Reading(1)：Advertisements

StepLeadin,Enjoytwovideos,Whatproductdoesitadvertise?,Whatdoesthisadtellus?,Lovemeanscommitment.有爱就有责任。,StepFastreading,Mainideaofeachparagraph:A:Briefexplanationsofads.B:Briefintroductionofthetopicandthereasonwhyhewritesthisarticle.C:ThemethodsthatPSAsuseandpurposeofPSAs.D:Usingexamplestoprovecommercialadsdonttellthecompletetruth.E:Writersadviceontreatingads.Para.1:Para.2:Para.3:.Para.4:Para.5:.,B,A,D,C,D,Readingstrategy:,Readingexpositorywriting(说明文),introductionofsubject(介绍),supportingdetails（支撑细节）,conclusion（结论）,1.Acommercialadvertisementis.A.toencouragepeopletobuyaproductorserviceB.paidfortomakepeoplebelieveinanidea,forexample,“Nosmoking”C.oftenchargedforfreeD.meanttoeducatepeopleabouthealth,safetyandsoon,StepCarefulreading,2.Themaindifferencebetweencommercialadvertisementsandpublicserviceadvertisementisthat.A.publicserviceadvertisementscostonlyalittlemoneywhilecommercialonescostalotB.publicserviceadvertisementsdealwithpublicissuesbutcommercialonesdontC.commercialadvertisementsdealwithserioussocialproblemsD.publicserviceadvertisementstellthecompletetruthbutcommercialonesdont,3.Thesentence“Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?”reallyintendstotellpeoplethat.A.ifyouareagoodcook,itisnotnecessaryforyoutobuythefreshestfoodB.thefreshestfoodinourgroceryhasmadeyouagoodcookC.thebestcooksmakethefreshestfoodD.sinceyouareagoodcook,youneedtobuythefreshestfoodinourgrocery,4.WhichofthefollowingstatementsisNOTtrue?A.Alladvertisementsdontplaytricksonus.B.Bothcommercialadvertisementsandpublicserviceadvertisementsusethesamemethods,likeattractivepicturesandcleverlanguage.C.Commercialadvertisementsusuallyteachusandhelpusleadbetterlives.D.TheChinesegovernmenthasbeenusingPSAstoeducatepeopleforyears.,5.Whichofthefollowingtopicwillbetalkedaboutinapublicserviceadvertisement?A.AnewcarfactorythatwillbebuiltinChinanextyear.B.Agoodharvestoforangesisexpectedthisyear.C.Teawilltaketheplaceofcoffee.D.Apaperbagwillmakeyourhomecleaner.,StepFurtherreading,Fillintheblanks,Nowadays,wecanfindadvertisementsalmostwhereverwego.Weareso1.(use)tothemthatweoftendonotevenrealizehowmanyweseeandhearin2.day.Anadvertisementuseswordsandpictures3.(persuade)peopletobuyaproductorservice,ortobelieveinanidea.Therearetwomain4.(type)ofadvertisementscommercialadvertisements5.publicserviceadvertisements(PSAs).Acommercialadvertisementisone6.someonehaspaidfortoadvertiseaproductorservice.PSAsareoftenrunforfree,and7.(mean)toeducatepeopleabouthealth,8.(safe),oranyotherproblemthataffectspublicwelfare.Westoadvertisements,wemustalluseour10.(intelligent)andnotbeaslavetothem!,a,topersuade,and,which,meant,it,intelligence,used,types,safety,StepConsolidation,DesignaPSA,5.Whichofthefollowingtopicwillbetalkedaboutinapublicserviceadvertisement?A.AnewcarfactorythatwillbebuiltinChinanextyear.B.Agoodharvestoforangesisexpectedthisyear.C.Teawilltaketheplaceofcoffee.D.Apaperbagwillmakeyourhomecleaner.,Whoarethebestdesigners?,Showtime,StepHomework,Designaslogan,设计一则广告语,Nowadays,wecanfindadvertisementsalmostwhereverwego.Wearesousedtothem1._weoftendonotevenrealizehowmanyweseeandhearin2._day.Anadvertisementuseswordsandpictures3(persuade)peopletobuyaproductorservice,ortobelieve4._anidea.Therearetwomaintypesofadvertisementscommercialadvertisements5._publicserviceadvertisements(PSAs).Acommercialadvertisementisone6._someonehaspaidfortoadvertiseaproductorservice.PSAsareoftenrunforfree,and7._(mean)toeducatepeopleabouthealth,8._(safe),oranyotherproblemthataffectspublicwelfare.When9._comestoadvertisements,wemustalluseour10._(intell