企业战略管理是企业能力主体在长期目标方面的行为选择

企业战略管理是企业能力主体在长期目标方面的行为选择，也是企业注重内部发展和市场状况的系统决策模式，其根本目的就是实现利益相关者的增值。企业战略管理产生的背景是：应环境之变、赶技术之潮、造发展之势、获竞争之利、急市场之急，具有系统性和综合性。当前，在竞争复杂的环境中运作的公司，其发展战略是由客户、产品与服务以及技术等因素共同决定的。Strategic Enterprise Management enterprise capabilities main behavioral choices in the long-term goal, but also focus on internal development and market conditions, system decision-making model, and its fundamental purpose is to achieve stakeholders value-added. Strategic Enterprise Management background is: should the environment change, to catch the tide of technology, making the trend of development, was the benefit of competition, acute and urgent in the market, with a systematic and comprehensive. At present, companies operating in a competitive and complex environment, its development strategy by the customers, products and services, as well as technology and other factors determined 本文通过对湖南株洲JZ公司展开战略相关理论的研究，在充分分析湖南株洲JZ公司的发展进程的基础上，结合湖南株洲JZ公司内外部市场、国家产业政策环境、技术及历史发展的变化与优势，公司在新阶段经过充分讨论确认的发展战略调整思路，运用有效的企业发展战略理论，总结湖南株洲JZ公司企业产品结构和市场及资源配套上的不足，针对存在的问题提出企业发展战略的具体方案，从而提高公司的生产装备和生产能力、提升传动系统制造技术、加强公司市场变化适应能力和经营上的抗风险能力，提高湖南株洲JZ公司的核心竞争力，为湖南株洲JZ公司的未来发展按照既定的战略方向提供重要的保障。Changes and advantages of the Zhuzhou, Hunan JZ expand strategic theory, on the basis of the development process of the full analysis of Hunan Zhuzhou JZ company, combined with external markets, environmental, technical and historical development of the national industrial policy within the Zhuzhou, Hunan JZafter a full discussion to confirm the development strategy to adjust their thinking in the new stage, the use of effective business development strategy theory, summed up the Hunan Zhuzhou JZ companies product mix and market and resources supporting the lack of enterprise development strategy for the problemsprograms, thereby enhancing the companys production equipment and production capacity, enhance the transmission system manufacturing technology, to strengthen the companys market change adaptation on the capacity and business ability to resist risks, Zhuzhou, Hunan the JZ companys core competitiveness, Zhuzhou, Hunan the JZ companys future developmentprovide important protection in accordance with the established strategic direction本文的研究首先提出了研究背景、研究目的及其研究的意义。然后，深度剖析公司现有产品及市场现状，从国家宏观产业结构调整政策、公司涉及的传动齿轮及齿轮箱细分行业市场变化及技术进步要求等方面公司存在的不足和不适应以及产生问题的原因，然后进行了企业为适应新环境和产业发展方向的公司新的科学的发展战略考虑，并设计和提出了实施措施。最后，得出研究结论，提出了研究的应用价值。This study proposed a research background, purpose and significance of the study. Then, the depth profile of the companys existing products and the market situation, the existence of national macro-industry structural adjustment policies, the company was involved in the transmission gear and gear box industry segments, market changes and technical progress the requirements of the company insufficient and not suited as well as cause problems reasons, and then the enterprise to adapt to new scientific development strategy in the new environment and industrial development direction of the company to consider, and the design and implementation of the measures proposed. Finally, draw conclusions, the value of the study.在本文的研究过程中主要运用了如下研究方法：首先，运用了实证研究的方法，结合湖南株洲JZ公司的具体情况进行了有针对性的分析，找出了不足，并提出了具体的解决方案；其次，运用了定性研究与定量研究相结合的方法。根据企业战略管理先进理论及通过对国内外铁路机车及重型机械系统市场发展走势调查、国家宏观产业结构调整政策分析、公司所涉及的传动齿轮及齿轮箱细分技术要求及市场定位，最重要的是对湖南株洲JZ公司的目前所拥有和利用的产品生产设备技术力量、管理及社会资源、铁道部定点配件生产资质证、产品的差异化和同质化的优劣点、前期进行的小批量新产品开发和市场试水、技术积累等进行了诊断分析，并确定了即可充分利用湖南株洲JZ公司现在和将来拥有的各种可利用的资源，也基本符合企业发展方向的战略创新方案；第三，运用了归纳总结法，即通过对调查得到的相关资料与理论进行全面的归纳、提炼，通过具体分析，得出有用的结论Mainly used as research methods in this research process: First, the use of empirical research methods, combined with Hunan Zhuzhou JZ, targeted analysis to identify less than, and propose concrete solutions; Secondly, use a combination of qualitative and quantitative research methods. According to the analysis of the advanced theory of corporate strategic management and through the development of the system of railway locomotives and heavy machinery at home and abroad market trend survey, the national macro-industry structural adjustment policies, the companies involved in the drive gear and the gear box segments technical requirements and market positioning, the most important Hunan Zhuzhou JZ company is currently owned by and use of production equipment and technology strength, management and social resources, the Ministry of Railways designated accessories production and qualification certificates, product differentiation and homogenization of the strengths and weaknesses, the early small quantities new product development and market testing the waters, accumulated technology diagnostic analysis, and identified strategic innovation program to make full use of the Zhuzhou JZ now and will have a variety of available resources in line with the direction of the enterprise development; third, the use of summarized information obtained by the investigation and theoretical comprehensive induction, refining, specific analysis, to draw useful conclusions.通过研究可得出如下结论，第一，湖南株洲JZ公司在企业战略发展上存在对产品单一、产品同质化严重、价格竞争激烈以及企业发展后劲不足、抗经营风险能力不强、核心竞争力不明显等问题。第二，企业发展战略设计必须在充分分析、评估战略风险的基础上，通过专业竞争战略分析、采取战略组合方式，优中选优、分项推进、以小项目撑项目、以老产品助新产品、走差异化之路，确保战略发展决胜在策划和过程管控阶段。第三，企业发展战略一旦确定，要制定各个时期的分步战略推进计划和公司各个领域的改进实施计划，并纳入绩效目标管理。在全公司范围内形成目标管理明确、领导大力推动、上下共识同心，过程管控有力、绩效管理有效、制度完善保障。按照一定的步骤，科学组织实施才能收到理想的效果。本文研究的意义在于为湖南株洲JZ公司企业发展战略提供系统的解决方案，也为同行业内其它企业的发展战略提供了必要的借鉴与参考The following conclusions can be drawn,First, the Zhuzhou JZ on the development of corporate strategy on a single product, product homogeneity serious, intense price competition and lack of capacity for sustained development, anti-business risk is not strong, the core competitiveness is not obvious.Second, business development strategy designed in the full analysis, assessment of strategic risks on the basis of professional and competitive strategy analysis, to take a strategic combinations, selecting the best forward, to support projects to small projects to help new products, old products , take the difference of the road, to ensure that the strategic development of winning in the planning and process control stage.Third, enterprise development strategies to determine and to develop various periods of the step-by-step strategy to promote the programs and companies in various fields to improve the implementation plan and incorporated into the performance management by objectives. To form a clear target management in a company-wide, promote leadership, from top to bottom consensus concentric, powerful process control, performance management is effective, comprehensive protection system. In accordance with certain procedures, scientific organization and implementation in order to receive the desired results.The significance of this study is to provide system solutions for the the Zhuzhou the JZ company enterprise development strategy, and provides the The following conclusions can be drawn,First, the Zhuzhou JZ on the development of corporate strategy on a single product, product homogeneity serious, intense price competition and lack of capacity for sustained development, anti-business risk is not strong, the core competitiveness is not obvious.Second, business development strategy designed in the full analysis, assessment of strategic risks on the basis of professional and competitive strategy analysis, to take a strategic combinations, selecting the best forward, to support projects to small projects to help new products, old products , take the difference of the road, to ensure that the strategic development of winning in the planning and process control stage.Third, enterprise development strategies to determine and to develop various periods of the step-by-step stra