商务英语写作unit 5ppt课件

.,Bytheendofthisunityoushouldbeabletohaveagoodcommandoftheformandstructureofabusinessreport;useWritingTechniquesinthisunitcomfortablyinyourBusinessEnglishWriting;practisewritingbusinessreportsbyusingsomerelatedwords;acquiretheabilitytowritebusinessreportswiththehelpofdictionariesandtheInternet.,Unit5BusinessReportLearningObjectives,.,Lead-in,Asabusinessperson,youhavetowriteallkindsofreportsatwork,rangingfrominformalone-pagefieldtripreportstoaformal200-pagefinancialreport.Butdoyouknowwhatbusinessreportisabout?Youmustknowsomethingaboutbusinessreport,suchasitsfunction.Businesspeoplewritereportsforatleasttwopurposes.Oneistoprovideinformation;theotheristoanalyzecollecteddataandtosupplyconclusionsandrecommendationsifrequested.Therefore,businessreportscanbedividedintotwobroadcategories:informationalreportsandanalyticalreports.Theformeroneiswrittentopresentdatawithoutanalysesorrecommendations.Andthelatteroneprovidesdata,analysesandconclusionsonthereportissuethatthereportwriterhasbeenaskedtoinvestigate.Onmostoccasions,youhavetowriteananalyticalreport.,.,TaskOne:Workinpairsandhaveadiscussiontofindoutsomeusefulwordsandphrasesforwritingabusinessreport.Justtryyourbestandthenexchangeyourfindingswithotherpairsinyourclass.,TaskTwo:AfterfinishingTaskone,youaretodoagroupworkfindouthowmanydifferentpartsabusinessreportshouldincludeandwhattheyare.Thencheckyourfindingswithyourteacher.,.,Presentation,Businessreportisanorderly,objectivecommunicationoffactualinformationthatservessomebusinesspurposes.Businessreportsareameansofcollectingandprovidingtheinformationonwhichbusinessistobebased.Abusinessreportisapieceofdescriptionoftheworkcarriedout,anditisusuallywrittenbyamanagementexecutive,acommitteeorapersonincharge.Itincludesinvestigationsandconclusions.Thestyleofreportsisbrief,direct.Businessreportsvaryaccordingtodifferentpurposesandinformation,butthemainpurposeofanybusinessreportistoprovideinformation,findings,ideas,analysesandrecommendationsforthepurposeofdecision-makingandfurtheractions.,.,Youarerequestedbytheboardofdirectorstoberesponsibleforanewprojectthatservestoimprovethecompetitivenessofyourcompany.Soyouhavetoconductaninvestigationonthepossibilitiesoflaunchingthisnewproject.Thenyouhavetomakeareporttothemanagingdirectoronthisissue.,BusinessSituation,.,Sample,PossibilitiesoftheNewProjectTo:TheManagingDirectorFrom:MarkBakerDate:December24,2006Subject:ReportonthePossibilitiesoftheNewProjectIntroductionsFollowingtherequestbytheboardofdirectorstoinvestigatethepossibilitiesoflaunchingournewproject,1,000staffmembershavebeen,.,questionedandtheTradeUnionPollhasbeenconsultedaswell.Findings1.Thecaseforthenewproject1.1Thenewprojectisimmenselyneededtocompetewiththerivalsofthecompany,anditwillbehelpfultohelpthecompanyoutofthecrisis.Andthosecompetingcompanieshaveoccupied80%ofthecurrentmarketsincelastseason.1.28ofthe10managersaredissatisfiedwiththeoldpatternofproductionandwelcomeabetterimprovedone.,.,2.Thecaseagainstthenewproject2.1Itisalittlehardtostartsuchaprojectallatonceforfinancialreasons.2.2TheTradeUnionPollshowedthat89%ofthestaffmemberswereagainsttheplansinceitcosttoomuchmoney.ConclusionsItisnecessoryforustomakethenewprojectknowntothestaffandgainotherfinancialsupports.RecommendationsThecompanyshouldintroducethenewprojecttothestaff,emphasizeitsimportanceanddoitsbesttocutdownexpensesoftheproject.,.,Theessentialpartsofatypicalbusinessreportare:1.TitleofreportItgivesanswerstowhatthereportisabout,anditreferstothebriefsubjectmatterofthereport.2.ThereceiverItisthepersonwhomthereportiswrittento.3.ThewriterItisthepersonwhowritesthereport.4.DateItisalwaysthedateonwhichthereportisfinished.,StructureAnalsisandIntroduction,.,5.SubjectItbrieflycoversthemaincontentandpurposeofthereport.Itisalwaysashortsentenceoraphrase.6.IntroductionItanswerssuchquestionsaswhatwasrequested,whythereportisneededandwhorequestsit.7.FindingsItisthestatementofthefactsorideasmainlyobtainedfromthesourceofinformation.,.,8.ConclusionsIfnecessary,thereareusuallyconclusionsbetweenthefindingsandtherecommendations.Italwaysgivesalogicalexplanationforthefindings.9.RecommendationsItissomesuggestionsforactionstobetakenbasedonthefindings.Buttherearethreemainpartsinallkindsofbusinessreports:thebeginning,themiddlepartandtheend.Thebeginning.Itmaycontaintitleofreport,subject,date,receiverandreportwriter,andintroduction.,.,Themiddlepart.Itreferstothemainbodyofabusinessreport,whichmayincludetermsofreference,proceedings,findings,andsoon.Theend.Itmayincludeconclusions,recommendations,references,appendix(附录)，bibliography（参考书目）andglossary（术语表）.Butthereisnoneedtohavealltheitemsintroducedaboveineachofthethreemainparts;itdependsonwhatyourbusinessreportisaboutandspecificsituation.,.,WritingTechniques,Thestyleofbusinessreportsisbrief,direct.Thefollowingarethemostappropriatestylesforwritingareport.(1)Objective.Itmeansneutralandfactual.Itavoidswritersopinion,biasorattitude.I/We/Youareavoidedwhilethethirdpersonisgenerallyused,togetherwithfullsentencesratherthannoteformphrases.Forexample:“Iquestioned1,000staffmembersfromvariousdepartments”ispersonalwhile“1,000staffmembersfromvariousdepartmentswerequestioned”isimpersonal.Sothelatterismoreappropriateforabusinessreport.(2)Consistent.Useappropriateviewpointoftimefromthebeginningtotheend,eitherpastorpresent.Otherwiseitwillconfusereadersduringtheprocessofunderstanding.Readersexpecttohavea,.,.businessreportwrittenclearly,conciselyandcorrectlysoastoprovideconvincinginformationwithoutcausinganycommunicationbarriers.(3)Interestingandvivid.Inordertogetareporteasiertoread,interestingandvividwritingstyleshouldbeadoptedforareport.(4)Shortandconcise.Itisnecessarytokeepsentencesandparagraphsshort,andchangesentencelengths.Providedtheyaretheexactonestoexpressyourmeaning,trytousesho