BBC步入商界Unit 11 Analysing Your Competitors 分析竞争对手

bbc步入商界unit 11 analysing your competitors 分析竞争对手 unit 11 analysing your competitors 分析你的竞争对手derek jones: the technology is the same as ours.德里克琼斯：技术和我们的一样。i have never seen two products which are so similar.我从没见过两个如此相象的产品。in concept and design there are no basic differences.在理念和设计上没有根本的不同。none. however i have examined the components and the xr590.没有。但是，我检验过部件和xr590kate mckenna: what is the xr590?凯特麦凯纳：xr590是什么？derek jones: the xr590 is the power source which drives dealer dan.德里克琼斯：xr590是驱动“商人丹”的能量源。i think it has a few weaknesses.我认为它有几个弱点。it s not as good.还不是很完善。in my opinion it s not reliable enough for children.我看对儿童来讲还不足够可靠。don bradley: exactly how unreliable is it?堂布拉德利：具体讲，怎么个不可靠法？derek jones:ican t say exactly.德里克琼斯：我说不出来。i haven t completed the tests yet.我还没完成测试。it s too early to say.现在说为时太早。kate mckenna: will it affect their sales?凯特麦凯纳：这会影响他们的销售吗？don bradley: derek?堂布拉德利：德里克？derek jones: not much in the first six months, i suppose.德里克琼斯：我想最初的6个月不会有太大的影响。kate mckenna: it s the first six months that are important.凯特麦凯纳：最初的6个月才是重要的。don bradley: edward, what do you think of their packaging?堂布拉德利：爱德华， 你认为他们的包装怎么样？edward green: well, plenty of bright colours.爱德华格林：色彩很鲜艳。it ll have a lot of impact at point of sale.在现场销售时会有很强的冲击效果。geraldine: i m afraid they are all meeting at the moment.杰拉尔丁：恐怕他们现在都在开会。no, i m sorry, i don t know what time it will finish.不， 对不起，我不知道会议什么时候结束。i ll put you through to mr. harris s secretary, and she can make an appointment for you.我给你转到哈里斯先生的秘书，她可以为你安排约会。please hold the line.请不要挂机。clive harris: nice to see you again, peter.克莱夫哈里斯：很高兴再见到你，皮特。it s been a long time.好久不见了。peter day: how are things at bibury systems?皮特戴：bibury系统公司运转的怎样？clive harris: very interesting at the moment.克莱夫哈里斯：正处在非常有趣的时期。peter day: i ve just heard you re going into partnership with a rather good japanese company.皮特戴：我听说你们要和日本的一家不错的公司合伙。clive harris: that s not exactly true.peter, are you still doing consultancy work?克莱夫哈里斯：也不全是这样皮特，你还在做顾问业务吗？peter day: yes. i haven t retired yet!皮特戴：是啊。我还没退休啊！clive harris: look, can i give you a lift back?克莱夫哈里斯：那 ，我开车送你回去，好吗？we haven t had a chance to chat for a long time.我们好久没机会一起谈谈了。don bradley: what have you found out about their marketing strategy?堂布拉德利：你对他们的营销策略有什么发现吗？kate mckenna: they have already scheduled a television advertising campaign.凯特麦凯纳：他们已经安排了一场电视广告推广。don bradley: who with?堂布拉德利：和谁一起？kate mckenna: e.g.n.c.kate mckenna: e.g.n.c. the company that they always use.凯特麦凯纳：e.g.n.c.他们一直用的那家公司。don bradley: when is it scheduled?堂布拉德利：定在什么时候?kate mckenna: something next month, but i haven t found out the exact date yet.凯特麦凯纳：下个月的某个时候，但还没查到具体的日期。don bradley: have you heard what they are spending on tv advertising?堂布拉德利：有没有听说他们在电视广告上的花费是多少？kate mckenna: i don t know.凯特麦凯纳：不知道。geraldine: no, i m sorry, they are still in a meeting.杰拉尔丁：不，对不起，他们还在开会。i don t know how long they ll be.不知道还要开多久。let me take your number and i will get one of them to call you back.我记下你的号码，我会让他们中的一个打回给你。peter day: it s good of you to give me a lift.皮特戴：你真好，开车送我。clive harris: it s no problem.克莱夫哈里斯：没什么。are you still doing consultancy work for j.k. toys?你还在为j.k.玩具公司做顾问工作吗？peter day: i wondered why you were going out of your way to give me a lift.皮特戴：我正在想你为什么大老远地送我，又不顺路。clive harris: well, are you?克莱夫哈里斯：嗯，你还在做吗？peter day: technically no. i ve just finished.皮特戴：可以说不做了。我刚做完。but that work was confidential.但那项工作是保密的。clive harris: yes, of course.克莱夫哈里斯：是的，当然。you could be working for us, you know, i might need a consultant.你可以为我们工作，要知道，我们也可能需要顾问。peter day: really?皮特戴：真的？clive harris: well, perhaps.克莱夫哈里斯：嗯，或许。i might need an idea of the best way to react to dealer dan.我需要一个反击“商人丹”的最佳方式的点子。peter day: how did you get to hear about that?皮特戴：你怎么知道的？clive harris: a customer.克莱夫哈里斯：一个顾客告诉我们的。do you know that dealer dan is very like a new toy we have developed?你知道“商人丹”跟我们的一款新玩具很相似吗？dealer dan could hurt us badly.“商人丹”可以重创我们。i don t want any secrets.我不要任何秘密。i don t want to compromise you, i just want some general information.我不想为难你，我只想要些大面上的信息。peter day: how general?皮特戴：怎样才算大面上的信息?kate mckenna: we know their selling price, but what s their unit cost?凯特麦凯纳：我们知道他们的销售价格，但他们的单位成本是怎样的？don bradley: derek, what s your estimate?堂布拉德利：德里克，你的估计是多少?derek jones: i can t say.德里克琼斯：说不上来。i don t know what their production run is.我们还不知道产品是怎样的。we haven t had that information yet.我们还没有这方面的资料。don bradley: well, big boss s production run is three hundred thousand.堂布拉德利：“大老板”的产量是30万。will they produce three hundred thousand? or more?他们会生产30万吗？或者更多？derek jones: i don t know the answer to that one.德里克琼斯：这个我不知道。at that retail price they have to sell a lot of toys.以那样的零售价，他们要售出很多玩具才行。don bradley: it can t be less than 300 thousand, can it?堂布拉德利：但不能少于30万，对吧？peter day: thanks for the lift, clive.皮特戴：谢谢你送我，克莱夫。clive harris: you are something of a specialist in the far east, aren t you?克莱夫哈里斯：你在远东是名专家，对吧?peter day: you could say that.皮特戴：也可以这样说。clive harris: well, when this deal with this japanese company is settled, we might need your help.克莱夫哈里斯：我们和日本公司的交易完成后，我们或许会需要你的帮助。we shall need a consultant to help set things up.我们需要一名顾问处理事情。of course, the success of big boss is a very important part of the deal.当然，“大老板”的成功是这项交易的一个重要部分。