商务英语基础

Welcometo,StartingBusinessEnglish,BEC商务英语考试,BusinessEnglishCertificate（BEC）剑桥商务英语证书是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。,Contents,Unit1IntroduceYourselfUnit2UsingtheTelephoneUnit3MakingAppointmentsUnit4ReceivingVisitorsUnit5DescribingYourCompanysProductsUnit6MakingTravelArrangementsUnit7StayingataHotelUnit8ShowingVisitorsAroundtheCompanyUnit9ExplainingHowSomethingWorksUnit10ReschedulingPlansandArrangements,Contents,Unit11AnalyzingYourCompetitorsUnit12BusinessLettersandPresentingInformationUnit13TravellingonBusinessUnit14PresentingaProductUnit15EntertaingingVisitorsUnit16ComplainingaboutProductsandServicesUnit17ComparingProductsandPricesUnit18NegotiatingPricesUnit19NegotiatingDeliveryUnit20ConcludingaDeal,IntroducingYourself,GivingnameandjobtitleGreetingpeopleTalkaboutyourcompany,Thecompanystructure,Theboard董事会Themanagingdirector/ChiefExecutiveOfficer（CEO）总经理,SalesandMarketingDirector销售与市场营销总监FinancialDirector财务总监PersonnelDirector人事部经理Developmentmanager研发部经理,HeadofSales销售部经理/负责人HeadofAdministration行政主管SalesExecutive销售经理,MarketingExecutive市场营销经理ResearchAssistant研究助理Receptionist接待员,PC:PersonalComputer个人计算机In-tray收文篮Stationarycupboard文具柜Photocopier复印机Faxmachine传真机,Wordcheck,Companystructure公司架构AreporttoBA向B汇报Boardroom董事会会议室,Arangeofproducts一系列产品R&Dworkshop研发部车间,Wordcheck,Existing现有的，现存的Productrange产品系列/类别Prototype原型，样品（特指没上市的样品）,Wordcheck,Electronictoy电子玩具,Interpretation,他现在正在接待处.我来领你参观一下市场营销部。有需要请尽管取用。来杯咖啡？这位是巴拉克奥巴马，他是我们新来的营销经理。,answers,Heisatthereception.Iwillshowyouthemarketingdepartment.Helpyourselftowhatyouneed.Wouldyoulikeacupofcoffee?ThisisBarackObama,hesournewsalesexecutive.,HumanResourcesDepartmentGeneralAffairsDepartmentExportDepartmentImportDepartmentAdvertisingDepartmentPlaningDepartmentSecretarialPool,SalesandMarketingDepartmentFinancialDepartmentPersonnelDepartmentResearchandDevelopmentDepartment(R&D),Question&Answer：,1.Q：WhatcompanydoesUnitonepresent?,A：BiburySystems(aBritishCompany),2.Q：Whatproductdoesthiscompanymanufacture?,A：Electronictoys.,3.Q：WhowillstarthisnewjobatBiburySystems?,A：EdwardGreen.,4.Q：WhatistheverynewproductatBiburySystems?,A：Avoice-activedelectronictoy-BigBoss.,1.Introducingyourself：1.Im.2.Ima.3.Ireportto.2.Introducingacolleague：1.Thisis.2.Heis.3.Sheis.3.Talkingaboutyourcompany：1.Iworkfor.2.Ourcompany.3.Wehaveofficesin.,Languagesummary：,她在公司架构中的位置是怎样的？Wheredoesshefitintothecompanystructure?奥巴马是销售与市场营销总监，是董事会成员。希拉里向奥巴马汇报工作。Obamaissalesandmarketingdirectorandisontheboard.HilaryreportstoObama.,SpeakingSituations:IntroducingYourself,ConversationPractice1.PracticeintroducingyourselftoyourteacherandclassmatesinEnglish.Usefirstnamesforinformalsituationsandfullnames(firstandlast)forformalsituations.2.Listentoothersintroducethemselves.SayNicetomeetyouandrepeattheirnames.Smile(andshakehandsifappropriate).,Notes:,1.Itisnotcommontousetitles(Mr.,Mrs.,Dr.,etc.)whenreferringtoyourself.However,itispolitetousetitleswithothersinformalsituations,unlesstheygiveyoupermissiontodootherwise.Examples:ImMr.RobertSmith.(Titleisnotnecessaryhere.)ImRobertSmith.(Better)ImDr.Sampson.(Okay,ifyouwanttokeeptherelationshipformal),(Afteranintroduction)Nicetomeetyou,Mr.Smith.Oh,pleasecallmeBob.2.Donotusetitleswithfirstnames,anddonotuselastnamesalonewithouttitles.Hello,Mr.Bob(Wrong!)Hi,Bob(Okay)Goodmorning,Smith(Wrong!)Goodmorning,Mrs.Smith(Correct),Line(s)（轮船、航空、航运等）公司,AtlanticContainerLine大西洋集装箱海运公司,2.Agency公司、代理行,ChinaOceanShippingAgency中国外轮代理公司,3.Store(s)百货公司,GreatUniversalStore大世界百货公司（英）,4.Associates（联合）公司,SubseaequipmentAssociatesLtd.海底设备联合有限公司（英、法、美合办）,5.System（广播、航空等）公司,MutualBroadcastingSystem相互广播公司（美）,6.Office公司，多与head,home,branch等词连用,3MChinaLimitedGuangzhouBranchOffice3M中国有限公司广州分公司,7.Service(s)（服务）公司,Africa-NewZealandService非洲新西兰服务公司,8.Exchange,AmericanManufacturersForeignCreditInsuranceExchange美国制造商出口信用保险公司,9.Center,Binks(Shanghai)EngineeringExhibitionCenter,Ltd.宾克斯（上海）涂装工程设备展示有限公司,企业名称的翻译方法,中国东方科学仪器进出口公司A：企业注册地址B：企业专名C：企业生产对象或经营范围D：企业的性质ChinaOrientalScientificInstrumentsImp.&Exp.Corporation),马来西亚航空公司奥斯汀广告公司美国储蓄贷款保险公司中国工艺品进出口公司MalaysianAirlineSystemTheAustinadvertisingAgencyUSFederalSavings&LoanInsuranceCorporationChinaNationalArtsandCraftsImport&ExportCorporation,HerearesomephrasesforintroducingyourselfinEnglish,1.ImJohn.ImJackie.(Us