buinessplan给正在纠结外教布置课题的孩子们模版

Cornercoffee,转角咖啡,Jumping!Jumping!,Executivesummary,companyaddress,ChartHighlights,Start-upcapital,Mission,Keytosuccess,objective,Vision,Service,TargetMarketSegmentStrategy,CompetitionandBuyingPatterns,competitor,menu,Timeofevent,CompanyOwnership,Marketsegmentation,Salesforecast,CompetitiveEdge,Marketingstrategy,TrainingandDevelopment,strategyandimplementationsummary,Personnelplan,Salesstrategy,PersonnelHierarchy,Timeofevent,Location:NeartheWal-Malt,Thereasonforlocating:1.Wal-Maltlocatedinthecommercialcenterofmianyang.2.Manypassers-bypassthroughhere.3.Thetransportationisconvenient.4.Thereisseldomacoffeeshop,soLesscompetition.5.Thecoffeeshopisthebestplacesforbusinessmantotalkaboutbusiness,forloverstodate.,ChartHighlights,Vision1、Wewillbecomepartnerswithbigcompanies.2、expandthebusinessthroughthesaleoffranchise.3、createourownbrand.,Mission:1.customersarethegod,weservecustomersheartandsoul.2.wewilldevoteourstaffandtechnologytocreatesuperiorproductsandservices,therebycontributingtoabetterglobalsociety.,Keytosuccess1.wehiretheskilledstaffandexcellentmanagement.2.Wecombinethebesttraditionalfeaturesandnewelement.3.Weprovidetheuniqueflavors.,objectives,1.Ourshort-termgoalisattractingnewcustomers.forthepurposeofprofit.2.Thelong-termgoaliscreatingourownbrand.,Start-upcapital,Storerent:400000yuan/yearDecoration:100000yuanEquipment:100000yuanMaterial:100000yuanInsurance:100000yuan/yearSalary:300000yuan/year(twobaristasandsixwaiters)Total:1100000yuan,Detail,CompanyOwnership,ThecompanywillbeownedbyBlueandfiveadditionalpartners.Bluewillcontribute600.000￥andtheotherinvestorswillcontributeacombinedadditional500.000.ThiswillkeepthemajorityoftheequityinthecompanyunderBluecontrol.Abuy/sellagreementwillbeestablishedwiththeotherinvestorswhentheLLCisformed,toallowanexitstrategyforoneoralloftheinvestors.,Homedelivery.Intheregularcustomersbirthday,givethemfreegifts.HoldingpromotionalactivitiesforCustomers.Forexample,Hasaspecialcoffeeeveryday;ApplyformembershipcardforCustomers.Staffsattitudeisgood,alwayswithasmile.Ifcustomersfarawayfromshops,wecanpickupcustomersfreely.Customerscanbeplayedforfreemusic.,service,Marketsegmentation,Wewillchose20-40yearoldwithmiddle-incomewhite-collarworkersasourthemainconsumers,TargetMarketSegmentStrategy,Companymustchoosetargetcustomersgroupsthatbesuitableforourselvesandgivefullplaytoourownresourcesinmarketingactivities,establishingenterprisespositioninthemarket.Thedecision-makingprocesswasselectedbymarketsegmentation,targetmarketingandpositioninginthemarketconsistingofthethreelinks.,PositioningAdvantageWehavetocleartheircompetitiveadvantage,suchas:lowpricesandvariety、havemorepromotionalcampaigns.CustomerinterestWeseekmorebenefitsforourcustomersaspossible,andmakethecustomerhappy,restassured.Toearnmorereputation,positionourselves.DevelopAssoonaswewanttoexpandourindustrial,openseveralstores,Increasebrandawareness.,CompetitionandBuyingPatterns,Thecompetitioninthisarea,thathavemanyrestaurantsprovidecoffeewhichcouldthreatourproducts.inotherhandwehaveinvitedprofessionalbaristatobrewsthecoffee.Dependingoncustomersbuyingpatternswechose：Stagelowinput,long-termreturnstoensurecompetitiveedge.,CompetitorOuradvantage:1、thepriceismedium，so，alotofpeopleofMianyangcouldaffordit.2、ourshopisneartheriver,theenvironmentofourshopismorequietthandowntown.so,itwilllettheconsumerfeelmorerelaxedanditisalsomoresuitableforworking、readingandstudying.,Menu,1.cheap,everyonecanaccept2.servicesinplace,scientificmanagement,productexcellence.3.thecoffeeshopinthecrossroadstrafficbetter,attractguests.,CompetitiveEdge,CooperationAuthorizedcooperation,isdifferentwithordinarychain.Sowecangraspequity.Inthisarea,wecangraspmoreequityratio.Throughit,wecancontrolthismarket.Andwecanmakesomerequirement.Suchascooperatorreputation,coffeehousescale,employeetrainingBecauseifwewantexpandscale,weneedchoiceagoodcooperator.,Marketingstrategy,Oursalesstrategyprovidingthehighestqualityservicesandproductstoourcustomers.Itisourjobtomakesuretheirexperienceinourshopisenjoyable.Thepricesisnotsohighthatmanycollegestudentcanafford,wealsosellsomeexpensivecoffeetomeetthepeoplewhohavespecialneed.Andoursettingareawillbecomfortable,clean,andromantic,so,itisokforworkingandrelaxing.,Salesstrategy,SalesforecastSalesquantity:100cups/aday3000cups/amonthReturn:4500Yuan/aday135000Yuan/amonth,Personnelplan,PersonnelHierarchy,strategyandimplementationsummary,1.Usingvariousmediatoimproveourcoffeeshopsreputation.2.Provideunparalleledservicetothecustomers.Inordertogainrepeatbusinessandbuildtrust.Thiswillincludeprovidingsuperiorserviceinallphasesofthetransaction,includingtimelyfollow-through.3.Findingthebestsupplierandbuildgoodrelationshipwiththem.,TrainingandDevelopmentTrainingistakenbycompaniestoimproveservicelevelsandproductivityofstaffmanagement,notonlycanreflectthecompanysculture,butalsomaketheenterprisesrobustgrowth,italsogivetheemployeelearningandtrainingopportunities,thusreducingthechanceoferrorduringnormalworkingsmoothlyfinishedworkmoreefficiently.Effectivewayoftrainingisalsoenhancedteamawareness.Trainingcontent:1、Personalimageandappearance2、Serviceskillsandability3、Cooperationbetweentherelevantdepartments4、Coffeebeverageknowledgeandtraining5、Coffeeequipment,servicingandmaintenanceofequipment6、Cafeworkprogram7、Hands-ontraining8、accountingdataanalysisandmanagement9、Customermanagementandmarketingmeasures10、Shopimagemaintenanceandpromotion11、Setofstorebrandsandpublicity,DevelopmentFromopeningtobusinesswithinsixmont