商务英语写作教程chapter 1ppt课件

.,.,Chapter1PartsandFormatsofBusniessLetters商务书信写作组成部分及其格式,LearningObjectives:Understandthestructureofabusinessletter.Knowtheimportanceofstandardizingthebusinessletterwriting.Learnthedesigningofanelegantletterhead,astandardizedinsideaddressandaperfectletterbody.Masterthecorrectarrangementofvariouspartsofaletter.,.,.TheAimofLearningInternationalBusinessEnglish,Inordertodoexcellentinternationaltradingworkitisnecessarytokeepgoodcommunicationswithothersforofferingaperfectunderstandingbetweeneachother.Aftergettingnecessary,correctandpromptinformationthebusinessmencancomeintocontactwiththeirpartnersinvolvedandmaketheirbusinessconcluded.Businessmenshouldbekeenonpromotingmutuallybeneficialbusinessarrangementsandonmakingquickandcorrectreactionstothebusinessinformation.,.,.TheKeysofLearningGoodBusinessEnglish,InordertolearngoodbusinessEnglishonlyequippingyourselveswithbusinessknowledgeisnotpracticable.ThesolidEnglishfoundationandcertainabilityoftranslatingfromEnglishintoChineseandfromChineseintoEnglisharebothrequired.Therefore,itisnecessaryforthereaderstorememberthewords,phrasesandsentencepatternsinforeigntradefromtheearlybeginningofChapter1.Writethemdowninyournotebook,putitinyourpocketandtakeitalongwithyouanywhereinordertorecitethewords,phrasesandsentencepatternsatanytimewhenyouarefree.WhenyouuseyourbusinessEnglishinyourletterwriting,dontcreatethewords,phrasesandsentencesbyyourselves,tryyourbestjusttoimitateandtofollowthegoodEnglishusage.Asyouknow,yourskillcomesfrompracticesandyoursuccessesarriveonlywhenyourconditionsareripe.,.,.StructureofBusinessLetters,Thereare13partsoftheBusinessLetterasfollows：(1)Letterhead(2)ReferenceandDate(3)InsideAddress(4)AttentionLine(5)Salutation(6)SubjectLine(7)BodyOpeningorIntroduction;Details;ResponseorAction;Close(8)ComplimentaryClose(9)Signature(10)Initials(11)Enclosure(12)CarbonCopy(13)Postscript,.,.TheWaysofUsingtheWritingPartsandTheirStandardizedDesigns,1.Letterhead,.,.TheWaysofUsingtheWritingPartsandTheirStandardizedDesigns,.,2.ReferenceandDateInbusinesscorrespondence,referencewillbegivenbyafirmtoanother.Referencemayincludeafilenumber,departmentalcode,ortheinitialsofthesigner,followedbythatofthetypistoftheletter.Theyaremarkedas“OurRef:*”and“YourRef:*”toavoidconfusion.Example(1)YourRef:JVD/ZHOurRef:WDC/LFExample(2)OurRef:SEL/SYYourRef:No.145/170,.,3.InsideAddressGenerally,theinsideaddressshouldincludethereceiversnameandtitle,companyname,streetaddress,city,state(province),post-code,andcountry(ifnecessary).Theyaretypedattheupperleft-handmarginofthesheet,startingtwotothreelinesbelowthelastlineoftheletterhead.,.,.,4.AttentionLineAttentionlineisusedwhenthewriterofaletteraddressedtoaninstitutionoranorganizationwishestodirectthelettertoaspecificindividualorspecificdepartment.Itisgenerallyplacedbetweentheinsideaddressandthesalutation,underscoredornotunderscoredandiscenteredoverthebodyoftheletter.Ifitisusedinthefullblockformat,itwillbetypedattheleft-handmargin.ExampleAttention:ExportDepartmentDearSirs,4.经办人行此行通常在信内地址和称呼之间，文字下面使用或不使用划线均可。一般在正文上方的中央部位，如果经办人行用全齐头式，则应位于左侧边缘。,.,5.SalutationSalutationisplacedtwolinesbelowtheinsideaddress.Thesalutationis“Gentlemen”iftheletterisaddressedtoanorganization,evenifthereisanattentionlinedirectingthelettertoaparticularindividualwithinthatorganization.Inbusinesscorrespondence,themostcommonlyusedsalutationformsare:DearSirs,(BritishStyle)Gentlemen:(AmericanStyle)DearSir,DearMadam:DearMr.Brown:,.,6.SubjectLineSubjectlineisactuallythecentralideaofaletter.Itisinsertedbetweenthesalutationandthebodyoftheletter.Iftheletterisinthefullblockform,itisplacedattheleft-handmargin.Inotherstyles,itiscenteredoverthebodyoftheletter.Inordertoinvitethereceiversattention,itisusuallyunderlined.Infrontofit“Re:”or“Subj:”iswrittenasthefollowingexamples.Example(1)DearSirs,Re:WomensBlousesExample(2)Gentlemen:Subj:TinFoilSheetsSometimes,thesubjectlinecanbeunderscored.6.事由行事由行实际上是一封信的中心思想，位于称呼和正文之间。如果信是全齐头式，事由行就放在左侧边缘；在其他格式中，则位于正中。为了引起收信人的注意，通常在其下加下划线，在前面写“Re:”或“Subj:”。如例(1)和例(2)。,.,7.BodyThispartisthemostimportantoneinbusinesscorrespondence.Thebodyofthelettergenerallyconsistsoffouressentialparts.(1)Opening(orIntroduction)(2)Details(3)Response(orAction)(4)Close,.,8.ComplimentaryCloseComplimentaryCloseisusedtoprovidetheletteracourteousending.Thecorrectpositionforcomplimentarycloseistwospacesbelowthebodyofthelettertotherightsideofthepage,inlinewiththedateblockatthetop.,.,9.SignatureThesignatureisthesignednameofthepersonwritingtheletter.Itissignedbyhandinblackorblueink.Sincethehand-writtensignatureisillegible,thenameofthesignershouldbetypedbelowthesignature.Thenameshouldbewrittenoutinfull,asinitialsmaybemisleadingorconfusing.Itiscommontohavethewritersnametypedseverallinesbelowthecomplimentaryclose,leavingspacebetweenforthehand-writtensignature,followedbyhisjobtitleorposition.,.,10.InitialsTheinitialslinefirstlyshowthenameofthedictatoroftheletter,andsecondlyshowthetypistoftheletter.Intheinitialline,thedictatorsnameshouldappearbeforethetypists.Andonemethodofthefollowingfourmaybeused:WT/FMWT:FMWT-FMWT/fmOccasionallythefullnameofthedictatorisused,followedbythetypistsinitials,as:WuTong/sm,.,11.EnclosureIfitisnecessarytoenclosesomethingwiththeletter,suchasaphoto,abill,achequeorabrochure,attentionshouldbecalledtoitbywriting“Enclosure”or“Enclosures”belowthesignatureinthelowerleft-handcorner.Enclosures:A.2005PriceListB.2005CatalogueEncls:2ChequesEnc.UnderSeparateCover,.,12.CarbonCopyTherearetwotypesofcarboncopynotation.Oneisindicatedby“CC”followedbythenamesofthe“CC”receiver.Thisnotationistypedbothontheoriginalandthecarboncopies,as,CC:ShanghaiBranchTheothertypeofCCnotationistotype“bcc”onlyonthecopy,notontheoriginalletter,as,bcc:Mr.JohnBlack,.,13.PostscriptWhentheletterwriterforgetstomentionortoemphasissomethinginhisletter,hemayaddhispostscripttwospacesbelowtheCCnotation,as,P.S.Thecataloguewillbeairmailedtoyouunderseparatecover.,.,.TheStylesofBusinessLetters,Thereareseveral