大学商务英语Unit 2 Selling onlineppt课件

Unit2Sellingonline,Quotation,Badideasdontgetbetteronline.-IBMadvertisement,Overview,Vocabulary(OnlineShopping),Startingup(onlineshopping),Skills(reachingagreements),Listening(onlinesellingvs.highstreetselling),LanguageReview(must,needto,Haveto,should),Reading(VirtualPocketMoney),CaseStudy(negotiateneedto(necessary);have/hasto(compulsory),Wemustworkhardandmakegooduseofourtimeintheuniversity.WemustfinishtheworkbyFriday.Thisisthedeadline.Weneedtoconsultthelinemanagerifwewanttogoonholiday.Youneedtooffergoodpricesifyouwanttosellyourproductsonline.Itstoolate.ImafraidIhavetoleavenow.YouhavetogetupearlyifyouworkasaLondonTubedriver.,2.should(giveadvice;saywhatisright),Whenyoureceivee-mailsfromfriends,youshouldreply.Weshouldhelpeachotherandcareforotherpeople.Weshouldntberudeandimpolitetoothers.,3.donthaveto;dontneedto(lackofobligation/necessity),Youdontneedtocometotheofficetoday.ItsSundaytheweekend!Youdontneedtopaycashallthetime.Youcanuseyourcreditcard.Youdonthavetodoitonlyforme.,Languagereview,Modal2:must,needto,havetoshould,A,Readtheserulesofanonlinebookclub.Thenanswerthequestions.,-Youmustbe18orover.-Youshouldntgiveyourpasswordtoanyone.-Youdonthavetobuyeverymonth.-Youdonthavetobuyourrecommendations.-Youneedtobuytenbooksperyear.-Youdonthavetopayaftereachpurchase.-Youmustpaywithinthreemonths.,Canyoujoinifyouare17?Canyougiveyourpasswordtoafriendifyouwantto?Isitnecessarytobuyabookeverymonth?Isitnecessarytobuytherecommendations?Canyoubuyonlyfivebooksperyear?Isitnecessarytopayaftereachpurchase?Isitnecessarytopaywithinthreemonths?,No,youcant.,No,No,youdonthaveto,No,No,youhavetobuy10.,No,youdonthaveto,Yes,youmust.,Languagereview,Modal2:must,needto,havetoshould,B,Completesentences1to8withsuitableendingsa)toh).,1.Itsgettinglate2.Icanworkfromhome3.IvebeentransferredtoMadrid4.Thisdealistooimportanttolose5.Welostourdatabaseoncebefore6.Imafraidthisreportisurgent7.Ithinkwereallinagreement8.Wevestillgotplentyofstockinthewarehouse,sowedontneedtoorderanymoreyet.b)sowemustnotmakeamistake.c)soyoumustnotforgettobackupthefiles.d)soyoullhavetostayandfinishit.e)soIhavetolearnsomeSpanish.f)sowehavetogo.g)soIdonthavetogointotheofficemuch.h)sowedontneedtodiscussitanyfurther.,Languagereview,Modal2:must,needto,havetoshould,Skills,Negotiating:reachingagreement,Youdonotgetwhatyoudeserve.Yougetwhatyounegotiate.,A,Agreeon5mostimportantnegotiatingtips.,Negotiatingtips,-befriendlyhaveclearaimstelltheothersidewhatyouwantlistencarefullypayattentiontotheothersidesbodylanguagedontchangeyourplanduringthemeetingneverbethefirsttomakeanoffer,-bestrongandtrytowinpreparecarefullybeforeyounegotiateaskalotofquestionshavealotofoptionssummarizeoftenthepointsyouagreeonchangeyourstrategyduringthenegotiation,ifnecessarynevershowanyemotion,Onemonth,bytheendofJuly,Onemonth,fewerpages,$50anhour,$6,000(halfinadvance),Alargenumberofbookcoversoneverypage,Onebigimage,B,Listenandcompletethechart.,M:Letstalkaboutthetimeforsettingupthewebsite.Wewantitinamonthstime.ThatstheendofJuly.D:Itsabitearly.Iwashopingtohavetwomonthstodothejob.IfIfinishinonemonth,_toreducethenumberofpages?M:Yes,thatsnoproblem.Justdothebestyoucan.Our_istohavethewebsiteupandrunningassoonaspossible.D:OKthen,_.,C,Listenandcompletethemissingwords,Part1,willyouagree,priority,agreed,Part2,M:Nowaboutpayment.Youwanttochargeus$50anhour.Thatworksoutat$400aday,Ibelieve.D:Yes,thatsthe_forthejob.M:Well,_topayyouafixedamountforthework.Wecan_you$6,000.D:Isee.Doyou_askyouwhyyouwanttopaythatway?M:Well,yousee,thatwaywecancontrolthecostoftheproject.Ifwepayyouperhour,thecostcouldbecomehigh.Itcouldgetoutofcontrol.Thisway,weknowwherewestand.D:Isee.$6,000.Mmm,thatcouldbeallright,Isuppose_Igetsomemoneyinadvance._payingmehalfwhenIstarttheworkandhalfattheend?M:Yes,Ithinkwecouldarrangethat.OK.I_that.,normalfee,wedprefer,offer,mindifI,aslongas,Howabout,agreeto,2.6,D:Now,thedesignofthewebsite.Willwehavebookcoversonit?M:Absolutely.Idliketodisplayalargenumberofbookcoversoneachpage.Theydreallyattractpeoplesattention.Whatdoyouthink?D:Itsabittoomuch,Idsay.Alotofpicturestaketoolongtodownload.Idpreferonebigimage.Howaboutthat?,M:Mmm,Idontknow.Peopleliketoseethebookcovers.Itdrawsthemintothewebsite,believeme.D:Maybeyouareright.Howabouttwocoversperpage,then?M:Ok,thatsoundsreasonable.Now,whatelsedoweneedtodiscussbeforeyougetstarted?,Skills,Negotiating:reachingagreement,E,Roleplaythefollowingsituation,Websitemaintenancecontract,Arepresentativeofawebsitemaintenancecompanymeetsacompanymanagertonegotiateamaintenancecontract.Youneedtoreachagreementson:LengthofthecontractFrequencyofthewebsitetestsResponsetimeforemergenciesWebsiterepresentative:turntopage136Companymanager:turntopage138,Background,Apackageholidayfirm,Alow-budgetholidaywebsite,Largecatalogueofpackageholidays,Cheapflightswithaccommodation,insuranceandcarhire,Highstreetshops,Website,Peopleover50,Goodcustomerbase,Attractwideragegroups&joinwithanonlinecompany,Offerabiggercatalogueofholidays&joinwithabiggercompany,Demandisfalling,Goodcustomerbase,CASESTUDY,CASESTUDY,Negotiateandtrytoreachagreementsonthefollowingpointsforajointventure:LengthofcontractRangeofholidaydestinationsCarhire&insuranceAdvertisingbudgetJointventurestructure,Negotiationonajointventure,DirectorofLifetimeHolidays(turntopage138),DirectorofDirectSun(turntopage141),Speakingtask,Writingtask,AsdirectorofeitherLifetimeHolidaysorDirectSun,completethee-mailtothepersonyounegotiatedwith.Summarizewhatyouagreed.,ToCcSubject:ContractagreementDearMr.Withreferencetoourmeetingof(date),hereisasummaryofthepointsweagreedon,Keytothewriting