商务英语听说实训试卷B

广州现代信息工程职业技术学院试卷（B卷）20112012学年第二学期课程商务英语听说实训开课班级11商英123年级11级班级学号学生姓名考试教室本试卷共6页，满分100分；考试时间90分钟；考试方式考试（查）得分评卷人一、单项选择题1（本大题共5小题，每小题1分，共5分）1ACCORDINGTOTHEPASSAGE,WHATDOYOUHAVETODOBEFOREYOUGETTOTHEDEPARTUREGATEATOHAVESOMETHINGTODRINKBTOBESEATEDINTHEWAITINGROOMCTOCHECKINYOURBAGSDTOHAVEASHORTSLEEP2WHICHOFTHEFOLLOWINGISNOTINCLUDEDINTHETHINGSTHATYOUREREQUIREDTOSHOWWHENYOUCHECKINAPASSPORTBTICKETCTRAVELCHECKDAIRPORTTAXRECEIPT3WHATWILLTHEATTENDANTGIVEYOUWHENYOUCHECKINAATOURISTMAPBABOARDINGPASSCATRAVELPETALSTOREDAGUIDEBOOK4WHERECANYOUBUYSOMETHINGCHEAPERACCORDINGTOTHEPASSAGEAATTHESNACKBARBATTHEDUTYFREESHOPCATTHERETAILSTOREDATTHECOFFEESHOP5WHATISTHEMOSTIMPORTANTTHINGOFTRAVELINGBYPLANEATOBUYSOMETHINGCHEAPBTOPAYTHEAIRPORTTAXCTOGIVEYOURSELFPLENTYOFTIMEDTOWEIGHYOURLUGGAGE试卷第1页（共6页）单项选择题2（本大题共5小题，每小题1分，共5分）1WHATDOESB2BSTANDFORABUSINESSTOBUYERSBBUSINESSTOBUSINESSCBUSINESSTOCONSUMERSDBUSINESSTOSELLERS2WHATDOESITMEANWHENONEISINVOLVEDINB2BAABUSINESSSELLSITSPRODUCTSTOTHEENDUSERBABUSINESSSELLSITSPRODUCTSTOANOTHERBUSINESSCCUSTOMERSBUYPRODUCTSFROMABUSINESS装订线内不要答题题号一二三四五六七总分核分人题满分304822100试卷第1页（共DCUSTOMERSDODEALSWITHABUSINESS3WHATAREREFERREDTOASB2CATRANSACTIONSBETWEENABUSINESSANDACOMPANYBTRANSACTIONSBETWEENABUSINESSANDASHOPCTRANSACTIONSBETWEENABUSINESSANDTHERETAILERDTRANSACTIONSBETWEENABUSINESSANDTHEENDUSER4WHATDOESTHEDIFFERENCEBETWEENB2BANDB2CMARKETINGLIEINATHEDIFFERENCEBETWEENCUSTOMERSDEMANDFORCOMFORTBTHEDIFFERENCEBETWEENCOMPANYSINCREASINGPROFITABILITYCTHEDIFFERENCEBETWEENEMOTIONALPERSPECTIVESOFTHEBUYERSDTHEDIFFERENCEBETWEENTHEQUALITYOFTHEBUSINESS5HOWSHOULDMARKETINGSTRATEGIESBEDESIGNEDAACCORDINGTOTHETYPEOFMARKETINGONECHOOSESBACCORDINGTOTHENEEDOFTHEMARKETINGCACCORDINGTOTHECHANGEOFTHEMARKETINGDACCORDINGTOTHEAMOUNTOFPROFITSONEGAINS单项选择题3（本大题共5小题，每小题1分，共5分）1ACCORDINGTOTHEPASSAGE,WHATSHOULDBEDEVELOPEDFOREVERYEXHIBITIONSUCCESSAANEXHIBITIONSPACEBANEWPLANCBANNERSTANDSDLITERATUREHOLDERS2WHATSHOULDBEDONEFIRSTINTHELISTOFDOSAPLANNINGINADVANCEBSETTINGACHIEVABLEGOALSCBOOKINGABOOTHFOREXHIBITIONDLOOKINGINTOTHEHISTORYOFANEXHIBITION3WHICHOFTHEFOLLOWINGSTATEMENTSISNOTMANTIONEDINCREATINGABUZZAUNDERSTANDINGWHICHPRODUCTSTOTAKEBUNDERSTANDINGTHENUMBEROFVISITORSCKNOWINGHOWMUCHSTOCKTOHAVEDKNOWINGHOWMANYLITERATUREHOLDERSARENEEDED4WHATSHOULDNTYOUBEAFRAIDTODOATANEXHIBITIONATOUSENEGATIVEBODYLANGUAGEBTOUSEMOBILEPHONESCTOASKQUESTIONSDTOARGUEWITHCOMPETITORS试卷第2页（共6页）5WHICHKINDOFBODYLANGUAGEISUNACCEPTABLEATANEXHIBITIONAFOLDERARMSBPROPEREYECONTACTCSMILINGFACESDPOLITEGESTURES单项选择题4（本大题共5小题，每小题1分，共5分）1WHICHOFTHEFOLLOWINGSTATEMENTSISTRUEABOUTASALESSECRETARYAITISDIFFICULT装订线内不要答题BITISDEMANDINGCITISEASYDITISCHALLENGING2WHATISTHEFIRSTTHINGTHATSALESSECRETARYNEEDSTOLEARNABASICOFFICESKILLSBSKILLSABOUTSALESCMARKETINGSTRATEGIESDPERSONNELMANAGEMENT3WHICHISNOTMENTIONEDASASALESSECRETARYSPRIMARYROLEAPROVIDINGCLERICALSPEEDANDAACCURACYTOTHEDOCUMENTSBFILLINGCOPIESOFLETTERSANDREPORTSCFILLINGOUTANDPROCESSINGFORMSDKEEPINGACALENDAROFHEROWNSCHEDULE4HOWWILLASALESSECRETARYBECOMEAMEMBEROFTHESALESFORCEABYFINDINGOUTABOUTTHECOMPANYSPRODUCTSBBYBECOMINGFAMILIARWITHTHECOMPANYSBENEFITSCBYUNDERSTANDINGTHECOMPANYSDRAWBACKSDBYMANAGINGCLERICALTASKSANDKEEPINGTRACKOFIMPORTANTINFORMATION5ACCORDINGTOTHEPASSAGE,WHATASPECTMIGHTASALESSECRETARYSJOBINCLUDEAAPOLITICALASPECTBASOCIALASPECTASPECTCASCIENTIFICASPECTDACULTURALASPECT单项选择题5（本大题共5小题，每小题1分，共5分）1WHATWILLYOUDISCOVERWHENYOUCOMMUNICATEWITHCUSTOMERSAHOWTHEYFEELABOUTYOURSERVICEANDPRODUCTSBWHATGOODSERVICEISCTHEADVANTAGESOFYOURPRODUCTSDHOWTOSELLTHEPRODUCTS2WHATSHOULDYOUDECIDEONFROMTHECOMMUNICATIONWITHTHECUSTOMERSATHEQUALITYOFYOURPRODUCTSBWHATTHEYWANTFROMYOURCOMPANYCWHATTOGETFROMTHECOMPANYDHOWTOPRODUCETHEGOODS3WHOMSHOULDYOUEXTENDYOURRELATIONSHIPWITHAYOURBESTANDMOSTINFLUENTIALCUSTOMERSBTHEBESTDIRECTOROFTHECOMPANYCTHEMOSTINFLUENTIALMEDIA试卷第3页（共6页）DTHEBESTSALESMEN4WHYSHOULDYOUEXTENDYOURRELATIONSHIPWITHYOURBESTCUSTOMERSABECAUSETHEYARERICHBBECAUSETHEYWANTTOBUYYOURPRODUCTSCBECAUSETHEYKNOWWELLABOUTYOURPRODUCTSANDWANTTOHELPYOUDBECAUSETHEYHAVEMANYADVANTAGES5WHATCANYOURELYONYOURCUSTOMERSFORWHENYOUAREDOINGMARKETRESEARCHAFORUSEFULINFORMATION装订线内不要答题BFORUSEFULRESEARCHCFORAPROMISEDFORUSEFULMARKET单项选择题6（本大题共5小题，每小题1分，共5分）1WHATISONEOFTHEBESTSKILLSTOHAVEINANYCORPORATESETTINGATHEABILITYTOPERSUADECLIENTSBTHEABILITYTOENTERTAINCLIENTSCTHEABILITYTOWINCLIENTSSUPPORTDTHEABILITYTOGETALONGWELLWITHCLIENTS2WHATDOESITMEANIFYOUIMPRESSYOURCLIENTSAYOURBUSINESSANDOTHERBENEFITSWILLBEREPEATEDBYOULLHAVEMOREBUSINESSTHANANYOTHERCOMPANIESCYOURCOMPANYWILLBEMOREFAMOUSDMOREANDMORECLIENTSWILLSUPPORTYOU3WHATISTHETRICKTOENTERTAININGCLIENTSASATISFYINGTHEIRENJOYMENTBACCOMPANYINGTHEMATTHEDINNERCAMUSINGTHEMWITHJOKESDTAKINGTHEMTOAMOVIE4WHICHOFTHEFOLLOWINGSTATEMENTSISNOTTHEWAYTOENTERTAINCLIENTSATAKINGCLIENTSOUTTOANICEDINNERBTAKINGCLIENTSTOASPORTINGEVENTCSHOWINGCLIENTSAROUNDTHECITYDTALKINGBUSINESSWITHCLIENTSINTHEOFFICE5WHATISDISAPPOINTINGWHENYOUTAKEABUSINESSTOANOTHERCITYANOTDININGINTHEBESTRESTAURANTBNOTTAKINGINSOMEOFTHELOCALFLAVORCNOTTASTINGTHEDELICIOUSFOODDNOTSUNBATHINGONTHEBEACH试卷第4页（共6页）得分评卷人二、填空题1（本大题共5小题，前2小题1分，后三题2分，共8分）1WHATISTHEGREATESTADVANTAGEOFECOMMERCEGLOBAL_ISTHETHEGREATESTADVANTAGEOFECOMMERCE2WHATMARKETSCANBUSINESSESCARTERTOBUSINESSESCANCATERTOLOCAL,NATIONALASWELLAS_MARKETS3WHATOPPORTUNITYCANECOMMERCEGIVEPEOPLEECOMMERCEGIVESPEOPLETHEOPPORTUNITYTOLOOKFORTHE_装订线内不要答题4WHATCHANCECANCUSTOMERSALSOGETBEFOREDECIDINGONTHEBUYINGCUSTOMERSALSOGETTHECHANGETOREAD_POSTEDBYPREVIOUSSHOPPERS5HOWDOESECOMMERCEREDUCETHECOSTSOFABUSINESSBYREDUCINGTHECOSTSASSOCIATEDWITHMARKETING,_ANDINVENTORYMANAGEMENT填空题2（本大题共5小题，每小题1分，共5分）1TOAVOIDCONFUSIONANDWASTEOFTHETIME,WHATSHOULDANEMAILBELIKEITSHOULDBE_2IFNOTHINGWOULDHAPPENWHENYOUDIDNTSENDTHEEMAIL,WHATISSUGGESTEDTODOYOUSHOULD_YOUREMAIL3WHATSHOULDYOUDOIFYOUREMAILREQUIRESACTIONYOUSHOULD_4WHYSHOULDNTCAPITALLETTERSBEUSEDINANEMAILBECAUSEITSLIKESHOUTINGAND_5WHATISSUGGESTEDTODOIFTHEMATERIALISCONFIDENTIALYOUSHOULD_INSTEAD填空题3（本大题共5小题，每小题1分，共5分）1WHATDOESATRADESHOWBOOTHENHANCEITENHANCESTHE_OFYOURCOMPANY2WHATISTHEWAYTOMAKEYOUREXHIBITIONBOOTHVISITEDMOSTTHROUGHMAKING_GRAPHICS3WHYSHOULDYOUMAKESURETHATTHEDESIGNSWILLNOTOVERSHADOWYOURPRODUCTBECAUSETHEPRODUCTISTHE_OFYOURDISPLAY4WHATSANOTHERTHINGTHATYOUSHOULDMAKESUREANOTHERTHINGISTHATYOUNEEDTOMAKESURETHAT_5WHYISITNECESSARYFORYOUTOKEEPANEYEONYOURLAPTOPBECAUSEYOUWILLNEEDONEFORYOURMULTIMEDIA_填空题4（本大题共5小题，每小题1分，共5分）1WHATREMAINSAKEYMODEOFCOMMUNICATIONINTHEBUSINESSWORLDTHE_2WHATISCONDUCTEDBYTELEPHONECONTACTAMAJORITYOFGLOBALBUSINESSAND_ISCONDUCTEDBYTELEPHONECONTACT3ONWHATDAYSAREYOUADVISEDTOCONTACTYOURCUSTOMERSINTHE_OFTHEWEEK4WHYARETUESDAY,WEDNESDAYANDTHURSDAYBETTERTHANMONDAYORFRIDAYBECAUSEOFFICESTAFFMEMBERSAREBUSYGETTINGSTARTEDATTHEBEGINNINGOFTHEWEEKAND_ATTHEEND试卷第5页（共6页）5ONWHATDAYSAREYOUADVISEDNOTTOCONTACTYOURCUSTOMERS填空题5（本大题共5小题，每小题1分，共5分）1WHATDOCUSTOMERSERVICEREPRESENTATIVESUSEEXTENSIVELYINTHEIRWORKTHEYUSECOMPUTERS,TELEPHONE,AND_EXTENSIVELYINTHEIRWORK2WHENWILLAREPRESENTATIVEOPENHISORHERFILEINTHECOMPANYSCOMPUTERSYSTEMWHENTHECUSTOMERHASAN_WITHTHECOMPANY3WHOMAYPROVIDEASSISTANCEIFTHEREPRESENTATIVEFAILSTOSOLVEASPECIFICPROBLEM装订线内不要答题ASUPERVISOROROTHER_4WHATDOWEKNOWABOUTCALLCENTERSITISAPLACEWHERECUSTOMERSERVICEWORKERSSPENDTHEENTIREDAY_ONTHEPHONE5HOWDOSUPERVISORSENSURECUSTOMERSAREGETTINGQUALITYSERVICEBYLISTENINGINONORTAPING_得分评卷人三口语题描述（本大题共10小题，每小题2分，共22分）WITHTHESTARTOFBBCWORLDSERVICETELEVISION,MILLIONSOFVIEWERSINASIAANDAMERICACANNOWWATCHTHECORPORATIONSNEWS1_ANDOFCOURSEINBRITAINLISTENERSANDVIEWERSCAN2_INTOTWOBBCTELEVISIONCHANNELS,FIVEBBCNATIONALRADIOSERVICESANDDOZENSOFLOCALRADIOSTATIONSTHEYAREBROUGHTSPORT,COMEDY,DRAMA,MUSI