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.,CommunicatinginInternationalBusiness,国际商务函电,.,ChapterQuotationandoffer,5.1IntroductionQuotationAsuggestiontosupplygoodsonthetermsandconditionsstated.OfferApromisetosupply/buygoodsonthetermsstated.Itmustbemadeandacceptedbeforeacontractcanexist.Keynotes:Offersshouldbemadewithaccuracy.Onceacceptedtheyarebindinglegally.,.,OfferAnofferbyanexporter(commonpractice)Theexportersendsoutinformationaboutwhatheisreadytosell,theexactprice,qualityandquantity.Anofferbyanimporter(uncommonpractice)Theimportersendsoutinformationaboutwhatheisgoingtobuy,andthetradeterms.,.,OfferFirmoffer:irrevocableTheofferorcannotrefusetoconductthebusinessiftheofferisacceptedbytheofferee.Thefirmofferhaslegalbindingforce.Non-firmoffer:revocableTheofferorcantakebackanon-firmofferatwill.,.,Non-firmoffer:revocable虚盘的表示:Withoutengagement(obligation)SubjecttopriorsaleSubjecttoourfinalconfirmation,.,OfferOfferbasedonenquiryPertinenttoadefiniteobject(针对某一具体商品)VoluntaryofferCompleteandattractive,.,5.2Writingskills,Howtodescribeyourproducts:1.Ourdesigniselegantandworkmanshipissuperior.2.Becauseoffinequalityandattractive/uniquedesignsofourproducts,theyareagoodvalueforthemoney/price.3.Theyaresellingwell/verypopularintheNorthAmericanmarkets.4.Wecanintroducethemtothemarketatacostprice.5.Thisisamustforeveryhousehold.6.Thequalityofothermakesdoesnotmeasureuptothatofourproducts.,.,Supplyposition:1.Wecansupplyfromstock,butonlylimitedquantitiesareavailable.2.WecanguaranteesupplybytheendofMay.3.Weshallcontactyouagainoncethesupplyimproves/freshsuppliesareavailable.4.Wearesorrytosaythatourstocksarerunninglowandthemaximumwecansupplyis,.,Encouragingorders:1.Wehopeyouwillletushaveyourorderbeforefurtherrisesincostsmakepriceincreasesunavoidable.2.Allyouneedtodoistofillintheorderformanddropitintoamailbox/faxusimmediately,.,Howtomakeanoffer:1.Whenmakinganofferinrespondtoanenquiry,beginbyrepeatingthedateandthecommodityenquiredfor.2.Whenmakingavoluntaryoffer,trytooffermoreattractiveterms.3.Anoffershouldincludethemajortermsofthetransaction.,1.ForthefancybrandAGT-4Garmentsewingmachine,ThebestpriceisUSD78.00persetFOBShanghai2.Theminimumquantityisone20FCLandwiththepurchaseoftwoormorecontainers,thepriceisreducedby2%.3.Alltheseblanketsarepackedinplasticbagswithzipof1pieceeach,20piecestoacarton.4.Deliveryistobemadewithin45daysafterreceiptoforder.5.OurusualtermsofpaymentarebyconfirmedirrevocableL/Cavailablebydraftatsight.6.Theinsuranceshallbeeffectedbythesellercoveringtheinvoicevalueplus10%againstInstituteCargoClause.,Tradeterms:,1.Thisofferisvalidfortendays.2.Foracceptancewithintwoweeks.3.Thisquotationiseffectivewhilestocklast.4.Thisofferissubjecttoourfinalconfirmation.5.Thisquotationisfirmforordersdispatched/replyingherebefore1August2001,Validityandotherconditions:,.,Howtomakeanoffer:4.Inasalesletter,sayhowyourproductdiffersfromothers.Providenecessaryinformation.Tellyourreaderthepagenumbertosavehistime.5.Talkaboutthemarketandsupplysituationtoinduceanorder.6.Introduceotherproductstoincreasethechanceofbusiness.7.Donotmakeyoulettertoolong.8.Endyourletterbyexpectingtheorder,1.Wehopeyouwillagreethatourpricesareverycompetitiveforthesegoodqualityclothes,andwelookforwardtoreceivingyourinitialorder.2.Aswehavebeenreceivingarushofordersnow,wewouldadviseyoutoplaceyourorderassoonaspossible.3.Thisfavoriteofferwillnotberepeatedforsometime,andweaccordinglylookforwardtoanearlyorderfromyou.4.Anyordersyouplacewithuswillbeprocessedpromptly.,Optimisticending,.,ChapterQuotationandoffer,5.3Sampleletters5.4AccuracyAstoHX2012,onesettoacaseShipment:.Payment:ByL/CatsightInsurance:.,.,offer:n.1.报实盘的句型:实盘是有有效期的,一般用Subjectto+date表示。offer:1)n.makesomebodyafirmoffersubjecttoyourreplyreachingus+date.WearenowmakingyouafirmoffersubjecttoyourreplyreachingusbeforeApril30,2005.,Wordsandexpressions,.,2)n.makesomebodyafirmofferonCIF/FOB/CFRbasis,subjecttoyourreplyreachingus+date.WearemakingyouafirmofferonCIFVancouverbasissubjecttoyourreplyreachingusbeforeSeptember30.2.的报盘:offerof/for/onsomethingMaywehaveyouroffersfortheitemslistedinyourcatalogue?,.,3.Offerofsomething:数量的报盘;的报盘Weareworkingonyourofferof1,000tonsofchemicalfertilizer.4.表示报盘有天的有效期Theofferisfirm/valid/open/goodfordays.Thisofferisfirm/valid/open/goodfor5days.,.,offer:vt1.offersomebodysomethingatprice+thetradeterm(CIF/CFR/FOB)timeofshipment,termsofpaymentbyL/C,D/P,D/A,etc.Weofferyou2,000dozenMensShirtsatUS$54perdozen,netCIFNewYork,shipmentduringAugust,termsofpaymentbyanirrevocableL/C.2.Offersomebodyfirmsomethingatprice以的价格向某人报某物的实盘,.,offer:vi.Offerfirmfordays.报实盘,有效期天,.,Dialogue,AtalkontradefairwhencanIgetafirmoffer?,Jones,ahardwaredealer,isvisitingtheGuangzhouTradeFair您好!女士我是巴巴拉.琼斯很高兴见到您。琼斯女士。我叫孙丽丽。请坐。谢谢。孙小姐。这是您第一次来广交会吗?是的。您游览过整个展厅(exhibitionhalls)了没有?是的,我前天已经四处看过。展厅真是大(spacious),我迷路了好几次呢。,Dialogue(1),whencanIgetafirmoffer?,是吗?您可以看指示牌(followthesign)的。我是这么做的。但是,你知道的,展会真是规模巨大.我明白。噢!您这儿的品种还真多。很高兴您这么讲。不过事实上我们的产品可能还没有达到国际最先进水平。我得说你们近年来确实干得不错。谢谢。我要购买一些五金器具(hardware)。这是我列的清单。我希望您能给我最好的报价。我会尽力的。,Dialogue(1),whencanIgetafirmoffer?,谢谢。如果你们的报价好,我又能够拿到我要的佣金,我可以立即下订单。我确信您发现会我们的报价非常有竞争力。近年来,五金器具价格上涨了不少,但我们的价格仍然没有多大变化那很好。我什么时候能获得报价?我们今晚会把报价单做好,您明天上午可以拿到。你明天有空再来吗?好的。我明天上午九点会过来,怎样?那太好了。明天见再见。,whencanIgetafirmoffer?,.,Exercises,.TranslateSincethecompetitionoftextilesisverykeeninourmarket,itisnecessarythatyouquoteusrock-bottomprices.由于纺织品在我方市场竞争激烈,你方有必要报最低价。,.,Exercises,2.Weshallplacesubstantialorderswithyouprovidedyournewproductsareexcellentinqualityandcompetitiveinprice.只要你方产品质量优良,价格有竞争性,我们将向你们大量订购。,.,Exercises,3.Thereisasteadydemandhereforbicyclesofhighquality,ascyclingispopularinourcountry.由于我国骑自行车很普遍,此地对高质量的自行车有稳定的需求。,.,Exercises,4.WillyoupleasegrantusaspecialallowanceonannualtotalpurchasesaboveUSD20,000?Thiswouldenableustomaintainthelowsellingpricesthatwillbeanimportantreasonforthegrowthofourbusiness.,.,Exercises,如果每年总购买量在2万美元以上,请能给予我方特别折扣。这样可使我们保持较低的销售价,这将是我们贸易发展的一个重要因素。,.,Exercises,6.请报最好的CIF上海价格,注明最早装运期。PleasequoteusyourbestCIFShanghaiprices,statingtheearliestdateofshipment.,.,Exercises,7.如果你方价格有竞争力,我们愿首次订购1200打,即每种型号各400打。Ifyourpricesare
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