《持证俱乐部经理人》PPT课件

RichardBrunerCCM理查德.布鲁纳先生持证俱乐部经理人,BMIChinaFaculty:BMI（中国）授课者：,JoePerdueservesasAcademicAdvisorfortheClubManagersAssociationofAmericahavingworkedwiththeassociationsince1986.ResponsiblefortheinitialdevelopmentofCMAAsBusinessManagementInstitute(BMI),Joehascoordinatedover280weeklongBMIprogramsforover9,000managers.HehasservedasVicePresidentofCMAAwherehewasresponsibleforallprofessionaldevelopmentandcertificationprograms.JoecontinuestohaveresponsibilityforoverseeingCMAAsBusinessManagementInstituteprogramandcertificationexam,studymaterialsandcertificationreviewcourse.Joeiseditororco-authorofthreetextbooksincludingContemporaryClubManagement,theprimarytextbookusedinuniversityclubmanagementcoursesandforCMAAmanagerspreparingfortheCertifiedClubManagerexam,AClubManagersGuidetoPrivatePartiesandSpecialFunctionsandDiscoveringHospitalityandTourism,TheWorldsGreatestIndustry.JoeservesasChairoftheAccreditationCommissiononProgramsinHospitalityAdministration,theBoardofGovernorsoftheClubFoundation,andservesasoneoftwelveinternationalfacultymembersfortheCertifiedHospitalityEducatorprogramoftheAmericanHotelandLodgingAssociation.HecurrentlyservesontheCareerDevelopmentCommitteeoftheGolfCourseSuperintendentsAssociationofAmerica.乔.普尔祖先生于1986年工作于美国俱乐部经理人协会，负责最初的商业管理学院(BMI)的工作。乔为9000多位经理人整理了超过280周的BMI计划。他曾作为CMAA的副会长负责所有的职业经理人发展和认证计划。现仍负责CMAA商业管理学院计划及认证考核，学习资料和认证复习课程的监督工作。乔.普尔祖先生为3本教科书的编辑/合著者，包括当代俱乐部管理（主要的CMAA俱乐部经理人认证教科书）、俱乐部经理人指南-私人聚会及特别活动和发掘世界最好的产业-酒店和旅业。乔.普尔先生作为酒店管理项目的认证委员，并且是俱乐部基金会的主管以及12个美国酒店协会服务教育计划的国际教员之一。他现在还负责美国高尔夫球场管理者协会的职业培训委员会。,JoePerdue,CCM,CHE乔.普尔祖先生,持证俱乐部经理人,RichardABrunerisGeneralManagerofthe2100memberUniversityClubofMichiganStateUniversity,thepositionhehasheldsince1974.HeservedforfouryearsasGeneralManageroftheBloomfieldOpenHunt.BloomfieldHillsMichigan,andearlierasmanagerofU.S.AirForceOfficersClubinChineseTaipeiandIran.AmemberofheFacultysince1981,hehastaughtcoursesinOperationalAnalysis,ClubManagementandOperations.BeverageManagement,PersonnelandLaborRelations,AndOrganizationalBehaviorinTheSchoolofHospitalityBusinessatMichiganStateUniversity.Mr.BrunerholdsaMastersDegreefromtheschoolofLaborandIndustrialRelations,MichiganStateUniversity,aswellasabachelorofscienceDegreeinHotelandRestaurantAdministrationfromthePennsylvaniastateUniversity.HealsostudiedChineseLanguagefortwoyearsatOaklandUniversity,Rochester,Michigan.Mr.BrunerisactiveintheAssociationofCollegeandUniversityClubs(ACUC),theMichiganClubManagersAssociation(MCMA),andtheClubManagersAssociationofAmerica(CMAA),inwhichheholdsthecertifiedclubManagerdesignation.HeisapastPresidentoftheMCMA,havingalsoservedforfiveyearsasitsvicePresident,Secretary,Treasurer,andEducationchairman.Additionally,hehasbeenappointedtotheClubManagementInstitute(CMI),theeducationalarmofCMAA,aswellastotheCMAACertification,LongRangePlanning,Studentdevelopment,InternationalDevelopment,andexecutiveCareerServicesCommittees.Mr.BruneralsoservedasaDirectoroftheMichiganRestaurantAssociation,isChairmanoftheBoardofTrusteesoftheMichiganClubsSelfInsuranceFund,andisaDirectorofPhysiciansHealthPlan.Inc.,aMichiganHealthMaintenanceOrganization.Mr.Brunerhasconsultedwithnumerousprivatemembershipsocialandclubsintheareasofpersonneladministration,performanceappraisalandtrainingfood,beverageandlaborcostcontrol;facilitymaintenanceandrenovation;merchandisingandmarketingandmostrecently,membershippromotionsanddrives.Mr.BrunerservedastheopeningGeneralManageroftheCapitalClub.ChinasfirstprivatemembershipsocialandrecreationalclubinBeijingin1994andheconsultedontheopeningoftheShanghaiAmericanClubin1996理查德.布鲁纳先生从1974年起担任美国密执安州大学2100会员大学俱乐部总经理。除此之外，他曾经担任布鲁姆菲尔德公开赛总经理达四年之久，之前在中国台北和伊朗任美国空军军官俱乐部总经理。从1981年开始在密执安州立大学的商学院任教多门功课。理查德.布鲁纳先生拥有密执安那州大学劳动与产业关系学院硕士学位、宾西法尼亚大学的酒店与餐厅管理学学士学位，他还在密执安州大学学习了两年中文。理查德.布鲁纳先生活跃于大学俱乐部协会（ACUC），密执安俱乐部经理人协会（MCMA）、美国俱乐部经理人协会（CMAA），在这当中他拥有特定的俱乐部经理人证书。他曾经四年在MCMA担任过董事长、副董事长、财务主管、教育主席。另外，他还被任命负责CMAA的教育机构管理学院，同时，还涉及CMAA证书、长期计划、学生发展、国际化发展和管理事业服务等。理查德.布鲁纳先生还曾经担任密执安州餐厅联合会主席，密执安俱乐部目标基金信托人董事会主席，以及密执安州的一个健康维护组织身体健康计划有限公司主席。理查德.布鲁纳先生曾就人事行政管理领域与多家私人俱乐部和娱乐会所进行商议，包括：绩效评价与培训、食品饮料与人工成本控制、设备维护与修理、推销和营销。最近涉及到会员提升与激励方面。理查德.布鲁纳先生1994年在北京出任中国首家私人会所首都俱乐部总经理，并筹划了1996年的上海-美国俱乐部的开幕式。,BusinessManagementInstituteI-China“ClubManagement”工商管理学院课程中国“俱乐部管理”,JackNinemeier,Ph.D.杰克.尼内梅尔,博士,Dr.JackNinemeierisaProfessorinTheSchoolofHospitalityBusinessatMichiganStateUniversity.HisPh.D.isfromtheUniversityofWisconsin,Madison.HeisaCertifiedHotelAdministrator(CHA),CertifiedFoodandBeverageExecutive(CFBE),andCertifiedHospitalityEducator(CHE)asrecognizedbytheAmericanHotel&LodgingAssociation.HeisalsocertifiedasaFoodserviceManagementProfessional(FMP)bytheNationalRestaurantAssociation.HisexperienceincludesmorethanthirtyyearsofuniversityteachingatMichiganStateUniversityandtheUniversityofNewOrleans,andsevenyearsofserviceasastate-leveladministratorofafeedingprogramservinginexcessof350,000mealsdaily.Additionally,Dr.NinemeierservedasResearchConsultantfortheEducationalInstituteoftheAmericanHotel&LodgingAssociationfortwelveyears.Dr.Ninemeierhasbeentheon-sitecoordinatorofCMAAsBusinessManagementInstitute(BMI)IIIprogramsinceitsinceptionatMichiganStateapproximately18yearsago.HeassistswiththeadministrationofCMAAsCertifiedClubManager(CCM)exam,andisachartermemberofitsMasterClubManager(MCM)AcademicCouncil.Dr.Ninemeieristheauthor,co-author,oreditorofforty-eightbooksrelatingtovariousaspectsoffoodserviceandhealthcaremanagement(includingrecenthospitality-relatedbooks).杰克.尼内梅尔博士为密歇根州立大学酒店业学院教授，及威斯康星州麦迪逊市大学的博士。是美国酒店业协会认证的酒店经理人(CHA)、餐饮管理人(CFBE)及被认证的酒店业教育者(CHE)，也是国际酒店协会认证的食品职业管理人(FMP).他的阅历还包括超过30年的密歇根州立大学和新奥尔良大学教学经验，以及作为州级膳食计划管理官员七年，负责每天超过350000顿膳食供应。另外，尼内梅尔博士还是20年的美国酒店业协会教育学院的调查顾问尼内梅尔博士曾经在约18年前就成为美国俱乐部经理人协会的商务管理学院(BMI)三期计划在密歇大学推出的协调人，他协助CMAA行政部门进行俱乐部经理人(CCM)认证考核，并为高级俱乐部经理人(MCM)学院委员会的宪章会员尼内梅尔博士编写及合著了48本关于食品服务和卫生保健管理的书籍。并包括近期有关酒店的著作.,KevinFrank,Ph.D.凯文.弗兰克,博士,AylwinTai,DBA戴耀宗，博士,In1984,AylwinTaiwasappointedasgeneralmanagerofthefirstgolfclubinChina,ChungShanHotSpringGolfClub.Forthenext10yearshedevelopedtheclubintoonewithaninternationalreputationforqualityofboththegolfcourseandcustomerservice.Hewasalsoresponsibleforthedevelopmentofprofessionalgolfevent-VolvoChinaOpensince1995andLadiesAsianGolfToursince2006.Dr.TaiisafounderoftheNationalGolfClubsGeneralManagersConferenceandnowresponsibletocoordinatetheEducationProgrambetweenCMAAandtheChineseMangers.AylwinTaiiswellknownthroughoutgreaterChinaforhisdepthofknowledgeinthegolfindustryandisoftensoughtoutforadvicebygolfclubs.CurrentlyheisappointedasvisitingprofessorofTonjiUniversity,advisor&part-timeprofessorofSunYat-SenUniversity.1984年戴耀宗被委任成为了中国第一个高尔夫球场-中山温泉高尔夫球会的总经理。在以后的10年，由其推动下，使该球会发展成为享有国际声誉的高品质球场和服务的俱乐部。戴耀宗还负责发展职业高尔夫球赛，如自1995年到今的VOLVO中国公开赛和2006年开始的女子亚洲高尔夫球巡回赛。戴耀宗博士也是全国高尔夫球总经理联谊会的创建人，而现在开始了与美国俱乐部经理人协会与中国经理人们的教育计划。戴耀宗深知中国高尔夫产业经理人需要更多的知识来丰富自己。当前他被同济大学委任为客座教授，被中山大学委任为顾问及兼职教授。,KevinFrankisanAssociateProfessorofturfgrassscienceatMichiganStateUniversity.KevinattendedtheUniversityofWyomingandplayedcollegiategolfwhileearningaB.S.inAgronomy.HewentontoearnaMasters(1996)andPh.D.(2000)inturfgrassphysiologyandmanagementformtheUniversityofNebraska.KevinwasappointedasanAssistantProfessoratMichiganStateUniversityin2000andpromotedtoAssociateProfessorin2006.KevinsroleatMichiganStateisverydiversewithhisappointmentsplitbetweenoutreachandresearchresponsibilities.KevinsjobresponsibilitiesincludecoordinatingtheeducationalprogrammingfortheMichiganTurfgrassConference,coordinatingtheMichiganTurfgrassFieldDay,andprovidingeducationalprogrammingtoprofessionalturfmanagersthroughpresentationsandarticlesthroughouttheyear.Kevinalsoconductsnumerousconsultingvisitstogolfcoursestoprovideexpertiseonturfmanagementissues.KevinsresearchinterestsincludeturfgrassnutritionandgolfturfmanagementandcurrentlyadvisesgraduatestudentsfromIreland,SouthKorea,andtheUSA.KevinbeganteachingTurfgrass101forClubManagersintheClubManagersAssociationofAmericaBMIIIIin2003.KevinpresentedTurfgrass101forClubManagersatthe2005WorldConferenceonClubManagementinNewOrleans,Louisiana,USA.KevinalsoteachesthefulldayseminarPlantNutritionandFertilizersfortheGolfCourseSuperintendentsAssociationofAmericaattheannualGolfIndustryShowandregionallytogolfcoursesuperintendentassociations.凯文.弗莱克先生为密歇根州大学草坪学副教授。他从学怀俄明州的大学以及参加学院的高尔夫队并获得自然科学学士学位。而后，他还获得内布拉斯加州大学的草坪生物学硕士（1996年）和草坪养护博士（2000年）。凯文先生2000年被指定为密歇根州大学的助理教授，并在2006年晋升为副教授。凯文先生在密歇根州的研究范围涉及多个领域。他的工作职责包括为密歇根州草坪会议整理教育计划，他还调整密歇根州整年的草坪活动日，并向众多到高尔夫球场参观者提供草坪管理方面的专门技术。凯文先生的研究包括草坪营养和高尔夫草皮管理以及建议，受到了来自爱尔兰、南韩以及美国的研究生的欢迎。凯文先生于2003年开始在美国BMIIII的俱乐部经理人协会讲习“俱乐部经理人草坪101”。凯文先生在2005年在美国路易斯安那洲的新奥尔良举行的世界俱乐部经理人会议上提出“俱乐部经理人草坪101”，他还用了整天时间在高尔夫产业年会展览上对美国及地方高尔夫球场管理者协会讲授“植物营养学及肥料”,BMIChinaFaculty:BMI（中国）授课者：,BusinessManagementInstituteI-China“ClubManagement”工商管理学院课程中国“俱乐部管理”,BMI(China)ScheduleBMI（中国）课程安排,Thisintensivefivedayprogramisdesignedforclubmanagerswithadesiretoexplorethebasicelementsofclubmanagementtakingatangible,hands-onapproachtothesubjectmatter.Allsessionsoftheprogramaredesignedtohelpmanagersdeveloptheirmanagementandleadershipskillswhileexploringtopicsthattheyuseonadailybasisinthemanagementoftheirowncluboperations.这个五天的强化教学计划，是专门为需要通过具有实际操作性的方法来探索俱乐部管理基本原理的俱乐部经理人设计的。计划的每一个部分的内容，都有助于俱乐部经理人在自身俱乐部日常运作的各种课题的探索中，不断提升管理和领导能力。Friday,October5,2007BMIDay1BMI第一天，2007.10.5星期五IntroductionAylwinTaiandJoePerdue,1hour教学计划简介戴耀宗博士和乔.普尔祖先生，1小时ManagementtoLeadershipJoePerdue,1hour领导阶层管理乔.普尔祖先生,1小时Management/DelegationPartIRichardBruner,2hours管理/授權分配（第一部分）理查德.布鲁诺先生,2小时CommunicationsJackNinemeier,2hours信息管理杰克.尼内梅尔博士,2小时Saturday,October6,2007BMIDay2BMI第二天，2007.10.6星期六ServiceManagementJoePerdue,2hours服务管理乔.普尔祖先生,2小时Management/DelegationPartIIRichardBruner,2hours管理/授權分配（第二部分）理查德.布鲁诺先生,2小时CommunicationsJackNinemeier,2hours信息管理杰克.尼内梅尔博士,2小时Sunday,October7,2007BMIDay3andConferenceBMI第三天及研讨会，2007.10.7星期天Management/DelegationPartIIIRichardBruner,2hours管理/授權分配（第三部分）理查德.布鲁诺先生,2小时TimeManagementJackNinemeier,2hours时间管理杰克.尼内梅尔博士,2小时GolfCourseOperationsKevinFrank,3hours(JointSessionwithConference)高尔夫球场运营凯文.弗兰克博士,3小时（和研讨会结合）WineSeminarAylwinTaitoarrangewithChinaVendors,2hours(JointSessionwithConferencecanbeonSundayorMonday)葡萄酒品尝会戴耀宗先生和葡萄酒销售商共同组织，2小时（结合研讨会，星期天或星期一）Monday,October8,2007Conference总经理联谊会，2007.10.8星期一Tuesday,October9,2007BMIDay4BMI第四天，2007.10.9星期二Marketing,RichardBruner,2hours（俱乐部）营销理查德.布鲁诺先生,2小时FoodandBeverageControls,JackNinemeier,2hours餐饮控制杰克.尼内梅尔博士,2小时TeamBuildingCaseStudy,JoePerduewithRichardBrunerandJackNinemeier,2hours团队建设案例研究乔.普尔祖先生、理查德.布鲁诺先生和杰克.尼内梅尔博士,2小时Wednesday,October10,2007BMIDay5BMI第五天，2007.10.10星期天Budgeting,JackNinemeier,2hours财务预算杰克.尼内梅尔博士,2小时TeamBuildingCaseStudy,JoePerduewithRichardBrunerandJackNinemeier,2hours团队建设案例研究乔.普尔祖先生、理查德.布鲁诺先生和杰克.尼内梅尔博士,2小时Quiz,1hour小测验，1小时Wrap-upJoePerdueandAylwinTai,1hour总结乔.普尔祖先生和戴耀宗博士,1小时Fee:￥9880per(Includingcoursefee,coursematerial,translationservice,refreshmentsandlunch）-Total33credits费用:9880元/人（包括学费、资料费、同声翻译费、茶点及教学期间午餐）-合共33个学分,BusinessManagementInstituteI-China“ClubManagement”工商管理学院课程中国“俱乐部管理”,InvestinginYourFuture投资你的未来Asaclubmanager,youarepartofadynamicandgrowingindustry.Clubsarebusinessesthatrequireanunusualcombinationofasharpbusinessacumen,unwaveringdiplomacyandkeenmanagementskills.Asinanyprofession,clubmanagersmuststayontopoftheirgametoremaincompetent,toincreasetheirknowledgebaseandtoenhancetheirmarketabilityinacompetitiveprofessionalmarket.CMAAhasdevelopeditsLifetimeProfessionalDevelopmentProgramtohelpyouthriveinthisprofession.AstheNationalGolfClubGeneralMangersConferencenowenterour8thyear,weareextremelyproudtointroduceCMAA-ClubManagementInstitute(CMI),whichisdedicatedsolelytohavingitsfingeronthepulseoftheindustryanddevelopingtimely,practical,professionalandinnovativecoursecurriculaspecificallyforclubmanagersandtheirstaffs.CMAAworkswithadynamicassemblageofcommitted,competentandhighlyregardededucatorsinthehospitalityandclubindustry.TheyhavefosteredrelationshipswiththeforemostindustryexpertsandtheirrespectiveinstitutionstoensurethatChineseClubManagersbenefitfromanauthenticacademicexperience.EachofCMAAscoursesisdevelopedusingthehighestacademicstandardsandisreviewedandrefinedcontinuouslywithAylwinTaitoensurethatyouarereceivingcurrentinformationdeliveredinanappropriatemethod.Yoursuccessasaclubmanagementprofessionaldependsonyourcommitment.AstheCEO,COO,generalmanagerormemberoftheclubstaff,youmustinvestinyourgrowthtoachieveyourpeakperformance.Theclubmanagementprofessionischallengingpersonallyandprofessionally,andCMAAseducationalprogramswillhelpyouachievearichandbalancedfuture.TheBusinessManagementInstitute(BMI)coursesthecoreoftheCMAAsLifetimeProfessionalDevelopmentProgramwerecreatedbyclubindustryleaderstohelpmanagersincreasetheirproductivity,meetthechallengesofleadingandmanagingbothstaffandvolunteersandalsomaintainbalanceintheirpersonallives.NowcomingtoChina,welldoourbesttomodifytheprograminawaytoaccommodatetheculturedifferences.Asinmanyprofessions,amajorcomponentofeducationand,certainly,agrandachievement,isbecomingcertified.CMAAscertificationprogramisthehallmarkofprofessionalismforclubmanagers.ManagerswhoachievetheCertifiedClubManager(CCM)designationaredistinguishedasindividualswhohaveattainedaverifiabledegreeofknowledgeandcompetencyinclubmanagementandarerecognizedassuch.Dforreferences.InChina,youraccumulatedBMIcreditswillbecountedtowardyourcertification.CMAAsLifetimeProfessionalDevelopmentProgramwillprepareyoutolead,succeed,innovate,stretchyourboundaries,expandyourexpertiseandcreateathrivingenvironmentatyourclub.ThisyearwearealsoproudtointroducetheCollegeofTourism,SunYatSeenUniversitytobeourEducationPartneranddeliverthesimilarcoursesforthefutureclubmanagers.TheleadersofCMAAhadthevisionandforesighttoestablishalifetime,campus-basedprofessionaldevelopmentprogramformanagersatallstagesoftheircareers.ThisvisionhasbeenrealizedintheBusinessManagementInstitute(BMI).BMIisasix-levelcoursecurriculumwithadditionalBMIelectiveprogramsandishousedatrenowneduniversitiesofferinghospitalityprogramsacrossthenation.Coursesoffertechnicalandprofessionalinstructionontheday-to-dayandlong-termfacetsofclubmanagement.Eachprogramisanintensivefive-day,30-40-hourlearningexperiencetaughtbyexpertuniversityfaculty,industryprofessionalsandveteranclubmanagers.BMIconsistsofamulti-tiered,highlystructuredsystemtoservethoseranginginexperiencefromentry-levelmanagerstoclubexecutivesatthepinnacleoftheircareers.作为一个俱乐部经理人，你是这个活力和成长产业中的一分子。俱乐部是一个特别精明的行业，需要坚定地外交手段和敏锐的管理方法。在众多的职业人中，俱乐部经理人必须把自己放在行业的顶峰以保持实力。增加自身的基础知识以及提高自身的价值，才能在竞争激烈的职业人市场保持不败。美国俱乐部经理人协会（CMAA）终生职业发展计划会帮助你在这个行业屹立不倒，受用终身。现在全国高尔夫球会总经理联谊会迈进了第8个年头，我们非常自豪地引进CMAA专门针对这个行业的指导-俱乐部管理学院(CMI),给俱乐部经理人们和他们的同僚提供及时、实用