跨文化商务沟通 chapter1ppt课件

1 ChapterI 王琮琮 InterculturalBusinessCommunication InterculturalCommunication Contents Lead inCases Communication 1 2 3 4 CaseAnalysis TeachingAims TounderstandtheconceptofcommunicationandinterculturalcommunicationTobefamiliarwiththecomponentsofcommunicationandimpactofcultureininterculturalbusinesscommunicationToUnderstandChineseBusinessCultureinForeigner seyes 1 Lead inCase Listentoastorybetweenacouple Hereistheconversation Lisa Dick howlongisyourmumgoingtostay Dick Idon tknow Ihaven taskedher Lisa Whynotaskher Dick Whatdoyoumeanbyaskingher Lisa ImeanwhatIsaid Justaskherhowlongshe sgoingtostay 2 Communication Communication thebasisofallhumancontact occurswherevertherearehumanbeings Whenababyisborn itcries Thecryingiscommunication Whenyouachieveyourgoal yourfriendscomeandsay Congratulations Theword congratulations iscommunication Whenyourunintoafriendonyourwaytoschoolinthemorning yougreethim Goodmorning Theexpression goodmorning iscommunication DefinitionsofCommunication Communicationisadynamic systematicprocessinwhichmeaningsarecreatedandreflectedinhumaninteractionwithsymbols Wood 1994 Everyculturalpatternandeverysingleactofsocialbehaviorinvolvescommunication Chu 1977 Communicationisaprocessbywhichinformationisexchangedbetweenindividualsthroughacommonsystemofsymbols signsorbehavior ortheexchangeofthoughts messages orinformation asbyspeech signals writing orbehavior Coleman 2005 Culturecannotbeknownwithoutastudyofcommunication andcommunicationcanonlybeunderstoodwithanunderstandingofthecultureitsupports Zhuang 2004 TheProcessofCommunication ComponentsofCommunication SourceEncoding symbolsMessage resultofencodingChannel physicalmeans facetofacetalks letters telephones televisions books magazines newspapers radios etcNoiseReceiverDecodingReceiverResponse whatthereceiverdecidestodoaboutthemessageFeedback informationContext TypesofCommunication 1 IntermsofSourcea humancommunicationb animalcommunicationc human animalcommunicationd human machinecommunicatione machine to machinecommunication Typesofhumancommunication a Intrapersonalcommunication communicationwithinandtotheselfb interpersonalcommunication communicationbetweenpeople c organizationalcommunication d masscommunication e intraculturalcommunication thecommunicationbetweenculturallysimilarindividuals 2 IntermsofstyledirectVS indirect3 Intermsofmediuma verbalcommunicationb nonverbalcommunicationspace facialexpressions gestures eyecontact 3 DefinitionsofInterculturalCommunication Inreality theterm interculturalcommunication wasfirstusedbyEdwardT Hallin1959 Oneofthefirstresearcherstodifferentiateculturesbasedonhowinformationissentandreceived Hallsimplydefinesinterculturalcommunicationascommunicationbetweenpersonsofdifferentcultures AndHuWenzhong awell knownprofessorofinterculturalcommunicationinChina definesinterculturalcommunicationascommunicationbetweenpeopleofdifferentculturalbackgrounds Tobespecific thestudyofinterculturalcommunicationisacomprehensiveattempttounderstandallaspectsofhumanculturesandhowtheyinteractwitheachother Firstoffer ACanadiancolleagueandItraveledtoGuilinwithouradmirableguideLiuinveryhotweather Sightseeingisathirstybusiness Wedidnottrustthewater andenjoyedexcellentbeer WepolitelyofferedsometoLiubutherefused Wesaidnothinganddrankourbeer Onanotherday Liuquicklyacceptedourofferofbeer Heinfactlikedthebeer PleaseexplainLiu sbehaviorfromtheculturalperceptive CaseAnalysis InChinesecultureitisnotpolitetoacceptonthefirstoffer ChinesecustomsshowthatLiuwasmodest politeandwell behavedandhadintentionofacceptingthebeeratthesecondorthirdoffer Buthedidn tunderstandNorthAmericanrules whichfirmlysaythatyoudonotpushalcoholicbeveragesonanyone Youdonotinsistonofferingalcohol Inyourdailylife doyouoftenacceptfirstoffer Ifyes inwhatsituation TipsforInterculturalCommunication Treatothersthewaytheywanttobetreated BeawareofandsensitivetootherculturesMaintainanopenmind Don trushtojudgment thingsarenotalwaysthewaytheyseemPutyourselfinotherpeople sshoes Treatothersthewaytheywanttobetreated BeawareofandsensitivetootherculturesMaintainanopenmind Don trushtojudgment thingsarenotalwaysthewaytheyseemPutyourselfinotherpeople sshoes 4 CaseICultivatingGuanxiasaForeignInvestorStrategy Ifyouscratchmyback I llscratchyours Literallytranslated guanximeansconnections Butitismuchmorethanhavingthesameoldschooltie InEuropeorAmericawhoyouknowmighthelpyougetajob orgetyourchildintoadecentschool CaseStudyII StyleofHospitality AnalysisChineseway Tobuildabusinessrelationship personalrelationshipsmustbeestablishedfirst DealsinChinaarenotdoneovernight Relationshipsmustbeestablishedbeforebusinessisconducted Severalmeetingsoccurbeforebusinessisdiscussed Therearemanysocialandmeetinginvitations whichseemnotpointless ButactuallythesearethewayChinesepropeltherelationship Thehostshouldordermorethanenoughfoodforthetableandarrangethescheduleforvisitoroutofshowingrespect AmericanWay Americansvaluemaximizinginterestsanddobusinessinat