大学体验英语第三版第三册Unit3ppt课件

ReturntoMenu Unit3 PassageAThinkAboutItReadAboutItTalkAboutItWriteAboutIt 1 Whatisabathtubbattleshipreferredtoasinthispassage AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub Reference 2 WhyisIvorySoapsopopularamongAmericans Itispureanditfloats Reference 3 HowdidProctor GamblesucceedinpromotingIvorySoap Ittookadvantageofasuccessfulnationwideadvertisingcampaign Reference ReadAboutItLanguagePointsContentAwarenessLanguageFocus IvorySoapisanAmericaninstitution aboutaswidelyrecognizedastheWashingtonMonumentandfarmorewellrespectedthanCongress IthadalreadyattainedthisnoblestatuswhenTheodoreRooseveltwasstillarough ridingcowboyinNorthDakota Introducedin1879asaninexpensivewhitesoapintendedtorivalthequalityofimportedsoaps itwasmassmarketedbymeansofoneofthefirstnationwideadvertisingcampaigns PeopleweretoldthatIvorywas sopurethatitfloats andthenotiontookhold Asaresult atleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory Ivoryremainsafavoriteamongconsumers too andnowonder WithabarofIvorySoapinyourhand youareholdingachunkofAmericanhistory Ifyoulike youcanevenwashyourhandsandfacewithitandbeassuredthatitis ninety nineandforty four one hundredthspercentpure Anditfloats ThelatterqualityofIvorySoapisespeciallyattractivetochildren Generationsoflittleboysarmedwithtoothpicks miniatureflags orleftoverpartsfrommodelships therearealwaysafew haveconvertedbarsofIvorySoapintobathtubbattleships Anoteofwarningforanysmallboyswhomaybereadingthis Motherstendtofrownonthepractice naughtyadj esp ofchildren behavingbadlyandnotbeingobedient ofbehavior bad ExamplesTomusedtobeanaughtyboyandgetintolotsoftrouble Itwasrathernaughtyofyoutodeceivethetaxinspector reputationn anopinionheldaboutsborsth esp bypeopleingeneral thedegreetowhichoneistrustedoradmired ExamplesMassachusettsInstituteofTechnologyhasagoodacademicreputation Bill sextra maritalloveaffairruinedhisreputation mildadj gentle notviolent ExamplesShecan tacceptevenmildcriticismofherwork Ipreferamildcigarifyoudon tmind spotlessadj extremelyclean ExamplesEveninthemostspotlesshomes carpetsneedregularvacuumingtokeepthemlookgood Sheseemedtheperfectmatchfortheprince youngandprettywithaspotlessreputation statusn 1 highsocialposition recognitionandrespectbyothers ExamplesNursesareundervalued andtheyneverenjoythesamestatusasdoctors Herfamousnamegaveherstatusinthegroup one slegalposition orcondition ExamplesThestatusofblackAmericanswasnotadmitteduntil1965whentheVotingActwaspassed Whatisyourmaritalstatus rivalv toequal tobeasgoodasorreachthesamestandardas ExamplesNocomputercanrivalahumanbrain CassetterecorderscannotrivalCDplayersinsoundquality importv tobuyorbringinfromanothercountry ExamplesAfterenteringintotheWTO Chinaimportedmoreagriculturalproducts ToimportfromRussia afirmneedsRussianrubles bymeansof byusing through ExamplesTheforeignertriedtomakehimselfunderstoodbymeansofbodylanguage Thoughtsareexpressedmostoftenbymeansofwords notionn anidea belief oropinion concept ExamplesHaveyouanynotionhowmuchitcoststokeepaprivatecar Someconservativesrejectthenotionthatreformisnowinevitable asaresult consequently therefore thus ExamplesNewmethodsofpackinghavebecomepopular Asaresult theamountofwastepaperhasincreasedrapidly Salesdropped Asaresult profitsdeclined barn 1 apieceofsolidmaterialthatislongerthanitiswide ExamplesWhat syourfavoritechocolatebar Hereisabarofsoap 2 aplacewith acounterwheredrinks especiallyalcoholicdrinksareserved ExamplesMostbarsinthehotelsservenotonlydrinksbutalsolightmeals Iwenttothebaryesterday exceedv tobegreaterthan ExamplesDustinHoffman sperformanceinRainManexceededallexpectations Thebudgetoftheresearchprojectexceeds 700millionayear manufacturev tomakeorproduceinlargequantities esp usingmachines ExamplesThelocalfactorymanufacturespartsfortheautoplant TVsetsmanufacturedinChinaarecompetitiveabroadinpriceandquality modestadj notlargeinquantity size value etc ExamplesTheyliveinafairlymodesthouse consideringtheirwealth Heismodestinhisrequirement elaborateadj carefullyworkedout ExamplesThecompanyoffersanelaboratetrainingschemefornewemployees Thedefendantmadeelaborateeffortstoconcealthefact phenomenonn aremarkableorunusualperson thing event etc ExamplesTheBeatleswereaphenomenon nobodyhadheardanythinglikethembefore Achildwhocouldplaythepianoattheageoftwowouldindeedbeaphenomenon sponsorv tosupportanactivitybypayingforitsexpenses ExamplesThecontestwassponsoredbyanautomanufacturer TheteamissponsoredbyNike sotheplayerswearNikeshoes assurev togiveconfidence toconvince ExamplesAftertheterroristattack Americanairlineshastenedtoassurepeoplethatflyingwassafe Wewouldliketoassureourcustomersofthebestpossibleservice latteradj thesecond oftwopeopleorthingsjustmentioned ExamplesThereareplasticandsteelchairsbutthelatteraremuchheavier Wehavetodecoratethekitchenandthehall I dratherdothelatterfirst miniatureadj verysmall ExamplesLittleHenrylookedlikeaminiatureversionofhishandsomebrother Theminiaturefurniturematchestheroom frownon upon todisapproveof ExamplesEveryteacherwouldfrownoncheatinginexaminations Gamblingisverymuchfrowneduponhere Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren nothingbeatsIvorySoap Paraphrase Paraphrase Formanyyears AmericanmothershavepreferredtouseIvorySoaptowashoutthemouthsofnaughtychildren andbelievedthatitisbetterthananyothersoap Thecompanykeepsaprecisecount however ofthebillionsofdollarsitearns Paraphrase Paraphrase Howeverthecompanyknowsexactlytheprofititmakes Ittookmorethantwentyyearsforsalestotoponemilliondollars whichtheydidshortlybeforetheCivilWar Paraphrase Paraphrase ShortlybeforetheCivilWar andmorethantwentyyearsafteritsfoundation thecompany ssalesexceededonemilliondollars Forinstance itwasamongthefirstmanufacturerstouseradiotoreachconsumersnationwide Paraphrase Paraphrase Forinstance itwasoneofthefirstmanufacturersthatadvertisedtheirproductsnationwideontheradio ReadandthinkExercise2Exercise3Exercise4 Ex 2Workinpairstodevelopanoutlineofthepassage andthengiveabriefpresentationonIvorySoapbasedonyouroutline 1 Aboutthebrandname Thebrandnamewasliftedfrom outofivorypalaces aphrasefoundintheBible Hint Wheredidthebrandnamecomefrom Ex 2Workinpairstodevelopanoutlineofthepassage andthengiveabriefpresentationonIvorySoapbasedonyouroutline 2 Aboutthecompany In1837 twoimmigrantsnamedWilliamProctorandJamesGamblefoundedthecompany Hint Howandwhendidthecompanycomeintobeing Ex 2Workinpairstodevelopanoutlineofthepassage andthengiveabriefpresentationonIvorySoapbasedonyouroutline FordecadesProctor Gambleproducedcandlesandsoap Hint WhatdidP Gproduceafteritwasfounded Ex 2Workinpairstodevelopanoutlineofthepassage andthengiveabriefpresentationonIvorySoapbasedonyouroutline Ittookmorethantwentyyearsforsalestotoponemilliondollars Hint ForhowlongdidP Gtoponemilliondollarsinsales Ex 2Workinpairstodevelopanoutlineofthepassage andthengiveabriefpresentationonIvorySoapbasedonyouroutline 3 Abouttheproduct Safe mild andpure Anditfloats 1 Thequalityoftheproduct Ex 2Workinpairstodevelopanoutlineofthepassage andthengiveabriefpresentationonIvorySoapbasedonyouroutline 3 Abouttheproduct IvorySoaphasearnedbillionsofdollarsforthecompany 2 Theprofitabilityoftheproduct AnnualsalesoftheproductsundertheProctor Gambleumbrella includingIvorySoapexceedthirtybilliondollars Ex 2Workinpairstodevelopanoutlineofthepassage andthengiveabriefpresentationonIvorySoapbasedonyouroutline 3 Abouttheproduct WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap 3 Thepopularityoftheproduct AtleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory Somanyhands faces andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships Ex 3Withthehelpofthegivenclues findoutmoreinformation statedorimplied inthepassagetoillustratethesuccessofIvorySoapintermsofitsbusinessearningsandproductimages anenormousnewfactoryinaplacecalledIvorydale Annualsales billionsofdollars Ex 3Withthehelpofthegivenclues findoutmoreinformation statedorimplied inthepassagetoillustratethesuccessofIvorySoapintermsofitsbusinessearningsandproductimages Americaninstitution safe mild andpure solidandspotless respected Americanhistory WashingtonMonument Congress Ex 4Fillineachoftheblankswithanappropriateword Checkup TheexampleofProctorandGamble sfamousIvorySoapshowsthepotentialthatliesinmassmarketingandplanneda andtheimportanceofrecognizableb names IvorySoap firstproducedin1879 waswellp withcleverslogans Theseslogans particularlytheideathatthesoapissopurethatitfloats p sosuccessfulthattheyarestillp today Atthesametime theuseoftheradioserialforIvorypromotiongaverisetothee soapopera whichhasbecomeamoderng phenomenon ThedevelopmentofProctorandGambleitself fromasmall scaleoperationfoundedbytwoi toamultinationalempireoftodayservesasagoodexampletobuildbrandnames TheexampleofProctorandGamble sfamousIvorySoapshowsthepotentialthatliesinmassmarketingandplanneda andtheimportanceofrecognizableb names IvorySoap firstproducedin1879 waswellp withcleverslogans Theseslogans particularlytheideathatthesoapissopurethatitfloats p sosuccessfulthattheyarestillp today Atthesametime theuseoftheradioserialforIvorypromotiongaverisetothee soapopera whichhasbecomeamoderng phenomenon ThedevelopmentofProctorandGambleitself fromasmall scaleoperationfoundedbytwoi toamultinationalempireoftodayservesasagoodexampletobuildbrandnames advertising brand promoted proved popular expression global immigrants Ex 4Fillineachoftheblankswithanappropriateword Readandcomplete Exercise5 Exercise6 Exercise7Readandtranslate Exercise8Readandsimulate Exercise9 Ex 5Underlinethewordsinthefollowingsentenceswhichcanbetranslatedinto 保证 andthentranslatethesentencesintoChinese 法国已经保证明年提供数十亿美元的援助 1 Francehasalreadypledgedbillionsofdollarsinaidnextyear 1 Francehasalreadypledgedbillionsofdollarsinaidnextyear Ex 5Underlinethewordsinthefollowingsentenceswhichcanbetranslatedinto 保证 andthentranslatethesentencesintoChinese 你不应对不可能做到的事做出保证 2 Youshouldn tpromisewhatisimpossible 2 Youshouldn tpromisewhatisimpossible Ex 5Underlinethewordsinthefollowingsentenceswhichcanbetranslatedinto 保证 andthentranslatethesentencesintoChinese 老板向他保证并没有解雇他的打算 3 Thebossassuredhimthatshehadnoplantolethimgo 3 Thebossassuredhimthatshehadnoplantolethimgo Ex 5Underlinethewordsinthefollowingsentenceswhichcanbetranslatedinto 保证 andthentranslatethesentencesintoChinese 检查一下他的眼睛 以保证没有问题 才是明智之举 4 Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem 4 Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem Ex 5Underlinethewordsinthefollowingsentenceswhichcanbetranslatedinto 保证 andthentranslatethesentencesintoChinese 学校 已经采取措施来保证学生不会因经济原因而辍学 5 Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons 5 Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons Ex 5Underlinethewordsinthefollowingsentenceswhichcanbetranslatedinto 保证 andthentranslatethesentencesintoChinese 生产商必须按规定保证其产品质量 6 Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations 6 Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations 1 Idon tthinkthattheamountofstudyingyoudidinhighschoolwouldbesufficientforyouto goodmarksinuniversity attain attainattractivebrandcampaignimportmanufacturemarketmodestprecisesponsor 2 BecauseoftheimpactofpoorsalesinotherAsiancountries therehasbeena decreaseinhousesalesinChinathisyear modest Ex 6Fillintheblankswiththewordsgivenbelow Makechangeswherenecessary 3 Someyoungpeoplefindcomputergamesso thattheycanhardlypullthemselvesawaytotendtoothermatters attractive 4 Thevictimwasabletogivea descriptionofthedrunkendriver whichwasratherhelpfultothepolice precise Ex 6Fillintheblankswiththewordsgivenbelow Makechangeswherenecessary attainattractivebrandcampaignimportmanufacturemarketmodestprecisesponsor 5 Somenon governmentalorganizationsareplanningapublic toawakenpeopletotheproblemofnoisepollution campaign 6 Thecostofproducingatubeoftoothpasteisabout3yuan sowewill itat5 50yuantoensureourprofits market Ex 6Fillintheblankswiththewordsgivenbelow Makechangeswherenecessary attainattractivebrandcampaignimportmanufacturemarketmodestprecisesponsor 7 Mikeisnowthedirectorofafactorywhich cannedfood manufactures 8 Plentyoffootballandbasketballclubsareeagerto youngathletesiftheyshowgreatpromise sponsor Ex 6Fillintheblankswiththewordsgivenbelow Makechangeswherenecessary attainattractivebrandcampaignimportmanufacturemarketmodestprecisesponsor 9 Thesweatersaremadeofwool fromAustralia imported 10 Accordingtoarecentsurvey youthsarebeginningtohavealotofinfluenceontheproductsand theirparentschoose brands Ex 6Fillintheblankswiththewordsgivenbelow Makechangeswherenecessary attainattractivebrandcampaignimportmanufacturemarketmodestprecisesponsor Ex 7Completethefollowingsentenceswithphrasesorexpressionsfromthepassage Changetheformwherenecessary 1 Shewantstodropoutofcollegeandbecomeasinger butherparents verymuch herintention frown on Ex 7Completethefollowingsentenceswithphrasesorexpressionsfromthepassage Changetheformwherenecessary 2 Manygreatmenhaverisenfrompoverty LincolnandEdison forinstance Ex 7Completethefollowingsentenceswithphrasesorexpressionsfromthepassage Changetheformwherenecessary 3 Thenumberoffamilieswithbothparentstakingfull timejobsisgrowing childrenaredoingmoreofthehousework asaresult Ex 7Completethefollowingsentenceswithphrasesorexpressionsfromthepassage Changetheformwherenecessary 4 Icanuseacomputer but hardware Iknowalmostnothingatall whenitcomesto Ex 7Completethefollowingsentenceswithphrasesorexpressionsfromthepassage Changetheformwherenecessary 5 Itisexpectedthatallthecountries theWTO shouldtradeonequalterms under umbrella 1 思想是通过语言来表达的 bymeansof be expressedbymeansoflanguage Thoughtsareexpressedbymeansoflanguage Ex 8TranslatethefollowingsentencesintoEnglish 2 我今年买的新书多得难以数清 keepcountof difficulttokeepcountof Ihaveboughtsomanynewbooksthisyearthatit sreallydifficultformetokeepcountofthem Ex 8TranslatethefollowingsentencesintoEnglish 3 这位老太太确信 今天她儿子会回家来为她庆祝生日 feelassured Theoldladyfeelsassuredthathersonwillcomebackhometodaytocelebrateherbirthday Ex 8TranslatethefollowingsentencesintoEnglish celebrateherbirthday 4 他妈妈坚持说他每月的零用钱不能超过100元 exceed monthlypocketmoney Hismotherinsistedthathispocketmoneyshouldnotexceed100yuanpermonth Ex 8TranslatethefollowingsentencesintoEnglish shouldnotexceed100yuan 5 上个月我们买了一辆车 是用我的名字登记的 register be registeredundermyname Weboughtacarlastmonth whichwasregisteredundermyname Ex 8TranslatethefollowingsentencesintoEnglish Ex 9ReadandcomparetheEnglishsentences payingattentiontotheitalicizedpartsandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentences 1 Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren nothingbeatslvorySoap Weallknowwhenitcomestosendingamessagefastandatlowcost nothingbeatse mail 对于大部分美国青少年来说 要论既舒服又时尚的衣着 没有什么能比得过T恤和牛仔裤了 Simulatedreproduction Simulatedtranslation FormostAmericanteenagers whenitcomestocomfortableandfashionableclothing nothingbeatsT shirtsandjeans Reference 2 PeopleweretoldthatIvorywas sopurethatitfloats andthenotiontookhold TheproductsmadeinChinausedtobecheaptoys T shirts etc andtheimpressiontookholduntilHaierstartedtochangeit 李宁公司从2010年开始广为宣传 让改变发生 并且使这种观念深入人心 Simulatedreproduction Simulatedtranslation Startingin2010 Li Ningwidelypromotedthat Makethechange andthenotiontookhold Reference 3 Somanyhands faces andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination Themusicbandstartedonlytwoyearsago buttheirpopularityinEuropebeatstheimagination 当这条消息在网上首次发布时 上网浏览的人不计其数 Simulatedreproduction Simulatedtranslation Whenthenewswasfirstreleasedonline thenumberofitsviewersbeatstheimagination Reference 4 Thecompany sbigbreakcamewiththeintroductionofitsfloatingsoap Thewriter sbigbreakcamewiththepublicationofhisthirdnovel 这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇 Simulatedreproduction Simulatedtranslation Thegirl sbigbreakcamewithheroutstandingperformanceatthesingingcontest Reference 5 Motherstendtofrownonthepractice Boardmemberstendtofrownonthecutoftheannualbonus 在许多欧洲国家 人们都反感在公共场所吸烟 Simulatedreproduction Simulatedtranslation InmanyEuropeancountriespeopletendtofrownonsmokinginpublicplaces Reference Ex 10 YouareaP GrepresentativeatatradefairheldinaChinesecitywhereP Gisstillnotsooftenheardof TrytopersuadethevisitorstotheP GboothtobuyP Gproducts Youcanchooseaproductforyourintroductionandusethefollowingtipsoranyotherinformationyou velearnedfromPassageAorelsewhere Features SafeMildPureFloatingPopularwithchildrenPopularwithmothers IvorySoap Features GoodtastePopularwithchildren CrestToothpaste Features NurturehairCleanupscurf PrellShampoo Features CleanstainsSunshinesmell TideDetergent Ex 11 Writeashortpassage 100 120words withthetitle X ABrandofProduct HelpsMeToBeatTheProblem Ex 11 Writeashortpassage 100 120words withthetitle X ABrandofProduct HelpsMeToBeatTheProblem Reference Ex 11 Writeashortpassage 100 120words withthetitle X ABrandofProduct HelpsMeToBeatTheProblem PassageBThinkAboutItReadAboutIt BeforereadingPassageB trytofindoutwhyHaierhasbeensosuccessfulbuildingitsbrandnamewiththehelpofthegiveninformation Information HaierwasfirstfoundedwithimportedrefrigeratortechnologyfromGermanyin1984 HaierwontheStateprizeforqualitymanagementin1990 HaierwasawardedtheISO9001certificateforproductqualityin1994 HaierreceivedtheISO14001environmentcertificatein1996 HaierwontheCustomerSatisfactionCupin1997 HaierreceivedTUV1andVDE2certificatesfromGermany HaierreceivedaCSA3certificatefromCanadaforsafetyandenergyefficiency 1 DoyouhaveaHaierproductathome Ifso describeit Open Reference 2 WhyisHaiersosuccessfulintheUS ItisHaier smarketingstrategythatworksthesuccess Reference ReadAboutItLanguagePointsContentAwarenessLanguageFocusReadingSkillPracticeTranslatingSkillPractice COLLEGETOEHOLDGE WhirlpoolCorp andMaytagCorp currentlydominatetheUSmarketplaceforhouseholdappliancesbuttheytendtofocusmostoftheirattentiononmainstreamareassuchaslargerefrigeratorsandfreezers Haier whichsaysitcur