星巴克英文PPT介绍-

Starbucks,Letslookatsomepictures,canyoufindsomethingincommon?,Doyoulikecoffee?,胡锦涛说：“星巴克咖啡店在中国发展得很快。如果我不是在办公室工作，我肯定愿意去星巴克经营的咖啡店坐一坐。”,HuJinTaosaid:StarbuckscoffeeshopinChinaisdevelopingfast.IfImnotintheoffice,IamwillingtogotoStarbuckscoffeeshop.,Contents,HistoryAdvertisementProductsMarketshareCompetitors,History,Originatedfrom:Seattle(西雅图),in1971Originofthename:Starbuckswasnamedafterthenameofmate(大副)inMobyDick(摩比迪克（MobyDick），又译作白鲸记).Starbuckloveddrinkingcoffee.Adding“S”attheendshowsthatthecompanyhopesthateveryonecanfallinlovewithcoffeeasStarbuckdoes.,1971:Thefirststarbucksopened.1982:HowardSchultz(候活舒尔茨)joinedinstarbucks.1987:HowardSchultztookoverStarbucks.1992:Starbucksexpandeditsbusinessallovertheworldandbecamepubliccompany(上市公司).Now,Starbuckshasmorethan7500subbranches(分店)inover30countries.,StarbucksinChina（thefirstopenedin1985),Enjoying、leisure、comfortandinterestingareStarbucksculture.ThisissimilarwithChinesetraditionalteahouses.,Advertisement,Anuniqueadvertisingstrategyword-of-mouthmarketing（口碑营销）.,Besidethecoffeeitself,whatelse?,ComfortableEnvironment,ComfortableEnvironment,Whatelseagain?,GoodService,Spokesman,Guess？,Whoisspokemanofstarbucks?,Whoisspokesmanofstarbucks?,Backtoourquestion,whatistheanswer?,Everyonecanbecomestarbucksspokesman!,LOGO,2011,1992,1971,1987,1992,2011,1992,Now,thegreenmermaid(绿色美人鱼)ofStarbucksandtheMoftheMcDonaldsarebothAmericanCulturesymbol.,SLOGAN,SLOGAN,Tomaximizetheflavorofacoffeebeans.将每一粒咖啡豆的风味发挥到极致。,Starbucks-sharedtheplanet.星巴克与你共享家园。YouandStarbucks,itisbiggerthancoffee.星巴克与您，不止于咖啡。你不是在上班和回家的路上就是在去星巴克的路上。星巴克，一个属于您的第三空间，在这里邂逅你自己。,PRODUCTS,products,DRINK,FOOD,TEA,Letslookatsomebeautifulpictures!,经典咖啡热饮系列,Cappuccino卡布奇诺,Latte拿铁,焦糖玛奇朵CaramelMacchiato,美式咖啡CafAmericano,浓缩咖啡星冰乐EspressoFrappuccino,摩卡星冰乐mochaFrappuccino,焦糖星冰乐CaramelCoffeeFrappuccino,抹茶星冰乐,巧克力星冰乐,香草星冰乐,芒果西番莲果茶星冰乐,冷饮系列,浓缩咖啡,摩卡CafMocha,香草拿铁,太妃榛果拿铁,浓缩康宝蓝,印度红茶ChaiTea,英式红茶EnglishBreakfastTea,原叶红茶拿铁,抹茶拿铁GreenTeaLatte,伯爵红茶EarlGreyTea,咖啡和茶,STARBUCKsTEA,CAKE,Marketshare,全球分布,Competitors,Lookatthechart,whoarethemaincompetito