Warmingup、Pre-reading、Reading、Comprehending

Insideadvertising,Unit5,Words,billboardcasualgarmentadvertiserinformassociationtarget,n.布告板;广告牌adj.偶然的;随意的n.衣服;外衣n.登广告者;广告客户vt.通知;告诉n.协会;联系;关联n.目标;对象;靶子,basistechniquelanefeatureconscienceworthycorporationbudgetexpense,n.基础;根据n.技术;技巧n.车道;行车线n.特征;容貌;特写vi.代价,broadcastrelyvisualgenerateresponsestereorefresh,n.广播;播音vi.依赖;信赖adj.看的;视觉的vt.产生;发生n.回答;响应;反应n.立体声;立体声器材vt.使(精神)振作使恢复;更新,Expressions,turnintofitin(to)relyonhavenousefor,(使)变成适合依赖;依靠不需要;厌恶;对.不耐烦,Enjoyanad.,WarmingUp,Enjoyanad.,Enjoyanad.,广告语欣赏,Obeyyourthirst.,Feelthenewspace感受新境界,Thenewdigitalera数码新时代,Taketimetoindulge.尽情享受吧！,Justdoit.,Thetasteisgreat.,科技以人为本,Intelligenceeverywhere.,Letsmakethingsbetter.,让我们做得更好。,Nobusinesstoosmall,noproblemtoobig.,没有不做的小生意,没有解决不了的大问题。,StartAhead.,Tome,thepastisblackandwhite,butthefutureisalwayscolor.,ThingsgobetterwithCoca-Cola.饮可口可乐,万事如意。,Sharemoments;Sharelife.,Wherethereisaway,thereisaToyota.,AdvertisementsWHERE?,onbillboards,onbuses,onTV,ontheradio,intrainstations,innewspapers,inmagazines,atthecinema,attheairport,everywhere,1.Howdoadvertisementsaffectyourlife?2.Doyoubelieveads?3.Canyourememberthenamesofanyproductsthatwerebeingadvertised?Ifso,whydoyouremembertheseandnotothers?,Discussion,Weareexposedtoadsinourdailylife.1)Whatkindofadscanwefind?2)Wheredoadsappear?3)Whyweneedtounderstandhowadvertisingworks?,Introduction,Whatisanad?,1)Definition(amessageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film)3)Advertisers(business,individuals,organizations,associations),Howdoadvertisersmakeeffectiveads?,1)Identifythetarget(findoutnecessaryinformationaboutthisgroup)2)Appealtothetarget(hopes,dreams,emotions,desires)3)Useasuitablemedium(cost,media),Howeffectiveareads?,Whenthereisaneedfortheproduct.2)Ifthetargetaudienceisexposedtoadsconstantly.,1Lookateachoftheadvertisementsonpage42-43anddiscussthequestionswithapartner.,Pre-reading,1Whatdoestheadvertisementwantyoutodo?2Howdoesittrytopersuadeyoutodothis?3Whichadvertisementsdoyouthinkarethemosteffective?Why?,HOWADVERTISINGWORKS,Reading,Makenotesaboutwhatyouhavereadunderthefollowingheadings.,Whoadvertisers?Whydotheyadvertisers?Wheredotheyadvertisers?Howdotheydecidewheretoadvertisers?Doesadvertisingwork?,Whoadvertisers?Whydotheyadvertisers?,Businesses,individuals,organizationsandassociations.,Theyanttosellsomethingortoinformoreducatethepublic.,Wheredotheyadvertisers?,OnTVandradio,inmagazinesnadnewspapers(alsoonclothes,billboards,atsportsfield,onbusesandtrain,atbusandtrainstationsnadmanyotherplaces).,Howdotheydecidewheretoadvertisers?Doesadvertisingwork?,Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.,YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeoplesopinionsovertime.,Discussthesequestionsabouttheadvertisements.,A.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?,1Water,Water.Becauseitrhymeswith“slow”.,Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.,B.Whatisthepurposeofthisadvertisement?,A.Whatgroupofpeopleistheadvertisementmadefor?,2.SuperShooze,Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.,B.Whatmessagedoestheadvertisementgive?,Ifyouwearourshoesyoullhaveanexcitinglife,andbepopularandhavefun.,No,becausejustwearingacertainbrandofshoeswontmakeyouexciting,popularorhavefunittakesmuchmoreeffortthanthat.,C.Doyouthinkthemessageistrue?Givereasons.,A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?,3.Refreshwater,Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.,B.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?,No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadntofferedthefreebottles.,Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.,C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?,A.Whatdoesthisadvertisementencourageyoutothink?,4.Environment,Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.,Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.,B.Whatdoyouthinkcausesairpollution?,C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?,Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.,A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?,5.“Speeding”and“HowfastamIgoing”?,Theywantpeopletostopspeeding.,B.Bothadstargetacertaingroupofpeople.Whoarethey?C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?,Drivers.,Studentsgivetheirownanswers.,Detailreading,Introduction,Whatisanad?,Howdoadvertisersmakeeffectiveads?,Howeffectiveareads?,informsb.(of/aboutsth.)Pleaseinformusofanychangesofaddress.地址若有变动请随时通知我们。,Languagepoints,1inform通知,inform(thatclause)Ihavebeeninformedthatthecouplewillmarrynextyear.我得到消息说他们俩明年结婚。,2fit(in)into放进去;安排时间;相处融洽;适应环境。,Acorkfitsintotheneckofabottle.木塞塞进了瓶口。Hefittedthephotointotheframe.他把照片放入了镜框。,Ihopethehairdressercanfitmeintoday.我希望理发师今天能腾出时间给我理发。Howdoyoufitininthenewcompany?你在新公司与人相处得好么？,Hisconsciencetroubledhimafterhetookthemoney.他拿走了钱以后,他的良心使他不安。Letyourconsciencebeyourguide.让你的良心指引你。,3conscience良心,aworthychampion/winner当之无愧的冠军/获胜者Heisworthyofourpraise.他值得我们表扬。,4worthy(-thier,-thiest)值得的,beworthsth./doingsth.值得beworthyofbeingdone/tobedone值得被做beworthyofsb./sth.值得;配beworthwhiledoing/todosth.值得做,Theyrelyonthemselvesnow,whichismuchbetter.他们现在依靠自己了，这比以前要好得多。Youcantrelyonhimforassistance.你不能指望他的帮助。,5relyon依靠；指望,Ihavenouseforpeoplewhodontmakeaneffort.我讨厌那些不努力的人。,6havenouseforsb.讨厌人,havenouseforsth.不需要;用不着,Itisnousedoing做某事没有用处,Itsnouseaskingme.Iknownomorethanyoudo.问我没用,我知道的不比你多。,Idontthinkitsanyusegoinganyfurther.我认为继续下去没有用处。,subjectS.主语predicateP.谓语objectO.宾语attributeAttri.定语adverbialAdv.状语complementCom.补语predicativePre.表语clauseC.从句,1WehearadvertisementontheradioandcomeacrossthemontheInternet,我们从广播中听到广告，在网络上看到广告。,S.,V.,O.,O.,Difficultsentencesanalysis,V.,Adv,Adv,2Forexample,adolescentboysaremorelikelytobuycomputergamesthananyothergroup,soitmakessensetomakecomputergameadsthatappealtothisgroup,比如，青少年比起其他团体更愿意购买电脑游戏。所以，让电脑游戏广告吸引这群顾客就是明智之举。,So前后是并列句结