食品包装设计论文食品英文论文.doc

The Korean folk food packaging design and development strategyAbstract: at present, the development of Chinas Korean folk food contrasts the strengths and weakness, product packaging designOf Chinese Korean folk food packaging decoration design, only keep the value of mining and utilization of folk culture, seize the regional characteristics, folk characteristics, the pursuit of innovation, quality, and the development of folk food to trough as soon as possible, opening up new folk food brands with the characteristic of yanbian region, yanbian folk food products and the development of the folk culture integration mode. Only in this way, will be conducive to the protection of the yanbian Korean Tibetan folk culture resources and inheritance, and the formation of effective folk food industry new economic growth point.Key words: Chinese Korean food culture folk food packaging designOne, the origin and development of Chinese Korean folk food culture1, Chinese Korean characteristic folk culture originChina is a nation to move in, since the middle of the 19th century, due to several years of famine in north Korea, together with government heavy surtaxes, victims were crossing the tumen river, the yalu river, a large number of migrating to Chinas northeast border areas, agriculture and live here. A large number of immigrants in Chinas unique geographical and historical environment, after a long period of production, living, and gradually formed a keep both inherent national tradition and the basic characteristics, and combine the Chinese color of new national community, Chinese Korean. In 1952, our country in the Korean nationality has the largest population, the largest concentration of yanbian area in jilin province has set up a national autonomous administration, yanbian Korean autonomous prefecture, from now on Korean has become an important member of the big family of Chinese nations.Korean as a member of the family of the Chinese nation, both inherit and carry forward the tradition of their own culture, keep the ethnic way of life in the fine tradition and style, and live together with other ethnic brothers, in the process of common development, actively learn from the excellent culture of surrounding ethnic brothers, to meet with Chinese national features of the new way of life, so as to construct the both and the culture of the Korean peninsula has certain difference, cultural difference and other ethnic brothers in China life of Korean culture with Chinese characteristics, the overall characteristics and roughly embodied in simple and original culture with Chinese characteristics, regional differences, compound and compatibility, etc.Folk customs is the embodiment of the national life, and on the basis of different ethnic groups living space and a place to distinguish, the different wind in different customs saying it is reflects the local characteristics of folk. Are of the same ethnic customs, but because of the different places and the change of history, even if the same ethnic customs will also present a lot of differences.2, Chinese Korean folk food culture characteristicsLook from the national characteristics, yanbian is a miniature of the Korean nationality of China, especially in the aspect of food culture. Yanbian, under the condition of the special geography, history, economy, inherited the traditional eating habits, is a blend of northeast han food flavor, derive the peninsula in the south of the diet style, forming the unique yanbian Korean food culture custom, its ShangTianRan, heavy food diet culture characteristics of malignant, melting, not only promoted the development of national culture, more abundant Chinese diet civilization.Second, the Korean traditional food packaging status quo and existing problemsWith the development of The Times and the change of history, the characteristics of Korean food gradually to the industrialization development direction. Korean table went into the supermarket, all kinds of dishes after delicate packaging out of yanbian, some products are even exported to at home and abroad. To promote the Korean food culture and promote local economic development has made due contributions. However, yanbian product packaging design, quality, level and the strength of the Korean traditional food industry rapid development has formed a great contrast. Each product packaging design style is the same, there is no Korean traditional features. The research and development of folk food has always been a very weak link in the food industry development of yanbian. Today, the development of yanbian folk food market there are many restricting factors in the process, such as; Product processing rough, packing grade low, old ideas, features, shortcomings. At the same time, the folk food production enterprises to private enterprises or individual operators with small space and the management method of small workshops. South in small scale, the strength is weak, the management of folk food varieties is relatively single, and processing of local products in areas such as the duck products still on the raw, rough product processing, packaging, lack of features, the inferior class. Folk food production and packaging has become a lag in the development of yanbian folk food factors, its development, research, sales, there exist many problems, such as serious affect the overall development of folk food.The main cause of this phenomenon is:Despise the specific requirements of the consumers. Folk food development, design, production enterprise to lack the understanding of the market economy, the folk food market research there is a certain language barriers, cultural barriers and capital barriers.Market management is not standard. Because folk food just stepped into the stage of development, folk food sales not formed the scale, the lack of a large, formal production base and sales center. The lack of regulations, it is difficult to form effective market management mechanism; Lack of industry guidance, it is difficult to establish industry self-discipline mechanism. As a result, and inferior commodities flooding the market, the folk food image.Brand awareness is weak. Folk food not fully attaches great importance to the brand building and brand protection. Less obvious characteristics, high grade of folk food packaging, the less attractive to consumers. The yanbian folk food enterprise income under the condition of sustainable growth, folk food accounted for the proportion of local product revenue growth is not big. The main reason is:Heavy food product development, packaging backward ideas:Look at the development of yanbian folk food industry in recent years, we will find that in the overall concept, folk food production enterprise product development, light food packaging decoration. Industry is generally believed that a good product, the consumer will buy sales, product will be good, coupled with the relatively low investment cost, high income, capital payback period is shorter, conducive to the development of the enterprise, while the development of product packaging is difficult, capital recovery risk is big, and property right protection. Due to this kind of idea root in folk in the development of the food industry for a long time, natural to yanbian folk food development by cold, also the yanbian folk food packaging design research and development is relatively slow.Folk packaging design lack of local characteristics:Folk food production enterprise not form industrialization management scale, lack of supportive strength of enterprises. Folk food production, sales, mostly belong to the individual business, technology and capital insufficiency, the design of packaging pallet, product update slowly. In addition, the operators management level is low, weak brand awareness. As a result, lead to yanbian has a first-class raw materials, but folk food packaging are not so good. Such as; The Korean traditional big sauce, convenient grim, pickled vegetables, rice cakes, biscuits, nutrition dog meat, chili sauce, soy sauce, MiTang folk food packaging process simple, mostly have characteristic, poorly made, low quality, obsolete ideas. So cant form a well-known brand.Marketing disorder:According to the 2002-2010 survey of yanbian local products fair, yanbian folk food markets lack of efficient management mechanism, unclear orientation of market main body. Independent production, supply and marketing, the most is still in the running state of the little cottage, lack of effective communication and collaboration, lead to market information cannot be accurate, rapid and effective circulation and feedback, the production cant adjust according to market changes. In addition, due to the small scale, insufficient funds, unable to large-scale publicity and promotions, cannot expand consumer cognition and perception of color folk food. The scattered individual businesses, difficult to form a certain scale and level, therefore, to develop flexible and in-depth marketing activities, this will have on the overall development of yanbian folk food market is very important.Functional departments, professional and technical departments and enterprises lack of communication:In recent years, the government functional departments investing to organize local products trade fair each year, but always get a satisfactory result. The main reason is that the lack of government functional departments, professional and technical exchanges and cooperation between departments and enterprises, lack of specialized guidance industry body. At the same time, the government functional departments, professional research departments also fragmented, yanbian folk food flowering results not only caused the embarrassing situation. Therefore, strengthening the government functional departments and professional communication between departments, enterprises. Encourage and support professionals and product developers actively participate in, and sets up a special research institute of industry guidance and technical training. Yanbian folk food development trough as soon as possible, along healthy development direction.From the perspectives of packaging design, packaging design is the design, text, color, relief, and other forms of art, highlight the characteristics of products and image, and strive for making, new patterns and shapes, clear, text and bright color decoration and beautification products, to promote product sales. Packaging decoration is a comprehensive science, is both a practical art, it is an engineering technology, is the organic combination of arts and crafts and engineering technology, and to consider marketing, consumer economics, consumer psychology and other disciplines.From an economic perspective, any the rise and development of an industry and the development and utilization of resources are closely related. As an important part of the third industry in the food processing industry is also inseparable from the development and utilization of folk culture. At the foot of changbai mountain, yanbian area is a natural potherb resource is very rich, for it carries on the comprehensive development and industrialization is to speed up the development of food processing industry, promote economic and social development of yanbian indispensable important component.Products is increasing year by year in recent years, yanbian characteristics, and processed into products sold at home and abroad, such as, wild vegetables, native products of changbai mountain ginseng, deer antler, ganoderma lucidum, straight ladybell, black fungus, tricholoma matsutake, apple pears, green rice, bear bile and so on, and the folk custom in food kimchi, convenient, high-quality goods of dog is grim, traditional earth sauce, chili sauce, folk custom cakes, rice crust, drink in the changbai mountain mineral water, fruit drinks, traditional glutinous rice wine and so on. However, these goods are inferior in the level of processing, packaging design, no local characteristics and the strength of the Korean traditional food industry rapid development has formed a great contrast. Yanbian folk food great potential economic value, can be mining space is vast, if to be reasonable, scientific and effective development, will surely improve the yanbian folk food market development present situation, to make it on a new look.This research from the Angle of consumer folk food and packaging the visual effect of quantitative research, thus to regional or folk food enterprise development to provide reference of quantitative method. According to the analysis of folk food theory, and the study of consumer buying behavior, considering the characteristics of folk food, build the evaluation index system of folk food packaging design. Mainly from the local characteristics, innovative, MinSuXing, value and easy to carry five aspects to evaluate folk food packaging.1. To change the backward ideas, strengthen the brand awarenessFolk food sales accounted for the food industry, share of overall income, is one of the important measure of the food industry development. As a distinctive folk food development in improving yanbian Korean traditional food products sales income plays an important role. To promote the development of yanbian folk food market, we must emancipate the mind, change ideas, fully understand the strategic significance of products combined with traditional culture. Such as, can use development combined with production, packaging design and production process, characteristics and quality of the products, packaging materials and environmental protection combined with model, combined shopping function and aesthetic function, form a high quality service system, won widespread recognition and support of the society. In folk food development, the enterprise is the key link, the governments policy to encourage the social enterprise to through certain specialty development, enhance the vitality of its development, still can use the news media, spread ideas into society, to create a good policy for the development of folk food and social environment.2. The characteristic orientation, to ensure the development scaleFolk food depends on the specific content of the product development characteristics and the class size, accurate, good market positioning helps develop popular folk food. During the development of yanbian folk food, can be in accordance with the characteristics of consumer groups for market segmentation, careful analysis and master all kinds of tastes, the correct market orientation, product positioning and price position. Such as inbound tourists in yanbian, Russian tourists to yanbian barbecue, grim, kimchi is love; And to the yanbian Korean tourists, because and have similar cultural origin in our country, they have a special liking to mountain delicacies, natural wild vegetables and other special products. In product development, therefore, to do according to the characteristics of different consumer market, to have a good sale.3. The folk for the fulcrum to culture as the foundation, individuality packagingIn the development of folk tourism, the many kinds of cultural conflict and fusion, as well as the commercial agent, must make the local national culture and form a new cultural patterns of change. Yanbian is Korean concentrated areas in China, although Chinese Korean folk cultural foundation datong with South Korea, north Koreas culture, but in many ways the Chinese Korean nationality has its own characteristics and development background. And formed unique Chinese Korean culture. Therefore, the development of yanbian folk food and positioning as a breakthrough point, to explore potential folk culture resources. Carry forward the Chinese Korean folk culture.Folk food itself is special goods that integrating local, culture and times. Characteristic, is the soul of the goods. Product packaging design, therefore, to explore its cultural connotation, deeply to the Korean traditional diet culture of China, modern technology and combine the local material resources, design and produce a unique folk food brand, high grade, to make yanbian folk food markets regain vitality.4. To consumers as the main body, to enhance product added valueTo change the poor folk food development of yanbian or the phenomenon of market sales, we have to to consumers as the main body, strengthen the in-depth analysis and research of consumption market, production of the products consumers need. On the other hand, should pay attention to the specific requirements of the tourism consumers, folk food packaging decoration design should pay attention to fine, pay attention to the practicability, artistic quality, uniqueness, publicity, carry convenience. In addition, you can meet the aesthetic demands of tourists, enhance the grade of the products, increase the added value of products, convenient for tourists to taste or gifts to relatives and friends.5. Set up a research and development institutions, to strengthen the cooperation with colleges and universitiesSet up research and development institutions, to strengthen the cooperation with colleges and universities, promote the development of yanbian folk food, concrete from the following several aspects: (1) set up a special folk food production base. Folk food production base construction, should be based on the existing economic and manufacturers, choose one or two basic production base, drive near the township enterprise production. (2) the proposed yanbian folk food development institutions or yanbian folk food science and technology development foundation. Led by the department in charge of, related department of comprehensive coordination, jointly set up a special association or foundation, support the development and production of folk food. (3) in yanbian university aca