Lecture9广告文本的翻译二

“航空牌”人造皮革箱用料上乘，做工精细，款式新颖，价格合理，规格齐全，欢迎选购。“Aviation”ArtificialLeatherSuitcaseSelectedmaterials,fineworkmanship,moderndesigns,reasonableprice,variousspecifications.Orderwelcome.,Practice,simpleandshortsentence,ellipticalsentence,imperativesentence,interrogativesentence,Impossibleisnothing!AdidasAdiamondlastsforever.DeBierresThinksmall.-W,Attheheartofimage.NikonBeautyoutside,Beastinside.MacImaginationatwork.GE,Dontbeevil.GoogleSavemoney.Livebetter-WalmartLetyourfingersdothewalking.-YellowPages,Haveyoumetlifetoday?-MetropolitanLifeInsuranceDoessheordoesntshe?Clairol,AdvertisingLanguage-Syntax,Moresunandairforyoursonandheir.Trustus.Over5000earsofexperience.Fromsharpminds,comeSharpproducts.Adealwithusmeansagooddealtoyou.药材好，药才好。,pun,parallelism,Nobusinesstoosmall,noproblemtoobig.（IBM）CometoMarlborocountry.Cometowheretheflavoris.（Marlboro）你不理财，财不理你。TakeToshiba,taketheworld.（Toshiba）,AdvertisingLanguage-Rhetoric,Spendadime,Saveyoutime.Weintegrate,youcommunicate.-MitsubishiElectricGrace,space,pace.-Jaguar要想皮肤好，早晚用大宝。,rhyme,Featherwater,lightasafeather.牛奶香浓，丝般感受。Poetryinmotion,dancingclosetome.-ToyotaGivemeGreenWorld,orgivemeyesterday.Notallcarsarecreatedequal.,parody,simile,personification,标语体广告slogana.直译一切皆有可能。（李宁服饰）拥有完美肌肤的秘诀。（丁家宜）Goodtothelastdrop.MaxwellHouseCoffeeThetasteisgreat.(Nestle),广告英语的文体特点及翻译,Anythingispossible.,Thesecretforperfectskin.,滴滴香浓，意犹未尽。,味道好极了。,标语体广告sloganb.意译国酒茅台，相伴辉煌。运动休闲，我行我速。（CBA运动休闲）鹤舞白沙，我心飞扬（白沙集团）我有我品质（龙的牌真空吸尘器）IntelInside.IntelPentiumKidscantwait.Apple/Macintosh:,广告英语的文体特点及翻译,Goodandvigorousspirit.,Gomyownway.,Flyhigher.,Whatwedo,wedowell.,英特尔奔腾给电脑一颗奔腾的“芯”。,不尝不知道，苹果真奇妙。,标语体广告sloganc.仿译爱您一辈子（绿世界化妆品）中原之行哪里去？郑州亚细亚。（亚细亚商场）随身携带，有备无患；随身携带，有惊无险。（速效救心丸）,广告英语的文体特点及翻译,Lovemetender,lovemetrue.,WhileinZhengzhou,doastheZhengzhounesedo-GoshoppingintheAsianSupermarket.,Afriendinneedisafriendindeed.,陈述体广告narrative“雪莲”牌羊绒衫北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。本品具有色泽鲜艳、手感柔滑、穿着舒适、轻,软,暖等特点，由于该产品品质优良、做工精细、花型、款式新颖、尺码齐全，受到过外消费者的热烈欢迎。,广告英语的文体特点及翻译,“SnowLotus”CashmereSweaters“SnowLotus”CashmereSweatersfromBeijingaremadefromsuperiorChineseCashmerefibre.,Theyarelustrousincolour,supple,light,warmandcomfortabletowear.,Owingtotheirfinequality,excellentworkmanship,noveldesignsandstyles,andcompletesizerange,theyhavegainedpopularityfromconsumersabroad.,证言体广告testimonyadvertising以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。因为潘婷营养洗发露含有独特的维他命原，能由发根渗透到发尖，其全新改良配方，能加倍保护头发，免受损害，令头发分外健康，加倍亮泽。,广告英语的文体特点及翻译,Myhairwasdry,coarseandunmanageable.,ButfromthetimeIbegantousePantenePro-VTreatmentShampoo,ithasbecomehealthyandshiny.,ThisisbecausePantenePro-VtreatmentShampoocontainsuniqueProVB5,whichdeeplypenetratesyourhairfromroottotip.Itsnewimprovedformulagivesyourhairextraprotectionagainstdamage,leavingithealthierandshiner.,描写体广告descriptiveadvertising欢迎到青岛来这里有美丽的风景，激动人心的奇观，一流的设施，高效的服务你可以在美丽的沙滩上，金色的阳光里，恣情嬉戏，尽情享受,广告英语的文体特点及翻译,WelcometoQingdaoHereyouwillseebeautifulscenes,breathtakingwonders,First-classfacilitiesandefficientservices.,Youcanbask,indulge,andluxuriateonthebeautifulbeaches,andinthegoldensunshine.,招聘、求职、招标类广告聘请秘书要求女性，两年相关经验，打字准确，英语口语流利，熟悉下列计算机语言：WordStar,Lotus,dBASE,Multimedia。我们将为录用者提供优厚的薪水、五天工作及医疗保险。有意者请将申请连同个人简历、工资要求、联系电话及近照一张寄至广州8152信箱。,广告英语的文体特点及翻译,WantedAfemalesecretary.2yearsrelevantexperience.Accuratetyping.GoodcommandofspokenEnglish.Goodknowledgeofcomputer:WordStar,Lotus,dBASEandMultimedia.,Weofferattractivesalary,5dayswork,andmedicalinsurancefortherightcandidates.Interestedpartiespleaseapplywithfullresume,expectedsalary,contacttel.No.andrecentphototoBox8152Guangzhou.,招聘、求职、招标类广告求职启事工程师，大学毕业，男，34岁，擅长机械和电气工程。需在本市寻求职务。回信请寄本市第365号信箱。,广告英语的文体特点及翻译,SeekingPositionEngineer,universitygraduate,male,age34,specializedinmechanicalandelectrical,requirespositioninthiscity.LocalP.O.Box365.,Ifyoudrive,dontdrink;Ifyoudrink,dontdrive.Thieveslovecrowds;watchyourwallet,bag,andcamera.桂林山水甲天下。Eastorwest,Guilinlandscapeisbest.ThesceneryofGuilinisworld-renowned.Bywater,bymountains,mostlovely,Guilin!Bywater,bymountains,earthsfairest,Guilin!Guilinswaterandmountainscaptivatetheworld。Guilinssceneryisbestamongallunderheaven.食在广州。Finestfood,mostattractivesurroundings,andfriendlydisposition.,注意事项,严禁酒后驾车。,谨防扒手。,Eastorwest,theGuangzhoucuisineisbest.,风味独特，环境幽雅，服务周到。,Consolidation,Sec4,Sec3,Sec2,Sec1,Sec8,Sec6,返回,以下是广告中常出现的词语，请把它们语翻译成汉语。,（1）solicityourkindpatronage（2）full12monthsunconditionalserviceguarantee（3）noveldesign（4）topquality&cheapprice（5）buyonwholesale（6）retailprice（7）bestseller,惠承光顾,_,保修一年,_,设计新颖,物美价廉,批发价,零售价,畅销货,_,_,_,_,_,