外贸英语函电格式详解VIP

EnglishCorrespondenceonForeignTrade,Lesson1BusinessLetter-writing,商业信函书写,一、TheLayoutofBusinessletter（贸易函电格式）1.IndentedStyle（缩格式）2.BlockedStyle（齐头式）二、TheStructureofABusinessLetter（贸易函电结构）,1.BeijingTextilesImp一个地名只大写第一个字母例如：“山东青岛”Qingdao,ShandongQingDao,ShanDong可用缩写:Rd.=Road,Fl.=Floor,Ave=Avenue,中国地名的翻译规范,日期,位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年,美式日期举例,日期,信头,收信人名称地址,英式日期举例,日期,收信人名称地址,称呼,信头,日期写法注意事项,月份最好用文字，如：1.2ndMay,20-2.2May,20-3.September21st,20-4.September21,20-避免月份用数字，如11/12/20-,主意标点符号！,称呼,位置：必须齐头如果不知道对方的姓名：对男士：DearSir,或DearSirs,或Gentlemen:对女士：DearMadam或Ladies如果知道对方的姓名：DearMr.Johnson,或DearJack,词首字母全大写，用逗号或不用标点符号,Gentlemen后用冒号,结尾敬语,位置：齐头式靠左对齐，缩格式偏右如果不知道对方名字：1.Yoursfaithfully,2.Yourstruly,3.Faithfullyyours,4.Trulyyours,如果知道对方名字：Yourssincerely,或Sincerely,第二个单词小写，结尾用逗号或不用标点符号,称呼与结尾敬语的对应关系,建议使用,落款,结尾敬语,手写签名,打印签名,职务,公司名称,具体收信人,位置：1.收信人名称地址之下2.齐头式靠左，缩格式居中3.要加下划线表示的是承办本信件的具体个人或部门1.Attention:Mr.H.A.Donnan,ExportManager2.AttentionofMr.Cave3.TotheattentionofMr.LiuMing4.ATTN:Mr.Iverson,标题,位置：1.称呼和正文之间2.齐头式靠左，缩格式居中3.要加下划线表示的是该信函的主题1.Re:YourOrderNo.4632.Subject:SHEEPWOOL3.ContractNo.8904,附件,位置：落款之下，左对齐说明该信件有附件1.Enclosures2.Enclosures43.Enc.4.Encl.AsStated5.Enclosure:Brochure,抄送,位置：附件之下，左对齐表示该信件同时抄送给他人1.明抄：ccMarketingDepartment2.暗抄：bccMr.Simpson,Carboncopy,收信人知道被抄送,Blindcarboncopy,收信人不知道被抄送，只出现在发给被抄送人的信件里,EnvelopeAddressing,信封格式,写信人在上，收信人在下,信封格式不一,根据收信人名称地址的写法通常分两种格式：缩格式：收信人名称地址逐行右缩齐头式：收信人名称地址左端对齐,缩格式举例,收信人名称地址：逐行右缩,写信人名称地址,齐头式举例,写信人名称地址,收信人名称地址：左端对齐,邮寄方式,ViaAirMail(ByAirmail)航空Registered挂号ParcelPost邮包Express快递SamplesPost样品,捎交,Mr.CharlesWoodKindnessofMr.J.W.Smith由Mr.J.W.Smith捎交给Mr.CharlesWood,三、3C掌握3C:ClearnessConcisenessCourtesy,1.Clearness:,(1)避免用词错误：例如：AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.此处bimonthly有歧义，可以改写为：WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.WehaveadirectsailingfromHongKongtoSanFranciscoeverytwomonths.,(2)注意词语所放的位置：Weshallbeabletosupply10casesoftheitemonly.Weshallbeabletosupply10casesonlyoftheitem.(3)注意句子的结构：Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyourletterofMay20byair.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletterofMay20.,2.conciseness:尽量避免使用超过40个字的句子。例如：Wewishtoacknowledgereceiptofyourletter.可改为：Weappreciateyourletter.Enclosedherepleasefindtwocopiesof.可改为:Weenclosetwocopiesof.,e.g:Throughyearsofbusinessdealing,ourcompanyhasformedthepracticethatshirtswhichareexportedtoEuropeancountriesbepackedeitherinbaleslinedwithpolythene,eachcontaining50piecesinonepatternorinplasticlined,waterproofcartons,reinforcedwithmetalstraps.,Throughyearsofbusinessdealing,ourcompanyhasformedthefollowingtwopackingpracticeforshirtsexportedtoEuropeancountries.First,packtheminbaleslinedwithpolythene,eachcontaining50piecesinonepattern.Second,packtheminplasticlined,waterproofcartons,reinforcedwithmetalstraps.,3.Courtesy:e.g.Weinsistonapromptanswertoourletter.Wewouldappreciateyouransweringthisletterpromptly.Weawaityourearlyreply.,“Weallow2percentdiscountforcashpayment.“Youearn2percentdiscountwhenyoupaycash.Wewontbeabletosendyouthebrochurethismonth.Wewillsendyouthebrochurenextmonth.”,四、Usefulsentences1、建立贸易关系的愿望a.Wearewillingtoestablishtraderelationswithyourcompany.b.Pleaseallowustoexpressourhopeofopeninganaccountwithyou.c.Thiscorporationisspecializedinhandlingtheimportandexportbusinessintextilesandwishestoenterintobusinessrelationswithyou.d.Asthisitemfallswithinthescopeofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyouatanearlydate.,2自我推荐a.weareastate-ownedcorporation，handlingtheexportofbedsheetproductsandwearewillingtoenterintodirectbusinessrelationswithyourfirm.b.Ourcompanyhasbeeninthislineofbusinessformanyyearsandenjoyshighinternationalprestige.c.Ourproductsareofverygoodqualityandourfirmisalwaysregardedbyourcustomersasthemostreliableone.,3.信息来源a.ThroughthecourtesyofMr.B,wearegiventounderstandthatyouaretheleadingimporterofgarmentsinyourarea.b.WetakethelibertyofwritingtoyoutoenquireforMensShirtsyouadvertisedinChinaDaily.,exercise,TranslatethefollowingletterintoEnglishinastandardlayoutofabusinessletter.敬启者：从今年4月份的广交会上得知你们（Messrs.BarringtonBros.Ltd.地址：910QueenVictoriaStreet,London,E.C.4）是陶瓷（Porcelain）和玉雕（Jadecarving）的大买主。我们经营这种产品已有多年，想借此机会与你方建立业务关系。中国的手工艺品（handicrafts）品质精良，工艺精湛，式样新颖而闻名于世。为了使你们对我们的产品有所了解，现附寄小册子和目录一本供参考。盼佳音。上海进出口公司销售部年7月15日注：上海进出口公司地址：上海市南京路288号,参考答案,ShanghaiImport&ExportCorporationNo.288NanjingRoad,ShanghaiJuly15,20.Messrs.BarringtonBros.Ltd.910QueenVictoriaStreetLondon,E.C.4UKDearSirs,WelearnedattheCantonFairofAprilthisyearthatyouarealargebuyerofporcelainandjadecarvings.Aswehavebeenhandlingtheseitemsforyears,wedliketotakethisopportunitytoestablishbusinessrelationswithyou.Chinesehandicraftsaref