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1,M,ModulesandvariationsNewgraphicsguidelinesDesignproposalsRolandBergerHamburg,November2001,2,M,ContentsPage,A.Standardslides3B.Lists(1)Factors,nospecificnumber7C.Lists(2)Factors,specificnumber13D.MatrixFactors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,impact49G.Process(3)Factors,interlinked67Annex:Ninekeychangescomparedtotheoldstandards73,3,M,A.Standardslides,4,M,Methodologicalcompetence,Keyprojects,Industrycompetence,Professionalexperience,Languages,Education,Consultantprofile:firstname,lastname,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Position:xxxxxxxxxxxxxxxxxxxxxxxx,Germanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Born:xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,Nationality:xxxxxxxxxxxxxxxxxxxxx,Updated:mm/year,5,M,Organizationalchart,6,M,Organizationalchart(includingheadcount),7,M,B.Lists(1)Factors,nospecificnumber,8,M,Listshorizontal(variations),Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,1,2,3,4,9,M,Listsvertical(variations),.,.,.,.,.,1,2,3,4,10,M,Schedule,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,11,M,Setsofguidelines,2,3,4,5,Guidelines1,Guidelines2,Guidelines3,Guidelines4,Guidelines5,Comments1,Comments2,Comments3,Comments4,Comments5,1,12,M,13,M,14,STUDYOBJECTIVE,ModuleundVariations_E,15,M,1,2,3,4,5,16,M,C.Lists(2)Factors,specificnumber,17,M,Pyramid(3or4levels),18,M,Pyramid(5levels/centered),19,M,3factors(interwoven),.,.,.,1,2,3,20,M,Commonground,21,M,4factors(1),22,M,factor,factor,factor,.,factor,.,23,M,4factors(2),24,M,4factors(3),1,2,3,4,Factor1,Factor2,Factor3,Factor4,25,M,4factors(3aweighted),2,3,4,Factor1,Factor2,Factor3,Factor4,26,M,4factors(3bdynamic),1,2,3,4,Factor1,Factor2,Factor3,Factor4,Fourdynamicfactors,27,M,6factors(variation),28,M,D.MatrixFactors,comparisons,29,M,Matrix/table(Horizontal/verticalcomparisonofdatavariations),1,2,3,4,30,M,Specialtypesofmatrixopportunities/threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,1,2,3,4,31,M,Specialtypesofmatrixprosandcons,1,2,3,32,M,Specialtypesofmatrixcontroversy,1,2,3,4,33,M,Specialtypesofmatrixconflict/tension(1),34,M,Specialtypesofmatrixconflict/tension(2),35,M,Specialtypesofmatrixbottomup/topdown(1),BOTTOMUP,TOPDOWN,.,.,36,M,Specialtypesofmatrixbottomup/topdown(2),.,.,BOTTOM,UP,TOP,DOWN,1,2,37,M,Specialtypesofmatrixequilibrium,38,M,Specialtypesofmatriximbalance,39,M,Unitofmeasure,40,M,Riskmanagement,Title,41,M,E.Process(1)Factors,steps,42,M,Processes,1,2,3,43,M,Process/phases,1,2,3,4,5,Phase1,Phase2,Phase3,Phase1,Phase2,Phase3,1,2,3,4,44,M,Cycles(1)(colorpresentation),45,M,Cycles(2),46,M,Spirals(orthogonal),1,2,47,M,Hurdles,48,M,Resistance/obstacles,1,2,5,7,3,4,6,49,M,Filters,1,2,4,5,3,6,50,M,Changeofmindset/direction,1,2,3,4,51,M,Nodes/interfaces,1,4,3,7,5,6,8,9,2,52,M,Pressure,1,2,53,M,Increase/decrease,1,2,3,4,5,6,7,8,54,M,Varioustypesofbrackets(tobeusedinsteadofblockarrows),1,2,3,4,5,6,7,8,9,10,11,55,M,F.Process2Factors,impact,56,M,Consequences(1),.,.,.,.,.,.,57,M,Consequences(1a),.,.,.,.,.,.,58,M,Consequences(2),59,M,Consequences(3),.,.,.,.,60,M,Consequences(4),.,.,.,.,1,2,61,M,Impact(3factors),QUALITY,TIME,COST,62,M,Impact(4and6factors),63,M,Impact(4factors),Factor3,Factor2,Factor4,Factor1,Genericdescriptionofthe4factors,64,M,Impact(5factors),Factor3,Factor2,Factor4,Factor5,Genericdescriptionofthe5factors,Factor1,65,M,Impact(6factors),Factor2,Genericdescriptionofthe6factors,Factor3,Factor1,Factor5,Factor4,Factor6,66,M,Impact(7factors),Factor3,Genericdescriptionofthe7factors,Factor2,Factor6,Factor4,Factor5,Factor7,Factor1,67,M,Impact(8factors),Factor3,Genericdescriptionofthe8factors,Factor2,Factor6,Factor7,Factor4,Factor5,Factor1,Factor8,68,M,6successfactors,Impactandresult(1),69,M,Impactandresult(2),5successfactors,70,M,Circulation(2factors),71,M,Circulation(3factors),72,M,Circulation(4factors),73,M,Circulation(5factors),74,M,Circulation(6factors),75,M,Circulation(7factors),76,M,Circulation(8factors),77,M,Vision,Vision,78,M,Action/reaction,79,M,Action/reaction,80,M,Valuechain,Customer,Supplier,Development,Production,Sales,Distribution,Company,81,M,G.Process3Factors,interlinked,82,M,Action/reaction(1),83,M,Action/reaction(2)(transparentcolorpresentation),84,M,Action/reaction,85,M,Interaction,1,2,3,86,M,Jigsawpuzzle,87,M,Spiral,88,M,Annex:Ninekeychangescomparedtotheoldstandards,89,M,Donotuseblockarrows,Usevariationsinstead,1,2,3,4,1,2,3,4,BACKUP,NewContentdesignKeychangesregardinglean,linear,literal,Donotuseshadingorborders,Instead,useunframedcoloredshapesinshadesofkeyblue,foremphasisonly,Donotuseovals,Instead,useAutoShapeswithcornerscompletelyroundedoff,Donotusestickerswithlines,Instead,useuppercasestickers(13point),(keyblueshade1),positionedintheheaderarea,Donotputnumbersincircles,Instead,puttheminsquares(keyblueshade1),whitelettering,bold,Ifboxesareused,90,M,Donotpositiontextbehindgraphics,Positiontexttothesideofgraphicsinstead,Arrowfunctioncanbeswitchedonandoff/positionedtotheside,Textiseasytoreadifnotpositionedbehindgraphics,Donotusespeechbubbles,Instead,useAutoShapes/callouts/thirdrow(youcanusethearrowfunction!),Donotusebigmulticoloredcartoons/ClipArt,Instead,usepictograms(ifnotavailable:convertClipArttolinearmonochromeversions),Donotuseminiaturechartsasnavigators,Instead,usemathematicalnavigators(keyblueshade1),whitelettering,bold,13point,1,2,3,4,NewContentdesignKeychangesregardinglean,linear,literal,91,M,Text,Text,Text,Text,92,M,93,M,Action/reaction,94,M,Againstthetide/withthetide,Againstthetide,Withthetide,.,.,.,.,.,.,95,M,Balance/imbalance,96,M,Balance/imbalance,97,M,Balance/imbalance,98,M,Chances/risks,99,M,Changeofdirection,Momentofdirectionalchange,100,M,Chinamap,Level1textLevel2textLevel3text,101,M,Columnsandtables,ColumnTitle1,Category1,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle3,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,Category2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,Category3,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,102,M,Columnsandtables,ColumnTitle1,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,103,M,Columnsandtables,104,M,Barchart,GraphTitle,105,M,Columnchart,Youcanputyourpointsherelikeconclusion,Unit,CAGR?%,GraphTitle,106,M,Columnchart,GraphTitle,CAGR?%,107,M,Columnchart,GraphTitle,GraphTitle,Unit,Unit,108,M,Columnchart,GraphTitle,Level1textLevel2textLevel3text,Unit,109,M,Columnchart,GraphTitle,Level1textLevel2textLevel3text,Unit,110,M,Columnchart,GraphTitle,CAGR?%,111,M,Columnchart,GraphTitle,GraphTitle,Unit,Unit,112,M,Columnchart,Category4,Category3,Category2,Category1,Column1,000,000,000,000,000,GraphTitle,Category5,000,Total,Series1,Column2,000,000,000,000,000,000,Series2,Series1,Series2,113,M,Columnchart,SubTitle,SubTitle,SubTitle,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,SubTitle,SubTitle,SubTitle,Series1,Series2,Series3,DashLine,114,M,Conflict,115,M,?,Conflict,116,M,投资方式,投资区域,投资方式,投资区域,投资方式,投资区域,117,M,Consequences(2),.,.,.,.,118,M,Consequences(3),119,M,Consequences(4),.,.,.,.,.,.,.,.,120,M,Consequences(5),.,.,.,.,.,.,.,.,.,.,121,M,Consequences(2),122,M,Consequences(3),123,M,Consequences(4),124,M,Consequences(5),125,M,Consequences,1,2,3,4,5,6,126,M,Consultantsprofil(English),FirstnameLastname,Position:.,Yearofbirth:.,Nationality:.,Languages,19901994,Education,Updated:MM/YY,Professionalexperience,Methodologicalcompetence,Since10/1992,Industrycompetence,Keyprojects,127,M,Cooperation,128,M,Cooperation,129,M,内,外,外,内,企业文化,品牌,Cooperation,130,M,Costbreakdownchart,Value,Value,Value,Value,Value,Value,Unit,GrossMargin,Cost,Component(%),Component(%),Component(%),Component(%),Component(%),Component(%),131,M,Deadend,132,M,Dependance,133,M,Development,134,M,Dice,135,M,Direction,136,M,Factors(2),137,M,Factors(3),138,M,Factors(3),139,M,Factors(3),140,M,Factors(4),141,M,Factors(4),142,M,Factors(4),143,M,Factors(4),144,M,Factors(6),145,M,Factors(6),146,M,Factors(8),147,M,Factors(4),148,M,Factors(5),149,M,Factors(5),150,M,Feedback,151,M,Feedback,152,M,Feedback,153,M,Feedback,154,M,Feedback,155,M,Filter,156,M,Filter,Initialsituation,1.Criterion,2.Criterion,3.Criterion,Result,157,M,Flexibility,158,M,Flexibility,Ability,Intention,Flexibilty,159,M,Flexibility,160,M,Focusexpansion,t,t,161,M,Growth,162,M,Guidelines,163,M,Harmony,164,M,Hurdlesandbrakes,CompanyX,165,M,Impact,.,.,.,.,.,.,.,166,M,Influence(1factor),167,M,Influence(2factors),168,M,Influence(2factors),169,M,Influence(4factors),170,M,Influence(4factors),171,M,Influence(6factors),172,M,Input/output,.,.,173,M,Interaction,174,M,Marginchart,100%,?%,Label,?%,Label,?%,Label,?%,Label,?%,Label,TotalinValue,Index,Label,Label,Label,Label,Label,Label,000,000,000,?%,?%,?%,000,?%,?%,000,000,175,M,Matrix,176,M,Matrix,177,M,Matrix,Dimension2,Dimension1,Scale,Scale,Scale,Scale,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,178,M,Matrix,Label,Label,Label,Label,DimensionII,Content,DimensionI,Label,Label,Content,Content,Content,Content,179,M,Measuresplanplannedactivities,Overview:,Activities,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Comments,180,M,Measuresplanplannedmeasures,Activity:,Asof:,Objective:,Results:,Responsible:,Support:,Measures:,.,.,.,.,.,.,.,.,181,M,Measuresplanplannedindividualsteps,Measure:.,No.,Asof:,1.,.,Individualsteps,Responsible,Support,Formofresult,Start,Dura-tion,Dead-line,Pro-ject,Com-pleted,.,.,.,.,.,.,.,.,182,M,Models,Typeyourphrasesandsentenceshere,Level1textLevel2text,Step1,Step2,Step3,Step4,Typeyourphrasesandsentenceshere,Typeyourphrasesandsentenceshere,Typeyourphrasesandsentenceshere,183,M,Moonchart,Bar,Ball,Bar,Arrow,184,M,Multipliers,.,+,+,+,.,+,=Projektteams,185,M,Multipliers,186,M,Mutuality,187,M,Mutuality,188,M,Obstacle,189,M,Obstacle,.,.,190,M,Obstacle,191,M,Organizationalandflowchart,192,M,Organizationalandflowchart,Pantene,Jiehua,NewBrand,Rejoice,Head&Shoulders,Ulan,Whisper,Ariel,Tide,JVBrands,Crest,ProfessionalMarketing,Safeguard,ZestCamay,AssistantBrandManager,2-5perBrand,Media&CommercialProduction,MarketingManager,DimitriPanayatapolous,SchoolProgramGroup,NursesforSchoolProgram,RandallBeardMarketingDirector,ReneCoMarketingDirector,KenDoiMarketingDirector,RobinOxendineMarketingManager,PeterFoystonMarketingManager,Laundry,Haircare,Toothpaste/Soap,Skincare/Paper,VacantGeneralManager,BradCasperGeneralManager*,VacantGeneralManager,VirginiaLeeVicePresident*,MarketingOrganization,193,M,Organizationalandflowchart,CompetitiveModels,MarketResults,FeasibleScenariosIndiaChinaPhilippines,SuccessRequirements,BacardiStrategy,AsiaWhiskyOpportunityAssessment,MarketArchetypeModelSizingPricing,BacardiStrategyOverlap,DetermineWhethertoProceedFurther,Execute,WillwhiskyhelptobuildBacardirumglobally?,Arethereopportunitiesforwhiskyintherestoftheworld?,Yes,DevelopObjectives&StrategiesFinancialGoalsMarketPrioritiesAcquisitionorOrganicGrowthProduct/Marketing/DistributionStrategies,ProcessMap,194,M,Option,1,2,3,195,M,Option,1,2,3,4,196,M,Option,quit,develope,197,M,Penetration,198,M,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,Series1,Series2,Series3,ChartTitle,Label%,Label%,Label%,Label%,Label%,100%=XXXX,100%=XXXX,199,M,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,Series1,Series2,Series3,Level1textLevel2textLevel3text,100%=XXXX,200,M,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,ChartTitle,Label%,Label%,Label%,Label%,Series1,Series2,Series3,ChartTitle,Label%,Label%,Label%,Label%,Label%,ChartTitle,Label%,Label%,Label%,Label%,100%=XXXX,100%=XXXX,100%=XXXX,100%=XXXX,201,M,Plus/minus,.,.,202,M,Plus/minus,.,.,+,203,M,Plus/minus,204,M,Plus/minus,205,M,Plus/minus,206,M,Portfolio,+,+,207,M,Portfolio,+,+,+,+,208,M,Pressure,209,M,Pressure,210,M,Pressure,211,M,Prioritization,Prioritization,212,M,Process,213,M,Process,1,2,3,4,1,2,3,4,5,214,M,Processdecrease,1,2,3,4,5,215,M,Project,PhaseI,PhaseII,PhaseIII,216,M,Project,weeks,weeks,PhaseI,PhaseII,4,3,1,2,217,M,Projectprocedure,Phases,Timerequired,Projectfeatures,.,.,PhaseI.,PhaseII.,.,.,PhaseIII.,weeks,weeks,weeks,1,2,3,4,218,M,Puzzle,219,M,Resistance,.,.,220,M,Restructuring,Improvementofliquidity,Costreduction,Reductioninpersonnel,Structuralchange,Positioningonthemarket,Improvementofliquidity,Costreduction,Reductioninpersonnel,Structuralchange,Positioningonthemarket,Restructuringdoesnotmean.,But.,221,M,Rethink,222,M,Separation,223,M,Separation,.,224,M,Separation,225,M,Spinningoffpartsofacompany,226,M,Storyboard,227,M,Storyboard,228,M,Strengths/weaknesses,Strengths,Weaknesses,Weaknesses,Strengths,.,.,.,Today,Tomorrow,229,M,Table,230,M,Table,231,M,Table,232,M,Table,233,M,Table,234,M,Table,235,M,Target(1factor),236,M,Target(2factors),237,M,Target(3factors),238,M,Teamorganization,.,Client,RittenHouse,N.N.N.N.,N.N.N.N.,.,Client,RittenHouse,N.N.N.N.,N.N.N.N.,.,.,.,.,.,.,.,.,239,M,Textblocks(2),.,.,240,M,Textblocks(3),.,.,.,241,M,Textblocks(4),.,.,.,.,242,M,Textblocks(5),.,.,.,.,.,243,M,Textblocks(2),.,.,.,.,244,M,Textblocks(3),.,.,.,.,.,.,245,M,Textblocks(4),.,.,.,.,.,.,.,.,246,M,Te

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