国际商务英语口语实训Test-2.ppt

WorkshopofInternationalBusinessSpokenEnglish,Test2,PartoneInterview,Examinersquestions(1)Ifyouhaveachance,wouldyouliketocarryoutmarketresearchforsomecompany?(2)Ismarketresearchimportantbeforedevelopinganewproduct?(3)Whatinformationmustbegatheredwhencarryingoutmarketresearch?(4)Whatmethodscanbeusedinconductingmarketresearch?,Test2,PartoneInterview,(1)Yes,Idliketo.Iliketomeetpeopleandcommunicatewiththem.(2)Yes,itisveryimportant.Itisthebasicassessmentofaproductscompatibilitythemarketplace.(3)Thepastsalesofsimilarorcompetingproducts,consumertastesandtheirbuyingmotivesofcurrentproducts,etc.(4)Questionnaire,telephoning,postingthequestionnaireformandinterview,etc.,Test2,PartTwoMini-presentation,Direction:Inthispartofthetest,youareaskedtomakeashortpresentationonthetopicforaboutaminute.Youwillhaveaminutetopreparethis.Topic:Whatisimportantwhendevelopinganewproduct?CreatingsampleproductsProductpositioningTestmarketing,Test2,PartTwoMini-presentation,Ithinkthreethingsareimportantwhendevelopinganewproduct.Thefirstthingtoconsideriscreatingsampleproducts.Thesesamplesarecreatedfortheexpertexamination.Theexpertswanttoknowwhetherthefunctionaldesign,packagingandpossiblebrandaresuitableornot.Second,weneedtotakeproductpositioningintoaccount.Wemustavoidthedirectcompetitionwithourexistingbrand.Third,weneedtoconsiderthetestmarketing.Weneedtodiscovertheweaknessesandeliminatethembeforeintroducingtheproductstothemarket.,Test2,PartThree:Collaborativetaskanddiscussion,Direction:Youhavebeenaskedtocarryoutmarketresearchforanewbrandofcosmetic.Talktogetherforabouttwominutesaboutwhatmethodscanbeusedanddecidewhichthreewouldbethemosteffective.Herearesomeideastohelpyou.Face-to-facequestionnaireInterviewE-mailingTelephoningFreesampledeliverywithfeedbackformQuestioningandobservingPostingthequestionnairePromotion,Test2,PartThree:Collaborativetaskanddiscussion,Follow-upquestions(1)Howimportantisthemarketresearchforproductdevelopment?(2)Whatdoyouthinkisthebestwaytomakeanewbrandofcosmeticknowntothepublic?(Why?)(3)Wouldyoutryafreesampleofanewbrandofcosmetic?(Why?/Whynot?)(4)Whatshouldbeincludedinthequestionnaireforthemarketresearch?(5)Doyouthinkitisnecessaryforthepersoncarryingoutmarketresearchtodressformally?(Why?/Whynot?),Test2,PartThree:Collaborativetaskanddiscussion,A:Ithinkface-to-facequestionnaire,telephoningandinterviewarethemosteffectiveresearchmethods.Face-to-facequestionnaireisadirectwaytocollecttheinformation.Wedonthavetoworryabouthowtocollectthequestionnaire.B:Yes,itsalsooneofthemosteffectiveways.Allthequestionsareonthepaper.Sotheinformationcollectedwillbecomprehensive.Ithinktelephoningisanothergoodmethod.Usingtelephonewillsavethecost.Andthesubjectswillberelaxed.,Test2,PartThree:Collaborativetaskanddiscussion,A:Youhaveapointthere.InterviewisanothermethodIlladopt.Wecanchoosetheintervieweesandclassifythem.Thusitsquicktoknowwhatkindofpeoplearethepotentialcustomers.B:ImafraidIdontagreewithyou.Itsdifficulttochooseaproperplacefortheinterview.Andnotingdowntheinformationwillbetime-consuming.A:Maybeyouarefight.Howaboutdeliveringfreesampleswiththefeedbackform?B:ThatiswhatIamthinkingabout.Freesampleswillhelpcustomerstolearnmoreaboutourproduct.Sotheiropinionswillbevaluable.,Test2,PartThree:Collaborativetaskanddiscussion,Follow-upquestions(1)Marketresearchisabasicassessmentaboutwhetheraproductwouldsurviveinthemarketandwhetheritwouldbeprofitable.(2)Therearemanymethodstopublicizeanewproduct.Forcosmetic,IthinkTVadvertisementisthebestchoice，becauseTVcoversawiderangeofaudience.,Test2,PartThree:Collaborativetaskanddiscussion,(3)No.Iwouldnt.Youknow,youarenotsurewhetherthecosmeticisharmfultotheskin.Yes.Iwould.Iminterestedin