Welcometotheunit

dvertising,A,WelcometotheUnit,Periodone,Unit1,Whatarethey?,Advertisements(Ads),Adsareanimportantpartinourdailylife.,1.Doyouknowwhatadvertisingis?2.Wherecanwefindtheseads?3.Whydoyouliketheadsabove?,Innewspapers/Magazines,onTV,Onbillboards(大幅广告牌),ontheInternet,inleaflets(广告单),orinbusesetc.,Advertisingisaformofcommunicationthattriestopersuadecustomerstopurchase/buyproductsortoconsume（消费）service.,Theyareinteresting,creativeandwecangetusefulinformationfromthem.,Discussion,Observation:(page1),Whattypesofadsarethey?,Typesofadvertisements,Commercialadvertisements(商业广告)Topromote(推销)aproductorservice.Publicserviceadvertisements(PSAs)(公益广告)Toeducatepeopleabouthealth,safetyoranyotherprobleminsocietyandpublicwelfare.,PublicServiceAdvertisements,PSAS,Whattypesofadsarethey?,CommercialAds,Whattypesofadsarethey?,Reading,Advertisements,Unit1,advertisingnationwidepersuadementalskilfulbemeanttowelfareinnocentcommentcampaigncigarettepromote,n.做广告；广告业adj.adv全国范围的；全国性地v.说服，劝说adj.心理的；思想的；智力的adj.有技巧的；熟练的v.旨在，目的是n.(个体或群体)幸福安全健康，adv.清白的；无罪的n.评论，评价n.运动(为了某一目的而进行的)n.香烟v.推广，宣传；促销；提拔,Wordspreview,mottobadbreathfoolpleasedcheatshampoofallforgrocerybenefitintelligenceplaytricksondealwith,n.座右铭；格言n.口臭v.欺骗，愚弄adj.高兴的；满意的；乐意的v.欺骗；作弊n.骗子n.洗发精，洗发香波v.上。的当，受。的骗，n.杂货店v.使受益；得益于n.智力，才智；情报v.捉弄v.涉及；关于；处理；对付,Wordspreview,Lead-in:Whatkindofproductorserviceisbeingadvertised?,Waterprotection,SalesofCocoCola,Publicserviceads(PSA),Commercialads,Commercialadvertisement,Publicserviceadvertisement,Readingstrategy:,readingexpositorywriting,（说明文）,introductionofsubject,supportingidea,conclusion,asubject,ikspzitri,Fast-reading,1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAsstandfor?3.WhatdoPSAsaimdo?,Tobuyaproductorserviceorbelieveinanidea.,Publicserviceadvertisements.,Theyaimtoteachusandhelpustoleadbetterlives.,Answerthefollowingquestions(page2).,Periodtwo,C1(page4),Readthefollowingsentencesanddecidewhethertheyaretrueorfalseaccordingtothearticle.1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.,6.AnadwarningpeopleagainstsmokingisanexampleofPSA.,T,F,F,T,F,Notall,notonly,PSAs,T,Careful-reading,1.Wherearetheadvertisementsusuallyfound?2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?,Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.,Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectpublicwelfare.,C2(page4),3.Whyaresomeoftheadscleveraccordingtothearticle?4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5.WhyshouldwefollowtheadviceinPSAs?,Becauseevenifanaddoesnotlie,itdoesntmeanitisaltogetherinnocent.,In1996.,Becausetheyaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,kmpein广告宣传活动,Mainideaofeachparagraph,Para.1Para.2Para.3Para.4Para.5,briefintroductionofads,Whatisanad?,untruthaboutproducts,publicserviceads,theadviceonads,Detailed-reading,Words-matching,1persuade(line6)2welfare(line12)3skilful(line15)4cure(line18)5mental(line24)6trick(line25)7motto(line36)8intelligence(line42),atheabilitytolearn,understandandthinkaboutsomethingbgoodatdoingsth,especiallysththatneedsabilityortrainingcthegeneralhealth,happinessandsafetyofapersonoragroupdmakeanillnessoraphysicalproblemgoawayeashortsentenceorphrasethattellstheaimsorbeliefsofapersonoragroupfrelatedtothinkingorthemindgsthdonetofoolsomeoneelseorasajokehmakesomeonedosthbygivinghimorhergoodreason,h,c,b,d,f,g,e,a,Theauthorofthearticlewroteane-mailtothankaprofessorwhohelpedherwithresearch.Usethewordsbelowtohelphercompletethee-mail.(page5)Answers:1._2._3._4._5._6._7._8._,dealingwith,comments,promote,fool,evenif,cheated,campaigns,benefit,languagepoints,Periodthreeandfour,1.Wearesousedtothemthatweoften(line1)beusedtosth/doingsth.-getaccustomedtousedtodosth过去常常干某事beusedtodosth被用来做某事1)Iamnotquiteusedtolivinghere/citylife.2)Thenewmachine_production.HoweverI_it.A.isusedtoincrease;amnotusedtocontrollingB.isusedtoincreasing;dontusedtocontrolC.usedtoincrease;dontusedtocontrolD.usedtoincreasing;amnotusedtocontrol,3)AstudentofEnglish_limitedexercisesfindsithardtogetagoodmarkinanEnglishexam.(习惯于处理),usedtodealingwith,2.Ididsomeresearchon（line2)tosharewithyou.(line3),research:1)n.do/conductresearchon:2)V.tostudy,Iamconductingresearchonadvertisements.,Itsimportantforabusinessmantoresearchthemarket.,share(in)sthwithsb与某人分享(共用).Idliketosharemybookwithyou.shareonesopinions持有共同意见,InawayIcanseewhatyoumean,eventhoughIdont_yourpointofview.A.agreeB.recognizeC.realizeD.share,3.Anaduseswordsandpicturestopersuade.ortobelievein(line6)persuadesbtodosth说服了某人干某事=persuadesbintodoingsthAtlastshepersuadedhimtogotoschooleventhoughhedidntwantto.persuadesbnottodosth/outofdoingsth说服了某人不要干某事Hisparentspersuadedhimnottogiveup/outofgivingupthechancetogoabroad.,persuadevt说服(强调结果是成功地说服了某人),advisesb.todosth/trytopersuadesbtodosth劝说某人做(未必成功,仅仅强调动作)1)Itriedtopersuadehimtojoinusinthegamebutfailed=Iadvisedhimtojoinusinthegame,butfailed.,2)Alicetrustsyou;onlyyoucan_hertogiveupthefoolishidea.A.suggestB.adviseC.hopeD.persuade,persuasive,能说服的；善于游说的,arguments/reasons令人信服的论据、理由,1.Whileshopping,peoplesometimescanthelp_intobuyingsomethingtheydontreallyneed.A.topersuadeB.persuadingC.beingpersuadedD.bepersuaded2.ThereisnothingIcantry_youtostay,SoIwishyougodluck.beingpersuadedB.persuadingC.tobepersuadedD.topersuade,高考链接,believeinsth相信；信赖；信仰；相信有Youcanbelieveinhim;hewillneverletyoudown.believesb相信(某人说的话)Idont_himbecauseIdont_him.believable.adj可信的belief.nbeyondbelief难以置信4.PSAsareoftenrunforfreeandaremeanttoeducateabout(line11)bemeanttodosth=beintendedtodosth目的是，旨是,believe,believein,unbelievable,1)Thesoftwareismeanttoprotectthecomputerfrombeingattackedbyviruses.,2)Whathesaidatthemeeting_youbuttoencourageyou.A.didntmeantohurtB.didntmeanhurtingC.wasnotmeanttohurtD.isntmeantforbemeant/intendedforsth打算(给),或打算(作什么用)1)Theroomisoriginallymeantfortheworkersreadingroom.2)Isthegiftyouboughtyesterdaymeantforme?5.However,westillmustbeawareof(line15)be/becomeawareofsth,意识到,知道=realize,know/havesomeideaof/beconsciousof,meanfor.准备让干某工作,1)Areyouawareoftheimportanceoflearningaforeignlanguage?beawarethat=haveaknowledgeofsth./sb.,2)Imwellawarethatsmokingisbadforourhealth.6.Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(line16)lie:lied(past,past.p),lying(present.p)vt.说谎lietosb.aboutsth.就向某人说谎Heliedtotheteacherabouthisreasonforhisbeinglatethismorning.,lie:lay(past),lain(past.p)lying(present.p)vi.躺;在(某处),在有；位于，1)He_inbedsincethismorning.2)Onthedesk_twomagazinesandacellphone.3)Asweallknow,Japan_totheeastofChina.lay:laid(past,past.p).laying(present.p)vt.放置;下蛋4)He_thebookonthedeskandtoldmethathehad_inbedforthewholemorning.,laid,lain,Thelittleboy_tohismotherthathe_aneggA.lay.hadlaidB.lied,layC.lied,hadlaidD.laid,hadlain,haslain,lie,lies/is,liedown躺下,7.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadteeth.(line17)foolsbintodoingsth欺骗(愚弄)某人做某事Hehasfooledmanypeopleintobelievingthatheisarichman.foolsboutofsth骗某人的东西Itissurprisingthatheshouldfoolhisuncleoutofhismoney.foolabout/withsth不严肃的对待；玩弄Itiscruelofyoutofoolwithherfeelings.,curesbofsth治愈某人;纠正某人恶习,Hethankedthedoctorforcuringhimofhishearttrouble.,acureforthedisease一种治愈疾病的方法,8.andmakeamentalconnectionwiththefoodingrocery.(line24)make/haveconnectionwith与有联系Hemadedirectconnectionwiththepreviouscase.inconnectionwith关于,有关Wehadaformaltalkwiththeheadmasterinconnectionwiththepreparationfortheparty.connectsthwithsth把连接(联系)Therailwayconnectsourhometownwiththecity.beconnectedwithsth=berelatedtosth.Sheisnolongerconnectedwiththecompany.,9.Wemustnotfallforthiskindoftricks.(line25)fallforsth.听信，接受，上当,对信以为真他说他是学生我信以为真。fallforsb=like/fallinlovewithsb喜欢，爱上.Mywifefellforthehousethemomentshesawit.词组：fallback退回fallbehind落后fallintothehabitof养成习惯falloff掉下来falldownfromsth从。掉下来fallout头发脱落fallinlovewith爱上,HesaidthathewasastudentandIfellforit.,10.Notalladsplaytricksonus,though.(line27)Not与all,both,every,each,以及everyone,everything,everywhere等，构成部分否定意思为“并非所有都，并非每一个都”,1)Notallcharactersareusedtodescribeobjects.Allthecharactersarenotusedtodescribeobjects.,2)Thiskindofflowercantbeseeneverywhere.,IagreewithmostofwhatyousaidbutIdontagreewith_.(考题)anythingB.somethingC.everythingD.nothing,当not与any,anyone,anywhere,anything连用或出现no,nothing,nobody,nowhere,none时是完全否定.,Allofusdonotagreetotheplan.Noneofusagree(s)totheplan.,我们并不是都同意这个计划.,我们都不同意这个计划.,比较下面的句子:,Wecouldnoteatintherestaurantbecause_ofushad_moneyonus.(考题)A.all,noB.any,noC.none,anyD.noone,any,Allthatglittersisnotgold.,不是所有发光的东西都是金子.,playtrickson=playajokeon捉弄,1)Theteacheraskedusnottoplaytricksoneachotheranymore.2)Onthedayoffestivals,childrenoftenplaytricksontheneighborswhorefusetogivethemsweets.,trick:V.odoingsth.诱使，骗得Shetrickedhim_herallhismoney.(give)tricksboutofsth骗某人的东西Hetrickedthepoorgirl_allhermoney.Theman_theoldmanoutofhismoney.A.robbedB.cheatedC.stoleD.picked,intogiving,outof,cheat.v作弊Weallassumeitiswrongforyoutocheatintheexamination.though(adv)（句中/末）然而=however1)Thisisthethirdtimethathehasfailedinthedrivingtest.Heisntdiscouraged,though.,2)Playingonafrozensportsfieldsoundslikealotoffun.Isntitratherrisky,_?(考题)A.thoughB.alsoC.eitherD.too,cheatsbof/outofsth骗某人的东西robsbofsth抢某人的东西stealsthfromsb偷某人的东西pickonespocket扒某人的钱,11.PSAsaimtoteachusandhelpusleadbetterlives.(line29)aimtodosth/atdoingsth以为目的,目的是,打算1)Heaimedtobecome/atbecomingacomputerexpert.2)Theyaimedtodowhattheycantopleasetheirteacher.beaimedatdoingsth/sth目的是，目标是；针对3)ThevisitofthePresidentisaimedatstrengthentherelationbetweenthetwocountries.4)Youshoulddomoreexercises_attheCollegeEntranceExamination.,aimatsth瞄准aimsthatsth用瞄准Thehunteraimedhisgunatthebirdinthetree.,aimed,lead/livealife(lives)过着.的生活,12.Allofthes