罗兰贝格(绝对经典!)ppt课件

ModulesandvariationsNewgraphicsguidelinesDesignproposalsRolandBergerHamburg,November2001,1,ContentsPage,A.Standardslides3B.Lists(1)Factors,nospecificnumber7C.Lists(2)Factors,specificnumber13D.MatrixFactors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,impact49G.Process(3)Factors,interlinked67Annex:Ninekeychangescomparedtotheoldstandards73,2,A.Standardslides,3,Methodologicalcompetence,Keyprojects,Industrycompetence,Professionalexperience,Languages,Education,Consultantprofile:firstname,lastname,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Position:xxxxxxxxxxxxxxxxxxxxxxxx,Germanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Born:xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,Nationality:xxxxxxxxxxxxxxxxxxxxx,Updated:mm/year,4,Organizationalchart,5,Organizationalchart(includingheadcount),6,B.Lists(1)Factors,nospecificnumber,7,Listshorizontal(variations),Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,1,2,3,4,8,Listsvertical(variations),.,.,.,.,.,1,2,3,4,9,Schedule,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,10,Setsofguidelines,2,3,4,5,Guidelines1,Guidelines2,Guidelines3,Guidelines4,Guidelines5,Comments1,Comments2,Comments3,Comments4,Comments5,1,11,12,13,STUDYOBJECTIVE,14,1,2,3,4,5,15,C.Lists(2)Factors,specificnumber,16,Pyramid(3or4levels),17,Pyramid(5levels/centered),18,3factors(interwoven),.,.,.,1,2,3,19,Commonground,20,4factors(1),21,factor,factor,factor,.,factor,.,22,4factors(2),23,4factors(3),1,2,3,4,Factor1,Factor2,Factor3,Factor4,24,4factors(3aweighted),2,3,4,Factor1,Factor2,Factor3,Factor4,25,4factors(3bdynamic),1,2,3,4,Factor1,Factor2,Factor3,Factor4,Fourdynamicfactors,26,6factors(variation),27,D.MatrixFactors,comparisons,28,Matrix/table(Horizontal/verticalcomparisonofdatavariations),1,2,3,4,29,Specialtypesofmatrixopportunities/threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,1,2,3,4,30,Specialtypesofmatrixprosandcons,1,2,3,31,Specialtypesofmatrixcontroversy,1,2,3,4,32,Specialtypesofmatrixconflict/tension(1),33,Specialtypesofmatrixconflict/tension(2),34,Specialtypesofmatrixbottomup/topdown(1),BOTTOMUP,TOPDOWN,.,.,35,Specialtypesofmatrixbottomup/topdown(2),.,.,BOTTOM,UP,TOP,DOWN,1,2,36,Specialtypesofmatrixequilibrium,37,Specialtypesofmatriximbalance,38,Unitofmeasure,39,Riskmanagement,Title,40,E.Process(1)Factors,steps,41,Processes,1,2,3,42,Process/phases,1,2,3,4,5,Phase1,Phase2,Phase3,Phase1,Phase2,Phase3,1,2,3,4,43,Cycles(1)(colorpresentation),44,Cycles(2),45,Spirals(orthogonal),1,2,46,Hurdles,47,Resistance/obstacles,1,2,5,7,3,4,6,48,Filters,1,2,4,5,3,6,49,Changeofmindset/direction,1,2,3,4,50,Nodes/interfaces,1,4,3,7,5,6,8,9,2,51,Pressure,1,2,52,Increase/decrease,1,2,3,4,5,6,7,8,53,Varioustypesofbrackets(tobeusedinsteadofblockarrows),1,2,3,4,5,6,7,8,9,10,11,54,F.Process2Factors,impact,55,Consequences(1),.,.,.,.,.,.,56,Consequences(1a),.,.,.,.,.,.,57,Consequences(2),58,Consequences(3),.,.,.,.,59,Consequences(4),.,.,.,.,1,2,60,Impact(3factors),QUALITY,TIME,COST,61,Impact(4and6factors),62,Impact(4factors),Factor3,Factor2,Factor4,Factor1,Genericdescriptionofthe4factors,63,Impact(5factors),Factor3,Factor2,Factor4,Factor5,Genericdescriptionofthe5factors,Factor1,64,Impact(6factors),Factor2,Genericdescriptionofthe6factors,Factor3,Factor1,Factor5,Factor4,Factor6,65,Impact(7factors),Factor3,Genericdescriptionofthe7factors,Factor2,Factor6,Factor4,Factor5,Factor7,Factor1,66,Impact(8factors),Factor3,Genericdescriptionofthe8factors,Factor2,Factor6,Factor7,Factor4,Factor5,Factor1,Factor8,67,6successfactors,Impactandresult(1),68,Impactandresult(2),5successfactors,69,Circulation(2factors),70,Circulation(3factors),71,Circulation(4factors),72,Circulation(5factors),73,Circulation(6factors),74,Circulation(7factors),75,Circulation(8factors),76,Vision,Vision,77,Action/reaction,78,Action/reaction,79,Valuechain,Customer,Supplier,Development,Production,Sales,Distribution,Company,80,G.Process3Factors,interlinked,81,Action/reaction(1),82,Action/reaction(2)(transparentcolorpresentation),83,Action/reaction,84,Interaction,1,2,3,85,Jigsawpuzzle,86,Spiral,87,Annex:Ninekeychangescomparedtotheoldstandards,88,Donotuseblockarrows,Usevariationsinstead,1,2,3,4,1,2,3,4,BACKUP,NewContentdesignKeychangesregardinglean,linear,literal,Donotuseshadingorborders,Instead,useunframedcoloredshapesinshadesofkeyblue,foremphasisonly,Donotuseovals,Instead,useAutoShapeswithcornerscompletelyroundedoff,Donotusestickerswithlines,Instead,useuppercasestickers(13point),(keyblueshade1),positionedintheheaderarea,Donotputnumbersincircles,Instead,puttheminsquares(keyblueshade1),whitelettering,bold,Ifboxesareused,89,Donotpositiontextbehindgraphics,Positiontexttothesideofgraphicsinstead,Arrowfunctioncanbeswitchedonandoff/positionedtotheside,Textiseasytoreadifnotpositionedbehindgraphics,Donotusespeechbubbles,Instead,useAutoShapes/callouts/thirdrow(youcanusethearrowfunction!),Donotusebigmulticoloredcartoons/ClipArt,Instead,usepictograms(ifnotavailable:convertClipArttolinearmonochromeversions),Donotuseminiaturechartsasnavigators,Instead,usemathematicalnavigators(keyblueshade1),whitelettering,bold,13point,1,2,3,4,NewContentdesignKeychangesregardinglean,linear,literal,90,Text,Text,Text,Text,91,92,Action/reaction,93,Againstthetide/withthetide,Againstthetide,Withthetide,.,.,.,.,.,.,94,Balance/imbalance,95,Balance/imbalance,96,Balance/imbalance,97,Chances/risks,98,Changeofdirection,Momentofdirectionalchange,99,Chinamap,Level1textLevel2textLevel3text,100,Columnsandtables,ColumnTitle1,Category1,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle3,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,Category2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,Category3,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,101,Columnsandtables,ColumnTitle1,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,102,Columnsandtables,103,Barchart,GraphTitle,104,Columnchart,Youcanputyourpointsherelikeconclusion,Unit,CAGR?%,GraphTitle,105,Columnchart,GraphTitle,CAGR?%,106,Columnchart,GraphTitle,GraphTitle,Unit,Unit,107,Columnchart,GraphTitle,Level1textLevel2textLevel3text,Unit,108,Columnchart,GraphTitle,Level1textLevel2textLevel3text,Unit,109,Columnchart,GraphTitle,CAGR?%,110,Columnchart,GraphTitle,GraphTitle,Unit,Unit,111,Columnchart,Category4,Category3,Category2,Category1,Column1,000,000,000,000,000,GraphTitle,Category5,000,Total,Series1,Column2,000,000,000,000,000,000,Series2,Series1,Series2,112,Columnchart,SubTitle,SubTitle,SubTitle,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,SubTitle,SubTitle,SubTitle,Series1,Series2,Series3,DashLine,113,Conflict,114,?,Conflict,115,投资方式,投资区域,投资方式,投资区域,投资方式,投资区域,116,Consequences(2),.,.,.,.,117,Consequences(3),118,Consequences(4),.,.,.,.,.,.,.,.,119,Consequences(5),.,.,.,.,.,.,.,.,.,.,120,Consequences(2),121,Consequences(3),122,Consequences(4),123,Consequences(5),124,Consequences,1,2,3,4,5,6,125,Consultantsprofil(English),FirstnameLastname,Position:.,Yearofbirth:.,Nationality:.,Languages,19901994,Education,Updated:MM/YY,Professionalexperience,Methodologicalcompetence,Since10/1992,Industrycompetence,Keyprojects,126,Cooperation,127,Cooperation,128,内,外,外,内,企业文化,品牌,Cooperation,129,Costbreakdownchart,Value,Value,Value,Value,Value,Value,Unit,GrossMargin,Cost,Component(%),Component(%),Component(%),Component(%),Component(%),Component(%),130,Deadend,131,Dependance,132,Development,133,Dice,134,Direction,135,Factors(2),136,Factors(3),137,Factors(3),138,Factors(3),139,Factors(4),140,Factors(4),141,Factors(4),142,Factors(4),143,Factors(6),144,Factors(6),145,Factors(8),146,Factors(4),147,Factors(5),148,Factors(5),149,Feedback,150,Feedback,151,Feedback,152,Feedback,153,Feedback,154,Filter,155,Filter,Initialsituation,1.Criterion,2.Criterion,3.Criterion,Result,156,Flexibility,157,Flexibility,Ability,Intention,Flexibilty,158,Flexibility,159,Focusexpansion,t,t,160,Growth,161,Guidelines,162,Harmony,163,Hurdlesandbrakes,CompanyX,164,Impact,.,.,.,.,.,.,.,165,Influence(1factor),166,Influence(2factors),167,Influence(2factors),168,Influence(4factors),169,Influence(4factors),170,Influence(6factors),171,Input/output,.,.,172,Interaction,173,Marginchart,100%,?%,Label,?%,Label,?%,Label,?%,Label,?%,Label,TotalinValue,Index,Label,Label,Label,Label,Label,Label,000,000,000,?%,?%,?%,000,?%,?%,000,000,174,Matrix,175,Matrix,176,Matrix,Dimension2,Dimension1,Scale,Scale,Scale,Scale,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,177,Matrix,Label,Label,Label,Label,DimensionII,Content,DimensionI,Label,Label,Content,Content,Content,Content,178,Measuresplanplannedactivities,Overview:,Activities,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Comments,179,Measuresplanplannedmeasures,Activity:,Asof:,Objective:,Results:,Responsible:,Support:,Measures:,.,.,.,.,.,.,.,.,180,Measuresplanplannedindividualsteps,Measure:.,No.,Asof:,1.,.,Individualsteps,Responsible,Support,Formofresult,Start,Dura-tion,Dead-line,Pro-ject,Com-pleted,.,.,.,.,.,.,.,.,181,Models,Typeyourphrasesandsentenceshere,Level1textLevel2text,Step1,Step2,Step3,Step4,Typeyourphrasesandsentenceshere,Typeyourphrasesandsentenceshere,Typeyourphrasesandsentenceshere,182,Moonchart,Bar,Ball,Bar,Arrow,183,Multipliers,.,+,+,+,.,+,=Projektteams,184,Multipliers,185,Mutuality,186,Mutuality,187,Obstacle,188,Obstacle,.,.,189,Obstacle,190,Organizationalandflowchart,191,Organizationalandflowchart,Pantene,Jiehua,NewBrand,Rejoice,Head&Shoulders,Ulan,Whisper,Ariel,Tide,JVBrands,Crest,ProfessionalMarketing,Safeguard,ZestCamay,AssistantBrandManager,2-5perBrand,Media&CommercialProduction,MarketingManager,DimitriPanayatapolous,SchoolProgramGroup,NursesforSchoolProgram,RandallBeardMarketingDirector,ReneCoMarketingDirector,KenDoiMarketingDirector,RobinOxendineMarketingManager,PeterFoystonMarketingManager,Laundry,Haircare,Toothpaste/Soap,Skincare/Paper,VacantGeneralManager,BradCasperGeneralManager*,VacantGeneralManager,VirginiaLeeVicePresident*,MarketingOrganization,192,Organizationalandflowchart,CompetitiveModels,MarketResults,FeasibleScenariosIndiaChinaPhilippines,SuccessRequirements,BacardiStrategy,AsiaWhiskyOpportunityAssessment,MarketArchetypeModelSizingPricing,BacardiStrategyOverlap,DetermineWhethertoProceedFurther,Execute,WillwhiskyhelptobuildBacardirumglobally?,Arethereopportunitiesforwhiskyintherestoftheworld?,Yes,DevelopObjectives&StrategiesFinancialGoalsMarketPrioritiesAcquisitionorOrganicGrowthProduct/Marketing/DistributionStrategies,ProcessMap,193,Option,1,2,3,194,Option,1,2,3,4,195,Option,quit,develope,196,Penetration,197,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,Series1,Series2,Series3,ChartTitle,Label%,Label%,Label%,Label%,Label%,100%=XXXX,100%=XXXX,198,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,Series1,Series2,Series3,Level1textLevel2textLevel3text,100%=XXXX,199,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,ChartTitle,Label%,Label%,Label%,Label%,Series1,Series2,Series3,ChartTitle,Label%,Label%,Label%,Label%,Label%,ChartTitle,Label%,Label%,Label%,Label%,100%=XXXX,100%=XXXX,100%=XXXX,100%=XXXX,200,Plus/minus,.,.,201,Plus/minus,.,.,+,202,Plus/minus,203,Plus/minus,204,Plus/minus,205,Portfolio,+,+,206,Portfolio,+,+,+,+,207,Pressure,208,Pressure,209,Pressure,210,Prioritization,Prioritization,211,Process,212,Process,1,2,3,4,1,2,3,4,5,213,Processdecrease,1,2,3,4,5,214,Project,PhaseI,PhaseII,PhaseIII,215,Project,weeks,weeks,PhaseI,PhaseII,4,3,1,2,216,Projectprocedure,Phases,Timerequired,Projectfeatures,.,.,PhaseI.,PhaseII.,.,.,PhaseIII.,weeks,weeks,weeks,1,2,3,4,217,Puzzle,218,Resistance,.,.,219,Restructuring,Improvementofliquidity,Costreduction,Reductioninpersonnel,Structuralchange,Positioningonthemarket,Improvementofliquidity,Costreduction,Reductioninpersonnel,Structuralchange,Positioningonthemarket,Restructuringdoesnotmean.,But.,220,Rethink,221,Separation,222,Separation,.,223,Separation,224,Spinningoffpartsofacompany,225,Storyboard,226,Storyboard,227,Strengths/weaknesses,Strengths,Weaknesses,Weaknesses,Strengths,.,.,.,Today,Tomorrow,228,Table,229,Table,230,Table,231,Table,232,Table,233,Table,234,Target(1factor),235,Target(2factors),236,Target(3factors),237,Teamorganization,.,Client,RittenHouse,N.N.N.N.,N.N.N.N.,.,Client,RittenHouse,N.N.N.N.,N.N.N.N.,.,.,.,.,.,.,.,.,238,Textblocks(2),.,.,239,Textblocks(3),.,.,.,240,Textblocks(4),.,.,.,.,241,Textblocks(5),.,.,.,.,.,242,Textblocks(2),.,.,.,.,243,Textblocks(3),.,.,.,.,.,.,244,Textblocks(4),.,.,.,.,.,.,.,.,245,Textblocks(5),.,.,.,.,.,.,.,.,.,.,246,Textblocks(3+3),.,.,.,247,Textblocks(3+4),.,.,.,.,248,Textinbox,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,249,Textinbox,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,250,Textinbox,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Leve