商务英语口语-UNIT-4ppt课件

.,Unit2CompaniesandProducts,LearningObjectivesInthisunit,youwilllearnlanguageonhowto:MakeacompanytourPrepareforanewproductlaunchLaunchanewproduct,.,A.MakingaCompanyTour,Notes:officeblock办公区2.administrativedepartment行政部门3.warehouse仓库4.stock库存5.delivery递送，交货e.g.Thecompanyhasapromptdeliveryforanyorder.6.workshop车间,.,A.TalkingonthePhone,7.unload卸货e.g.Pleasehelpusunloadthetruck.8.conveyorbelt传送带9.install安装，安置e.g.Anewmachinewasinstalledtoincreaseproduction.10.output产量，产出e.g.Thecropannualoutputincreasedthankstothefavorableweather.,.,A.TalkingonthePhone,11.asaresult结果e.g.Hegotuplatethismorning.Asaresult,hemissedthetrain.12.Itsuptoyou.由你决定iswellinhand13.accustomto习惯于e.g.Ihaveaccustomedmyselftoworkinglonghours.14.considerate考虑周到的15.superior较高的，上级的e.g.Heissuperiorinhispositioninthecompany.,.,A.TalkingonthePhone,16.productivity生产率17.expand扩大，扩展e.g.Sheexpandedherstorebyaddingasecondroom.,.,KeySentences,1.Wouldyouliketolookaroundthefactoryfirst?2.Thisisourofficeblock.3.Illtakeyoutotheassemblyshop.4.Ihopethenoiseisntbotheringyou.5.Imaccustomedtothissortofthing.6.Iftheressomeplaceyoudliketostop,donthesitatetoask.7.Illshowyouamultimediapresentationaboutourcompany.,.,IntroduceyourCDplayerintermsofdistinctivefeatures,mainfunctions,andcompetitiveprice.,Payment,Situation,PairWork-Task1,OneofyouisaChineseCDplayermanufacturer,theotherisaKoreanbusinessperson.TheKoreanwantstoimportfromtheChinesetheequipmentandtechnologyneedtomakeCDplayerinKorea.,.,ForthenextclassPeriods,Presentation,P62topic1,P62Task1,RoleA,Groupwork,7.HomeworkAssignment,.,B.PreparingforaNewProductLaunch,Notes:agenda议程2.figureout解决，决定e.g.Letsfigureoutawaytohelpthem.3.takenotes做记录4.high-endphone高端手机5.affordable买得起的e.g.Thisisanaffordablehouse.Wecouldtakeitonmortgage.,.,C.EntertainingClients,6.discount折扣7.build-incamera内置相机8.theTFTdisplay彩屏显示9.professionalsonthego忙碌的专业人士10.Weregettingsomewhere.我们取得了一些成就（进展）。11.pressrelease新闻稿,.,C.EntertainingClients,12.cost-effective节约成本的13.prime-time黄金时段14.upandcomingdirectors日渐崭露头角的导演15.shortclips宣传短片16.createabuzz制造话题,.,C.EntertainingClients,17.differentiatefrom区分，辨别e.g.Thebossdressedinsuittodifferentiatefromotheremployeesinuniforms.18.gearup促进，增加19.productlaunchshow产品发布会,.,KeySentences,1.NowouragendaistofigureouttheFourPs.2.Idliketostartwithpriceandproduct.3.Howarewegoingtodescribetheproduct?4.Weshouldmakesuretomentionthatithasmorefeaturesthananyotherphoneonthemarket.,.,KeySentences,5.Weshouldemphasizethemostsought-afterfeaturesfirst.6.Now,weregettingsomewhere.Letsputthefinishingtouchesonourpressrelease.7.Whydontwestartoutwithposteradsonbusesandfollowupwithradioads.8.Thatsoundslikeitcouldbeacost-effectivestart.,.,KeySentences,9.Wecoulddifferentiateourselvesfromourcompetition.10.WellneedtostarttalkingwithITresellerswhomwevehassuccesswithinthepast.11.Dontforgettogetourdistributorsgearedup.12.Weneedtoworkonourpresentation.,.,C.LaunchingaNewProduct,Notes:1.launch发动，开始，发布新产品e.g.Theylaunchedthenewperfumewithprime-timecommercialsonthemajornetworks.2.smartphone智能手机3.sleek光滑的pact紧凑的，小巧的5.Wi-FiInternetaccess无线网络性,.,C.LaunchingaNewProduct,6.emailintegration电子邮件整合7.instantmessaging即时通讯8.digitalmusiccapabilities数码音乐兼容9.surpass超越，胜过e.g.Thisisaninventionthatexceedsallothersiningenuity.10.tobeontopofonesgame使某人在激烈的竞赛中保持领先,.,C.LaunchingaNewProduct,11.speakingof谈到e.g.Speakingofdiligence,wehaveaperfectexampleinourcompany.12.teamupwith与合作e.g.Theyhavebeenworkingontheprojectofteamingupwithaworldfamouscompany.13.respectively各自地e.g.Afterthemeetingtheywenthomerespectively.14.must-have必备品,.,C.LaunchingaNewProduct,15.harddiskdrivesmartphone硬盘式智能手机16.flashmemorysmartphonerange闪存智能手机17.entertainingdiversions娱乐软件18.forgeallianceswithleadinggamingsoftwaredevelopers和领先的游戏软件开发商结盟,.,C.LaunchingaNewProduct,19.offerafullrangeofgamingoptions提供全方位的游戏选择20.benefitfrom从中获利21.regarding关于22.fullproductline完整的产品线,.,KeySentences,1.Improudtolaunchourfirstsmartphone.2.Itusesanopenoperatingsystemandboastsmorefunctionsthananyotherphoneonthemarket.3.Imheretotellyouaboutsomeofthespectacularfeaturesofthisphone.4.Nowwewilltakequestionsfromthepress.,.,KeySentences,5.Ourgoalisfortheproducttobeamust-haveforprofessionals.6.Whatwillyousellyourproductfor?7.Thiswillbeafirstforthismarket.8.Wethankyouforcomingtotheproductlaunchofourproduct.9.Weexpectthatourcustomerswillbenefitgreatlyfromournewproduct.10.Pleasevisitourwebsiteforupdatesregardingourfullproductline.,.,FunctionalExpressions,Makingacompanytour1.Pleasestopmeifyouhaveanyquestion.2.Ivebeenlookingforwardtovisitingyourfactory.3.Youllknowourproductsbetterafterthisvisit.4.MaybewecouldstartwiththeDesigningDepartment.5.Thenwecouldlookattheproductionline.6.Thesedrawingsonthewallareprocesssheets.7.Theydescribehoweachprocessgoesontothenext.,.,FunctionalExpressions,8.Wearerunningontwoshifts.9.Almosteveryprocessiscomputerized.10.Theefficiencyisgreatlyraised,andtheintensityoflaborisdecreased.11.Ihopemyvisitdoesnotcauseyoutoomuchtrouble.12.Istheproductionlinefullyautomatic?13.Whatsyourgeneralimpression,mayIask?14.Imimpressedbyyourapproachtobusiness.15.Ithinkwemaybeabletoworktogetherinthefuture.16.Thepurposeofmycominghereistoinquireaboutpossibilitiesofestablishingtraderelationswithyourcompany.,.,FunctionalExpressions,Preparingforanewproductlaunch1.Theproductgivesusanedgeoverourcompetitors,Ibelieve.Noonecanmatchussofarasqualityisconcerned.2.Wearethinkingofexpandingintotheoverseasmarket.3.Howwillwedifferentiateourproductfromourcompetitors?4.Foronething,ourproductstechnologyisconsiderablymoreadvancedthanwhatsonthemarketnow.,.,FunctionalExpressions,5.Aftermonthsofwork,Imsogladwevedevelopedaproductwithacompetitiveadvantage.6.Ourproductshouldmeettheneedsofourtargetmarket.7.Beforewereleasetheproduct,weneedto8.Whatarethesellingpointsofourproducts?9.Itseemsthattheresafairmarketfortheproductatthemoment.10.Sinceweallhavesomeknowledgeaboutthedesignofit,letsgoontothefeaturepart.,.,FunctionalExpressions,Launchinganewproduct1.Ournewproductwillbeavailablefrom2.Thisnewversionimprovesonthepreviousversionintermsof3.Theproductsinnovativefeaturesinclude4.Thisproductissuperiortoothersonthemarketbecause5.Ourproducttakeslesstimetoinstallanditseasytooperate.6.Ourproductisenvironmentally-friendlyanduser-friendly.7.Thistypeofproductisingreatdemand.,.,FunctionalExpressions,8.TheproductiswellthoughtofinAmerica.9.Thisstyleisoutofordinary.10.Thisproductcomesinsixdifferentcolors.11.Tosumup,thisproducthasexcellentquality,reasonableprice,distinctivefeaturesandapredicablelargecirculation.12.Ihopeyouhaveaclearerpictureoftheproduct,itsfeatures,functions,distributionsandpricing.13.Illleavethesewrittenspecificationswithyou,whichyoucanstudyatyourleisure.,.,WhenaclientfromJapancomestovisityourcompany,showhimaroundandintroducethelatestsoftwardproducttohim.,Payment,Situation,PairWork-Task2,YouaretheproductmanagerofLynchHighTechCompany.Themainproductforyourcompanyisanti-virussoftward.,.,ForthenextclassPeriods,Presentation,P62topic2,P62task2,RoleA,Groupwork,7.HomeworkAssignment,.,1#StudentName:_TotalScore:_2#StudentName:_TotalScore:_3#StudentName:_TotalScore:_4#StudentName:_TotalScore:_ItemsPoints1#Student2#Student3#Student4#StudentArticulation&Intonation20_Teamwork10_TermsMastery20_GrammaticalAccuracy10_LanguageFluency20_OverallEffect20_,EvaluationPeerAssessment,.,RelatedInformation,AmericanAmbivalenceaboutChineseProductsChinahasbeeninthewesternnewslatelyforproblemswithtaintedproducts.ManyreportshavefocusedontheeconomicissuesbuttworeportsbothbasedonbooksonAmericasNationalPublicRadios“MorningEdition”looksatthisfromanAmericanculturalperspective.,.,RelatedInformation,“AYearwithoutMadeinChina”isabookbySaraBangiornianAmericanbusinesswriter.SheandherfamilytriedtoliveforoneyearwithoutbuyinganythingmadeinChinaandwroteamemoirabouttheexperience.The“madeinChina”labelisubiquitousinmycountryandmanypeoplearewaryofitsgrowingpresence.SavaBangiornisaiditwasextremelydifficultfinding,.,RelatedInformation,productsliketennisshoesacoffeemakerandcandles.ManyitemsshewantedtobuybutsimplydidnotbecausetheywereallmadeinChina.BangiornisaidshelearnedjusthowcloselyconnectedwearetotherestoftheworldforwhatwewantandneedandthatAmericansareveryambivalentaboutthat.,.,RelatedInformation,“ANationofCounterfeiters”isanewbookbyStephenMihm.ItdocumentscasesofshoddymachinerytaintedgoodsandpropertyrightsviolationsbutithasnothingtodowithChina.ThecounterfeitersareAmericans150yearsago.OneexampletheauthorgivesishowCharlesDickensprotestedthepiratedcopyingofhisnovelsandhowtheAmericangovernmentdidverylittletocorrecttheproblem.AtthetimemanyEuropeanco