银行定义核心业务系统改造的转型规划-目标运营模式VIP

绝密,目标运营模式,定义核心业务系统改造的转型规划,主要内容,民生银行目标运营模式BusinessOutlookandTargetBusinessproductmanufacturervs.distributor/aggregator,Needtohaveinputinthispage,MinshengshouldformalizeIntelligenceandDataManagementpracticetofullyleverageEDWtosupportdecisionmaking,StructuralChange3FormalizeIntelligenceandDataManagementPractice,SetupcentralintelligenceanddatamanagementteamatBUlevelResponsibleforidentificationofdataneedsandbusinessdataanalysisCommunicateissuesindatacollectionandmanagementprocessesLiaisonbetweenBUandITdatamanagementfunctionSetuplocalbranchdatamanagementfunctiontosupportcentralteamIdentifylocaldataneedsinadditiontocentrallydefinedneedsIdentifyissuesindatacollectionandmanagementprocessesandcommunicatetocentralfunction,BenefitsImprovedbusinessintelligencebydedicateddatamanagementfunctiontoanalyzedataImproveddatamanagementpracticeIdentifydatarequirementsorqualitygapsfrombusinessperspectiveIdentifyissuesindatacollectionandmanagementprocessDedicatedfunctiontotakeresponsibilityImprovedeffectivenessandefficiencyincommunicationsthroughsinglepointofcommunicationwithITdatamanagementfunction,KeyConsiderationsHowtointegratebusinessintelligencewithbusinessstrategicplanningandcustomermanagement?,RecommendedChanges,DateUpdate,FormalizationofIntelligenceandDataManagementpracticewillrequireddataiscapturedingoodqualitytosupportbusinessdecisionmaking,Analysis&Dissemination,Maintain&Backup,DataCapture&Entry,DataNeedsIdentification,IdentifyrequireddataforbusinessanalysisfrombothBUandlocalperspectives,BranchteamtoensurerequireddataiscapturedinspecifiedformatandqualityCentralteamtomonitortheprocessanddataquality,Centralteamtomonitor&refinedatacollectionandmanagementprocessesCheckonperformanceonbackupprocessesasdesignedbyIT,Conductdataanalysistosupportbusinessplanninganddecisionmaking,BranchteamtoconstantlyupdatedataCentralteamtomonitorupdateprocessesandeffectivenesstoensuredataquality,Comments,DataManagementCycle,Minshengshouldinstitutionalizecustomermanagementdisciplinetoensurecustomercentricbusinesspractice,StructuralChange4InstitutionalizeCustomerManagementDiscipline,SetupcentralcustomermanagementteamatBUlevelResponsibleforcustomeranalysisforbusinessplanningandproduct/servicedevelopmentDefinecustomerservicequalitybenchmarkandmonitorperformanceConductrelevanttrainingSetuplocalbranchcustomermanagementfunctiontosupportcentralteamIdentifylocalcustomerneedsinadditiontocentrallydefinedneedsActastheregionalteamtomonitorcustomermanagementperformanceatsub-branches,BenefitsImprovedeffectivenessofcustomersegmentationandanalysisImprovedeffectivenessoftargetingofproductdevelopmentandpromotion/campaignmanagementEnhancedconsistencyofcustomerexperienceandcustomerservicequality,KeyConsiderationsHowtointegratecustomermanagementwithbusinessstrategicplanninganddatamanagementfucntionatbranchlevel?,RecommendedChanges,Minshengshouldinstitutionalizecustomermanagementdisciplinetoensurecustomercentricbusinesspractice,StructuralChange4InstitutionalizeCustomerManagementDiscipline,SetupcentralcustomermanagementteamatBUlevelResponsibleforbank-widecustomeranalysisforbusinessplanningandproduct/servicedevelopmentDefinecustomerservicequalitybenchmarkandmonitorperformanceConductrelevanttrainingSetuplocalbranchcustomermanagementfunctiontosupportcentralteamIdentifylocalcustomerneedsinadditiontothosedefinedcentrallyActastheregionalteamtomonitorcustomermanagementperformanceatsub-branches,BenefitsTrulyglobalcustomerviewachievedbycustomersownershipresidingatBU,notbranchlevelImprovedeffectivenessofguidanceofHQtobranchesinbusinessdevelopmentandcampaignpromotioneffortsEnhancedconsistencyofcustomerexperienceandcustomerservicequality,KeyConsiderationsHowtointegratecustomermanagementwithbusinessstrategicplanninganddatamanagementfunctionatbranchlevel?HowtodevelopprocesstocollectinformationofcustomersthatarenotcurrentMinshengcustomers?,RecommendedChanges,changed,CustomermanagementdisciplineandprocesswillbeachievedthroughclosecollaborationbetweenHQandbranchteams,PerformanceMeasurement,CustomerRelationshipManagement,CustomerService,InitialCustomerContacts,BusinessDevelopment/CampaignPlanning,HQprovidesguidancetocustomersegmentsfocusandconductsbank-widecampaignplanningBranchconductslocalactivities,Branchresponsibleforcapturingcustomerrequirementsandensuringcustomerexperience,BranchconductsservicestocustomersServicequalityismonitoredbybothHQandbranchcustomermanagementfunction,HQmanagesbank-widekeyaccountrelationshipBranchmanageslocalcustomerrelationship,CustomermanagementperformanceismonitoredandevaluatedconstantlybyHQBranchresponsibleformonitoringandevaluatingsub-branches,Comments,CustomerManagementCycle,New,Customersfeedbackandinformationwillbecommunicatedthroughamoreproactivemethod,CustomerContactsbankforbusiness,Customertouchpoint,Customerquestionanswered,Transactionconducted,Branchreceivesinformation,DataCaptured,CustomerManagement,ProductManagement,StrategicPlanning,ChannelPlanning,PR,Otherrelatedunits,CIF,GL,InformationManagement,StrategyUpdate,Customerinformationfilesarecentrallymaintainedwhilebrancheswillremaintobethefrontaccesspointforsalesandservicingtocustomers,Branch/SubBranch,HeadquarterCustomerManagement,InputcustomerinformationGeneratestandardreportsasrequiredCustomerservicingatfrontline,TargetedcustomersalesandpromotioncampaignsCustomerinformationfilemaintenanceandupdatingConductcustomerinformationanalysisandcustomerstrategydevelopment,MaintaincustomerinformationDesignandrefinecustomerinformationcapturingrequirementsDesigna