6%0.7%0.2%0.2%0.0%0637.7%30.0%17.5%8.2%3.7%1.3%1.1%0.3%0.1%0.1%0733.9%35.1%18.0%8.7%1.5%1.1%1.5%0.2%0.0%0.0%短袖T恤短裤文化衫比赛服运动裤休闲裤背心卫裤运动上衣卫衣价位段回顾销售期回顾系列回顾小类回顾品类回顾服装生意回顾价位段回顾销售期回顾系列回顾小类回顾品类回顾0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%-0.8%-0.6%-0.4%-0.2%0.0%0.2%0.4%0.6%采购占比12.1%64.7%21.3%1.9%0.0%销售占比12.2%64.1%21.8%1.8%0.0%差异0.2%-0.6%0.5%0.0%0.0%100以下100-150150-xx00-300300以上服装生意回顾价位段回顾销售期回顾系列回顾小类回顾品类回顾文化衫短袖T恤短裤运动裤休闲裤背心比赛服卫裤卫衣运动上衣总计100以下100-150150-xx00-300300以上生意TOP款回顾款号合同排序销售排序采购排序款号销售排序合同排序采购排序1TSC817-11111TSC817-11111TSC223-42221TSC223-42221TSC809-15331TSC809-13531TYC203-131041TSC209-14651TSC209-16451HSC815-15771TSC814-14661TSC814-16461HSC815-17571KSC279-17881KSC279-18781HSC221-18991HSC221-19891KSC268-1911101KSC268-1119101TYC203-110341TYC204-11014111TSC806-11113121TSC806-11311121YKC809-31217171KSC251-11222131YKC809-21324241TSC223-11418141TYC204-11410111KSC272-21515151KSC272-21515151TSC257-316xx1YKC225-11627281YKC809-31712171TSC809-21737321TSC259-11926181TSC223-11814141KSC251-21833191YKC225-31935371KSC808-32021201TSC257-3xx16TOP20-合同与销售对照生意TOP款回顾小类款号零售价全国北区东区南区排序北区东区南区短袖T恤1TSC817-1129111111TSC817-11TSC817-11TSC817-1短袖T恤1TSC223-4149223421TSC223-41TSC809-11TSC809-1比赛服1TYC203-116937112431TSC809-11TSC223-41TSC209-1短袖T恤1TSC814-11294593441TSC209-11TSC209-11TSC223-4短袖T恤1TSC809-1129532251TSC814-11HSC815-11KSC279-1短袖T恤1TSC209-1149644361HSC815-11HSC221-11TSC809-2文化衫1HSC815-11297652371TYC203-11KSC279-11TSC257-3短裤1KSC279-11498107581KSC268-11YKC809-31HSC221-1文化衫1HSC221-199996891HSC221-11TSC814-11KSC272-2比赛服1TYC204-116910122567101KSC279-11KSC268-11KSC808-3短裤1KSC268-11491181011111TSC806-11TYC203-11KSC268-1短裤1KSC251-112912212040121TYC204-11YKC809-21KSC808-2短袖T恤1TSC806-19913111316131YKC809-31TSC806-11TSC259-1短袖T恤1TSC223-114914182717141YKC809-21TSC255-11HSC209-1短裤1KSC272-21491517199151YKC225-11YKC215-41TSC255-1短袖T恤1TSC257-31291622267161TSC814-21TSC259-11TSC806-1运动裤1YKC809-31691713845171KSC272-21YKC225-31TSC223-1短裤1KSC251-212918284056181TSC223-11KSC808-21YKC809-2短袖T恤1TSC259-114919321613191YKC225-31KSC272-21KSC273-1短裤1KSC808-314920252210201TSC809-21KSC251-11HSC201-1TOP20-区域对比生意TOP款回顾序号款号小类系列性别颜色零售价11TSC817-1短袖T恤核心系列男白色12921TSC223-4短袖T恤网球系列男白色14931TSC809-1短袖T恤核心系列男白色12941TSC209-1短袖T恤篮球系列男白色14951HSC815-1文化衫核心系列男白色12961TSC814-1短袖T恤核心系列女白色12971KSC279-1短裤运动生活系列男黑色14981HSC221-1文化衫篮球系列男白色9991KSC268-1短裤运动生活系列女黑色149101TYC203-1比赛服网球系列男白色169111TSC806-1短袖T恤核心系列女白色99121YKC809-3运动裤核心系列男黑色169131YKC809-2运动裤核心系列男深泽蓝169141TYC204-1比赛服网球系列女白色169151KSC272-2短裤综训系列女黑色149161YKC225-1运动裤综训系列男黑色149171TSC809-2短袖T恤核心系列男弱粉红129181TSC223-1短袖T恤网球系列男桃花粉149191YKC225-3运动裤综训系列男午夜蓝149201TSC257-3短袖T恤足球系列男白色129销售TOP20-全国销售排序生意TOP款回顾1TSC817-1,129元1TSC223-4,149元1TSC209-1,149元1HSC221-1,99元1TYC203-1,169元1KSC279-1,149元1TSC814-1,129元1HSC815-1,129元1TSC809-1,129元1KSC268-1,149元销售TOP20-全国销售排序生意TOP款回顾1TSC806-1,99元1YKC809-3,169元1TYC204-1,169元1TSC223-1,149元1TSC257-3,129元1TSC809-2,129元1YKC225-1,149元1KSC272-2,149元1YKC809-2,169元1YKC225-3,149元销售TOP20-全国销售排序生意TOP款回顾销售TOP20-男装排名序号款号小类系列性别颜色零售价11TSC817-1短袖T恤核心系列男白色12921TSC223-4短袖T恤网球系列男白色14931TSC809-1短袖T恤核心系列男白色12941TSC209-1短袖T恤篮球系列男白色14951HSC815-1文化衫核心系列男白色12961KSC279-1短裤运动生活系列男黑色14971HSC221-1文化衫篮球系列男白色9981TYC203-1比赛服网球系列男白色16991YKC809-3运动裤核心系列男黑色169101YKC809-2运动裤核心系列男深泽蓝169111YKC225-1运动裤综训系列男黑色149121TSC809-2短袖T恤核心系列男弱粉红129131TSC223-1短袖T恤网球系列男桃花粉149141YKC225-3运动裤综训系列男午夜蓝149151TSC257-3短袖T恤足球系列男白色129161KSC251-1短裤综训系列男黑色129171TSC255-1短袖T恤综训系列男白色149181TSC259-1短袖T恤足球系列男白色149191YKC215-4运动裤足球系列男深泽蓝149201KSC269-1短裤篮球系列男深泽蓝149生意TOP款回顾1TSC817-1,129元1TSC223-4,149元1TSC209-1,149元1TYC203-1,169元1YKC809-2,169元1HSC221-1,99元1KSC279-1,149元1HSC815-1,129元1TSC809-1,129元1YKC809-3,169元销售TOP20-男装排名生意TOP款回顾1YKC225-1,149元1TSC809-2,129元1YKC225-3,149元1TSC259-1,149元1KSC269-1,149元1TSC255-1,149元1KSC251-1,129元1TSC257-3,129元1TSC223-1,149元1YKC215-4,149元销售TOP20-男装排名生意TOP款回顾销售TOP20-女装排名序号款号小类系列性别颜色零售价11TSC814-1短袖T恤核心系列女白色12921KSC268-1短裤运动生活系列女黑色14931TSC806-1短袖T恤核心系列女白色9941TYC204-1比赛服网球系列女白色16951KSC272-2短裤综训系列女黑色14961KSC808-3短裤核心系列女黑色14971KSC808-2短裤核心系列女深泽蓝14981TSC814-2短袖T恤核心系列女弱粉红12991TYC204-4比赛服网球系列女桃花粉169101TSC806-2短袖T恤核心系列女弱粉红99111TSC262-1短袖T恤足球系列女白色99121YKC808-3运动裤核心系列女黑色169131TSC266-1短袖T恤足球系列女白色129141YKC808-2运动裤核心系列女深泽蓝169151TSC258-1短袖T恤综训系列女白色129161TSC204-1短袖T恤篮球系列女白色129171TSC244-2短袖T恤运动生活系列女桃花粉149181TSC244-1短袖T恤运动生活系列女白色149191HSC226-1文化衫篮球系列女白色129201KSC272-1短裤综训系列女白色149生意TOP款回顾1TSC814-1,129元1KSC268-1,149元1TYC204-1,169元1TSC814-2,129元1TSC806-2,99元1KSC808-2,149元1KSC808-3,149元1KSC272-2,149元1TSC806-1,99元1TYC204-4,169元销售TOP20-女装排名生意TOP款回顾1TSC262-1,99元1YKC808-3,169元1YKC808-2,169元1TSC244-1,149元1KSC272-1,149元1TSC244-2,149元1TSC204-1,129元1TSC258-1,129元1TSC266-1,129元1HSC226-1,129元销售TOP20-女装排名生意TOP款回顾小类畅、滞销TOP5-短袖T恤序号款号小类系列性别颜色零售价11TSC817-1短袖T恤核心系列男白色12921TSC223-4短袖T恤网球系列男白色14931TSC809-1短袖T恤核心系列男白色12941TSC209-1短袖T恤篮球系列男白色14951TSC814-1短袖T恤核心系列女白色129-51TSC202-2短袖T恤健身系列女月蓝色129-41TSC213-2短袖T恤跑步系列男公主蓝199-31TSC214-3短袖T恤跑步系列女鹦鹉蓝149-21TSC218-1短袖T恤跑步系列女桃花粉199-11TSC218-3短袖T恤跑步系列女黑色199生意TOP款回顾小类畅销TOP5-短袖T恤1TSC817-1,129元1TSC809-1,129元1TSC814-1,129元1TSC209-1,149元1TSC223-4,149元生意TOP款回顾小类滞销TOP5-短袖T恤1TSC202-2,129元1TSC213-2,199元1TSC214-3,149元1TSC218-1,199元1TSC218-3,199元生意TOP款回顾小类畅、滞销TOP5-文化衫序号款号小类系列性别颜色零售价11HSC815-1文化衫核心系列男白色12921HSC221-1文化衫篮球系列男白色9931HSC201-1文化衫综训系列男黑色9941HSC209-1文化衫篮球系列男白色14951HSC201-3文化衫综训系列男白色99-51HSC214-3文化衫健身系列女月蓝色129-41HSC206-1文化衫健身系列女月蓝色129-31HSC206-3文化衫健身系列女珠光白129-21HSC220-3文化衫健身系列女黑色99-11HSC214-2文化衫健身系列女艳黄色129生意TOP款回顾小类畅销TOP5-文化衫1HSC221-1,99元1HSC815-1,129元1HSC201-1,99元1HS