体验商务英语2_Selling_Online

Unit2,SellingOnline,LearningObjectives,TalkingaboutsellingonlineVocabularyrelatedtosellingonlineNegotiatingtechniquesProblem-solvingabilitiesBusinesswritingtechniquesbywritingane-mail,Lookatthepicturesofthehomepagesinthefollowingpage.Areyoufamiliarwiththem?Whatarethecharacteristicsofthem?,Brainstorming,Warming-up,Brainstorming,Warming-upQuestions:,Doyoudoshoppingonline?Whatkindofgoodsdoyouusuallybuyonline?Haveyouevermetanyproblemswhenyoudoshoppingonline?Whatproblemsarethey?Whataretheadvantagesanddisadvantagesofdoingshoppingonline?,IBMadvertisement,BadideasdontgetbetteronlineThemainidea:abadbusinessideawillnotworkanybetteritisbeingusedasthebasisforsellingviatheinternet.Thetechnologywillnot,initself,makeupforanydeficiencies.Ifyouaresellingproductsonline,youneedtorememberthisbasicruleofe-commerce,whichIBMhassoconciselysummedupinoneofitslatestascampaigns.,WhatsE-commerce?,Byconnectingtoastandardizednetworkwecanfindinformation,buyandsellquicklyandeasily,withlowerprocessandadministrationcost.ByimplementingE-Commerce,yousavemoney,areonline24hraday,7daysaweek,notrafficjams,shoppingcrowds,carryingoverloadedheavyshoppingbagsetc,justmorebusiness,theeasyway.,WhatsB2B?,BusinesstobusinessorB2Breferstoelectroniccommercebetweenbusinessesratherthanbetweenabusinessandaconsumer(B2C).B2Bbusinessesoftendealwithhundredsoreventhousandsofotherbusinesses,eitherascustomersorsuppliers.Carryingoutthesetransactionselectronicallyprovidesvastcompetitiveadvantagesovertraditionalmethods.Whenimplementedproperly,ecommerceisoftenfaster,cheaperandmoreconvenientthanthetraditionalmethodsofbarteringgoodsandservices.,FivebusinessbenefitsofE-Commerce,Discussthequestions,Somegoodsandservicesmaybemoresuitableforsellingonline,forexample:holidaysandtravel,wherenophysicaldeliveryofgoodsisinvolved.Someoftheproblemsofe-commercearethesameasthoseformailorder:findingthegoodsarenotsuitablewhentheyarriveorgettingthingsyoudidnotorder.Somesecurityproblemsmayappearwithusingcreditcards.Sosomepeopleactuallyenjoyshoppinginrealshops.,VocabularyChoosethecorrectwordstocompletethesentences.,1weoffera_tocustomerswhobuyinbulk.ArefundBdiscountCdelivery2Weaskcustomerswhoarenotfullysatisfiedto_goodswithin7days.AdiscountBrefundCreturn3Inordertogetafull_,customersmustsendbackgoodsintheoriginalpackaging.AdiscountBrefundCreturn,Key:B/C/B,Vocabulary,4Goodswillbe_within24hrsofyourorder.AdispatchedBpurchasedCexchanged5Goodsarekeptinour_untilreadyfordeliveryAstockBstorageCwarehouse6Productsandservicesofferedatalargediscountaregenerallya(n)_.AsaleBbargainCoffer,Key:A/C/B,CombinewordsfromboxesAandB.Makephrasesthatmatchdefinitions1to7.,ACreditcard/coolingoffMoneyback/methodofInterest-free/outofaftersales,BGuarantee/stockperiod/creditdetails/servicepayment,ThetimewhenyoucanchangeyourmindandcancelanorderThename,numberandexpirydateonyourcreditcardThewayyouchoosetobuythegoodsyouwantWhenyoucanpaysometimeafteryoubuy,butatnoextracostWhenthegoodsyourequirearenotavailableApromisetogiveyourmoneybackifyouarenothappyThehelpyougetfromacompanywhenyoustarttousetheirproduct,Key:1coolingoffperiod2creditcarddetails3methodofpayment4interest-freecredit5outofstock6moneybackguarantee7aftersalesservice,Listening:Sellingonline,Key:Beforeordering:goodwebsite,easy,quick,lotsof,information,lowpricesAfterordering:deliveryservice,customerservice,Answerthequestions,1.Whatwasgoodaboute-toys?Itoffersagoodservices.2.Whatproblemsdide-toyshave?Therealreasonforthefailureofe-toyswasthatitranoutofmoneyandthereforewentintoliquidation.*Liquidation:n.Ifacompanygoesintoliquidation,itstopsoperatingandallitsremainingassetsaresold.,ListeningC:,Key:1T2F3F4T,Discussion:Differencesandsimilaritiesbetweenonlinesellingandhighstreetretailing,Differences:Shopassistantsareobviouslynotimportantwhenbuyingonline.Thelook,feelandeaseofuseofwebsiteisimportantinonlinesales,butobviouslynotinshops.Thiscouldbecomparedinsomewaystothedecorandlayoutofshops.,Similarities,Customerssatisfaction,quality,reliabilityofgoods,etc.arejustasimportant.Customerswantvalueformoneyinthesameway(butmaywantevenmorevalueformoney,inotherwords,lowpricesforthesamegoods,whenbuyingonline.),Text:VirtualPocketMoneyQuestions:,1WholikeusingtheInternetaccordingtothearticle?2Whatsortofpeopledotheinternetretailersliketosellgoods?3Whatkindofgoodsareeasilysoldontheweb?4Whatkindofmethoddothebuyersonlineusetopayforethepurchase?Dotheyowncreditcardsthemselves?,Text:VirtualPocketMoney,5Arethekidssatisfiedwiththeweb?Whatdotheywanttohelpthemspendmoney?6WhatarespringinguponbothsidesoftheAtlantic?7Whatdoes“haveaccessto“inline42referto?8Whatcanhelpthemspendmoneyincyberspace?,Whatdothesewordsinthearticlereferto?,1they(l.22)teenagers2that(l.23)anewpaymentmethodforteenagerstobuyonline3that(l.25)afacilitythatteenagerstobuyonline4these(l.59)thepurchasesmadeonlinebyteenagers5them(l.62)parents6them(l.76)teenagers,Languagepoints,1.AlargeproportionofthefundisinvestedinBritishfirms.(n.shareofawhole)2.retailer/wholesaler3.tricky:a.requiringskillortact;deceptive,craftyeg.Trickysituation/trickyproblems/trickydecision(needtobedealtwithcarefulconsideration,skillsandtact),Languagepoints,4.facility:n.abilitytolearnordothingseasily;circumstance,equipmentthatmakeiteasierorpossibletodo;aidseg.Hehasagreatfacilityforlearninglanguages.sportsfacility(runningtrack)/bankingfacility5.cyber-:relatingtoelectronoccommunicationorexperiencetakesplaceeg.Cyberspace6.Weedsarespringingupeverywhereaftertherain.(growveryfast)Abreezesprangupaswewerereturning.(appearsuddenly),Languagepoints,7.haveaccesstotheinternet:havewayinusingtheinternet.Access:meansofapproachingorenteringaplace;wayin;righttouseorapproachsb.E.g.Theonlyaccesstothefarmhouseisacrossthefield.8.Britishconvertedtoadecimalcurrencysystemin1971.(changefromtoanother)WherecanIconvertmypoundsintoFrancs?,Languagepoints,9.prepaidcard/smartcard10.pay-as-you-go-mobile-telephone:asystemwithwhichtheownerofamobiletelephonemaypaywherehegoes11.loadthecashintoanonlineaccount:putthecashintoanonlineaccount,Skills:Listenandcompletethechart,Skills:listenandfinishthedialogue,WillyouagreePriorityAgreedNormalfeeWedprefer,OfferMindifIAslongasHowaboutAgreeto,Usefullanguagefornegotiation,Letstalkaboutthetimeforsettingupthewebsite.Wewantitinamonthstime.Ourpriorityistohavethewebsiteupandrunningassoonaspossible.Nowaboutthepayment.Youwanttochargeus50dollarsanhour,Ibelieve.Well,wedprefertopayyouafixedamountforthework.Ithinkwecouldarrangethat.,Usefullanguagefornegotiation,Itsabitearly/late.Iwashopingtohavetwomonthstodothejob.DoyoumindifIaskwhyyouwanttopaythatway?Isee.Thatcouldbeallright.Ok,thatsoundsreasonable.Now,whatelsefoweneedtodiscussbeforeyougetstarted?,Usefullanguagefornegotiation,Startingaims:Wedliketohaveitinamonthstime.Wemusthavedeliverybytheendofnextweek.Focusthediscussion:Letstalkaboutthetimeforsettingupthewebsite.,Usefullanguagefornegotiation,Makingconcessions:IfIhavetofinishinonemonth,Illneedtohaveanextradesigner.Thatcouldbeallright,aslongasIgetmoneyinadvance.Bargaining:HowaboutpaymehalfwhenIstartthework?,Usefullanguagefornegotiation,Rejectingsuggestion:Wedprefertopayyouafixedamount.Agreement:Absolutely/Maybeyouareright/ThatsoundsreasonableDisagreement:Itsabittoomuch,Idsay(politedisagreement)Mmm,Idontknow.(hesitatedisagreement),Roleplaythesituation.,RoleA:arepresentativeofawebsitemaintenancecompany(网络维护公司)RoleB:acompanymanagerSubject:thecontractbetweenthetwopartsaboutthemaintenanceofthecompanyswebsite.,CaseStudy,Completethetable1below:,Writing:e-mail,商务英语电子邮件的格式,写信人Email地址收信人Email地址抄送收信人Email地址密送收信人Email地址标题（Subject）称呼（Salutation