新职业英语1-基础篇-Unit

Unit4,ENGLISHFORCAREERS,Unit4Product,新职业英语,职业综合英语1第2版,Contents,Warm-1-1,Warming-up,Task1Workinpairs.Chooseoneproductfromeachpairandexplainwhytoyourpartner.,Sample,Warm-1-2,Warming-up,Warm-2,Warming-up,Task2Workinpairsanddiscussthefollowingquestions.,Whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?Whichoneisthemostimportantforyou?Why?,Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushouldconsider.Necessity:DoIreallyneedthis?Property:DoIreallylikethis?AmIreallysatisfiedwiththequality,color,shape,packaging,etc?Price:DoIhaveanysparemoneyrightnow?Isitabargainorisittoomuchmoney?Brand:Whatbrandisthebestchoiceformypurchase?After-salesservice:Doesitcomewithawarranty?Shipment:Howcanitbesenttomyhouse?,Warm-2,Warming-up,Task3Watchthevideoclipandlearnhowthepresenterorganizesherproductintroduction.,Warm-2,Warming-up,Task4Thefollowingsentencesareoftenusedforproductintroduction.Readaloudandtrytomemorizesome.,1.Thismodeloftypewriterisefficientandendurable,economicalandpracticalformiddleschoolstudents.2.Thecomputerweproducedischaracterizedbyitshighquality,compact-sized,energy-savinganditsalsoeasy-to-learnandeasy-to-operate.3.Theyarenotonlyaslow-pricedasothermakers,buttheyaredistinctlysuperiorinthefollowingrespects.4.Youwillgeta30%increasingproductionuponusingthismachineandalsoitallowsonepersontoperformthetaskofthreepersons.5.Thisproductwillpayitsownwayinayear.6.Thismachinewillpaybackyourinvestmentin6month.,Warm-2,Warming-up,7.Thenewtypeofsuitcasecarddesignedbyourengineersisveryingeniousandpractical.8.Thiskindofbicyclecanbefoldedinhalfandhandytocarryaround,especiallyusefulduringtravelingandtrafficjams.9.Themaximumspeedofthiskindofvariablespeedbicycleis30K/H.10.Thesemachineshavefewbreakdownsandeasytomaintainbecauseoftheirsimplemechanicalstructure.11Comparedwithotherbrands,thiskindoftirecostslesspermileandwearsmuchlongerduetoitstopnotchrubber.12.Thiskindoftireischaracteristicofnonskidstoponwetroad.,Warm-2,Warming-up,13.Asourproductshaveallthefeatureyouneedand20%cheapercomparedwiththatJapanesemade,Istronglyrecommendedtoyou.14.Vacuumcleanersofthisbrandarecompetitiveintheinternationalmarketandarethebest-sellingproductsoftheirkind.15.“Forever”multiplespeedracingbicyclesaresuretobesellableinyourmarket.16.OwningtoitssuperiorqualityandreasonablepriceoursilkhasmetwithwarmreceptionandquicksaleinmostEuropeancountries.,ReadingA,ReadingA,Text,Task1,Task2,BusinessKnow-how,ReadingA,ReadingA,Watchavideoclipaboutanintroductiontoadigitaltouchpenandlistasmanyaspossibletheadvantagesitbringstoyourlife,workandtheenvironment.,TextA-1,ReadingA,OurHeritage1Everyday,wegotoworkhopingtodotwothings:sharegreatcoffeewithourfriendsandhelpmaketheworldalittlebetter.ItwastruewhenthefirstStarbucksopenedin1971,anditsjustastruetoday.,翻译,声音,TextA-2,2Backthen,thecompanywasasinglestoreinSeattleshistoricPikePlaceMarket.Fromjustanarrowstorefront,Starbucksofferedsomeoftheworldsfinestfresh-roastedwholebeancoffees.Thename,inspiredbyMobyDick,evokedtheromanceofthehighseasandtheseafaringtraditionoftheearlycoffeetraders.3HowardSchultzfirstwalkedintoaStarbucksstorein1981.FromdrinkinghisfirstcupofSumatracoffee,HowardbecamedrawntoStarbucksandhejoinedthemayearlater.,翻译,声音,ReadingA,TextA-3-1,ReadingA,4In1983,HowardtraveledtoItalyandbecamecaptivatedbyItaliancoffeebarsandtheromanceofthecoffeeexperiencethere.HehadavisiontobringtheItaliancoffeehousetraditionbacktotheUnitedStates.Ithassincebecomeourvision:aplaceforconversationandasenseofcommunity,athirdplacebetweenworkandhome.HowardleftStarbucksforashortperiodoftimetostarthisowncoffeehousesandreturnedinAugust1987topurchaseStarbuckswiththehelpoflocalinvestors.,翻译,声音,TextA-3-2,ReadingA,5Fromthebeginning,Starbuckssetouttobeadifferentkindofcompany,onethatnotonlycelebratedcoffeeanditsrichtradition,butalsobroughtafeelingofconnection.6Itsjustamomentintimejustonehandreachingoverthecountertopresentacuptoanotheroutstretchedhand.Butitsaconnection.Wemakesureeverythingwedohonorsthatconnectionfromourcommitmenttoservingthehighestqualitycoffeeintheworld,tothewayweengagewithourcustomersandcommunitiestodobusinessresponsibly.,翻译,声音,TextA-4,7Today,withmorethan18,000storesin62countries,Starbucksisthepremierroasterandretailerofspecialtycoffeeintheworld.Andwitheverycup,westrivetobringbothourheritageandanexceptionalexperiencetolife.8Fromourbeginningsasasinglestoreover40yearsago,ineveryplacethatwevebeen,andeveryplacethatwetouch,wevetriedtomakeitalittlebetterthanwefoundit.,翻译,声音,ReadingA,A-Trans-1,ReadingA,我们的传统1每天，我们上班都想做两件事：与朋友们分享美味的咖啡和让这个世界变得更好一点。这是1971年第一家星巴克咖啡店开业之时我们的想法，也是我们至今坚守的信念。,A-Trans-2,2回首过去，星巴克只是西雅图历史上著名的派克市场上的一家小店。在一家狭窄的店面里，星巴克售出了世界上最美味的现磨纯正咖啡。星巴克这一名称的灵感来自白鲸，让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统。31981年，霍华德舒尔茨初次走入一家星巴克咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德就被星巴克所吸引，一年后他加入了该公司。,ReadingA,A-Trans-3-1,ReadingA,41983年，霍华德远赴意大利并被意式咖啡吧和极富浪漫色彩的咖啡体验所倾倒。他萌生了要把意式咖啡馆传统带回美国的想法。这个想法使所有人得偿所愿：咖啡馆成了一个交流和融入社区的场所、一个除工作和家庭之外的第三生活空间。霍华德曾经短暂离开星巴克去创立自己的咖啡馆，但1987年8月他重返星巴克，并在当地投资者的帮助下收购了星巴克公司。,A-Trans-3-2,5自诞生之日起，星巴克就致力于成为一家与众不同的公司。它不仅将咖啡及其丰富的内涵发扬光大，也成为某种联系的纽带。6虽然只是短暂的一瞬一只手越过柜台将一杯咖啡递给另一只伸出的手，但它是一种联系。我们确信我们所做的一切都是为了实现这种联系从我们承诺全世界最佳品质的咖啡，到对顾客和社会担负的责任。,ReadingA,A-Trans-4,7如今，星巴克在62个国家拥有18,000多家分店，雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖啡，我们都倾注心血，让它生动诠释我们的传统和一种独特的生活体验。8从40年前的一家小店开始，在任何所到之处，任何触及的地方，我们都在试图带来优于过去的些许改变。,ReadingA,ItwastruewhenthefirstStarbucksopenedin1971,anditsjustastruetoday:Today,itisjustastrueasitwasin1971whenthefirstStarbucksopened.,ReadingA,e.g.Hissadchildhoodinspiredhimtowriteanovel.,ReadingA,inspire,v.togive(someone)anideaaboutwhattodoorcreate,e.g.Thesepicturesevokedhismemoriesofthoseoldmovies.,ReadingA,evoke,v.tocause(aparticularreactionorresponse)tohappen,ReadingA,FromdrinkinghisfirstcupofSumatracoffee,HowardbecamedrawntoStarbucksandhejoinedthemayearlater:FromdrinkinghisfirstcupofSumatracoffee,HowardwasattractedbyStarbucksandhejoinedthemayearlater.,v.toattractandholdtheattentionof(someone)bybeinginteresting,pretty,etc.e.g.Herstoriescaptivatedtheimaginationofmillionsofchildren.becaptivatedwith/bye.g.Hebecamecaptivatedwiththeideaofcreatingapieceofmusicthatmightbeinterestingtoall.Wewereimmediatelycaptivatedbythebeautyofthisvalley.,ReadingA,captive,e.g.Whenhewasstillatcollege,hehadavisionofbuildingthehighesttowerintheworld.,ReadingA,vision,n.someonesideaorhopeofhowsomethingshouldbedone,orhowitwillbeinthefuture,e.g.Theeventwascelebratedbypoetsandhistorians.,ReadingA,celebrate,v.todosomethingenjoyablebecauseofaspecialoccasionortomarksomeonessuccess,ReadingA,afeelingofconnection,afeelingofbeingconnectedwitheachother,orasenseofbeingclosetoeachother,v.todowhatyousaidyouwoulddo,ReadingA,honor,e.g.Heinformedusthathewasunabletohonorhiscontractwiththecompany.,e.g.Youshouldneverforgetyourcommitmenttoyourpeople.,ReadingA,ourcommitmentto,Here“to”isaprepositionfollowedbyanoun.,tomakeanefforttounderstandanddealwithsomeoneorsomething,ReadingA,engagewith,e.g.Thisfamousactorknowshowtoengagewithhisaudience.,A-Task1,ReadingA,Task1TickoffthefactsaboutStarbucksmentionedinthepassage.,A-Task2,ReadingA,Task2Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.,T,F,T,F,T,BusinessKnow-how,MakingaCatalog,Acatalogusuallyincludesadescriptionofthegoods,pricesandpictures;Selectcarefullythegoods,thepicturesandthelanguageused;Keepitsimple.Limitthenumberofthepicturesused;Ensurehighqualityofdesign,photography,paperandprinting.,ReadingB,ReadingB,Text,Task1,Task2,TextB-1,iPodSafetyManualImportantHandlingInformationFailuretofollowthesehandlinginstructionscouldresultindamagetoiPodorotherproperty.CarryingiPodiPodcontainssensitivecomponents.Donotbend,drop,orcrushiPod.IfyouareconcernedaboutscratchingiPod,youcanuseoneofthemanycasessoldseparately.,翻译,ReadingB,TextB-2,UsingconnectorsandportsNeverforceaconnectorintoaport.Iftheconnectorandportdontjoinwithreasonableease,theyprobablydontmatch.Makesurethattheconnectormatchestheportandthatyouhavepositionedtheconnectorcorrectlyinrelationtotheport.KeepingiPodwithinacceptabletemperaturesOperateiPodinaplacewherethetemperatureisalwaysbetween0oand35oC(32oto95oF).iPodplaytimemighttemporarilyshorteninlowtemperatureconditions.,翻译,ReadingB,TextB-3,ReadingB,StoreiPodinaplacewherethetemperatureisalwaysbetween-20oand45oC(-4oto113oF).DontleaveiPodinyourcar,becausetemperaturesinparkedcarscanexceedthisrange.WhenyoureusingiPodorchargingthebattery,itisnormalforiPodtogetwarm.TheexteriorofiPodfunctionsasacoolingsurfacethattakesheatfromtheunitinsidetothecoolerairoutside.,翻译,TextB-4,KeepingtheoutsideofiPodcleanTocleaniPod,unplugallcables,turniPodoff,andslidetheHoldswitch(ifavailable)toHOLD.Thenuseasoft,slightlydampcloth.Avoidgettingmoistureinopenings.Dontusewindowcleaners,householdcleaners,orotherchemicalcleanerstocleaniPod.,翻译,ReadingB,B-Trans-1,ReadingB,iPod安全手册重要操作信息注意：不遵守下列操作指示可能导致iPod或其他物件受损。携带iPod内装敏感组件。切勿弯曲、摔落或挤压。如果担心划伤iPod,您可以购买一个外壳。外壳另有出售。,B-Trans-2,ReadingB,使用接头和端口不要强行将接头插入端口。如果接头不能顺畅地插入到端口中，说明它们可能不匹配。连接时，确保接头与端口匹配，并且将接头对准端口。确保合适的温度须在温度为摄氏0到35度（华氏32到95度）之间的地方使用iPod。在低温条件下，iPod的播放时间可能会暂时缩短。,B-Trans-3,须将iPod存放在温度为摄氏零下20到零上45度（华氏零下4到零上113度）之间的地方。不要将iPod留在停泊的车内，因为车内的温度可能会超出上述范围。在使用iPod或者给电池充电时，机壳发热是正常现象。机壳将设备内部的热量传导给外部的冷空气，起到散热的作用。,ReadingB,B-Trans-4,保持外壳干净清洗iPod时，拔下所有电源线，关闭机器，并且将”锁定”转换开关（如果有）置于“锁定”位置。然后用微湿软布擦拭。避免开口处受潮。切勿使用玻璃水、家用洗涤剂或其他化学清洗剂清洁。,ReadingB,B-Task1,ReadingB,Task1Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothemanual.,()1.AcasecanprotectyouriPodfrombeingbent,droppedorcrushed.()2.Youshouldfitaconnectorintoaportcorrectlyandjointhemwithease.()3.iPodplaytimemightshortenifitsstoredinaplacewherethetemperatureisbelow0oC.()4.DontleaveyouriPodinparkedcarsunlessitisswitchedoff.()5.YoucanuseasoftandslightlydampclothwithhouseholdcleanerstocleanyouriPod.,F,T,F,F,F,B-Task2,ReadingB,Task2Choosetherightthingstodoineachofthefollowingsituations.,Listening,Listeningthenforeachproductthereisaproductname,somerelevantspecificationsoroptions,perhapsadescriptionandthenthepriceoftheproduct.WithInternetaccessbecominguniversallyavailable,onlinecatalogsplayaneverbiggerroleintodaysbusiness.Incomparisontotraditionalprintedcatalogsanonlinecatalogisinexpensive.Also,aprintedcatalogcansometimesbeoutofdatebeforeitiseveninthecustomershandwhereasanonlinecatalogcanbeupdatedatanytime,sothatcustomerscanalwayshaveaccesstothelatestinformation.,W-Task1,Writing,Task1ReadthedescriptionofthemobilephoneNokiaN95(8GB)foracatalog,andcompletethefollowingtable.,8GB,2.8-inch,5-Megapixel,allmultimediafiles,350.00,Notes:GB=Gigabyte，千兆字节Megapixel:百万像素,Mini,Workingroups.Eachgroupshouldchooseoneproductanddemonstratetotheclasshowtouseit.Thefollowingsampleisprovidedforyourreference.,Mini-project,Workingroups;RefertothesampleonP59;Goodtimemanagementandcooperation;In-classpresentation.,LanguageLab,LanguageLab,Task1,Task2,Task3,Task4,Task5,aroughorunfinisheddrawingorpaintingbegreaterinweight,valueorimportancethanfarawayinspaceortimemakeorbecomeflatmake(something)onalargescaleusingmachineryanobjectiveorresulttowardswhicheffortsaredirectedimprovethequality,valueorextentofsomethingfindtheexactpositionofsomethinganactoftryingtodosomethingreadorexaminequickly,LL-Task1,LanguageLab,()1.locate()2.target()3.remote()4.sketch()5.manufacture()6.attempt()7.flatten()8.outweigh()9.enhance()10.runover,Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright.,H,F,C,A,E,I,D,B,G,J,LL-Task2-1,LanguageLab,Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.,1.He_hisnotesbeforethelecture.2.ForTom,thefearofvisitingthedentist_thepainofatoothache.3.Thefactorymetitsproduction_aheadofschedule.4.Theyaremakinganew_tosolvetheproblem.5.Heusuallystartswitha_inthedesignperiod.,ranover,outweighed,target,attempt,sketch,LL-Task2-2,LanguageLab,6.Shehadneverimaginedbeingabletovisitsuch_countries.7.PassingtheEnglishexaminationshould_thechancesofgettingthescholarship.8.Theirnewjobisto_toysinafactory.9.Theworkman_apieceofmetalbyhammeringit.10.Hernewofficeis_inthecenterofthetown.,remote,enhance,manufacture,flattened,located,LL-Task3-1,LanguageLab,Task3Rewritethefollowingsentencesafterthemodels.,Model1:Wemaketheproductattractive.Itisoneofourgoalsasaprofession.Oneofourgoalsasaprofessionistomaketheproductattractive.1.Wesavelives.Itisthemostimportantthing.Themostimportantthingforusistosavelives.2.Apostmandeliverslettersandnewspapers.Thisishisduty.Thedutyofapostmanistodeliverlettersandnewspapers.3.Ipointoutthedifficultiesofthematter.Ithasbeenmypurpose.Mypurposehasbeentopointoutthedifficultiesofthematter.,LL-Task3-2,LanguageLab,Model2:Someproductsmaylookcoolandworkwell.Otherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness.Someproductsmaylookcoolandworkwell,whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness.1.Marystudieshard.HerlittlebrotherTomplaysallthetime.Marystudieshard,whileherlittlebrotherTomplaysallthetime.2.Thedesignoftheproducthasbeenimproved.Thequalityisstilldisappointing.Thedesignoftheproducthasbeenimproved,whilethequalityisstilldisappointing.3.Thegirlmanagedasweetsmileonherface.Shewasbleedingdeepinside.Thegirlmanagedasweetsmileonherface,whileshewasbleedingdeepinside.,LL-Task4-1,LanguageLab,Task4Choosethebestanswerstocompletethefollowingpassage.,Weallhavepressuresometimessincewehavetofacedifferentkindsofchallengesand1everyday.Whenthepressureistoomuch,weexperience2.Sweetyisavirtualcharacterthathelpspeopleunderstand3theirstressiscomingfromandwhattheycandoto4itinafriendlyway.Sweetyisyour24-hour-a-day5.Itlistenstoyouasareal-life6wouldandithelp