新编剑桥商务英语初级ppt课件VIP

Unit1,A:JobDescriptionB:WorkingCondition,Whatsbusiness,theactivityofmakingmoneybyproducingorbuyingandsellinggoods,orprovidingservices,Whathaveyoulearnedfromthetest:,Everythinghasarule:Howtotalk,Howtowrite,Howtolisten,HowtobehaveInbusinesscircumstance,BusinessEnglishisnotanindependentlanguage.ItisEnglishwiththebackgroundofinternationalcommerce,includingInternationalTrade,Finance,Banking,Accounting,Delivery,Transportation,Insurance,Economy,Management,MarketingandServiceetc.,WhatisBEC?,TheCambridgeBusinessEnglishCertificateisaninternationalBusinessEnglishexamination.ItwasintroducedbytheUniversityofCambridgeLocalExaminationsSyndicateinEuropein1998.BECoffersalanguagequalificationforlearnerswhouse,orwillneedtouse,Englishfortheirwork.,BECisapracticalexaminationthatfocusesonEnglishinbusiness-relatedsituations.Thereislittlefocusongrammarintheexamination.Themajoremphasisisontheuseoflanguageskills:reading,writing,listeningandspeaking.Eachaccountsas25%ofthetotalmark.,OnGrading,FinalExam60%Attendance15%Performance15%Homework10%,Objectives,ToenabletotalkaboutjobsLearntocommentonthejobindetailsTopractiselisteningforspecificinformationTodescribeworkingcondition,Couldyoudescribeyourinternshipinsummerholiday?,WhatdepartmentIworkin?,1.Iamresponsibleforinvoicingourcustomers.Accountsclerkinfinancedepartment2.Iminchargeofplanningthetrainingprogrammefornextyear.TrainerinHRdepartment3.Idealwithcustomerproblems.After-saleclerkinsalesdepartment4.Imresponsibleforbuyingrawmaterials.purchasingofficerinfinancedepartment5.Iminchargeofsoftwaredevelopment.Technicianinproductiondepartment6.Imrunningacourseforthenewsalesreps（销售代表）salesmanagerinmarketingdepartment,Unit4,InternalCommunication,Objectives,WritingPracticewritingmemosande-mailsReviewthelanguageofrequestsandobligation/necessityListeningtakenotesfromatelephoneconversationSpeakingexchangeinformationaboutinternalcommunicationintheirowncompanies,Vocabulary,Downward/upwardcommunication:自上（下）而下（上）的交流Staffmeeting:职工大会Accomplishment:业绩Meetone-on-one:一对一的见面Yearlyperformancereview:年终表现考评Personalinvolvement:个人参与Labourrelation:劳资关系Newsletter:简报Noticeboard:布告栏,Thedifferencesbetweenmemos,notesandnotices,Notice:Notaddressedtoanyoneinparticular,formalstyle,nocontractions,noellipsis,noabbreviations.Memo:Addressedtogroupsorindividuals.Moreformalstatusthananote.Formalstyle,noomissionofwords,noabbreviations,formalstyleofaddress,useofjobtitles.Notes:Addressedtoanindividual.Informal,short,abbreviations(telno.),contractions(youve),omissionofsubjects,auxiliariesandarticles(ICantfind),useoffirstname.,VCD:Usefulexpressionintelephone,Dealingwiththepublic-Wouldyoulikeustosendyou?-MayIhaveyournameandaddress?-Ifyouhaveanyquestions,pleasecallbackandIllbegladtotalktoyouaboutourproduct.Telesalestoretailers-Hi,isTonyin?-ThisisfromcompanyHowareyou.-ThereasonImcallingyoutodayistomakesure,-OK,Illgiveyouacallinacoupleofweekstocheckinagain.,MakingcontactReceptionist:-CompanyGoodafternoon.-CanIaskwhoiscalling?-Hello,Chris.Illtrythelineforyou.-ThisisChrisHardyforyou.,Unit5,A:factsandfiguresB:Performance,5a:Objectives,ReadingToreadextractsfromanannualreportSpeakingTolearntodescribetrendToworkinpairtodescribethegraphordrawtheirpartnersgraphBackgroundKnowledgeOnannualreport,5b:Performance,Listening:ListentoapresentationaboutacompanyandthequestionsaskedaboutitSpeaking:Learntoaskfollow-upquestionsDescribetrendswiththeperformancereasoning,Whatisannualreport?,Acompanysannualreportisthemostcrediblesourceofinformationaboutthatcompanywithprovidingdetailsaboutthefinancialconditionofthecompany,andofferinginsightintothedetailsofitsbusiness,aswellasitsmanagementphilosophy.,Thevalueofanannualreport,Anannualreportcontainsmuchinformationthatisusefulnotonlyforin-depthsecurityanalysis,butalsoforinterestedindividualinvestors.Itisoneofthebestsourcesofeasilyaccessible,reasonablyunderstandabledataonacompanyscurrentoperationsanditsfinancialhealth.Itcontainsvaluableinformationthatcanbeusedtohelppredictfutureresults.,Ofthemanyreporttypes,theinvestorpopulationismostfamiliarwiththe10-K,adocumentthatisfiledannuallyandissometimesreferredtoasacompanysannualreport.,AsummaryofthepreviousyearInformationaboutthecompany,includingitsstructure,productline,andsubsidiariesAlettertoshareholdersfromthePresidentorCEOAdetaileddiscussionaboutthecompanysfinancialresultsThefinancialstatements(balancesheet资产负债表,incomestatement所得计算书,andcashflowstatement现金流量表)NotestothefinancialstatementsOtherinformationaboutthecompanythatoftenisnotincludedinotherdocuments.,IncomeStatement,CashFlowStatement,BalanceSheet,Sales,earnings,andvariousprofitmargins,Debtlevelsandthecompositionofcurrentassets,Actualcashflowversusreportedincome,Mostinvestorsconsidertheannualreporttobethemostusefulandcredibletoolforgainingacomprehensiveoverviewofacompany.Itisoneofthemostcriticaldocumentsthatacompanyproducesandisoftentheprimarydocumentusedbyinvestorswhenresearchingacompany.,WhywouldIreadanAnnualReport?,Itisrecommendedthatthecovercontainthefollowinginformation:,AnnualReportforYear_The_thReportJune30,_NameofFirm,Describinggraphs,Increase,growth,improve,rise,up,climbup,develop,growup,Decrease,fall,drop,down,decline,Remain,keepsteady,peak,Bottom,nadir,recovery,Leveloff,Otherwordtodescribethestate:steadily,sharply,strong,dramatically,slowly,quickly,slightlyfluctuant,fluctuate,collapse,Shootup,AsanInvestor,yourpurposemaybetoassess,profitability,survivability,growth,stability,dividends,learnofproblems,risks,otherfactorswhichmayaffectyourinvestment（policy,Geographicalreasonetc）,Follow-upquestion,Thequestionsdoneinordertofindoutmoreordomoreaboutsomething.Itisagoodapproachtoencourageconversation.Usingthespeakerswordsinafollow-upquestionSotheconferencehasbeenpostponeuntilnextMarch?Tomorrow?W-questionWhatdoyouthinkof?Whenareyougoingto?Howdoyoufeelabout?,Somethingstoconsideraboutthereportingeneral.,Isthereportwellwritten,clear,conciseandsuccinct?Arephotosmodeledorlive?Howwelldotheyrelatetothetextofthereport?Howmuchdiscussionisthereofcompetition?Howclearareproductplans?Couldthereportbemademoreinteresting,understandableoreye-appealing?Howdoesitcomparewithothersinsameindustry?,Unit7,Productdescription,objectives,Listening:apresentationofanewboardgameaconversationbetweenasalesmanagerandaretailerSpeakingLearntodescribeaproductingeneralterms,Vocabulary,Publicity宣传，广告Promotionalbudget促销预算Stimulatedemand刺激需求Utilizepersonalselling利用个人销售Slack萧条的Middleman中间商Initiative起步阶段News/pressconference新闻发布会,LanguageInput,Howtodescribeaproduct,Mini-presentation,Whatsimportantwhenpromotinganewstoreonthefirstday?LowpriceOpeningceremonyPromotionalgifts,VCDViewing:Presentingaproduct,Howdidtheladyintroducetheproducteffectively?,Stagesofapresentation?,1.Presentasmallnumberofmainpoints-amaximumoffour2.Startwithsomethingtogetattention:asurprisingfact;aquestion;ahumorousquote/story;audienceparticipation;avisualaid.3.Sayafewwordsaboutyourself;b)Telltheaudiencethestructureofyourtalk;c)Telltheaudiencehowtheywillbenefitfromyourpresentation4.Giveexamplestomakeyourpointsclear.5.Connecteachpointtotheneeds/interestsofyouraudience.Forexample,showtheaudiencehowtheywillbenefitoraskthemaquestion.6.Summarizethemainpointsagain.7.Finishwithimpact:alinkbacktoyouropening;adramaticstatementwhichsumsupyourmessage;anunusualvisualaid;astrongThankyouforyourattention;acalltoaction(somethingyouwanttheaudiencetodo).,HowtoMakeanEffectivePublicSpeaking,(5)Viewingquestion:publicspeaking,1.Shouldwepaymuchattentiontoaudiencesfacialexpressions?2.Couldspeakerusenoteandscript?3.Whatsthetipformaleandfemalespeaker?4.Howaboutthedressinpublicspeaking?,Slogan,Asloganisaformofverballogoashortphrasethatiseasytorememberandisusedinadvertisements,orbypoliticians,organizationsetcSloganshavetwobasicpurposes:toprovidecontinuitytoaseriesofadsinacampaigntoreduceanadvertisingmessagestrategytoabrief,repeatable,andmemorablepositioning.,Howtomakeaslogan,1.AsloganshouldbememorableThemorethelineresonateswiththebigidea,themorememorableitwillbeMygoodness,myGuinness!2.AsloganshouldincludeakeybenefitEngineeredlikenoothercarintheworld3.AsloganshouldbesimpleIamlovingit.4.AsloganshouldbeoriginalINewYork,StylisticFeaturesoftheAdvertisingSlogan,AtthegrapheticlevelConsistentuseofinitialcapitalization.Heinz:BeanzMeanzHeinz.Toyota:ILoveWhatYouDoForMe.NewsWeek:THEWORLDSNEWSMAGAZINE.AtthephonologicallevelUseofrhymes.HaigScotch:Dontbevague.AskforHaig.Jaguar:Grace,space,pace.AlliedIrishBank:Britainsbestbusinessbank.(alliteration),AtthelexicallevelCommonusesofsecondpersonaddressee“you”,“we”,”us”.and“always,no”HYUNDAI:Alwaysthereforyou.Fedex:Welivetodeliver.Mhowever,moreover,incontrast等短语，使整封信自然流畅，明白易懂。,许多商人认为简洁是商务写作中最重要的原则，一封拖沓冗长、措辞复杂的书信不仅写时费时，对方阅读更浪费时间，有时甚至看不懂。故撰写商业信件时要长话短说，避免罗嗦，用尽可能少的简单的文字，完整清楚地表达需要表达的意思，这一点符合商务英语简易化的趋势。,5.courteousness,礼貌周到,商业信件要简洁明了,并不是不注意信件的措词得体,不符合商业信件礼貌周到的原则。写信时要注意礼节，不要盛气凌人，避免出现命令或粗鲁等不恰当的口吻。写信过程中除了多使用诸如please,yourkindinquiry,Iwouldappreciateitifyouwould等短语外，还需做到以下几点：*语气要真诚、善解人意以及考虑周全。*避免使用冒犯、伤害、贬低的短语，如yourneglectfulattitude,impatience,wedenyyourclaim等*避免使用含有性别歧视的词语，如businessman,chairman等,Layoutofbusiness:商务信函的格式,1.TwoForms:两种形式1）blockform齐头式:将信头写在信纸的右上角，信内地址、称呼、信的正文、结尾语、签名、附件等的每一行在左手的边线排齐。2)Indentedform斜列式:将信内地址、结尾语、签名的每一行及信的正文中每一段的头一行都往有缩进几个字母，使全文呈斜状。,FormsofBusinessLettersIndentedForm,FormsofBusinessLettersBlockedForm,2.TenParts,十个主要部分,1)heading信头(代表一家公司、行号的形象，往往是印就的，包括发信人的公司名称、地址、传真号码、发信日期。日期按日月年的顺序全文缮打，月和年间也可不使用逗号）。如：11thOctober,200311October20031stApril20031April2003March2nd,2003March1,20032)Insideaddress信内地址(如写给特定人，姓名和头衔写在地址前）(Mrs.已婚妇女；Miss未婚妇女Ms已未婚妇女的尊称；Messrs.是Mr.的复数，仅用于以人名为公司的行号）Mr.JamesGreenMarketingDirectorGreenIndustriesInc.999ParkAvenueRockford,IL61125USAMessrs.J.Hayingbutthemoresampleshavebeentested,thehigherthecostwillbe.Thequantityofsamplesshouldnotbelessthan3.Randomsampletestinghasitsweakness.Duetoitsrandomicity,itisnot100safe.,Randomsampletesting,Improvingquality,1.Investigation2.Havethecouragetoinnovate3.Experiment4.MethodResearch5.Workersjob-training,Investigation,Thepurposeofimprovingqualityistosatisfythecustomersdemands,somanufacturesshouldtakethedemandsasthestartingpointofimprovingquality.Thecommonwaytoknowwhatcustomerswantistodoaninvestigation.a.MakeaInvestigationquestionnaire.b.Pickupsomepeopleofdifferentagestoanswerthequestions.c.Changetheanswersintostatistics.d.Chartbaseonthestatistics.e.Improvetheproductsaccordingtothecharttosatisfythecustomers.,Investigation,QuestionnairexsoftdrinkIsthetasteacceptable?Yes.No.Isthepackingdesignacceptable?Yes.No.Isthepriceacceptable?Yes.No.,Theintervieweeswillbedividedinto4groupsaccordingtotheirage.Agegroups:under20,2140,4160,over60Thereare20peopleineachgroup.,Havethecouragetoinnovate,a.Developnewmaterials.b.Introducenewtechniques.c.Developnewproductsandservice,theresaprincipleinthemarket“nobest,butbetter”.Thatswhywemustkeepstudyingqualitycontrol.Onlyifwemakeprogressonqualitycontrol,ourproductsandservicewillbebetterthanothers.,TheProcedureofSpeakingTest(14mins),Phase1-personalinformation3minsPhase2-shorttalk6mins1minforpreparation45secs1minsfortalkseveralsecondsofquestiontimePhase3-collabrativework5mins30secsforpreparation3minsfordiscussionseveralsecondsforquestiontime,MarkingItems,1.Pronunciation2.VocabularyandGrammar3.Discourse4.Interactivemanagement5.GlobalAchievement,1.PersonalInformation,2.ShortTalk,AWHATISIMPORTANTWHEN?PlanningapresentationFindingoutaboutaudienceResearchingthetopicB.WHATISIMPORTANTWHEN?AimingtoimprovecustomerserviceStafftrainingCustomersatisfactionCWHATISIMPORTANTWHEN?ManagingaprojectEncouragingteamworkKeepingtoschedule,3.Collaborativetask,1ForeignBusinessTripYourcompanyisattendingatradefairinaforeigncountryforthefirsttime.Youhavebeenaskedtohelpwiththepreparationsforthetrip.Discussthesituationtogether,anddecide:WhattravelandaccommodationarrangementsyouwillneedtomakebeforethetripWhichkindsofbusinesscustomsintheforeigncountrywouldbeusefultoknowaboutandhowtofindoutaboutthesebeforethetrip.,Unit17,RecruitingstaffApplyforajob,17a:objectives,DiscussaboutrecruitmentReading:ThedifferentmethodsofrecruitingstaffTwoadvertisementsofjobSpeakingOninterviewandresumeListeningTheconversationaboutajobvacancy,社会蓝皮书：年底将有150万大学毕业生难找工作(2008年12月15日15:06),中新网12月15日电“2009年社会蓝皮书发布暨中国社会形势报告会”今天下午在北京举行。09年社会蓝皮书主报告李培林指出，大学生今年毕业560万左右，估计到年底的时候，会有150万人难以找到工作。整个十一五期间，劳动供给总量的趋势还要继续维持下去。根据我们的预测，全国每年人均净增8001000万人，再加上农村需要转移的富裕劳动力，城乡下岗失业人员再就业，每年需要就业的人数将会维持在2000万人以上，有的人说是2400完人。劳动力净增长可能到2014年左右才能停止。我们这里有一张图，保守一点的，按照目前的形势预测，我们认为人口增加有所调整的情况下，这是劳动力力人口增长变化趋势，04年是一个点，04年以前是一个负增长。,上海大学生凌晨排队求职愿意接受“零工资”,为了找工作，昨日(12月13日)清晨不到6时，天刚微微亮，许多大学毕业生就提前近3小时排起了长队。这场由上海外服联合上海西南片区5所高校(上海交通大学、华东理工大学、华东师范大学、华东政法大学、东华大学)共同举办的“名校名企优才”联合招聘会，昨日上午8时30分在东华大学体育馆举行。与以往相比，这次招聘会出现招聘总量有一定程度减少、文科类岗位减少、外企和大型国企用人数量减少等三大现象。,Whereismyfuture?,Vocabulary,Jobagency职业介绍机构Jobopening/vacancy职位空缺Requirement必备条件Dealwiththepublic与公众打交道Orientation新员工培训Panelinterview小组面试Scale合同规定的最低工资Peopleofalllevels各个层次的人Plusn.有利因素Interpersonal/peopleskill为人处世的能力,Recruitment,Internalrecruitment,Externalrecruitment,Jobpostingandbidding,Recommendation,examination,transfer,Internaldatabank,AD.,Jobagency,Employeereferrals,Campusrecruitment,InternetRecruitment,Headhunterfirms,Paperandpenciltest,Interview,Mentalabilitytest,Mi-niPresentation,Whatisimportantwhenrecruitingnewstaff?QualificationExperienceSkills,Whatacompanywant?,KnowingyourtargetKnowingyourself,Whatacompanywants,Tenqualitiescompanyseeks:Communicationskills(verbalandwritten)Honesty/integrityTeamworkskills(workswellwithothers)Interpersonalskills(relateswelltoothers)Motivation/initiativeStrongworkethicAnalyticalskillsFlexibility/adaptabilityComputerskillsSelf-confidence,CollaborativeTask,AdvertisingforajobopeningYourcompanyisgoingtofillthejobvacancyofpersonnelmanagerbyadvertising.Youhavebeenaskedtomakerecommendations.Discussthesituationtogether,anddecide:WhattypeofpublicationtochooseWhatshouldbeincludedintheadvertisement.,Report:Findingabetterjob?,Whatarethetipsoffindingabetterjob?,Preparingforthejob-hunting,Preparation,ThisisacomplementarystepofwhatacompanywantsMakeawhat-you-want-listThewhat-you-want-listmustbemadebasedonindividual.,ListSample,ImprovedworkingconditionsOpportunitiesforfurthertraininganddevelopmentClosertohomeBetterpayCareeradvancementopportunities,WritingtheCV,WritingtheCV,TherearethreestepstowriteaCVResumeEssentialsTheContentofYourResumeResumeCheckup,ResumeEssentials,Whatyouneedtodois:aself-assessmentOutlineyourskills,abilities,workexperienceandextracurricularactivities.,TheContentofYourResume,Name,address,telephone,e-mailaddress,websiteaddressObjectiveorSummaryEducationWorkExperience(ifyourhavehadajob)OtherinformationReferences,ResumeCheckup,Runaspellcheckonyourcomputerbeforeanyoneseesyourresume.Getafriend(anEnglishmajorwoulddonicely)todoagrammarreview.Askanotherfriendtoproofread.Themorepeoplewhoseeyourresume,themorelikelythatmisspelledwordsandawkwardphraseswillbeseen(andcorrected).,CVneedstohavepersonality,Agoodresumeshould:notonlydemonstrateyourskillsandexperiencebutshouldalsogivethereaderagoodindicationofthetypeofpersonyouare.,Howtomakeresumestandout,KeepitshortKeepitsuccinctkeepittothepointfocusonyourmeasurableaccomplishments.differentjobsshouldbehighlightingdifferentskillsdifferentexperiences,FindingwheretosendyourCV,FindingwheretosendyourCV,Theusualwaytoutilizeis:AdvertisementMassmediaespeciallynewspaperIntelligentmarketSZhi-,Thejobapplicationletter,Thejobapplicationletter,TheonlypurposeofjobapplicationletteristogetyourprospectivebosstoreadyourCV.Theapplicationlettershouldbebrief,nomorethanonepageinlength.Theapplicationlettershouldincludeonlytheabsolutenecessaryinformation.,Thejobapplicationletter,Dosanddonts:Itisnottoolong.Therearenogrammarandspellingerrors.Thatyouhaveansweredthejobrequirements.Theapplicationletterflowsandiseasytoread.,Theinterview,ThetestofRubiksCube,WhatisimportantforaninterviewGoodfirstimpressionReducingstressKnowingthecompany,Theinterview,FactstoGatherBeforeInterviewing10StepstoaSuccessfulInterviewInterviewingMethodsHandlingjobinterviewquestionsHandlingIllegalQuestions,FactstoGatherBeforeInterviewing,KeypeopleintheorganizationMajorproductsorservicesSizeintermsofsalesandemployeesLocationsotherthanyourcommunityOrganizationalstructureofthecompanyMajorcompetitorsViewofthecompanybyclients,suppliers,andcompetitionLatestnewsreportsonthecompanyoronlocalornationalnewsthataffectsthecompany,10StepstoaSuccessfulInterview,Arriveontime.Introduceyourselfinacourteousmanner.Readcompanymaterialswhileyouwait.Haveafirmhandshake.Listen.Usebodylanguagetoshowinterest.Smile,nod,givenonverbalfeedbacktotheinterviewer.Askaboutthenextstepintheprocess.Thanktheinterv