体验商务英语第二册Unit-2-Selling-online.ppt

Unit2Sellingonline Quotation Badideasdon tgetbetteronline IBMadvertisement Overview Vocabulary OnlineShopping Startingup onlineshopping Skills reachingagreements Listening onlinesellingvs highstreetselling LanguageReview must needto Haveto should Reading VirtualPocketMoney CaseStudy negotiate e mail Startingup A Doyouenjoyshopping Doyoushoponline B Whichofthefollowinggoodsdoyouthinkaresuitabletobeboughtonline TheInternetisanexcitingtoolthatputsvastinformationatyourfingertips Withaclickofamouse itletsyoubuyanairlineticket bookahotel sendflowerstoafriend orpurchaseyourfavoritestock Gooddeals convenienceandchoicesaboundontheInternet ButbeforeyouusealltheInternethastooffer be cyber smartandmakeyouronlineexperiencesafe Onlineshoppingtips Knowwhoyou redealingwith Anyonecansetupshoponlineunderalmostanyname Confirmtheonlineseller sphysicaladdressandphonenumberincaseyouhavequestionsorproblems Ifyougetanemailorpop upmessagewhileyou rebrowsingthatasksforfinancialinformation don treplyorclickonthelinkinthemessage Legitimatecompaniesdon taskforthisinformationviaemail Knowexactlywhatyou rebuying Readtheseller sdescriptionoftheproductclosely especiallythefineprint Wordslike refurbished vintage or close out mayindicatethattheproductisinless than mintcondition whilename branditemswith toogoodtobetrue pricescouldbecounterfeits Knowwhatitwillcost Checkoutwebsitesthatofferpricecomparisonsandthen compare applestoapples Factorshippingandhandling alongwithyourneedsandbudget intothetotalcostoftheorder Donotsendcashunderanycircumstances Checkoutthetermsofthedeal likerefundpoliciesanddeliverydates Canyoureturntheitemforafullrefundifyou renotsatisfied Ifyoureturnit findoutwhopaystheshippingcostsorrestockingfees andwhenyouwillreceiveyourorder Sellersarerequiredtoshipitemsaspromisedorwithin30daysaftertheorderdateifnospecificdateispromised Keepapapertrail Printandsaverecordsofyouronlinetransactions includingtheproductdescriptionandprice theonlinereceipt andcopiesofeveryemailyousendorreceivefromtheseller Readyourcreditcardstatementsasyoureceivethemandbeonthelookoutforunauthorizedcharges Onlineshoppingtips Onlineshoppingwebsites C Whydosomepeopleprefernottobuygoodsandservicesonline Youmayfindthatgoodsarenotsuitablewhentheyarriveorgetthingsyoudidnotorder Youmayhavesecurityproblemswithusingcreditcardsandfindyourselfpayingforthingsyoudidnotbuy Youmayenjoyshoppinginrealshops Youmaylikethefeelingofwalkinginthesupermarketwithashoppingcart Startingup Vocabulary ShoppingOnline A Choosethecorrectwordtocompleteeachsentence Weoffera tocustomerswhobuyinbulk Weaskcustomerswhoarenotfullysatisfiedto goodswithinsevendays 3 Inordertogetafull customersmustsendbackgoodsintheoriginalpackaging 4 Goodswillbe within24hoursofyourorder 5 Goodsarekeptinour untilreadyfordelivery 6 Productsandservicesofferedatalargediscountaregenerallya n discount return refund despatched warehouse bargain B creditcardcoolingoffmoneybackmethodofinterest freeoutofaftersales guaranteestockperiodcreditdetailsservicepayment 1thetimewhenyoucanchangeyourmindandcancelanorder2thename numberandexpirydateonyourcreditcard3thewayyouchoosetobuythegoodsyouwant4whenyoucanpaysometimeafteryoubuy butatnoextracost5whenthegoodsyourequirearenotavailable6apromisetogiveyourmoneybackifyouarenothappy7thehelpyougetfromacompanywhenyoustarttousetheirproduct Vocabulary ShoppingOnline Makephrasesthatmatchdefinitions1 7 Listening Sellingonline Whatdoesasuccessfulonlinebusinessneedtodoinordertoachievelotsofsalesanddoafantasticjobforcustomerssothattheytelleachotherandkeepcomingback Website Prices Deliveryservice Customerservice shouldbeeasyandquicktouseandprovidelotsofinformationaboutproducts shouldbelowandgoodbecausecustomerswantvalueformoney shouldbefastandreliable whenthingsgowrong it simportanttohaveanexcellentcustomerserviceteamtodealwithenquiriesonthephoneorbye mail Listening Sellingonline A Listentothefirstpartoftheinterviewandcompletetheextractsbelow BeforeorderingFirst youmusthavea andthewebsiteneedstobe and touse Itneedstoprovide abouttheitemsthatyou rebuying Andthepricesonthereneedtobe youknow goodprices AfterorderingAndthen oncesomebody sorderedsomethingfromyourwebsite youneedtoprovideafast whichisreliable Andthen ifanythingshouldgowrong it simportantthatyouhaveanexcellent teamdealingwithenquiriesonthephoneorbye mail goodwebsite quick easy lotsofinformation lowprices deliveryservice customerservice B Listentothesecondpartoftheinterviewandanswerthequestions Listening Sellingonline 1 Whatwasgoodaboute toys TheyhadagreatserviceforsellingtoysonlineinA E 2 Whatproblemsdide toyshave Theyranoutofmoneyandhadtogointoliquidation C Listentothelastpartoftheinterviewanddecidewhichofthestatementsaretrue Sellingonlineissimilartosellingbymailorderinmanyways Warehousesarenotessentialwhensellingonline Locationismoreimportantforonlinesellingthanforhighstreetretailing 4 Highstreetretailersneedtopresentgoodsattractivelytogetpeopletobuy true true false false Differences Shopassistant Telesalesoperator Deliveryservice shopd cor layout Websitedesign Similarities Quality reliability Prices Customersatisfaction Differences Similaritiesbetweenonlineandshopselling Reading VirtualPocketMoney Whatdoesthetopic thearrivalofvirtualpocketmoney tellyouaboutthepassage ThepassageshouldbeabouthowteenagerscanspendtheirpocketmoneyontheInternet WhoarethetargetcustomersofthoseInternetretailers Why Teenagers TheylikeusingtheInternet Theyspendmoremoneyonlinethanadults ThethingstheywanttobuyareeasilysoldontheWeb Whatproblemsdoteenagershavebuyingthingsonline BuyingthingsontheInternetrequirescreditcards butteenagersaretooyoungtoowncreditcardsandtheyneedafacilitythatallowsthemtospendmoneyonline ArethebusinessmeninUK UStryingtotakepocketmoneyintocyberspace Ifsuccessful whateffectcantheyhaveononlinesales BusinessmeninbothUK USaretryingnewwaystotakepocketmoneyintocyberspace Ifsuccessful theycangreatlyincreaseonlinesales Readparagraphs1 3 answerthequestions DoteenagersintheUK USspendalotofmoneyonline 153bninUS 20bninUK 12 5 ofteenagerswithinternetaccesshaveboughtonline 16 ofUSteenagersusingtheInternetbuythingsonline Whoarepayingforthoseonlinepurchases Areteenagerssatisfiedwiththearrangement Parentsarepayingforthepurchaseswithcreditcards butteenagersarenotsatisfiedwiththisbecausetheycannotspendthemoneyfreely Whatfacilitiesmentionedinthepassagecancurrentlyhelpteenagersconverttheirpocketmoneyintocybercash Theycandoitthroughpre paidcardssuchasInternetCashintheUSandSmartCardsintheUK Reading VirtualPocketMoney Readtherestofthepassageandanswerthequestions A Discussthesequestions 1 Whatdoyouthinkteenagersliketobuyonline Possibleitemsmayincludebooks software games clothing sportsgoods CDs concerttickets 2 Whatproblemsdoyouthinkteenagershavebuyingonline Themainproblemishowteenagerscanpayindependentlyoftheirparents asmostwebsitesrequiretheuseofcreditcards C Whichofthefollowingstatementsaretrue Adultsspendagreaterproportionoftheirmoneyonlinethanteenagers 2 Mostteenagerspayforgoodsonlinewiththeirowncreditcards 3 Morethan66 ofteenagersintheUSandUKhaveInternetaccess 4 MostteenagersintheUSandUKhaveboughtsomethingonline 5 Childrenfinditeasiertopersuadeparentstobuyinashopthanonline false false false true true Exercise Readthepassageagainanddothefollowingexercises D Whatdothesewordsinthearticlereferto 1 teenagers 2 Anewpaymentmethodforteenagerstobuyonline 3 Afacilitythatallowsteenagerstobuyonline 4 Thepurchasesmadeonlinebyteenagers 5 parents 6 teenagers E Dothefollowingwordshaveapositiveornegativemeaning Tricky4unsatisfactoryFrustrated5productiveSuccessful positive negative Exercise 1 must obligatory needto necessary have hasto compulsory Wemustworkhardandmakegooduseofourtimeintheuniversity WemustfinishtheworkbyFriday Thisisthedeadline Weneedtoconsultthelinemanagerifwewanttogoonholiday Youneedtooffergoodpricesifyouwanttosellyourproductsonline It stoolate I mafraidIhavetoleavenow YouhavetogetupearlyifyouworkasaLondonTubedriver 2 should giveadvice saywhatisright Whenyoureceivee mailsfromfriends youshouldreply Weshouldhelpeachotherandcareforotherpeople Weshouldn tberudeandimpolitetoothers 3 don thaveto don tneedto lackofobligation necessity Youdon tneedtocometotheofficetoday It sSunday theweekend Youdon tneedtopaycashallthetime Youcanuseyourcreditcard Youdon thavetodoitonlyforme Languagereview Modal2 must needto havetoshould A Readtheserulesofanonlinebookclub Thenanswerthequestions Youmustbe18orover Youshouldn tgiveyourpasswordtoanyone Youdon thavetobuyeverymonth Youdon thavetobuyourrecommendations Youneedtobuytenbooksperyear Youdon thavetopayaftereachpurchase Youmustpaywithinthreemonths Canyoujoinifyouare17 Canyougiveyourpasswordtoafriendifyouwantto Isitnecessarytobuyabookeverymonth Isitnecessarytobuytherecommendations Canyoubuyonlyfivebooksperyear Isitnecessarytopayaftereachpurchase Isitnecessarytopaywithinthreemonths No youcan t No No youdon thaveto No No youhavetobuy10 No youdon thaveto Yes youmust Languagereview Modal2 must needto havetoshould B Completesentences1to8withsuitableendingsa toh 1 It sgettinglate2 Icanworkfromhome3 I vebeentransferredtoMadrid4 Thisdealistooimportanttolose5 Welostourdatabaseoncebefore6 I mafraidthisreportisurgent7 Ithinkwe reallinagreement8 We vestillgotplentyofstockinthewarehouse sowedon tneedtoorderanymoreyet b sowemustnotmakeamistake c soyoumustnotforgettobackupthefiles d soyou llhavetostayandfinishit e soIhavetolearnsomeSpanish f sowehavetogo g soIdon thavetogointotheofficemuch h sowedon tneedtodiscussitanyfurther Languagereview Modal2 must needto havetoshould Skills Negotiating reachingagreement Youdonotgetwhatyoudeserve Yougetwhatyounegotiate A Agreeon5mostimportantnegotiatingtips Negotiatingtips befriendlyhaveclearaimstelltheothersidewhatyouwantlistencarefullypayattentiontotheotherside sbodylanguagedon tchangeyourplanduringthemeetingneverbethefirsttomakeanoffer bestrongandtrytowinpreparecarefullybeforeyounegotiateaskalotofquestionshavealotofoptionssummarizeoftenthepointsyouagreeonchangeyourstrategyduringthenegotiation ifnecessarynevershowanyemotion Onemonth bytheendofJuly Onemonth fewerpages 50anhour 6 000 halfinadvance Alargenumberofbookcoversoneverypage Onebigimage B Listenandcompletethechart M Let stalkaboutthetimeforsettingupthewebsite Wewantitinamonth stime That stheendofJuly D It sabitearly Iwashopingtohavetwomonthstodothejob IfIfinishinonemonth toreducethenumberofpages M Yes that snoproblem Justdothebestyoucan Our istohavethewebsiteupandrunningassoonaspossible D OKthen C Listenandcompletethemissingwords Part1 willyouagree priority agreed Part2 M Nowaboutpayment Youwanttochargeus 50anhour Thatworksoutat 400aday Ibelieve D Yes that sthe forthejob M Well topayyouafixedamountforthework Wecan you 6 000 D Isee Doyou askyouwhyyouwanttopaythatway M Well yousee thatwaywecancontrolthecostoftheproject Ifwepayyouperhour thecostcouldbecomehigh Itcouldgetoutofcontrol Thisway weknowwherewestand D Isee 6 000 Mmm thatcouldbeallright Isuppose Igetsomemoneyinadvance payingmehalfwhenIstarttheworkandhalfattheend M Yes Ithinkwecouldarrangethat OK I that normalfee we dprefer offer mindifI aslongas Howabout ag