电子商务网站策划方案(doc 17).doc

关于电子商务网站的方案策划书.目录一、电子商务的背景分析1二、电子商务的行业分析1A、现有网站排名1B、现有网站宗旨分析1C、现有网站在A上的参数分析3三、C2C模式电子商务的流程分析16四、C2C模式电子商务的框架设计16五、C2C模式电子商务的数据库设计16六、C2C模式电子商务的开发计划16一、 电子商务的背景分析二、 电子商务的行业分析2、易趣网（）3、阿里巴巴（）4、卓越网（）5、当当网（） 6、 七彩谷(/ )7、搜易得()8、携程网（/）9、e龙网（/）10、新浪商城（/）B、现有网站宗旨分析1、 淘宝网运作模式：网站描述：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感关键字：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感2、 易趣网运作模式：网站描述：中国最大拍卖网站！乐趣无限,价格优惠,1000多种商品分类应有尽有,供您自由买,快乐卖！“每15秒就有一个新登商品,每5秒就有一个人出价竞拍,每30秒就有一个商品成功卖出！关键字：易趣,易趣网,Eachnet,E,拍卖,竞拍,竞买,买卖,交易,电脑,二手,服饰,衣服,手机,诺基亚,Nokia,运动,体育,网球,篮球,足球,球拍,房,租房,买房,打印机,扫描仪,硬盘,显卡,声卡,CPU,整机电脑,笔记本,笔记本电脑,化妆品,香水,邮票,钱币,数码,数码相机,CD,MD,MP3,PDA,Notebook,PC,Computer,随身听,Walkman,珠宝,首饰,玩具,家具,手表,古董,车,汽车 3、阿里巴巴运作模式：网站描述：供求信息/ 商业公告板/商业贸易机会/进出口贸易机会/电子商务/关键字：供求信息，商业公告板，商业机会，进出口，商情公告板，商业BBS，进出口BBS，贸易机会，电子商务，免费贸易机会，求购，出售，贸易 4、卓越网运作模式：网站描述：中国最大的网上商城,书店,音像店,礼品店,便宜,电子商务,网上购物,软件,it,购物,卓越网,卓越,收藏夹,经典,btob,btoc,b2b,b2c,book,music,vcd,video,dvd,game,software,shop,store,joyo关键字：电子商务,网上购物,网上书店,网上商城,图书,音像,软件,购买,流行文化,明星,mp3,音乐,时尚,小资,管理,礼品,经典,电视剧,连续剧,卓越网,卓越,b2c,c2c,joyo,六一,儿童节 5、当当网运作模式：网站描述：当当网,全球最大的中文网上商城关键字：当当,当当网,图书,音像,百货,book,music,vcd,video,dvd,game,software,shop,store,dangdang,webcolor,bobocoo6、七彩谷运作模式：网站描述：sex,love,health,shopping,性，爱，健康，购物关键字：成人用品,性,保健,化妆,内衣,护理,vcd,音像,sexy,sexual,venereal,sex health,sex toys,love 7、搜易得运作模式：网站描述：搜易得IT数码商城是您可信赖的IT数码平台关键字： 8、携程网运作模式：网站描述：酒店预订酒店预定酒店机票预定机票预订机票关键字：酒店预订酒店预定酒店机票预定机票预订机票 9、e龙网运作模式：网站描述：（无）关键字：（无） 10、新浪商城运作模式：网站描述：（无）关键字：（无）C、现有网站在A上的参数分析1、 淘宝网（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change19193037Where do people go on ? (whats this) 33% 25% 10% 7% 3% 3% 3% 2% 2% 2% 2% 2% 1% 21 1% 1% Other websites 3% Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change43,65051,00024,74569%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change12112316Page Views for : (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change50%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change312767882、 易趣网（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change2021207Where do people go on ? (whats this) 40% 23% 14% 7% 5% 4% 4% 3% 1% Reach for : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change25,70022,85024,29067%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change24262515Page Views for : (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change8.08.98.65%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change21212183、 阿里巴巴（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change52374028Where do people go on ? (whats this) 72% 10% 8% 3% 3% 1% 1% 1% Other websites 1% Reach for : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change11,30012,20011,88055%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change58484935Page Views for : (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change15%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change593336284、 卓越网（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change41224822331Where do people go on ? (whats this) 82% 10% 3% 2% 1% 1% Other websites 1% Reach for : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change3,0503,7004,0959%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change35726121111Page Views for : (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change13%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change606299277925、 当当网（） Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change466283281274Learn more about Traffic. Where do people go on ? (whats this) 97% 2% 1% 1% Reach for : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change3,0503,3403,55084%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change360287250247Page Views for : (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change3.04.24.02%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change6713913973246、 七彩谷(/ )Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change37037240699Learn more about Traffic. Where do people go on 7? (whats this) 48% 17% 7 9% 7% 5% 263.7 4% 2% 2% 2% 1% 1% Other websites 2% Reach for 7 : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change2,9502,8802,27035%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change373357437158Page Views for 7: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change13%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change510503450727、 搜易得()Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,056719485144Learn more about Traffic. Where do people go on ? (whats this) 78% 6% 5% 4% 1% 1% 1% 1% 1% Other websites 2% Reach for : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,0651,1951,72033%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,090926599200Page Views for : (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change2%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,2036664811208、 携程网（/）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change916683701488Learn more about Traffic. Where do people go on ? (whats this) 76% 12% 4% 2% 2% 1% 1% Other websites 2% Reach for : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change8501,1651,11560%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,411951983693Page Views for : (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change8%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change7245765854399、 e龙网（/）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,4451,073908202Learn more about Traffic. Where do people go on ? (whats this) 17% 14% 13% 12% 5% 4% 4% 3% 2% chengdu.e