商务英语写作中的7C原则

微课名称 商务英语写作中的7C原则所属课程 高级商务英语写作主讲教师 李更春单位 浙江广播电视大学外国语学院 学会站在他人的角度考虑问题 学会运用7C原则对商务信函进行评价 了解商务信函写作中的7C原则 学会在信函写作中运用7C原则 教学目标 知识目标 技能目标 技能目标 情感目标 请同学们思考 在商务信函的写作中 我们应遵循哪些原则呢 迂回 winded 完整 complete 准确 correct 简洁 concise 体谅 considerate 清晰 clear 详尽 detailed 正式 formal 笼统 general 有力 forceful 礼貌 courteous 简短 short 具体 concrete 逻辑 logical CaseStudies 案例分析 Wewon tbeabletosendyouthebrochurethismonth 本月我们无法将产品手册寄达贵方 提示 违背了 体谅 Consideration 原则 Youarerequestedtomakeusthemostfavorableoffer statingorigin packing detailedspecifications quantitysuppliableandtheearliesttimeofshipment 请报最优惠价 注明原产地 包装 详细规格 可供数量和最早船期 提示 违背了 礼貌 Courtesy 原则 CaseStudies 案例分析 Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible 请尽快告知 你方希望我方就此事做些什么 or请告知 你方希望我方就此事尽快做些什么 提示 违背了 清晰 Clarity 原则 CaseStudies 案例分析 WeacknowledgewiththanksthereceiptofyourletterofJuly1 你方7月1日的函收悉 提示 违背了 简洁 Conciseness 原则 CaseStudies 案例分析 Becauseourbookisfull sowecannotentertainanymoreorders 由于我方订货已满 恕不能接受更多的订单 提示 违背了 准确 Correctness 原则 CaseStudies 案例分析 Wehavereceivedwiththanksyourcheck Theamounthasbeenplacedtoyourcredit 我们已经收到你方支票 谢谢 该笔款项已汇入你账户贷方 提示 违背了 具体 Concreteness 原则 CaseStudies 案例分析 Courtesy 礼貌 Correctness 准确 Conciseness 简洁 Consideration 体谅 Clarity 清晰 Concreteness 具体 Completeness 完整 7Cprinciples Courtesy 礼貌 Consideration 体谅 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Concreteness 具体 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Completeness 完整 Concreteness 具体 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Completeness 完整 Concreteness 具体 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Completeness 完整 Concreteness 具体 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Completeness 完整 Concreteness 具体 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Completeness 完整 Concreteness 具体 Correctness 准确 Conciseness 简洁 Clarity 清晰 Courtesy 礼貌 Consideration 体谅 Considerationmeansthatyoupreparethewritingwiththereadersinmind andtrytoputyourselfinhisplacetoindicatethatyouareconsiderate Consideration 体谅 体谅原则 例句Weallowyoua2 discountforcashpayment 如付现款 我们给九八折 Youearna2 discountwhenyoupaycash 体谅原则 Courtesyisanimportantfeatureofbusinesscorrespondence Infact itisanessentialelementofanysuccessfulcommunication whetheritiswrittenorspoken Courtesy 礼貌 礼貌原则 例句Quoteusthemostreasonableprice 给我方报最合理的价格 Willyoupleasequoteusthemostreasonableprice 礼貌原则 Claritymeansyourpurposeandthewordsarecleartoyourreaderssothattherecipientscaninterpretyourwordswiththesamemeaningyouhaveinmind Clarity 清晰 清晰原则 例句AstothestreamerssailingfromShanghaitoNewYork wehavebimonthlydirectservices 从上海到纽约有直达船 WehavetwodirectsailingseverymonthfromShanghaitoNewYork 清晰原则 例句AstothestreamerssailingfromShanghaitoNewYork wehavebimonthlydirectservices 从上海到纽约有直达船 WehaveadirectsailingfromShanghaitoNewYorkeverytwomonths 清晰原则 Concisenessmeanstowritethefewestpossiblewordswithoutsacrificingcompletenessandcourtesy Byeliminatingunnecessarywords youhelpmakeimportantideasstandout Conciseness 简洁 简洁原则 例句Wehavebeguntoexportourmachinestotheforeigncountries 我们已经开始向国外出口机器了 Wehavebeguntoexportourmachines 简洁原则 Businesswritingshouldbecorrectingrammar punctuation spelling information figures etc Correctness 准确 准确原则 例句Shouldanyoftheitemsisofinteresttoyou pleaseletusknow Shouldanyoftheitemsbeofinteresttoyou pleaseletusknow 准确原则 Concretenessmeansthewritingshouldbespecific definiteandvividratherthanvague generalandabstract Concreteness 具体 具体原则 例句asignificantloss a53percentlossinthenearfuture byThursdayafternoonthemajority 70percent 具体原则 Businesswritingshouldalsobecompleteintermsofformatandinformation Completeness 完整 完整原则 Astoformat abusinesslettershouldincludealetterhead date insideaddress salutation subject bodyofletter complimentarycloseandsignature 完整原则 Astoinformation thewritershouldstrivetomakeallpointsdetailed andanswerallquestionsaskedorimplied 完整原则 2becourteoustowardsthem 4becorrectingrammar spelling punctuation andfigures 5beconciseandconcreteinwording 1withconsiderationforitsrecipients 3beclearinmeaning 6andbecompleteinformat structure andinfo Summary Alettershouldbewritten YourTry 思考题 1 Wearegiventounderstandyouareabletosupplylargequantitiesatmoreattractiveprices Hint violatestheclarityprinciple 违反了清晰原则 2 WehavethepleasureofacknowledgingyourletterofApril4 Hint violatestheconcisenessprinciple 违反了简洁原则 3 Inviewofyouareourregularcustomers weagreetoyourrequestforpricereduction Hint violatesthecorrectnessprinciple 违反了准确原则 YourTry 思考题 4 Pleaseairmailusthelatestpricel