IT专业英语UNIT16 E-commerce Business.ppt

UNIT16E commerceBusiness 16 1TechnicalPart16 2ReadingMaterial 16 1TechnicalPart16 1 1DefinitionElectroniccommerce commonlyknownase commerceore comm referstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks Electroniccommercedrawsonsuchtechnologiesaselectronicfundstransfer supplychainmanagement Internetmarketing onlinetransactionprocessing electronicdatainterchange EDI inventorymanagementsystems andautomateddatacollectionsystems ModernelectroniccommercetypicallyusestheWorldWideWebatleastatonepointinthetransaction slife cycle althoughitmayencompassawiderrangeoftechnologiessuchase mail mobiledevicesandtelephonesaswell 16 1 2IntroductionsDifferente commerceactivitieshavedifferentpurposes Isthebusinesstargetingconsumerslikeyouordoesitcatertoanotherbusiness Maybethee commerceisn tevenacompany butsomeonetryingtosellsomethingtosomeoneelseontheWeb Somepeoplefinditusefultocategorizee commercebythetypesofentriesparticipatinginthetransactionorbusinessprocesses Thefivegenerale commercecategoriesarebusinesstoconsumer businesstobusiness businessprocess consumertoconsumer andbusinesstogovernment Thethreecategoriesaremostcommonlyusedare BusinesstoConsumerE Commerce B2C BusinesstoConsumerelectroniccommerce B2Ce commerce occurswhenabusinesssellsproductsandservicethroughe commercetocustomerswhoareprimarilyindividuals HundredsofthousandsofB2Ce commercebusinessexitontheweb ThemostfamousB2CWEBsiteistaobao Jingdong Amazon etc B2Ce commercebusinesseshavebeenthemostvisible However onlyabout3percentofalle commercerevenuesarefromB2C Theother97percentaremostlyB2Be commercerevenues BusinesstobusinessE commerce B2B Businesstobusinesselectroniccommerce B2Be commerce occurswhenabusinesssellproductandservicethroughe commercecustomerswhoareprimarilyotherbusinesses Forexample GatesRubberCompanymakesrubberandsynthetic basedproductsuchasbeltsandhosesforcar ButGatesdoesn tselldirectlytoyou Instead partsdealerandautomakersbuyitsproducts ConsumertoConsumerE Commerce C2C ConsumertoConsumerE Commerce C2Ce commerce occurswhenapersonsellsproductsandservicetoanotherpersonthroughe commerce ThemostwellknownWebsitethatsupportsC2Ce baixing eBay etc BusinesstoGovernmentE commerce B2G BusinesstoGovernmentE commerceincludesbusinesstransactionswithgovernmentagencies suchaspayingtaxesandfillingrequiredreports Anincreasingnumberofstateshavewebsitesthathelpcompaniesdobusinesswithstategovernmentagencies 16 1 3ApplicationCaseorExample1 OnlineShoppingProcessOnlineshoppingisatypeofE commerceusedforB2BandB2Ctransactions Consumersfindaproductofinterestbyvisitingthewebsiteoftheretailerdirectly ordoasearchacrossmanydifferentvendorsusingashoppingsearchengine Onceaparticularproducthasbeenfoundonthewebsiteoftheseller mostonlineretailersuseshoppingcartsoftwaretoallowtheconsumertoaccumulatemultipleitemsandtoadjustquantities byanalogywithfillingaphysicalshoppingcartorbasketinaconventionalstore Todayshoppingcartareastandardofe commerce Ashoppingcartalsosometimescalledshoppingbagorshoppingbasket keeptrackoftheitemsthecustomerselectedandallowscustomertoviewthecontentsoftheircarts addnewitemsorremoveitems toorderanitem thecustomersimplyclicktheitem Allofthedetailsabouttheitem includingitsprice productnumber andotheridentifyinginformation arestoredautomaticallyinthecart Ifthecustomerchangeshismindabouttheitem hecanviewthecart scontentsandremovetheunwanteditems Whenthecustomerisreadytoconcludetheshoppingsession theclickofabuttonexecutesthepurchasetransaction Figure16 1showsatypicalshoppingbasketpageatane commercesite Clickingthecheckoutbuttonusuallydisplaysascreenthatasksforbillingandshippinginformationandthatconfirmstheorder Theshoppingcartsoftwarekeepsarunningtotalofeachtypeofitem Theshoppingcartcalculatesatotalaswellassalestaxandshippingcosts Figure16 1shoppingbasketpageatAmazon 2 SecurityofE commerceGiventhelackofabilitytoinspectmerchandisebeforepurchase consumersareathigherriskoffraudonthepartofthemerchantthaninaphysicalstore Merchantsalsoriskfraudulentpurchasesusingstolencreditcardsorfraudulentrepudiationoftheonlinepurchase SourceSocketLayer SSL encryptionhasgreatlysolvedtheproblemofcreditcardnumbersbeinginterceptedintransitbetweentheconsumerandthemerchant Identitytheftisstillaconcernforconsumerswhenhackersbreakintoamerchant swebsiteandstealnames addressesandcreditcardnumbers Computersecurityhasthisbecomeamajorconcernformerchantsande commerceserviceproviders whodeploycountermeasuressuchasfirewallsandantivirussoftwaretoprotecttheirnetworks Phishingisanotherdanger whereconsumersarefooledintothinkingtheyaredealingwithareputableretailer whentheyhaveactuallybeenmanipulateintofeedingprivateinformationtoasystemoperatedbyamaliciousparty Toprotectyourprivateinformationnotbestolenandbetterkeepsafetyprocessofyoure commerce you dbetterfollowthesuggestionsasbelow Stickingwithknownstores orattemptingtofindindependentconsumerreviewsoftheirexperience alsoensuringthatthereiscomprehensivecontactinformationonthewebsitebeforeusingtheservice andnotingiftheretailerhasenrolledinindustryoversightprogramssuchastrustmarkortrustseal Ensuringthattheretailerhasanacceptableprivacypoliceposted Forexample noteiftheretailerdoesnotexplicitlystatethatitwillnotshareprivateinformationwithotherswithoutconsent Ensuringthatthevendor saddressisprotectedwithSSLwhencreditcardinformationisentered Ifitis theaddressonthecreditcardinformationentryscreenwillstartwith HTTPS Usingstrongpasswordswithoutpersonalinformation Anotheroptionisa passphrase whichmightbesomethingalongthelines Ishop4goodabuy Itisdifficulttohack andprovidersavarietyofuppercase lowercase andspecialcharactersandcouldbesitespecificandeasytoremember Figure16 2showstheconsumerlogininthetypicale commercewebsite Figure16 2Interfaceoflogininthetypicale commercewebsite 16 2ReadingMaterial16 2 1ReadingcomprehensionElectronicCommerceElectronicCommerceore commercereferstotheexchangeofgoodsandservicesbymeansoftheInternetorothercomputernetworks E commercefollowsthesamebasicprinciplesastraditionalcommerce thatis buyersandsellerscometogethertoexchangegoodsformoney Butratherthanconductingbusinessinthetraditionalway inmoresorthroughmailordercatalogsandtelephoneoperators ine commercebuyersandsellersdobusinessovernetworkedcomputers E commerceoffersbuyersconvenience TheycanvisittheWorldWideWebsitesofmultiplesellers24hoursadayandsevendaysaweektocomparepricesandmakepurchases withouthavingtoleavetheirhomesoroffices Insomeeases consumerscanimmediatelyobtainaproductorservice suchasanelectronicbook amusicfile orcomputersoftware bydownloadingitovertheInternet Forsellers e commerceoffersawaytocutcostsandexpandtheirmarkets Theydonotneedtobuildstaff ormaintainastoreorprintanddistributemailordercatalogs BecausetheysellovertheglobalInternet sellershavethepotentialtomarkettheirproductsorservicesgloballyandarenotlimitedbythephysicallocationofastore E commercealsohassomedisadvantages however consumersarereluctanttobuysomeproductsonline Onlinefurniturebusinesses forexample havefailedforthemostpartbecausecustomerswanttotestthecomfortofanexpensiveitemsuchasasofabeforetheypurchaseit Manypeoplealsoconsidershoppingasocialexperience Forinstance theymayenjoygoingtoastoreorashoppingmallwithfriendsorfamily Consumersalsoneedtobereassuredthatcreditcardtransactionsaresecureandthattheirprivacyisbeingrespected Words Expressionsprinciplen 原则 原理traditionala 传统的 惯例的exchangevt 交换 调换 兑换worldWideWeb WWW 电脑 全球资网easen 容易 不费力 disadvantagen 不利条件reassurevt 使放心 使消除疑虑privacyn 隐居 秘密transactionn 办理 交易distributevt 分发 散布 16 2 2ExercisesI MultipleChoices 1 WhatisthesimilaritybetweenE commerceandtraditionalcommerce A Dobusinessinstores B Dobusinessovernetworkedcomputers C Buyersandsellerscometogethertoexchangegoodsformoney D Dobusinessthroughmailordercatalosandtelephoneoperators 2 Forbuyers whichofthefollowingdoesnotbelongtotheadvantagesofE commerce A Consumerscancomparepricesandmakepurchaseswithoutleavingtheirhomes B E commerceoffersbuyersconvenience C Consumerscanimmediatelyobtainaproductorservice D Consumerscantestthecomfortofanexpensiveitem 3 Forsellers whichofthefollowingdoesnotbelongtotheadvantagesofE commerce A Sellerscanreassuretheconsumersthatcreditcardtransactionsaresecure B Sellersdonotneedtobuildstaff C Sellerscaneasilymarkettheirproductsorservicesgl