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Theintroductionofalibaba DianJieInternationalbusiness20151201181005 2 catalogue 1 Thetargetmarketofalibaba 3 Thebrandandbusinessofalibaba 4 Theinternationalstrategyofalibaba 5 Thereasonsforthesuccessofalibaba 2 Thedevelopmentofalibaba 3 Thetargetmarketofalibaba Productionorganization productionservices financialservices logisticsservices informationservices networkmarketing etc E commercemarket alibaba E commerceservicesmarket Informationplatformservices third partypaymentservices third partye commercecreditevaluationservice partnersguidanceservice etc Cross bordere commercemarket Cross bordercommerce goodsexhibition logistics payment etc 4 B2B B2C Third partypayment C2C Maincompetitors Isteelnet globalsources Jingdongmall Taobaomarketaccountedfor96 5 oftheabsoluteleadingmarketshare thereisnocompetitorinthemarket UnionPay Tenpay Mobileshopping Alibabawirelessoccupiestheabsolutemajorityofthemarketshare Thereisnocompetitors Thetargetmarketofalibaba 5 In1999 18peopleledbyJackMafoundedAlibabagroup In2000 Alibabagroupsuccessfullyfinancing 20million In2001 TheregisteredusersofAlibabaexceeded1million In2002 Alibababegantomakeprofitsinthefirst In2003 AlibabasetupTaobaoandopenB2Cbusiness In2004 AlibabacreateaAlipayplatform In2005 AlibabaandYahooreachedastrategiccooperation thesameyearinOctobertotakeovertheChineseYahoo In2006 AlibabaopenedtheTaobaouniversitycoursestoprovidee commercetrainingservicesforplatformusers Thedevelopmentofalibaba 6 In2007 AlibabalistedontheHongkongStockExchange In2008 AlibabasetupTaobaomallthatisnowTmall In2009 Alibabalaunchedcloudcomputingservices In2010 AlibabasetupJuhuasuanandAliExpress In2011 TmallandJuhuasuansplitfromTaobao In2012 JackMafoundedAlibabaFoundation In2013 Alibabareleasedamobilesocialnetworkingsoftwareandtodevelopmobilesocialplatformservicesmarket Thedevelopmentofalibaba 7 In2014 AlibabalaunchedTmallinternational Inthisyear theannualincomeofitisashighas53billionyuan In2015 AlibabapromotedthedevelopmentofthedigitalmarketingprograminChina andgraduallyachievebigdatamarketingability In2016 Alibabagroupplatformturnoverreached3trillion reach3 092trillionyuan up27 fromayearearlier ItsuggeststhatAlibabahasbecomethelargestmobileeconomicentityintheworld Atthesametime itmakessuccessbreakthrough100billionyuan whichbecamethehighestpercapitacapacityofChineseInternetcompanies Thedevelopmentofalibaba 8 阿里巴巴国际交易市场 Thebrandandbusinessofalibaba 9 aliTVoperatingsystem 1 Tradingplatformservice 2 Informationservice SuchasAlimama cloudcomputingservices 3 Thelocalservicelife SuchasO2O ali health andali travel 4 Thecontrolservices Itcoversthequalitycontrolserviceaboutentireproduction 5 Terminalplatformservice Aliphoneoperatingsystem AliTVoperatingsystem 6 TheInternetfinancialservices Antsfinancial Alipay YuEBao ZhaoCaiBao 7 Entertainmentservices Alimusic Alifilm Thebrandandbusinessofalibaba B2Bplatformserviceandcross borderE commerceservices 10 Alibabawillbuildtheintegrationoftheglobale commerceserviceplatform sothatitcandevelopallovertheworld Marketinternationalization ServiceobjectInternationalization Capitalinternationalization Humancapitalinternationalization Theinternationalstrategyofalibaba 11 internalstrengths Organizationstructure Productstrategy Equitystructure Marketpositioning ThebusinessofAlibabaisdividedinto30division Itcanrespondmorequicklyinthechangeofexternalenvironment Alibabahasdiversifiedproducts whichcanbeeffectivelydispersedmarketrisk Alibaba smarketpositioningcanhelpittoobtainthebiggestlivingspace andcangivealibabagroupprovidesabroadandsolidmarketfoundation Alibaba sownershipstructurecanguaranteethatthetalentedmanagerscancontroltheenterpriseandimprovetheexecutiveforceandmarketcompetitiveness Thereasonsforthesuccessofalibaba 12 Globalmarket Marketopportunities GlobalmarkethelpstoAlibabatopromotetheirownB2C C2C O2Oplatformbusiness Emergingmarkets NowAlibabahasalreadystartedtodosomebusinessinBrazilandachievedsomesuccess ItalsodemonstratedinsimilaremergingcountriessuchasSouthAfrica India Russia etc Cross bordertrade
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