云计算英文介绍

PresenternameTitleDate,RethinkITandreinventbusinesswithcloudandIBM.,Topics,CloudsdisruptivepotentialChallengestoconsiderSpecific,provenpatternsofsuccessWhyIBMNextsteps,dailyclienttransactionsthroughpubliccloud,managedvirtualmachines.,2,cloudengagementsinthefirst6monthsof2011alone.,PressureslikeworkforcemobilityandincreasingproductivityareplacinggreaterdemandsonITsystems.,Increasedexpectations,Increaseddemands,Increasedcompetition,growthindigitaldatafrom2007to2011.,oftheworldslargestcompaniesin2000remainonthatlisttoday.,2011IBMCorporation,ofsurveyedenterpriseITbudgetsin2010werespentonongoingoperationsandmaintenancecosts.*,54%,*Source:ForresterResearch,Inc.2011ITBudgetPlanningGuide,October7,2010byCraigSymons,CAGRgrowthinself-servicechannels,Asaresult,cloudisanincreasinglyattractivemeansofcreatinganddeliveringITservices.,Valuedelivered,Changemanagement,Testprovisioning,Installdatabase,Installofoperatingsystem,Provisioningenvironment,Designanddeploybusinessapplications,Fromtraditional,Tocloud,Months,Weeks,1day,1day,Months,Daysorhours,20minutes,12minutes,3060minutes,51%costsavings,Days/Weeks,“OurcommitmenttoinformeddecisionmakingledustoconsiderprivateclouddeliveryofCognosviaSystemz,whichistheenablingfoundationthatmakespossible+$20Msavingsover5years.”,IBMOfficeoftheCIO,ITandBusinessareattractedtocloudfordifferentreasons.,Efficiency,Transformation,RethinkIT.,RapidlydeliverservicesIntegrateservicesacrosscloudenvironmentsIncreaseefficiency,InitiatenewrevenuestreamsDrivefastertimetomarketfornewservicesMeetchangingcustomerexpectations,Reinventbusiness.,*Source:Gartner,CloudComputingServices,VirtualizationTopCIO2011WishListsJan242011,ITisdrawntocloudscost,efficiencyandcontrol,whilebusinessusersaredrawntocloudssimplified,self-serviceexperienceandnewservicecapabilities.,ofCIOsplantousecloudupfrom33%twoyearsago.,ofbusinessexecutivesbelievecloudenablesbusinesstransformationandleaner,faster,moreagileprocesses.,2011IBMCIOStudy,LondonSchoolofEconomics,December2010,Efficiency,Transformation,CloudhelpsbusinessandITcreateanddelivervalueinfundamentallynewways.,EnablenewITandbusinessprocessesthatbreakdowntraditionalsilosandsimplifyaccesstoinformationinordertodeliverbetterbusinessoutcomes.,DeliverITwithoutboundaries,Speedthedeliveryofnewofferingsandservicesbycreatingnewmodelsofself-serviceanddeployment.,Improvespeedanddexterity,Empowerinternalandexternalcommunitiestodefineandcreatenewofferingsandservices.,Createnewbusinessvalue,Cloudinaction:UniversityofBari,StudentsatItalysUniversityofBariuseIBMcloudtocreateinnovativesolutionstohelpthelocaleconomy.,GivestudentsaplatformtocreateinnovativesolutionsforlocalcommunitiesandbusinessesinsouthernItaly.,Businesschallenge,Elastic,cloud-basedservicesfromsensors,marketsystemsandGPSdata,connectinguniversity,privatesectorandgovernmentagencies.,RethinkingIT,Cutshippingtimesforlocaldeliveriesinhalf.Moreefficientsupplychainwithfishermencompletingtransactionswithmerchantswhilestillatsea.Winemakersincreasequalitywithconstantsoil-conditionmonitoring.,Reinventingbusiness,8,Businessesarechoosingavarietyofcloudmodelstomeettheiruniqueneedsandpriorities.,Privatecloud,HybridIT,Publiccloud,Appliances,pre-integratedsystemsandstandardhardware,softwareandnetworking.,TraditionalIT,Onoroffpremisescloudinfrastructureoperatedsolelyforanorganizationandmanagedbytheorganizationorathirdparty,Availabletothegeneralpublicoralargeindustrygroupandownedbyanorganizationsellingcloudservices.,TraditionalITandclouds(publicand/orprivate)thatremainseparatebutareboundtogetherbytechnologythatenablesdataandapplicationportability,However,successfulimplementationdemandsfocusonthreekeychallengeareas.,Movingbeyondincrementaladjustmentswithenhancedbusinessservicesandindustrysolutions.,Businessprocessredesign,Seamlessend-userexperiencesacrossheterogeneousenvironment.,Seamlessintegration,Holisticapproachtointeroperability,resiliencyandmanagementthatmatchesrequirementsoftheworkload.,IntegrityandSecurity,Effectivesecuritymustbeawell-plannedpartofclouddesignsfromthestartnottreatedasanafterthought,Securebydesign:Avoidsthecommonone-size-fits-allapproachwhichcanleadtofailureIsspecificallytunedtothesecurity,authentication,compliance,andprivacyconcernsofindividualorganizations,SecurityintheCloud:HasmuchincommonwithtraditionalITissueslikeidentityandaccessrights,safeguardingdata,anddevelopingandenforcingsecuritypoliciesCloudhasthepotentialtobemoresecurethantraditionalenvironments,Adoptionpatternsareemergingforsuccessfullybeginningandprogressingcloudinitiatives.,IaaS:CutITexpenseandcomplexitythroughacloudenableddatacenter,PaaS:Acceleratetimetomarketwithcloudplatformservices,Innovatebusinessmodelsbybecomingacloudserviceprovider,SaaS:Gainimmediateaccesswithbusinesssolutionsoncloud,IBMdeliversprescriptive,repeatablecloudsolutionsforourclientsmostpressingpriorities.,Pre-built,pre-integratedITinfrastructurestunedtoapplication-specificneeds,Advanced,reliable,highlysecureandscalableplatformforcreating,managing,andmonetizingcloudservices,Integratedservicemanagement,automation,provisioning,andselfservice,Capabilitiesprovidedtoconsumersforusingaprovidersapplicationsrunningonacloudinfrastructure,CloudEnabledDataCenter,CloudPlatformServices,CloudServiceProvider,BusinessSolutionsonCloud,Patternsofadoptioncanbeimplementedwithspecific,repeatableprojectssupportedbyindustry-leadingofferings,CloudServiceManagementRole:CIO/CTOCapabilities:Automatedprovisioningandde-provisioningofITresourcesSelf-serviceportalMonitoringofphysicalandvirtualresourcesMeteringandaccountingforcostrecoveryAdvancedimagemanagementIntegratedcloudservicesmanagementSingleaccessmethodandsecurity,CloudEnabledDataCenter,DesktopcloudRole:CIO/CTO/ITManagerCapabilities:ManagedserviceswithsecureauthenticationmanagementFlexibledeliverymodels,standardcloud-basedofferings,dedicatedinfrastructure,andcustomerpremisesolutions.AssessmentandplanningservicesChoiceofend-userdevices,Patternsofadoptioncanbeimplementedwithspecific,repeatableprojectssupportedbyindustry-leadingofferings,CloudPlatformServices,DevelopandDeployVirtualWebAppsRole:Sr.ITOperationsLeaderSr.DevelopmentManager&DevelopersCapabilities:IntegrateddevelopmenttoolingSimplifieddeploymentApplication-centricvisibilitySelfserviceinterfaceAutomaticelasticity,DevelopmentandTestEnvironmentsRole:VPITVPDevQualityManagersCapabilities:Instant-onaccesstodev/testtools,middleware,andprocessesAdvancedimagemanagementVirtualdeveloperdesktopsCollaborationLicensemanagement,Patternsofadoptioncanbeimplementedwithspecific,repeatableprojectssupportedbyindustry-leadingofferings,CloudServiceProvider,BuildtheCloudInfrastructureRole:CIO,LOBowner,reseller,distributor,ISVCapabilities:DeeplyvirtualizedhardwareAutomatedsystemsmanagementtodeploy,provision,andmanagecloudinstancesStorageMulti-tenancyComprehensivesecurity,EnableApplicationsintheCloudRole:ChiefMarketingOfficer,VPSales,LoBownerCapabilities:EnterpriseclasscloudplatformCloud-enabledmiddlewarecomponentsApartnerecosystemthatprovidesaccesstotechnologyorindustryspecificcloud,Patternsofadoptioncanbeimplementedwithspecific,repeatableprojectssupportedbyindustry-leadingofferings,BusinessSolutionsontheCloud,ComputeandStorageasaServiceRole:CIO/CTO/ITManagerCapabilities:Enterprisegovernance&communitiesChoiceofserverconfigurations,operatingsystems,softwareimagesPersistentstorage,networkisolationoptionsandpremiumsupportoptionsIntegrationacrosscloudsandbetweentraditionalIT,DigitalMarketingOptimizationRole:CMO/VP/DirectorofmarketingE-CommerceLOBAdvertisingLOBCapabilities:UnderstandhowvisitorsinteractwithyourbusinessCapturedemographicandbehavioralinformationPersonalizeoffersacrossdigitalchannelsOptimizemarketingspendmix.,IBMisworkingwithclientsineachoftheseareastohelpthemachieverealbusinessvalue.,MajorU.S.financialservicescompany:$3Minsavings13xfasterdeployment612monthROI,Citi:Broughta45-daywaitforserverresourcesdownto20minuteswithself-servicerequest,automatedprovisioningandinternalchargeback.,QuangTrungSoftwareCity:,TrueValue:Transformedthemanagementofitssupplychainacross5,000hardwarestoresin54countriesReducedleadtimeby56%Reducedbackordersby85%,CloudEnabledDataCenter,CloudPlatformServices,CloudServiceProvider,BusinessSolutionsontheCloud,HoChiMinhCityslaaSandhostingfacilityservingVietnamslargestsoftwaredevelopmentcenter,IBMscomprehensivecapabilitiesmakethecloudpromiseareality.,IBMSmartCloud,BusinessProcessasaServiceSoftwareasaService,PlatformasaService,InfrastructureasaService,Design,Deploy,Consume,Design,Deploy,Consume,Establishacloudstrategyandimplementationplantogetthere.,Buildcloudservices,intheenterpriseand/orasacloudservicesprovider.,Manageandoptimizeconsumptionofcloudservices.,Examplecapability,InfrastructurestrategyanddesignservicesNetworkintegrationservicesCloudsecuritystrategyroadmap,PreconfigureddeploymentpatternsAppliancewithpre-installed,pre-configuredimages,SaaSofferingsIntegrationPubliccloudforapplication-specificworkloads,IBMhasprovensolutionstoefficientlydeliveroneveryphaseofCloud,IBMSmartCloudprovidesarobustplatformforthefullIBMcloudportfolio,builtontheIBMcloudreferencemodel.,IBMSmartCloud,Management,supportanddeployment,Securityandisolation,Availabilityandperformance,Technologyplatform,Paymentandbilling,IBMCloudReferenceModel,BusinessProcessasaServiceSoftwareasaService,PlatformasaService,InfrastructureasaService,OurownuseofcloudextendsacrosstheentireIBMorganizationandhastransformedtheIBMbusinessonmultiplelevels.,109,000IBMemployeesuseBlueInsight,theworldslargestbusinessanalyticsprivatecloud.1,800IBMmarketersacross6continentsutilizeIBMcloud-basedMarketingOperationsdaily.6,000IBMusersofBlueworksLivetoimproveinternalbusinessprocesses200millionminutesofIBMwebconferencingwithLotusLiveMeetings.Avoidingover$20Minexpensesover5yearswithourprivateanalyticscloud1,200usersinIBMChinadevelopmentlabs,plusIBMCallCenterteamsintheUnitedStatesandIndia,havemigratedtoadesktopcloudenvironment.,22,IBMdrivesclient-focusedopenstandardsandinteroperability.,IBMsolutionsarebuiltonacomprehensive,openreferencemodel.,Providesguidancetothemultiplecloudstandards-definingbodies.Establishesthecriteriaforopen-standards-basedcloudcomputing.Deliverscontentintheformofbestpractices,casestudies,usecases,requirements,gapanalysisandrecommendationsforcloudstandards.,companiesareparticipating.,operateoutsidetheITrealm.,23,Ourstrongecosystemofpartnersaugmentsourcapabilities.,CloudBusinessPartners,60+createIBMsolutions15+enhancetheIBMSmartCloudGlobalreachIndustry-specificassetsandpracticesDeepspecialtyfocusCloudApplicationProvidersCloudBuildersCloudInfrastructureCloudTechnologyProviders,IBMprovidestherighthardware,softwareandexpertisetohelpyourorganizationfullyleveragethecloud.,Anext-generationcombinationoftechnology,expertiseandreachhelpsyouadvanceyourclouddeployment.,ofFortune100companiesareusingIBMcloudcapabilities.,IBMCloudLabs,IBMSmartCloudCenters,“IBMhasoneofthemostcomprehensivecloudportfolios.”,JeffVance,Datamation,Weofferextensivereal-worldexperienceworkingwithsomeofthemostinnovative,forward-thinkingITorganizationsontheplanet.,successfulprivatecloudengagementsin2010.,“IBMhasoneofthemostcomprehensivecloudportfolios,withthecloudintegratedthroughoutitsmanylinesofbusiness.Moreover,IBMsconsultingarmhasputthemintouchwithnumerousearlyadoptersandspecialusecasesallofwhichhelpsthecompanystayaheadofcompetitors.”,JeffVance,Datamation,managedvirtualmachines.,26,dailyclienttransactionsthroughpubliccloud,ThebusinessandITpressistakingnoticeofIBMsleadership.,ThetimehascometorethinkITandreinventbusinesswithcloudandIBM,Askthefundamentalquestions:,Isyourorganizationachievingthelevelsofinnovationrequiredtocompleteintodaysenvironment?Isyourorganizationabletonimblyputlucrativeideasintoaction?Doesyourorganizationincorporatethebestideaseveniftheycomefromoutside?Areyoudevelopinginternalcapabilitiesthatwouldbebetterhandledbyothers?,Gformoreinformation.,28,29,Backup,Patternsofadoptioncanbeimplementedwithspecific,repeatableprojectssupportedbyindustry-leadingofferings,CloudEnabledDataCenter,Additionalprojects.Substituteeitherorbothfortheprojectsinthemainpartofthedeck,VirtualEnvironmentManagementRole:CIO/CTOCapabilities:Standardized,integrated,optimizedvirtualinfrastructureMonitoringandmanagementinterfaceSecurityandimagegovernance,CloudInfrastructureStrategyandRoadmapRole:CIO/CTO/ITExecutivesCapabilities:Identifieswhere/howcloudcandrivevalueintheenterpriseUsesresearchtooltoprioritizeworkloadsformigrationtocloudCreatesROIforselectedworkload.Assessesenvironmenttodeterminereadiness,strengths&gaps,Patternsofadoptioncanbeimplementedwithspecific,repeatableprojectssupportedbyindustry-leadingofferings,CloudPlatformServices,DeploymentPlanningandAutomationRole:DevelopersArchitectsCapabilities:Planning,automation,andgovernanceofapplicationdeploymenttothecloud.VisualizationofthetargetdeploymentenvironmentAutomationfordeploymentenvironmentconstructionandconfigurat