《商务英语课件T》PPT课件

TopicOne,TeachingProcedures:I.TeachingAimsII.SomeinformationaboutthecourseIII.LectureOne,I.TeachingAims,Toimprovethestudentsunderstandingofthebasicbusinessinformation.,ToknowsometradetermsTohelpstudentstowriteabusinessletter.Tohelpstudentstohaveasuccessfulbusinessnegotiation.,II.Someinformationaboutthecourse,1.TopicsofLectures2.Requirements,10Lectures,1)EstablishBusinessRelations(建立业务关系)2)InquiriesandOffers(询盘与报盘)3)BusinessNegotiations-CounterOfferandDecliningaCounterOffer(贸易谈判-还盘和反还盘)4)AcceptanceandOrder(接受与订货)5)PackingandShipment(包装与装运)6)PaymentandDelivery(付款与交货)7)Inspection,InsuranceandArbitration(商检,保险与仲裁)8)Complaints,ClaimsandAdjustments(抱怨,索赔与理赔)9)AgencyandContract(代理与签约)10)EtiquetteinBusinessNegotiation(商务谈判的礼节),Requirements:,1.Cometoclassontimeoraskforleaveinadvance.2.Takenotesifnecessary,andaskyourselfwhatyouhavelearntaftereachlecture.3.TotalScore=Attendance(20%)Finalexam(80%)4.Questionsandsuggestionsarealwayswelcome!,LectureOneEstablishBusinessRelations(建立业务关系),1)Channelstoestablishbusinessrelations(建立贸易关系的渠道)2)SampleLetters(信函样例)3)SituationalConversation(情景会话)4)UsefulExpressionsonestablishingbusinessrelations,I.Channelstoestablishbusinessrelations(建立贸易关系的渠道),Commercialinstitutionsstationedabroad(驻国外的商业机构)TheChambersofCommercebothathomeandabroad（国内外的商会）Mutualvisitbytradedelegationsandgroups（贸易代表团和组织的互访）Attendanceattheexportcommoditiesfairsandexhibitions（参加国内外举行的出口商品交易会和展览会）,Businessnegotiationsthroughtalksorcorrespondence（通过面谈或互通书信来进行的贸易洽谈）Advertisementsinthenewspapersorperiodicals（报纸或杂志上的广告）Introductionfromotherbusinessfirmsorfriends（其他公司或朋友的介绍）Self-introductionBank,Commercialinstitutionsstationedabroad(驻国外的商业机构),我方从我国驻英国大使馆商务参赞处那里获悉了贵公司的名称和地址，因此我们借此机会给你方写信，看看能否与你方建立起贸易关系。,WelearnedyournameandaddressfromtheCommercialCounselorsOfficeofourEmbassyintheU.K,weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.,TheChambersofCommercebothathomeandabroad（国内外的商会）Attendanceattheexportcommoditiesfairsandexhibitions（参加国内外举行的出口商品交易会和展览会）,我方对贵厂去年在春季商品交易会上展出的产品留有深刻印象，因此有意与你方建立贸易关系,WeremuchimpressedbythegoodsofyourfactorydisplayedattheSpringCommodityFairlastyear,soweintendtoestablishbusinessrelationswithyou.,Introductionfromotherbusinessfirmsorfriends（其他公司或朋友的介绍）,承蒙史密斯先生的介绍，我们得知贵公司的名称和地址,ThroughthecourtesyofMr.Smith,welearnedthenameandaddressofyourcompany.,Advertisementsinthenewspapersorperiodicals（报纸或杂志上的广告）,我方从中国日报的广告上获悉目前你方对中国制造的自行车的需求不断增长。,WelearnedfromtheadvertisementinChinadailythatyourdemandforChina-madebicyclesisincreasing.,Self-introduction,我们来信自我介绍一下，我方是电扇和空调的主要出口商之一。,Wewritetointroduceourselvesasoneoftheleadingexportersofelectricfansandairconditioners.,Bank,Chase银行告知我方,你方是缝纫机的主要进口商之一，并且希望在这方面同我方做贸易。因此我们给你方寄上一份符合你方市场要求的商品目录以供你方选择。,TheChaseBankinformedusthatyouareoneoftheleadingimportersofsewingmachinesandthatyouareinterestedintradingwithusinthislines.Foryourselection,wearesendingyoualistoftheitemswhichmightbesuitabletoyourmarketrequirements.,SampleLetter,DearSirs,Re:ElectronicProductsWelearnfromtheCommercialCounselorsOfficeoftheSwedishEmbassyinBeijingthatyouareinthemarketforelectronicproducts.Weavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.Wespecializeintheexportationofelectricproducts.Inordertoacquaintyouwithourbusinesslines,weencloseacopeofourExportListcoveringthemainitems(goods/article)(1)suppliableatpresent.Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.Weshallbegladtogiveyouourlowestquotationuponreceiptofyourdetailedrequirement.Inourtradewithmerchantsofvariouscountries,wealwaysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromotebyjointefforts,bothtradeandfriendshiptoourmutualadvantage.Welookforwardtoyourfavorablereply.Yoursfaithfully,DavidKinchEncl.asstated(1)sportsgoods体育用品,childrensgoods儿童用品,toiletarticles洗漱用品,SituationalConversation,Mr.DavidKinch,thegeneralmanagerofEastIndustrialCorporationofAmericaisholdingameetingtodiscussthepossibilityofestablishingbusinessrelationswithMr.YuMing,thegeneralmanagerofGuangzhouElectronicProductsImp.&Exp.Corporation.Bothmeet,asscheduled,attheGuangzhouImp.&Exp.CommoditiesFair.,K:Hello!ImDavidKinchfromAmerica.Y:Howdoyoudo,Mr,Kinch?MynameisYuMing.K:Gladtomeetyou,Mr.Yu.BeforemytriptoChina,wevesentyoualetterseekingforcooperation.AfterknowingyoullholdthecommoditiesfairinGuangzhou,Ivedecidedtocomehereinpersontoexplorethepossibilityofestablishingbusinessrelationswithyou.Y:Wedbeverypleasedtoenterintobusinessrelationswithyourfirm.K:Thankyou,Mr,Yu.WelearnedfromourCommercialCounselorsOfficeinyourcountrythatyoureoneoftheleadingimportersofelectronicproductsinChina.Wevebeeninthislineformorethantwentyyears.Hereisacopyofourcatalogue.Ihopesomeofourproductswillbeofinteresttoyou.,Y:Ihopeso,too.Thereisanincreasingdemandforelectronicproducts,putersinChina.So,ifyourpricesarecompetitive,wecancometoterms(成交)(intermsof在方面/beongoodtermswithsb与关系好).K:Wethinkourpricescomparefavorablywiththepricesofthesamekindofproductsontheworldmarket.Y:Thatsgood.Well,firstly,wellgotoseeyourexhibits,thenstudyyourcatalogueanddecidewhatitemsweareinterestedin.Thenwecanhavefurtherdiscussionstomorrow.K:Thatllbefine.Seeyoutomorrow,then.Y:Seeyoutomorrow.,UsefulExpressions,1)wishtoenterintobusinessrelationswithyourcompanyonthebasisofequalityandmutualbenefit.(希望在平等互利的基础上与贵公司建立贸易关系)2）Wevebeeninthechemicallineformanyyears.(我们经营化工产品已有多年)3）WespecializeintheexportationofChinesefood.(我方专门出口中国食品)4）WewanttoacquaintourselveswiththemarketconditioninSoutheastAsian.(我们想熟悉一下东南亚的市场)5）Yourdesiretoestablishdirectbusinessrelationswithuscoincideswithours.(你方同我方建立直接贸易关系的愿望与我方愿望一致)6）uponreceiptofyourletter(一收到你的信)7）beinthemarketforsth(欲购)8)lookforwardtoyourfavorablereply(敬候佳音)9）availoneselfofthisopportunitytodosth(充分利用