商务智能：数据分析的管理视角_06

Chapter6:BigDataandAnalytics,BusinessIntelligence:AManagerialPerspectiveonAnalytics(3rdEdition),LearningObjectives,LearnwhatBigDataisandhowitischangingtheworldofanalyticsUnderstandthemotivationforandbusinessdriversofBigDataanalyticsBecomefamiliarwiththewiderangeofenablingtechnologiesforBigDataanalyticsLearnaboutHadoop,MapReduce,andNoSQLastheyrelatetoBigDataanalyticsUnderstandtheroleofandcapabilities/skillsfordatascientistasanewanalyticsprofession,(Continued),LearningObjectives,CompareandcontrastthecomplementaryusesofdatawarehousingandBigDataBecomefamiliarwiththevendorsofBigDatatoolsandservicesUnderstandtheneedforandappreciatethecapabilitiesofstreamanalyticsLearnabouttheapplicationsofstreamanalytics,OpeningVignette,BigDataMeetsBigScienceatCERNSituationProblemSolutionResultsAnsweritsrarelyareplacementHadoopenablesmanytypesofanalytics,notjustWebanalytics,ApplicationCase6.3,eBaysBigDataSolutionQuestionsforDiscussionWhydideBayneedaBigDatasolution?Whatwerethechallenges,theproposedsolution,andtheobtainedresults?,eBaysMultiData-CenterDeployment,DataScientist,“TheSexiestJobofthe21stCentury”ThomasH.DavenportandD.J.PatilHarvardBusinessReview,October2012DataScientist=BigDataguruOnewithskillstoinvestigateBigDataVeryhighsalaries,veryhighexpectationsWheredoDataScientistscomefrom?M.S./Ph.D.inMIS,CS,IE,and/orAnalyticsThereisnotaspecificdegreeprogramforDS!PE,PML,DSP(DataScienceProfessional),SkillsThatDefineaDataScientist,ATypicalJobPostforDataScientist,ApplicationCase6.4,BigDataandAnalyticsinPoliticsQuestionsforDiscussionWhatistheroleofanalyticsandBigDatainmodern-daypolitics?DoyouthinkBigDataanalyticscouldchangetheoutcomeofanelection?Whatdoyouthinkarethechallenges,thepotentialsolution,andtheprobableresultsoftheuseofBigDataanalyticsinpolitics?,ApplicationCase6.4BigDataandAnalyticsinPolitics,BigDataAndDataWarehousing,WhatistheimpactofBigDataonDW?BigDataandRDBMSdonotgonicelytogetherWillHadoopreplacedatawarehousing/RDBMS?UseCasesforHadoopHadoopastherepositoryandrefineryHadoopastheactivearchiveUseCasesforDataWarehousingDatawarehouseperformanceIntegratingdatathatprovidesbusinessvalueInteractiveBItools,HadoopversusDataWarehouseWhentoUseWhichPlatform,CoexistenceofHadoopandDW,UseHadoopforstoringandarchivingmulti-structureddataUseHadoopforfiltering,transforming,and/orconsolidatingmulti-structureddataUseHadooptoanalyzelargevolumesofmulti-structureddataandpublishtheanalyticalresultsUsearelationalDBMSthatprovidesMapReducecapabilitiesasaninvestigativecomputingplatformUseafront-endquerytooltoaccessandanalyzedata,CoexistenceofHadoopandDW,Source:Teradata,BigDataVendors,BigDatavendorlandscapeisdevelopingveryrapidlyArepresentativelistwouldincludeClaudera-MapRHortonworks-Also,IBM(Netezza,InfoSphere),Oracle(Exadata,Exalogic),Microsoft,Amazon,Google,Software,Hardware,Service,Top10BigDataVendorswithPrimaryFocusonHadoop,ApplicationCase6.5,DublinCityCouncilIsLeveragingBigDatatoReduceTrafficCongestionQuestionsforDiscussionIsthereastrongcasetomakeforlargecitiestouseBigDataAnalyticsandrelatedinformationtechnologies?Identifyanddiscussexamplesofwhatcanbedonewithanalyticsbeyondwhatisportrayedinthisapplicationcase.Howcanbigdataanalyticshelpeasethetrafficprobleminlargecities?WhatwerethechallengesDublinCitywasfacing;whatweretheproposedsolution,initialresults,andfutureplans?,TechnologyInsights6.4HowtoSucceedwithBigData,SimplifyCoexistVisualizeEmpowerIntegrateGovernEvangelize,ApplicationCase6.6,CreditreformBoostsCreditRatingQualitywithBigDataVisualAnalyticsQuestionsforDiscussionHowdidCreditreformboostcreditratingqualitywithBigDataandvisualanalytics?Whatwerethechallenges,proposedsolution,andinitialresults?,BigDataAndStreamAnalytics,Data-in-motionanalyticsandreal-timedataanalyticsOneoftheVsinBigData=VelocityAnalyticprocessofextractingactionableinformationfromcontinuouslyflowing/streamingdataWhyStreamAnalytics?Itmaynotbefeasibletostorethedata,ormayloseitsvalueStreamAnalyticsVersusPerpetualAnalyticsCriticalEventProcessing?,StreamAnalyticsAUseCaseinEnergyIndustry,StreamAnalyticsApplications,e-CommerceTelecommunicationLawEnforcementandCyberSecurityPowerIndustryFinancialServicesHealthServicesGovernment,ApplicationCase6.7,TurningMachine-GeneratedStreamingDataintoValuableBusinessInsightsQuestionsforDiscussionWhyisstreamanalyticsbecomingmorepopular?Howdidthetelecommunicationcompanyinthiscaseusestreamanalyticsforbetterbusinessoutcomes?Whatadditionalbenefitscanyouforesee?Whatwerethechallenges,proposedsolution,andinitialresults?,EndoftheChapter,Questions,comments,Allrightsreserved.Nop