体验商务英语2-Unit3.ppt

Unit3,Companies,公司,ToenableSstotalkabout“companies”TofamiliarizeSswithvocabularyrelatedto“companies”TodevelopSslisteningandreadingskillsToimproveSspresentationtechniquesToenhanceSsbusinesswritingtechniquesbywritingamemo,Teaching&LearningObjectives,Overview,Vocabulary:Describingcompanies,StartingUp,Casestudy:Valentinochocolate,Listening:Reasonsforsuccess,Reading:Companywebsite,Skills:Presentingyourcompany,Companiesareinvolvedinmanyactivities,forexample,buying,selling,marketingandproduction,inarangeofdifferentindustries,suchasinformationtechnology,telecommunications,filmandcarmanufacture.Manywell-knowncompaniesaremultinationals,thesearecompanieswhichoperateinanumberofcountries.Multinationalsoftenhaveacomplicatedstructure.Thereisusuallyaparentorholdingcompany.Thiscompanyownsothercompaniesorpartsofothercompanies.Theseothercompaniesarecalledsubsidiaries.,Introduction,A.Whichofthethesecompanieswouldyouliketoworkfor?Why?1afamilyownedcompany2amultinationalcompany3yourowncompany(beself-employed)B.Whichbusinesssectorswouldyouliketoworkin?Telecommunications/MediaTransportVehiclemanufacturingEngineeringIT/ElectronicsRetailingFoodanddrinkConstructionPharmaceuticalTourismBankingandfinanceOther,Startingup,Describingcompanies,A.Completethesentenceswithwordsandphrasesfromthebox.,Vocabulary,Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits_.Themoneyacompanymakesaftertakingawayitscostisits_.Acompanywhichismorethan50%ownedbyaparentcompanyiscalled_.Theemployeesinaparticularcountryorbusinessarecalledthe_.Thepercentageofsalesacompanyhasinaparticularmarketisits_.Themainbuildingorlocationofalargeorganisationisits_.Thecostofacompanyssharesisits_.,turnover,profit,subsidiary,workforce,marketshare,headoffice,shareprice,Vocabulary,Describingcompanies,Vocabulary,Describingcompanies,B.CompletetheextractfromacompanyreportwithappropriatewordsorphrasesfromtheboxinExerciseA.,FinancialPerformance,Iampleasedtosaythecompanyhascontinueditsexcellentperformance.Wearechanging,growinganddoingwellatadifficulttimefortheindustry._was57.2million,anincreaseof15%onlastyear,and_roseby5%to6.4million.Weareahighlycompetitivebusiness.Wehaveincreasedour_to20%.Consequentlyour_hasrisenandisnowatanall-timehighof9.6.,Turnover,profit,marketshare,shareprice,FinancialPerformance,Increasedproductionandstrongdemandhavehadapositiveeffectonourcashflow,soweareabletofinanceanumberofnewprojects.Wehavesuccessfullymovedtoournew_incentralLondon.WearenowplanningtostartfullproductionattherecentlyopenedSpanish_inOctober.Finally,thanksonceagaintoourloyalanddedicated_.Ouremployeeswillalwaysbeourmostvaluableasset.,headoffice,subsidiary,workforce,Describingcompanies,C.Completethechartwiththeinformationfromthebox.Thenmakesentencesaboutthecompanies.,Vocabulary,Companies,CiscoSystems思科系统：财富500强公司之一，总部所在地美国,主要经营网络设备。专门生产路由器(routers)等网络硬件的美国思科公司(CiscoSystems)是网络经济最热门领域中最成功的公司，营业额连年增长5成以上。Peugeot标致：财富500强公司之一，总部所在地法国,主要经营汽车。AmericanExpress美国运通：财富500强公司之一，总部所在地美国,主要经营多种金融。,Companies,BAYER拜耳：财富500强公司之一，总部所在地德国,主要经营化学。拜耳公司（BAYER）是世界知名的跨国公司，其成立于1863年的德国勒沃库森市，业务领域涉及医药保健、作物科学、材料科技以及化工等。并且发明了享誉世界的阿司匹林（Aspirin）、尼膜地平（Nimotop）等药物，为人类的健康做出了卓越的贡献。贝纳通公司(BenettonGroup)是一家意大利上市公司，拥有的品牌有UnitedColorsofBenetton,Sisley,Playlife,KillerLoop。,Describingcompanies,Peugeot,French,Drinkssupplier,AmericanExpress,Drugandchemicalmaker,Benetton,Italian,Japanese,Containershipoperator,Vocabulary,CiscoSystems,Inc.,Itisamultinationalcorporationwithmorethan66,000employeesandannualrevenueofUS$39billionasof2008.HeadquarteredinSanJose,California,itdesignsandsellsnetworkingandcommunicationstechnologyandservicesunderfivebrands,namelyCisco,Linksys,WebEx,IronPort,andScientificAtlanta.,Peugeot,PeugeotisamajorFrenchcarbrand,partofPSAPeugeotCitron.ItisthesecondlargestautomakerinEurope,behindVolkswagen.Peugeotsrootsgobacktopepper,saltandcoffeemillmanufacturingin1842andlaterbicyclemanufacturingattheendofthe19thcentury.ItsworldheadquartersareinParis,AvenuedelaGrandeArme,closetoPorteMaillotandtheConcordeLafayetteHotelbutthePeugeotcompanyandfamilyisoriginallyfromSochaux,France.PeugeotretainsalargemanufacturingplantinSochauxwhichisalsohometothePeugeotMuseum.ThecompanyalsosponsorstheSochauxfootballclub,foundedin1928byamemberofthePeugeotfamily:theclubsarmscontainalionlogosimilartoPeugeots.,BacardiMartini,Bacardi-Martini,Ltd.engagesinbottlinganddistributingalcoholbeverages.Italsodistributesliquors.ThecompanyisheadquarteredinSouthampton,theUnitedKingdom.Bacardi-Martini,Ltd.operatesasasubsidiaryofBacardiInternationalLimited.,AmericanExpress,AmericanExpress,sometimesknownas“AmEx”or“Amex”,isadiversifiedglobalfinancialservicescompany,headquarteredinNewYorkCity.AmericanExpressmakesmoneyevenifyoudoleavehomewithoutit.Thecompanyisoneoftheworldslargesttravelagencies,butitisequallyaswellknownforitschargecardsandrevolvingcreditcards.Andyes,thecompanystillissuestravelerschecksandpublishessuchmagazinesasFoodAmericanExpresshasissuedmorethan86millioncardsworldwide.,BayerAG,BayerAGisaGermanchemicalandpharmaceuticalcompanyfoundedinBarmen,Germanyin1863.TodayitisheadquarteredinLeverkusen,NorthRhine-Westphalia,Germany.Itiswell-knownforitsoriginalbrandofaspirin.Bayeriscurrentlythethirdlargestpharmaceuticalcompanyintheworld.,Benetton,BenettonGroupS.p.A.isaglobalclothingbrand,basedinTreviso,Italy.ThenamecomesfromtheBenettonfamilywhofoundedthecompanyin1965.BenettonGroupislistedinMilanandtheFrankfurt.IfBenettonhadathemesong,itcouldbe“WeAretheWorld.”Italyslargestclothingmaker,TheBenettonGrouppushesaglobalattitudeinitsadswhiledressingcustomersinabout120countriesthroughsome5,500franchisedBenettonstores,departmentstores,andmegastores.Benettonsclothing-primarilycasualknitwearandsportswearformen,women,andchildren-bearslabelssuchasUnitedColorsofBenetton(about75%ofsales)andSisley.,Sony,SonyCorporationisamultinationalconglomeratecorporationheadquarteredinMinato,Tokyo,Japan,andoneoftheworldslargestmediaconglomerateswithrevenueofUS$88.7billion(asof2008).Sonyisoneoftheleadingmanufacturersofelectronics,video,communications,videogameconsolesandinformationtechnologyproductsfortheconsumerandprofessionalmarkets.ItsnameisderivedfromSonus,theGreekgoddessofsound.,Maersk(马士基航运公司),TheA.P.Moller-MaerskGroupisaninternationalbusinessconglomeratemorecommonlyknownsimplyasMaersk.Maerskhasactivitiesinavarietyofbusinesssectors,primarilytransportation(containershippingfleet)andenergy(offshoreoilexplorationandtransportation).Itisthelargestcontainershipoperatorandsupplyvesseloperatorintheworld.MaerskisbasedinCopenhagen,Denmark,andhassubsidiariesandofficesinmorethan130countriesworldwide.Thegrouphasaround110,000employees.Itstoodasnumber131ontheFortuneGlobal500listfor2008.Upfrom138in2007.MaerskisthesecondlargestcompanyinScandinaviabyrevenue.,Reasonsforsuccess,A.BrunoTagliaferriisUKSalesManageratTriumph,theBritishmotorcyclemanufacturer.Listentothefirstpartoftheinterview.Whatthreereasonsdoeshegivefortriumphssuccess?,Listening,Reasonsforsuccess,B.Completethisextractfromthefirstpartoftheinterview.Wevefocusedon_1andalsoonthe_2ofourproduct.Itstakenabitoftimetobuildup_3,butwevedonewellinthefirstnineyears,andwearenowa_4alternative_5.,Listening,Reasonsforsuccess,B.Completethisextractfromthefirstpartoftheinterview.Wevefocusedonstyling1andalsoonthequality2ofourproduct.Itstakenabitoftimetobuildupsales3,butwevedonewellinthefirstnineyears,andwearenowaserious4alternativemanufacturer5.,Listening,Reasonsforsuccess,C.Listentothesecondpartoftheinterview.Whichofthefollowingstatementsaretrue?1.T2.T3.F4.F5.F6.T7.F,Listening,Reasonsforsuccess,D.Discussthesequestions.1.Whichbrandsofmotorcyclearemostpopularinyourcountry?2.Whatkindsofpeoplebuymotorcycles?3.Shouldyourgovernmentencouragepeopletousemotorcyclesinlargecities?,Listening,Whatclothingcompaniesdoyoulike?Whydoyoulikethem?Whatarethemostsuccessfulclothingcompaniesinyourcountry?,Reading,C.ReadthistextaboutZodiac,ahighlysuccessfulclothingcompany,andcompletethechart.Theinformationisfromitscompanywebsite.,Reading,D.Findtheanswerstothequestions(p25).,1a.1998b.1989c.1984d.1978e.1999,2a.Seattleb.Japanc.Seattled.Parise.Toronto,Reading,Presentingyourcompany,A.Whichofthesesuggestionsdoyouagreewith?Tomakeaneffectivepresentation,youshould:1.roduceyourself(name,position,company)3.startwithajoke.4.outlinethestructureofyourtalk.5.varythetoneofyourvoice.6.refertoyournotesasoftenaspossible.7.useclearvisualaids8.summarizeyourmainpoints.tone:stress,volume(loudness)andintonation(riseandfallofthevoice),Skills,B.Listenandcompletethechart.,Skills,TaraFashions,Goodmorning,everyone.Thanksforcomingtomypresentation.MynamesMartaRodriguez.ImPersonnelDirectorofTaraFashions.Imgoingtotalktoyoutodayaboutourcompany.First,IllgiveyousomebasicinformationaboutTaraFashions.ThenIlltalkaboutouroverseasstores.AfterthatIlloutlinethestrengthsofthecompany.NextIlltalkaboutcareeropportunitieswithTara.AndfinallyIllmentionourfutureplans.Illbepleasedtoansweranyquestionsattheendofmytalk.LetmestartwithsomebasicfactsaboutTara.Thecompanystartedin1978.Weareafamily-ownedbusinessandourheadofficeisinCordoba,Spain.Wesellclothesformenandwomen,andourcustomersaremainlyfashion-consciouspeopleaged20to35.Wehave15storesinSpain.Allofthestoresareveryprofitable.Right,thosearethebasicfacts.,TaraFashions,Letmeaddafewfigures.WehaveanannualturnoverofaboutE260million.OurnetprofitslastyearwereapproximatelyE16million.Wehaveaworkforceofjustover2,000employees.Sothosearethenumbers.Nowaboutouroverseasstores.Wehave4largestoresinFranceandanother10inotherEuropeancountries.Weareplanningtoopen5newstoresnextyear.Whatareourstrengths?Wekeepupwithfashiontrends.Ifwespotatrend,wecanbringoutanewdesignin15days.Andwegetittothestoresveryquickly.Wedelivertostorestwiceaweek.Andwesellourdesignsattherightprice.,TaraFashions,OK,nowwhataboutcareeropportunities?Itsquitesimple.Ifyouareambitiousandfashion-conscious,wehaveopportunitiesinallareasofourbusiness.Wewillwelcomeyouwithopenarms.Finally,afewwordsaboutournewproject.WeareplanningtoopenanewstoreinNewYorknextyear-onFifthAvenue.ThiswillgiveusafootholdintheUSmarket.Wereveryexcitedaboutthisnewdevelopment.Well,thanksverymuchforlisteningtomytalk.Arethereanyquestions?,C.Listenagain.TickthephrasesthatyouhearintheUsefullanguagebox.,OutliningthepresentationFirst,Illgiveyousomebasicinformation.Secondly,Illtalkaboutourstoresinothercountries.Next,Illtalkaboutcareeropportunities.Lastofall,Iwanttolookatourfutureplans.IntroducingnewinformationHeressomebasicinformation.Letmeaddafewfigures.Letshavealookatsome