BusinessEnglish课程整体教学设计.doc

Business English课程整体教学设计（ 2014 - 2015 学年 第 1 学期）一、管理信息课程名称：Business English课程代码：N204657学分：共6学分，本学期3学分学时：共128学时，本学期64学时课程类型：商务英语专业必修课程授课对象：商务英语3131、商务英语3132先修课程: 综合英语后修课程: 商务英语现场口笔译课程组成员签名： 张晓娜 2014 年 9 月 19 日专业（教研室）意见 专业主任(签字): 年 月 日分院职教能力培训与测评评委会意见 分院评委(签字): 分院盖章 年 月 日二、课程设计1课程目标能力目标：通过本课程的学习，能运用本课程所涉及的商务和跨文化知识，从事对外商务的基层工作。1）能自如地在工作或私人场所与客户及同事进行基本的沟通和交流。2）能利用网络搜索相关资料。能阅读与工作相关的信函、网页和书刊杂志等。3）能听懂商务报告,参与商务会议讨论，表达个人观点,推广、宣传产品，进行年度总结等工作。4）能写电话记录，邮件,便条，公告,备忘录,报告，正式的信函，邀请函和求职信等。知识目标：掌握商务英语学习技能；掌握相关的语法和商务词汇；了解并掌握各种办公商务信函书写的格式和文体；了解并掌握公司各部门的职责和工作范围；了解并掌握商务会议安排和市场营销讨论过程中要考虑的因素；熟悉WORD，EXCEL和POWERPOINT软件。 2课程教学活动设计21课程内容设计序号模块（或项目）名称学时1工作描述62公司简介63创建企业64产品推广与品牌策略65会议交流66招聘应聘67销售技巧68员工培训69公平交易610综合练习和口语考试10合计6422能力训练项目设计 编号能力训练项目名称学时能力目标主要支撑知识训练方式地点结果（可展示）1工作描述6能够讨论工作职责与团队合作；能制定、改变安排；能做电话留言和电话记录；能够从阅读与听力材料中获取信息。有关工作职责和交流的常用词汇和惯用表达法；制定和改变安排的常用句型1 分组讨论团队合作的意义及如何进行团队合作2 阅读练习，分析Cussons的团队建设给他们带来了什么好处3 阅读练习，分析如何安排培训课程4 口语练习：与你的同伴交流你最喜欢与朋友联系的方式及其原因5 听力练习：填写电话留言或记录教室小组活动：角色扮演，模拟商务交际对话2公司简介6能够描述公司的历史和业务；能够从阅读与听力材料中获取信息； 能撰写公司简介。介绍公司的常用句型和短语；正式信函中的典型句型。1 学生模拟并总结公司简介中应注意的事项2 阅读练习，了解公司的历史和业务描述短语3 听力练习，学会在听的过程中抓住主要信息4 口语练习：让学生讨论如何互相介绍公司的基本情况5 阅读练习，理解文章的大意并给每段加上副标题；理解如何安排公司访问教室/图书馆知名公司简介，ppt展示3创建企业6能够讨论企业性质和业务；能够从阅读与听力材料中获取信息；能够掌握传真的写作； 条件句的特点；传真的格式1 学生模拟练习创建公司并介绍公司2 阅读练习：阅读知名公司的创建案例并学习公司的性质和业务描述3 听力练习，学会抓住主要信息教室 小组讨论，模拟创建公司4产品推广与品牌策略6能够讨论品牌，公共关系及营销手段；能够介绍工作职责；能写正式的邀请信正式邀请信的格式;有关品牌、公共关系等方面的常用词汇和习惯表达法1 让学生讨论所知道的名牌产品以及人们为何喜欢买名牌产品2 听力练习，找出购买产品的原因3 阅读练习，找出品牌延伸的原因4 让学生阅读广告并学会分析广告5 听力练习，能抓住短文的大意并能回答相应的问题；能了解公关部门的职责和重要性教室模拟新产品上市的公关5会议交流6能够制定会议日程与安排；能够主持会议；能够撰写会议记录会议日程的格式与常用表达；主持会议的口语表达；会议记录的格式。1 阅读练习，了解会议的目的和重要性；2 口语练习，讨论如何合理地安排会议日程；3 听力练习，能抓住对话的大意并记录会议主要内容4 写作练习，学习如何撰写会议记录教室小组讨论，制定接待客户会议的安排和日程6招聘应聘6能够撰写招聘广告；能够撰写简历；能够合适得体地回答面试中的问题 招聘广告的结构和常用表达；简历的格式和常用表达；有关面试的口语表达。1 小组讨论招聘广告的要点；2 阅读几则招聘广告并分析常用结构；3 阅读简历模板，学习简历格式和常用表达4 听力练习，学习面试的常用问题和回答教室模拟面试7销售技巧6能够使用常用的句式和短语销售产品；能够掌握常用的销售技巧；能撰写询价报价传真。常用的销售技巧词汇及短语描述；销售产品的口语表达；传真的格式和常用表达。1 小组讨论如何销售产品；2 阅读关于销售技巧的文章，学习常用的词汇和短语表达；3 听力练习，抓住产品描述的要点4 写作练习，学习询价报价的常用表达和传真格式教室写作练习，写一篇回复客户询价的报价传真。8员工培训6能够制定员工培训方案和计划；能够从阅读与听力材料中获取信息；能写正式的投诉信及回复 表达比较关系、提建议的句型；常见的企业员工培训方式和内容；投诉信和回执的写作1. 讨论员工培训的内容；2. 阅读关于培训内容和方式的文章，学习培训的常用表达；3. 听力练习，了解各种培训的特点；4. 写作练习，学习处理投诉信的常用表达教室写作练习，写一封处理投诉信的回执9公平交易6能够讨论国际贸易中的公平交易原则；能够从阅读与听力材料中获取信息；能写建议书。关于公平交易原则的术语；国际贸易常用知识及术语；建议书的格式和常用表达。1. 讨论国际贸易中的公平交易原则；2. 阅读公平交易案例，学习相关贸易术语；3. 写作练习，学习建议书的格式和常用表达。教室写作练习，写一封投资建议书。3教学进度表序号周次学时单元标题主要教学内容教学组织形式作业形式112Unit 1.1Ways of workingTo enable Ss to talk about teams and teamworkTo practise reading for gist and specific informationTo enable Ss to make and change arrangementsDiscussion and descriptionVisiting website www.coverdale.co.ukhomepage212Unit 1.1 Ways of workingTo explain the articles about teamworkTo ask students to do some case studies about teamwork buildingGroup work and case studyWhat are the qualities that a team member should have322Unit 1.2 Making contactsTo introduce to the Ss the way people get in touch with each otherTo explain the article To enable Ss to take messages in listening materialsListening and making commentsDescribe different ways of communication422Unit 2.1Company benefitsTo ask Ss to reading two materials about entertaining a clientTo ask Ss to do two listenings and make some conversations accordingly.To get Ss to play a game to review the unit Discussion and role-playingWrite a letter of acceptance532Unit 2.1Company benefitsTo enable Ss to talk about corporate hospitalityTo get Ss to talk about ways of entertaining different peopleTo read a newspaper articleTo arrange a company visit according the reading materialDescription and Deductive introductionRole-play632Unit 2.2 Presenting your companyTo raise awareness of formal versus informal language in lettersTo review language for making and dealing with invitationsDialogue making and letter writingVisiting website www.FT.com homepage742Unit 3.1 Starting a businessTo ask Ss how to place an orderTo get Ss to describe the qualities of a foreign tradeTo discuss how to order in e-mail.Group discussion and presentationReview the language in the unit842Unit 3.2 Leaving and taking messgesTo practise reading for specific informationTo practice listening in placing ordersTo practise writing a letter of acceptanceReading and making commentsMaking dialogues about placing an order952Unit 4.1 AdvertisingTo enable Ss to talk about day-to-day company financesTo practise reading for specific informationTo practise listening for specific informationTo practise note writingTo review conditionals 1 and 2Description and comparisonVisiting websitewww.FT.com homepage1052Unit 4.2 DelegatingTo enable Ss to talk about brands and marketing.To practise reading for specific informationTo practise listening for specific informationCiting examples and skimmingSs give a brief oral summary ofthe information in the interview.1162Unit 5.1The workplaceTo enable Ss to talk about PRTo practise reading for gist and specific informationTo practise listening for gist and specific informationListening and readingSelf-study exercises.1262Unit 5.2Participating in a meetingTo practise writing a formal letter of invitationTo enable Ss to describe their duties and responsibilitiesTo get Ss to describe the benefits of good PRDescription and Deductive introductionSs write a formal letter of invitation.1372Unit 6.1 recruitmentTo enable Ss to talk about relocationTo practise reading for gist To practise listening for gist and specific informationRole-playing and listening ,Note takingEssential vocabulary on relocation1472Unit 6.2 emailingTo raise awareness of the features of report writing and practise writing reportsTo review comparatives and language of similarity and differenceDiscussion and writing reportsLanguage for talking about relocation and similarity and differences.1582Unit 7.1 SalesTo enable Ss to talk about office space and facilitiesTo practise listening for directionsTo practise letter writingTo review language of suggestingPresentation and discussionSs discuss important considerations when choosing office sites.1682Unit 7.2SellingTo enable Ss to talk about company performanceTo review language of change including cause and effectPresentation and discussionVocabulary on company performance1792Unit 8.1TrainingTo practise reading and listening for specific informationTo practise report writingListening and WritingSs write a business report 1892Unit 8.2Showing you are listeningTo enable Ss to talk about the impact of business on the environmentTo practise listening for specific informationTo review and practise language for giving presentations.Presentation and WritingSs write a brief report on the companys environmental performance and make a presentation.19102Unit 8.3Listening testTo enable Ss to listen to different passages and improve listening skill.ListeningEssential vocabulary of health and safety.20102Unit 9.1BrandingTo practise listening for specific information.To review language of obligation.Listening and ReadingMaking a presentation on health and safety by using language of obligation.21112Unit 9.2Getting throughTo talk about personnel problems.To review memo writing.Discussion and WritingWrite a memo concerning rights at work.22112Unit9.3Writing testTo learn how to write reports.WritingSs can use essential vocabulary to write reports.23122Unit 11.1Ethical economicsTo review memo writing.To practice reading for specific information.Writing and ReadingSs write a memo on expense claims.24122Unit11.2To enable Ss to talk about air travel.To practise reading for gist and specific information.Discussion and ReadingSs can use essential vocabulary to talk about air travel.25132Unit 11.3Reading testTo practice reading for exams.Reading exercisesSs do exam practice on Page.117.26132Unit 12.1Business lawTo talk about staff benefits. To practise reading for specific information.Discussion and ReadingEssential vocabulary on staff benfits.27142Unit12.2Handling questionsTo practice listening for gists.To review gerunds and infinitive. Listening and Grammar exercises.Self-study exercises on Page.127.28142practiceWriting practice WritingSample writing29152ReviewTo review listening and speaking.Listening and SpeakingSample Test.30152ReviewTo review reading and writing.Reading and WritingSample Test31162Oral TestTo test Speaking level.SpeakingOral Test32162ReviewTo r