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Unit5InsideadvertisingLanguagepoints,高三人教新课标版选修九,HowAdvertisingWorks,advertise1.vt.为.做广告;为.宣传Ifyouwanttosellyourproductyoumustadvertiseit.2.vi.登广告征/招募(+for)Thecompanyisadvertisingfortypistsinthenewspapers._n.广告(_)_n.广告客户,advertisement,advert/ad,advertiser,work,vi.tobeeffectiveorsuccessful有效;起作用Iveneverfoundadietthat_.Makingamarriage_takesalotofeffort.Youhavetofindoutthemethodthatworksbest_you.Thisisoneofthefewdrugsthatwork_certaintypesofcancer.,works,work,for,against,Doyouknowhowmanyadvertisementsyou_inyourdailylife?,beexposedto面对接触在她祖父在世时,她接触了国画。ShewasexposedtoChinesepaintingwhenhergrandpawasalive.Somestudentshaveneverbeenexposedtoclassicalmusic.Dontexposeittothesunlight.LuXunexposedtheeviloftheoldsocietyinhisworks.,areexposedto,1.Themoreoneis_theEnglish-speakingenvironment,thebetterhewilllearnthelanguage.A.keptupB.filledinC.caughtonD.exposedto2.Thedoctoraskedhimnottoleavehiswound_.A.exposedB.exposedtoC.tobeexposedD.exposing,练一练,D,A,Everyday,we_advertisementsonbusesandbillboards,passby:gobysb.orsomeplace路过你到这途中会路过超市吗?Shefeltthatlifewaspassingherby._n.过路人几名路人目击了该事故。Severalpassers-bywitnessedtheaccident.,passby,passer-by,Weheardadvertisementsontheradioand_themontheInternet.,comeacross:偶遇;偶然发现/看到,comeacross,表示“见到;碰到”的词/词组:runintobumpintonoticediscoverencounter,Evensomeofthe_wewearhave_namesattachedtothemwhich_us_walkingadvertisements.,casualadj.随便的;临时的;漫不经心casualclothes/labouror/remark/attitudegarmentn.clothesbrandn.品牌turn(sth/sb)into(将)变成好莱坞发现了她并将她打造成巨星。,casual,garments,brand,turninto,4.Onherbirthday,shereceivedfromhereparentsanicepresent_anotewasattached,_“Weloveyousomuch”.A.that,sayingB.towhich,sayingC.towhich,saidD.inwhich,said,B,attachto,6.Withsomanymessagesfromadvertisersfillingourdailylives,。with的复合结构作状语其他的表达方法?,Whenthesunhadset,wearrivedatasmallvillage.Whenthevacationwasover,thestudentsallreturnedtoschool.Astheproblemwassolved,theywentbacktowork.,独立主格结构的前面经常出现介词with,其后不仅可以接名词或代词+-ing形式或过去分词的复合结构,还可以接名词或代词+介词短语或其他成分。如:Hewasasleepwithhisheadonhisarms.Withnothingtodoattheweekend,Isleptforawholeday.,Thenwecanavoid_bythem.,那只鸟飞走了,没被射中。(miss)那个超速行驶的司机不知怎么没有被罚。(escape),beingcontrolled,Thebirdflewawayandmissedbeingshot.,Somehowthespeedingdriverescapedbeingfined/punished.,Anadvertisementisamessageorannouncementthat_or_people.,7.inform通知informsb.(of/aboutsth.)Prm(thatclause)Ihavebeeninformedthatthecouplewillmarrynextyear.Heisawell-informedboy.,informs,influences,Forexample,_boysaremorelikelytobuycomputergamesthananyothergroup,so_tomakecomputergameadsthat_thisgroup.,Itmakessensetodo做某事有道理,有意义Itdoesntmakesensetobuythatexpensivecoatwhenthesecheaperonesarejustasgood.,adolescent,itmakessense,appealto,_thetargetgroup,researchers_asmuchaspossibleaboutthoseinthetargetgroup,suchastheir_,andhowtheproductwould_theirlives.,Havingidentified,findout,likesanddislikes,fitinto,fitinto/in:适应环境;成为一部分Shefittedintotheteamverywell.,fit(in)into放进去;安排时间;相处融洽;适应环境。Ihopethehairdressercanfitmeintoday.Howdoyoufitininthenewcompany?,Adsthat_richandfamouspeoplewill_thosewhoadmirepeoplelikethat.,feature,grabtheattentionof,featurevt.以为特色;特写ItsanAustraliancompanywhoselogofeaturesaredkangaroo.,grabonesattention吸引注意其他的表达法?,Someadvertsliketheenvironmentalprotectionadvertisementbelow,appealtoour_orourdesiretobe_citizens.,conscience,worthy,consciencen.良心;道德心aclear/guiltyconscience问心无/有愧你没有做错事,当问心无愧。Youdidntdoanythingwrong-youshouldhaveaclearconscience(=notfeelguilty)Hesgotnoconscienceatallaboutleavingmealonetodothehousework.他對於把家務丟給我一點都不覺得內疚。,worthyadj.(-thier,-thiest)值得的;可敬的aworthychampion/winnerHeisworthyofourpraise.,1).Isthatbookworth_?Yes,itisworthy_twice.A.reading;beingreadB.toread;tobereadC.ofbeingread;readingD.reading;ofbeingread,D,2).Herachievementsare_ofhighpraise.3).Itisnot_quarrelingwithhim.,worthy,worthwhile,beworthsth./doingsth.值得beworthyofbeingdone/tobedone值得被做beworthyofsb./sth.值得;配beworthwhiledoing/todosth.值得做,Youhavetobeabig_withabig_toaffordtelevisionads.,corporation,budget,corporationn.C公司;法人;社团theBritishBroadcastingCorporationbudgetn.预算Thegovernmenthasapprovedtheneweducationalbudget.,expensen.花销;费用,Buyingabiggercarhasprovedtobewellworththeexpense.Wevejusthadanewgaragebuiltatgreatexpense.Wewentonholidayathisfathersexpense.,Itisnousedoing做某事没有用处,relyon依靠,指望=dependonTheyrelyonthemselvesnow,whichismuchbetter.Youcantrelyonhimforassistance.,Televisionadvertsaregreatfor_emotional_toaproduct,butmagazinesandnewspaperscangivemore_.,generating,responses,detail,duce引起;引发她的新片引发了公众兴趣。Windcanbeusedtogenerateelectricity.responsen.C,Uanswer;reaction大众对我们广告的反应是令人失望的。,Wouldreallygoodadvertisingpersuadeyoutobuyproductsandservicesyouarenotinterestedinor_?,havenousefor:不需要;
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