establish business relations建立外贸关系.ppt

a,1,EstablishmentofBusinessRelations,a,2,Introduction,VariousChannels,LanguagePoints,a,3,Introduction,a,4,Trilogy,Intention,action,establishment,a,5,a,6,a,7,a,8,a,9,a,10,a,11,a,12,a,13,VariousChannels,a,14,a,15,Pro-Action,a,16,Mode1:ImporterWritestoExporterDearSirs,WehaveobtainedyouraddressfromtheCommercialCounsellerofyourEmbassyinLondonandarenowwritingyoufortheestablishmentofbusinessrelations.Weareverywellconnectedwithallthemajordealershereoflightindustrialproducts,andfeelsurewecanselllargequantitiesofChinesegoodsifwegetyouroffersatcompetitiveprices.Pleaseletushaveallnecessaryinformationregardingyourproductsforexport.yourfaithfully,Sourceofinformation,Intention,thebusinessscopeofhisfirm,a,17,Mode2:ExporterWritestoImporterDearSirs,YourfirmhasbeenrecommendedtousbyJohnMorris低廉的；keenestprice=lowestprice最低价格，克己价格注：在商业英语中，买方一般不用lowestprice来形容卖方的产品，因为lowestprice有贬低对方产品质量的嫌疑。awaitwithkeeninterest殷切地期待withakeendesiretodosth急切地要做某事Eg.Wearelookingforwardtoyourearlyreplywithkeeninterest.殷切期待你方早日答复,a,49,enclosev.随函附上,后接介词with(herewith)或inWeencloseacopyofourlatestcatalogueforyourreference.随函附上我方最新的目录册以供你方参考。enclosed作表语时，常倒装置于句首Eg.Enclosedistheduplicationofourcountersignedsalescontract.随函附上业经我方会签的销售合同。enclosed作宾语补语时Eg.Enclosedpleasefindacopyofourpricelist.随函附上我方的价格表一份，请查收。,a,50,12.referv咨询；查询（后接介词to）DifferentmeaningsA.Wereferyouto（参阅）ourletterofDecember22.B.Wereferto（关于）yourletterofDecember22.C.Yourenquiryforwalnutshasbeenreferredto（转交）usforattention.D.Wewishtoreferyoutoourbank.(询问)Eg.Astoourcreditstanding,youmayrefertotheBankofChina.关于我方的资信状况，请向中国银行查询。,a,51,ContentsofCreditInquiry,Howlonghaveyoubeeninbusinessrelationswiththefirm?贵公司与该公司业务往来有多久？Whatcreditlimithaveyouplacedontheiraccount?贵公司给该公司的信贷额有多大?Howpromptlyaretermsmet?该公司还账是否及时？Whatamountiscurrentlyoutstanding?目前该公司欠账有多少？,a,52,14.描述商品时有用的表达,WideinrangeFineinqualityModerateinpriceNovelindesignBeautifulinpatternsElegantinstyleMatchingincolorSkillfulinworkmanship,种类繁多质地优良价格公道设计新颖式样优美款式雅致色泽和谐做工讲究,a,53,Summary-UsefulExpression,a,54,1）SourceofinformationWeoweyournameandaddresstoWeobtainyournameandaddressfromThroughthecourtesyof,wecometoknowyournameandaddress.YouwererecommendedtoourcompanybyHavinghadyournameandaddressfromWelearnedfromthatyouareproducingshoes,a,55,2）BriefintroductionofowncompanyWewouldliketointroduceourselvestoyouasacorporationspecializingintheexportbusinessofelectricandelectronicequipment.Wewouldliketoofferyouourservicesasatradingfirm,andwouldmentionthatwehaveexcellentconnectionsinthetradeandarefullyexperiencedintheimportbusinessforthiskindofproduct.Ourcorporationspecializesintheexportoftextiles.OurcompanywaslistedontheNewYorkStockExchangein1999.,a,56,3）TheintentionofwritingtheletterWeareinterestedinestablishingbusinessrelationswithyourcorporationforthepurposeofsupplyingyouthecommoditiesyouwant.Wewouldliketoofferyouourservicesasatradingfirm,andWearewritingtoyouinthehopethatwecanopenupbusinessrelationswithyourfirm.Inordertoextendourexportbusinesstoyourcountry,wewishtoenterintodirectbusinessrelationswithyou.,a,57,4）Provideoraskforcatalogue,pricelistandsamplesTogiveyouageneralideaofourproducts,wearesendingyou,underseparatecover,ourlatestcataloguetogetherwitharangeofpamphletsforyourreference.Weareenclosingacatalogueandaprice-listforyourreference,sothatyoumayacquaintyourselveswithsomeoftheitemswehandle.Inordertogiveyouageneralideaofourcannedgoods,wearesendingyoubyseparateairmailacopyofourlatestcatalogue.Quotationsandsampleswillbesenttoyouuponreceiptofyourspecificenquires.,a,58,5）ProvidereferenceaboutfinancialstandingorcreditIfyouneedmoreobjectiveinformationconcerningourcredit,pleaserefertotheMidlandBank,London.Concerningourfinancialstatusandreputation,pleasedirectallinquiriestoBankofChina,BeijinginChina.,a,59,6）Politeending(expecttogetthereply)Welookforwardtoyourearly/favorablereply.Weexpectyourpromptreply.Yourearlyreplywillbeappreciated.Welookforwardtoyourorder.Pleasecontactusatyourearliestconvenience.,a,60,PracticeLessons,Fillintheblanks:1.Wearegearingourproductiontoyourrequirementsandshallsoonbe_apositionofferyousubstantially.2.Enclosedacopyofourprice-list.3.ThroughaChamberofCommerce,Wehavelearnedthatyouareoneoftherepresentativeimportersofelectricgoods.,a,61,Translation:1.OneofourJapaneseclientsisinthemarketforChineseBlackTea.我们的