BEC higher module 4高级商务英语ppt课件

HIGHER SUCESSWITHBEC MODULE4 BusinessTopicTheartofselling 4 1Businesstopic Theartofselling4 2businessskills Presentingfigures4 3Examspotlight WritingTestIntroductionandPartone MODULE4 MODULE4 Contents 1 Selling vocabulary 2 Salestechniques 3 Advertisingtrends 4 Asalesreport 5 Presentingfigures 6 Analyzingagraph 4 1Theartofselling closethesale detour altitude aptitude buyingsignal perceivedbenefit addedvalue competitiveadvantage sellingpont emotionalbenefit 达成交易 绕道 弯路 高度 海拔 能力 成交信号 情感利益 情感利益 附加值 竞争优势 卖点 decisionmaker 决策者 option 选择供应的附件 prospect reliability 可能成为主顾的人 可靠性 产品 VOCABULARY 4 1Theartofselling line presenter hard sell constraint pushy anecdote point of sale niche paymentterms deodorant 行业 行当 主持人 强行推销 限制 制约 粗鲁的 莽撞的 轶事 奇闻 除臭剂 销售网点 专门市场 支付方式 word of mouth 口头传播 viralmarketing 病毒式营销 advertiser vehicleadvertising 广告客户 车辆广告 VOCABULARY 4 1Theartofselling ubiquity PVR pop upads bannerads upsurge fragment receptiveaudience rewind mediacompany broadband 普遍存在 个人视频录像机 自动弹出广告 横幅广告 增长 高涨 使分裂 宽带 受众 倒带 传媒公司 premium 过高价值 catch on 包罗万象的 creatingabuzz holistic 造势 全盘的 VOCABULARY 1 quotations understandingPersonalityCheerfuldisposition性格Mentalingredient imagination creation initiatives presenceofmind PatienceandperseveranceCourtesyCompleteknowledgeabouttheproducts companyandthecustomers2 successfulsales price productfeature oremotionalbenefit 4 1Theartofselling Lead in Forsale VOCABULARY 4 1Theartofselling Selling qualities VOCABULARY 4 1Theartofselling VOCABULARY EX 4Howtoclosethesale 4 1Theartofselling LISTENING salestechniques Ex 5themainreasonsforacustomerdecidingnottobuyaproductorservice noneed nomoney nohurry nodesire notrust ZigZiglar sclosingthesale Everysalehasfivebasicobstacles 4 1Theartofselling LISTENING salestechniques 4 1Theartofselling LISTENING salestechniques 4 1Theartofselling READING Advertisingtrend 4 1Theartofselling READING Advertisingtrend 4 1Theartofselling READING Advertisingtrend ReadingTasks 1 Gothroughthearticle figureoutthemainidea 5m 2 Canyoufindwordsinthispassagethatmean up and down 3m 4 1Theartofselling READING Advertisingtrend Suggestion Advertisersaremovingawayfromtelevisiontomoreofamediamix ThisisbecauseyoungpeoplearewatchinglesstelevisionandspendingmoretimeontheInternet READING Advertisingtrend 4 1Theartofselling Up increaseriseupsurgegoupacceleratesoarboompickupincreasinglymorewidespreadmorepopular Down decreasecollapsedeclinefallreducecutgodowndroplower 4 1Theartofselling READING Advertisingtrend fragmenttelevisionviewingintoacrosshundredsofchannels thegrowingubiquityofbroadbandaccess beerodedbysth agrowingcon sensus bepronounced personalvideorecordertechnology 把收视量分散在几百个频道 逐渐变得无所不在的宽带连接 被 挤占 逐渐达成的共识 明显 个人录影技术 haveamaterialeffectonsth 对 有实质性的影响 4 1Theartofselling READING Advertisingtrend makeone spresencefelt 使人感觉到 的存在 tapintoconsumers eventtelevision ondemandviewing pause rewind fastfoward comeofage 发掘客户 大型活动的电视转播 视频点播 暂停 倒带 快进 成熟 4 1Theartofselling Speaking Inthefield A AandB BpairsbeforeA Bpairs 1 lower reducetheprice 2 reduce decreasethedeliverytime 3 markuptheprice cuttheretailprice 4 moveawayfromthecurrentsupplier 5 provideonewithmore incresetheamountofpromotionalmaterial 4 1Theartofselling Writing Asalesreport Introductions theaimofthisreportisto thisreportdescribes Reasons thisisdueto Thereasonsforthisareasfollows Prospects lookingtothefuture Recommendation consequently Iwouldliketopropose 4 1Theartofselling Writing Asalesreport 4 1Theartofselling Writing Asalesreport 4 2presentingfigures Vocabulary Describingperformance TimephrasesVerbsNounsPrepositionsQualifiersCauseandresult Writing DescribingGraphs 1 topeak reach 2 toleveloffahigh peak of 4 2presentingfigures Writing DescribingGraphs 4 2presentingfigures 3 torise climb pickup ageneralupwardtrend 4 tofall drop collapse plummet bottomout Writing DescribingGraphs 4 2presentingfigures 5 toshootup takeoff soar rocket 6 torecover improvearecovery improvement Writing DescribingGraphs 4 2presentingfigures 7 tofluctuate DescribingTrendsorMovementsinGraphs 4 2presentingfigures DescribingTrendsorMovementsinGraphs 4 2presentingfigures DescribingTrendsorMovementsinGraphs 4 2presentingfigures DescribingTrendsorMovementsinGraphs 4 2presentingfigures DescribingTrendsorMovementsinGraphs 4 2presentingfigures DescribingTrendsorMovementsinGraphs 4 2presentingfigures DescribingTrendsorMovementsinGraphs 4 2presentingfigures 上升和下降趋势的组合描述 嵌入了时间和程度之后 1 先上升后下降的句型 increasedslowlyduring and butfellsharplyin Asteadyfallin during and followedthesharpincreasein 2 先下降后上升的句型 fellbefore begantomakearecovery continuetherecovery climbingto droppedduring butincreasedagainin fellandthenpickupduring collapsedbeforerisingto attheendof 4 2presentingfigures Listening ASalesForecast 1 Averagegrowthinsalesoverthelasttwoyearsandtherelativelystablestateofmarket2 Thelaunchofthenewslow releaseversionofthedrug3 Bayerhavingdistributionproblems4 Justaseasonalfactor5 Thelaunchcampaignofthenewversionofthedrug 4 2presentingfigures Speaking Presentingfigures Presentationstructure GreetingIntroduction overviewMainbodyofpresentation referringtoanychart graphsetc ConcludingcommentsInvitequestionsThankaudience 4 2presentingfigures Speaking Presentingfigures Hello everyone Thankyouforcoming I dliketopresenttoyoutodaytheresultsforsalesofforeignlanguagephrasebooksoverthepastyear I vepreparedagraphwhichshowsthedevelopment Asyoucanseesalesroserapidlyoverthefirstsixmonthsleadinguptothesummerholidayperiodreachingapeakofnearly 30millioninJuly BySeptembertheyhadfallenbacktoaround 12million buttheypickedupagaininNovember Whatwasthereasonforthisriselateintheyear ItwasinfactbecauseweareduetolaunchourneweditionsinJanuaryandwewantedtoclearouttheoldstock Asaresult weputonsale upto50 discount atallthemajorbookshops Ihopethathasgivenyouaclearpictureofsalesovertheyear Now ifthereareanyquestions Iwouldbehappytoanswerthem 4 3Writingtest Examspotlight Examfocus writingtestpartoneCandidateswritea120 140wordreportdescribingtrends Thetasktestsconcisewritingskills Candidatesareexpectedtodescribe compareandcontrastinformationpresentedvisually intheformofgraphs barchartsandpiecharts Candidatesshoulduseappropriatelanguageoftrendsandmustbeconciseinordertoavoidexceedingthestrictwordlimit 4 3Writingtest Examspotlight Howtodescribegraphs Language Content 4 3Writingtest Examspotlight Content whattowrite GiveanoveralldescriptionoftheimportantpointsratherthanadetaileddescriptionofindividualpointsComparisonandcontrast twoways A BA B A BAnalyzethegraphsTheimportantsectionsNotethetrend thepeak thelowestpoint theend startingpointThecrossingpoints 4 3Writingtest Examspotlight Language conciseness SentencelengthWordinessReferencewords 指示词 RedundancyRepetitionEllipsis 省略 4 3Writingtest Examspotlight structure 1 ThefirstparagraphisanIntroduction sayingwhatthegraphrepresentsandwhatperioditrelatesto Thisgraphshows 2 ThesecondparagraphdescribesthedevelopmentandtrendsIfwelookfirstat wecansee followsasimilartrend Thedevelopmentsarenotdescribedinyear by yearormonth by monthdetail butinmoregeneralterms3 Thethirdofferssomegeneralconclusionsthatcanbed