商业计划书初稿英文(完稿).doc

YOUFU MEDIABusiness PlanProgram Title Program Unit Address Telephone Fax Email Contact YOUFU Technology CO., LTD. 12 Sep, 2008CatalogPart SummaryPart Business Development1) Basic situation of YOUFU Media 2) The Purposes and Objectives of YOUFU Media3) Status and DevelopmentPart Management team1) Introduction of branch leader2) Management team3) Core technologyPart IV product / service1) LCD screen advertising communications networks 2) Business platform of YOUFU network3) product advantagePart V industry / market analysis1) Industry AnalysisIndustry OverviewComparative advantage in outdoor MediaIndustry market valueIndustry market conditions and growth of market value2) Competitive AnalysisAnalysis of key competitorsSet target marketCharacteristics and Differences of YOUFU Market Share ForecastPart VI The Combination of Marketing Strategy1）Branding Strategy2）Brand Marketing3）Advertising Contract StrategyPart VII Operate/Management1）Organizational structure2）Position Responsibility3）Stock Option Incentive4）Human Resources Planning5）Public Relations ManagementPart VIII, Financing Illuminate1）Financing Plan2）Capital Operate Plan3）Financing Mode4）Estimating the Rate of Return on Investment5）Right of investor6）Remove MethodPart IX, Financial Forecast1）Revenue ModelAdvertise sales Revenue ModelProduct Sales Revenue Model2）Financial ForecastThe Profit and Loss Forecast ListBalance SheetStatement of Cash FlowPart , Risk Control1）Policies Risks and Avoid 2）Market Risk and Avoid Part , SummaryIf the current outdoor screen of as the basic carrier (for example, FOCUS MEDIA) media services form as a bread, then YOUFU Media is the Hamburg. Bread is only the bread to meet the most basic consumer needs - advertising information release, Hamburg able to meet the consumption of more advanced, more abundant and more levels of demand. We can assert that - Hamburg represents the bread direction of development. Hamburg large area instead of bread will certainly become the new development trend of the media.YOUFU Media is a new electronic media, which is based on the traditional sales outlets and e-commerce platform for the outdoor LCD screen video dissemination.YOUFU Media combine goods sales, channels distribution, advertising communication, rely on the quality, a huge outdoor advertising media resources and the Internet industry-leading technology, to provide the advertiser with fast, efficient, cost-effective ad delivery platform And e-commerce platform, creating not only broadcast media both advertising sales new era.YOUFU Media is new outdoor Media in the most coverge of the marketing and own the most customers as well as the authority of the industry YOUFU Media plans coverge the 100 citys big or middle-size, 1 million street shops,more than one million LCD screen, on the cover tens of millions of people in the community, which occupy the chain operations services, Xiran services, hairdressing and beauty care services , Bathing services, photography services, car maintenance services, flowers cake services industry market.YOUFU Media, is the only provide a tripartite value-added services, the video of outdoor advertising media. YOUFU Media can give the existence profit to upper advertiser,middle terminal shop, low end transmission store。To the advertisers, the choice of YOUFU Media means that he served the products or services at the same time receive the channels of transmission and distribution channels.YOUFU Media serve the unique e-commerce platform + product distribution system, the products of manufacturers dispensed in different ways to shop. YOUFU Media, especially launched the Using Goods as payment the policy of no money to enterprises can do ads. The terminal stores, YOUFU Media service will be provided free of charge Distribution, return fixed profit, advertising sales commission, and other benefits for the corporation; Ads for the target audience, They can get the cheapest, most preferential prices of the goods and facilitate the Service the first time .OUFU Media is the new Media which know more about the customers than other Media companyYOUFU Media-owned which includes the a massive database of information of the characteristic of customerstaste.YOUFU Media advertising can be served in accordance with the characteristics of screening audience, matching the needs of your customers. With the advent of the Fifth media age, the YOUFU Media has the concept of at the appropriate time, the appropriate location, the appropriate ad will be sent to the appropriate person, many advertisers and the majority of terminals together to create the The industrial chain of YOUFU shops ads, the co-development of Chinas outdoor video advertising market for advertisersYOUFU Media commercial plan:We will cover 30 citys,have 100000 incorporative dealers, and fix 100000 LED screens,make the input and output balance in 2009year. We will cover 50 citys,have 400000 incorporrative dealers ,fix 400000 LED screens and reach the 30billion RMB sales revenue,6billion sale profit in 2010 years.We will cover 100 citys,have one million incorporrative dealers ,fix one million LED screens and reach the 50 billion RMB sales revenue, 10 billion sale profit in 2011 years.As the core business plan - YOUFU Media developed a number of support programmes to ensure that joining shop development and expansion can complete. Including: shops joined plan. Shareholding equipment providers to plan. Personal cash equity plan. Shop chain cooperation equity participation. Commodity providers to equity participation.YOUFU Medias overall development strategy is to take shop joined as an entry point for the development and implementation of three phases of the Business Plan. The first phase, confirmshops joining ,the framework of marketing structures, cooperative financing three focuses of work; second stage, establish and improve channel sales functions, and deepen cooperation partners plan to strengthen communication and network transmission line interactive support system; Three stages, through the capital operation IPO to achieve the purpose of going to the marketing overseas, provide the best return on capital and withdraw from the path.In order to ensure the smooth implementation of plans, YOUFU Media will take measure external financing, is expected to conduct two rounds of financing, the first round of financing in the amount of 50 million U.S. dollars, mainly by using equipment and hardware, personnel structure of the expansion, market promotion and Sales management. The second round of financing in the amount of 150 million U.S. dollars, mainly by using equipment and hardware, personnel structure of the expansion, market promotion and sales management.YOUFU Media will work to the media as the core to create a comprehensive service brand and business empire, to join cooperative business model and an example of a business culture.As all related parties (end shops, advertisers, investors, dissemination of the audience) for the strategic cooperative partnership and the interests of the Community, established the win-win cooperation, benefit common,all YOUFU members are in a family Corporate philosophy, is that Friends of serving as the media partners own the media, the purpose is to make the YOUFU Media as their owns Media to share the fruits of cooperation.Part Business Development1) General situation of YOUFU MediaCompany name: YOUFU technology Co.,Ltd.English Name: YOUFU MEDIA CO.,LTDRegistered Capital :2 billion RMBlegal person :Meng HuaYOUFU MEDIA CO.,LTD is a integrate investment management Group Company which owns the strategy investment,stock investment,industry development,operate management.it is established by Chinese-American LEEGAO in the early year of 2007. SHENYANG YOUFU TECHNOLOGY CO.,LTD registered in the 2008 . Registered Capital 2 billion RMB.on the same year, the company start up “YOUFU Media project”and set up 8 branches which distribute in shanghai,wuhan,chongqing,beijing,zhengzhou.It starts integrate the sereral items and the market source of branches in commerce alliance,culture Media, new conception real-estate,electronic commerce, vision animation,energy saving,YOUFU try its best to develop the YOUFU Media program. YOUFU Media through the offline joined shops to construct the outdoor video advert transmition net, make it to “advertisement is everywhere” with exactly effectively for transmitting. it is highly lower the enterprises promotion cost and can extend the area to maximize the advertisement effect. Variously inputting way of the advert let it shoot at the target. At the same time, YOUFU Media supplys the shop with products in purchasing in enormous and supplying in enormous as well as distribution service through the internet platform.It has the strong function and humanity design which can help the shop to improve its competitiveness and profitness ability.It also convenient to management shop, lower operate cost, enlarge the operate profit.YOUFU Medias product includes:YOUFU LED screen advert:YOUFU web commerce platform()2) YOUFU Medias objective and goalThe purpose of the YOUFU Media is to integrate tens of millions disperse and undeveloped middle or small-size shop resource, it use the Media exploring as a bond and supported by the net platform, combine the strong community of interactive marketing and spread. It will lower the single shop s operate cost、improve its profit ability, open up the living space and make the commerce mode more special and competitive. YOUFU Media focus on creating the most valuable media brands and services; most of the characteristics of integrated marketing model; most trusted commercial Commonwealth; most influential network support and communication platform.The goal of the YOUFU Media:constructing best marketing frame and work team which is suitable to the YOUFU development, improve their management mode and inner operate system. we will accomplish the goal of attracting 50million dollars foreign capital on the first plan in the way of cooperation and sharing of stock.100000 joined shops realize the input and output balance in the same year.In 2010 years, realize 30 billion RMB sales revenue,6 billion RMB sales profit.The end of 2010 years startup the YOUFU Media IPO plan, struggle to go to the oversea market.3) Develop and Situation,1.CHONGQIN YOUFU TECHNOLOGY CO.,LTD has been set up in the early 2007.2. is online in sep 20073.SHENYANG YOUFU TECHNOLOGY CO.,LTD registered on June 2008, registered capital is 2 billion.3.Set up 8 branches in Beijing, Shanghai, Wuhan in Jan to April 2008.4.In July 2008 start up the YOUFU Media project.5.We have developed the total 1840 joined shops in the whole country, has 193 work staffs, added up 151000 registers on the end sep 2008. Original shareholder invested 1.04 million RMBPart Management team1) Brief Introduction of Branches Leaders BranchManager NameBrief introductionWuhan BranchLAOCHUNJIAN25 yeas working experience, including 15years marketing experience, specially in marketing strategy and making market plan, improve channel, customer marketing, building sales work team. He has worked as senior sales manager in several company and got great achievement whom undergraduated in Zhongnan financing university. Chongqing BranchTUJINGLIAN12 years working experience and 8 years experience in top management, be good at building system, strategy, marketing, scheme, worked as senior manager in several big company. She graduated in University of Cape Town and got MBA degree。Shenyang BranchMengHua15 years working experience and 10 years experience in top management, skill in advert plotting, adv making, advertisement, familiar with each operate and have richness experience, graduated in Dongbei Finance University Master of Marketing.ZhengzhouBranchLijing10 years working experience and 5 years experience in top management, worked as market commissioner, director and manager, area manager, be good at marketing improvement, sale team building. She graduated in zhengzhou finance university got accountant degreeShanghai BranchZhuqian10 years working experience and 4 years experience in top management. Skill in internet operating, familiar with each tache, worked as department manager in several IT company. She graduated in shanghai university and got E-commerce degreeTianjing BranchYaoxiaowei12 years working experience and 5 years experience in top management. familiar with marketing and worked as regional manager、Vice President. He Graduated in Ttianjing university and got computer science degreeBeijing BranchFanyeProfessor of Qinghua university whom is Australian-chinese, engage in culture transfer and educate for 10 years,20years management experienceHangzhou BranchZhoujie10 years working experience and 5 years experience in management. skilled in marketing scheme, worked as sales agency and sales consultant in several enterprises2) main management team introduction Principal members of the management team. General manager: Yang Xiaodong. 12 years operational and management experience, richness marketing experience, richness management experience and practical. In charge of the companys overall operations in a large company, and has made outstanding work performance. Northeast University of Finance and Master of Business Administration.Vice President: Dong-Ming Sun 15 years work experience, very rich marketing experience, be good at the market analysis, market strategy development, building channels, the customer relationship management. Worked as regional manager In a large well-known company, and other high-end jobs. Chinese Hubei University undergraduate.Vice President: DONGJIAN 12 years IT industry work experience.Worked as various senior management of large IT companies post. Rich management experience. Presided over a number of large-scale software development projects. Beijing Jiaotong University Master of Business Administration.Planning Director: ZHOU ZuYuan15 years working experience. Wealth of marketing experience, excellent planning writing, keen insight, has planned a number of successful large-scale marketing case and bring enormous market-driven effect. Huazhong University of Science and Technology undergraduate advertising.3) Core technology TeamProject Manager: Xu ShubinEight years experience in software development, familiar with the J2EE technical system, and is familiar with j2se, jsp, javabeans, html, xml, servlet, spring, hibernet, struts, jsf, ibatis, such as JAVA technology.Familiar with the standard software development process. Have participated in a number of complex and heterogeneous software systems. In a number of software companies as a software architect, senior software engineers, project managers and other jobs. Jianghan University undergraduate computerProject Manager: Zhang Qinghui.10 years software development experience, familiar with the JAVA development platform. Familiar with the CMMI model, RUP familiar with the development process and the software project management methods. Have led 20 team member develop large-scale projects for 200 months. Wuhan University of Technology undergraduate computer.Senior software engineer: Fang Wei. 10 years software development experience. Familiar with the delphi, powerbuilder, visual basic, visual c #, java, Has rich experience in software development. Huazhong University of Science and Technology undergraduate computer.Senior Web Designer: Tongxing 6 years design work experience. In large Internet companies responsible for the design work. Deep knowledge of art. Familiar with the various common web authoring software. Familiar with the JS, html code, and other prospects . Wuhan University undergraduate computer.Part IV、product / service1) Core productsOne of The core products: Advertising Communication Network through the LCD screenMedia targeting:Popular consumption crowd by basic necessities of lifeMedia forms:We Install LCD screen in the shops where the main location selects the main street shops, according to time, site conditions and other factors., especially in the location where people flow and stay a long time as a key installation position。Hardware facilities:15 - 40-inch LCD screenSuitable for:Product advertising, advertising activities, corporate brand advertising, promotional advertisements.Post new business, telecommunications, consumer goods, medicine and health products, telecommunications products, daily necessities, office supplies, electronic products, stationery, education, decorations, clothing, cars industries such as advertisingThe other one of The core products: Business Platform of YOUFU netService Location:Provide marketing, distribution channels for advertisement suppliers Provide online services of One-stop business and management with direct sales ,groups buying and supply for Merchant shopsThe service targets:Upstream users: advertisers and suppliersDownstream users: distributors, resellers (entities stores)Features:Help SMEs expand their business, manage well the business by the economy and relaxed mann