国际商务环境分析案例：立顿在加拿大投资的PESTLE分析

.,LiptonsenteringCanadianmarket-PESTLEanalysis,.,LiptonLiptonisoneoftheworldsgreatrefreshmentbrands,makingabigsplashintheglobalbeveragesmarketwithtea-baseddrinksincludingleaftea,infusions,ready-to-drinkteaandotherhealthy,refreshingalternativestosoftdrinks.Itistheepitomeofinternationalquality.LiptonYellowLabelsassuranceofqualityhashelpeditbecometheworldslargestsellingteabrand.SpeciallypluckedfromthebestteagardensofKenyaandblendedtoperfection-itistrulythegoldstandardintea.The100%InternationalBlend-madewithoneofthebesttechnologiesavailableintheworld,hasbeenbroughttoyoutoprovidethefinestteadrinkingexperience.,Makingourfoodhealthier,ourtarget,.,DisadvantageFiercemarketcompetition.,Toaltermanagementconceptionandmanagementsystem,EconomicalEnvironment,Advantage,FastandstablegrowthLowinflationrateEconomicpolicyConsummateinfrastructureMaturemarket,.,Foreigninvestmentcanreinvest.,ThePoliticalEnvironment,ConstitutionalmonarchyFederalstateParliamentarydemocracy,.,Anecosystemisasysteminwhichthebiotic(plants,animals,people),thenon-biotic(landforms,soil,water,climate)endureasaunitinnature.Canadaisnotthecountrywhichproduceteas,soLiptondoesnothavetheadvantageinmaterial.ButwecaninvestandsetfactoriesinCanada.,TheEcologicalEnvironment,.,ThelegalprocessinCanadaiscomplex,soitsimportanttohavegoodlegalconsultant.AsLiptoniscapabletoownprofessionallegalinstitutions,ourcompanycanenterCanada.,TheLegalenvironment,Legalsystem:commonlaw,Consumersafeguards:around1lawyertoevery450peopleinCanadaCostoflegalservices:highLegalprocess:complex,Highhealthandsafetystandards,.,reducetheenvironmentalimpacts,TechnologicalEnvironment,Technologicalenvironmentisabouttheapplicationoftools,methodsandtechniquestoimproveproductionandprocesses.,Halfourrawmaterialscomefromagricultureandforestry,essentialamountofpackagingmaterialsreduce,reuse,recycleandeliminate,.,SocialEnvironmentCulturereferstothespecificlearnednormsthatreflecttheattitudes,values,beliefsandcustomsofasociety.Actually,thesocialenvironmentcontainsallkindsofactivitiesbehaveinthesociety.Liptonprovidesethnicbrandsaswetrytomakeimmigrantsfeelathome.ThisuniquechannelbringsinbrandsthatincludeproductsfromalloverAsia,bringinginuniqueflavoursandauthenticitytoourconsumersinNorthAmerica.ForCanadahasbeeninfluencedbyBritish,Frenchandaboriginalculturesandtraditions,itmightalsogetthehabitofdrinkingafternoontea,ortheymightspendsomeoftheirsparetimeintheteashoptohaveacupoftastytea,willthey.AsweallknowthattherespurifiedwaterprovidedinpublicareaallaroundCanada.Sotakingacupoffreshteaissuchanenjoyablething,evenmoreconvenientthangoandbuyabottleofsoftdrink.Aswecanseeinthegraph,theclimateinCanadaisnotsuitableforpeopletotaketoomuchcolddrink.Liptonmightbeanabsolutegreatchoicefortheconsumertowarmthemselvesup.,.,Lipton：Wecareabouthealth,whichiswhyweveoverhauledourentirefoodanddrinkportfolio.Wevecutdownlevelsofsalt,sugarandtransfatsandareimprovinglabelingtohelpyoueatbetter,feelbetterandstayhealthy.Teadoesntjusttastegreat,ithasmanyadditionalqualities.Forexample,itsnaturallyrichinflavonoidantioxidantsknownascatechins.ItisalsoagreatsourceoffluorideinthedietandisthemajordietarysourceofL-theanine,anaturallyoccurringaminoacid.Ontheotherhand,brewedteacontainsonaveragehalfthelevelofcaffeinefoundinacupofbrewedcoffee.Whendrunkonitsown,withoutmilkorsugar,itcontainsvirtuallynocalories.Goodfoodanddrinkcanimproveourhealthandvitality,befunandbringfamiliesandfriendstogether.Wecareaboutfoodbecauseyoudo.Unileversuniqueportfoliooffood,homeandpersonalcareproductscanmakeadifferencetothehealthandwell-beingofpeopleeverywhere.Peopleallaroundtheworldliveafasttempolife.Liptonteaismoreportableandconvinientforpeopletotake.Ascostsofproducingareincreasingrapidly.Thepaperpackagesweusearemoreavailableforboththecostsandtheenvironmentprotect.,.,TheCompetitiveenvironmentCompetitiveenvironmentisthatpartofthecompanysexternalenvironmentwhichconsistsofotherfirmsvyingforpatronageofthesamemarket.Customer:growthofteadrinker;Moreconsiderationonhealth;IncreasingofAsian;HabitofdrinkingCompetitor:cokeandcoffeeproducerhasnewmarketstrategy;PossiblefutureChineseorIndiaincursionintoCanadianteamarket.Conclusion:Asthecustomerstendsischanging,theyaresearchingfordifferentbeveragetoinsteadtheolddrink.IfLiptonsproductisspecialenoughandcanappealtothecustomer,ourcompanycangetsuccessinCanadianmarket.AnotherpointisthatLiptonhavealreadybeenawell-knownbrand,wecouldusethefametoattractmorecustomers.,.,Conclusion:ThecountryleadbytheConservativePartyhasaconstitutionalmonarchy,afederalstateandaparliamentarydemocracy.Thesecontributetoitsstablepoliticswhichreallydogoodtotheeconomicdevelopment.TheeconomysysteminCanadacarriesoutthemixedeconomyandisnowtransformingintoamoreindustrialandurbanplane.Generally,thegovernmentwelcomesforeigninvestment,thismustbeapieceofgoodnewsforLiptonwhichplanningtoextendtheCanadianmarket.AsLiptoniscapabletoownprofessionallegalinstitutions,ourcompanycanventureinCanada.Andweallbelievethatthelegalsystemheremayprotectourrightsifwemakegooduseofit.Healthbecomestheglobalfocusinrecentyears.Itgivesexpressiontobothhealthandenvironmen