外贸英语函电商务英语写作01

ByDavid,外贸英语函电BusinessEnglishCorrespondence,商务英语写作教程,Greetings,1.HowdoyouunderstandEnglishlearning？2.WhatisEnglishdoyouthink?3.WhatisyourpurposeforlearningBusinessEnglishwriting.4.DoyouknowtherelationbetweenbasicEnglishandBusinessEnglishwriting.5.HowdoyouunderstandtherelationbetweenYouandme.6.AreyoupreparedtolearnEnglishwriting?7.DoyouhavesomegoodmethodsyouthinkinEnglishwriting?,EnglishListeningWrittenEnglishSpokenEnglishEnglishReadingThemostimportantoneinimprovingyourEnglishlevel.,EnglishlearningDirections,误区一：把听说读写译割裂开来单一学习。误区二：把知识当成技能。误区三：速成心理。误区四：重结果不重过程。误区五：对外语学习价值的误解。,英语学习观念的一些误区,从以“应试”为目的向以“交际”为目的的转变由“学会”向“会学”的转变由“培养阅读能力”向“培养实用能力”的转变,如何转变英语学习观念,1.Chinglishisnotashamedthing!2.Payattentiontothecontextofyourconversation!Aforeigner(F)andhistourguide(G)arewalkingontheGreatWall.ThentheFwantstousetherestroom/washingroom/WC/Bathroom.Andhesayslikethefollowing:F:Excuseme,CanIgosomewhere?Thebeautifulguidegirlrepliedafterawhilelikethis:G:Yes,ofcourse,youcangoanywhere!Summary:heresheused“anywhere”!,YourthinkinginEnglishLearning,1.Nevertroubletroubletilltroubletroublesyou。麻烦没来找你，就别去自找麻烦。第一、四个trouble是动词，第二、三个trouble是名词。2.Iknow.Youknow.Iknowthatyouknow.IknowthatyouknowthatIknow。我知道。你知道。我知道你知道。我知道你知道我知道。3.Ithinkthatthatthatthatthatstudentwroteontheblackboardwaswrong。我认为那个学生写在黑板上的那个“that”是错误的。第一个that是连词，引起宾语从句；第二、五个that是指示代词“那个”；第三个that在这儿相当于名词；第四个that是关系代词，引起定语从句。4.Wemusthangtogether,orwellbehangedseparately。我们必须团结在一起，否则我们将被一个个绞死。这是一句双关语。前面的hangtogether是“团结一致”的意思，后面的hanged是“绞死”的意思。5.Thequickbrownfoxjumpsoveralazydog。那只敏捷的棕色狐狸跳过了一只懒惰的狗。这个句子包含了英语中的26个字母。,看了让人发晕的句子,I.FormandStructureofbusinessletters1.Form2.Structure3.AddressingEnvelopesII.WritingPrinciplesofbusinessletters,Unite1BasicKnowledgeofBusinessLetterWriting,（1）FullBlockFrom齐头式,1.Form格式,Allinformationistypedfromtheleftmargin,（2）ModifiedBlockFormwithIndentedStyle.混合式,Keysentences,A.Thesendersaddressisintheup-middlepart.B.Thereceiversaddressstartsfromtheleftmargin.C.Thecomplimentarycloseandsignaturemiddlelittletowardstheright.D.Tomakethelettersimpleandclear.,(2)ModifiedBlockFormwithindentedstyle,(3)ModifiedBlockForm改良式,Thesendersadd.isfromtheleftmargin;Nomorechanges,（4）SimplifiedForm,Allinformationistypedfromtheleftmargin，butnocomplimentarycloseandsenderscompanyname,DependonthepreferenceMakeyourletterpleasingtotheeye.Alsoconvenienttobetyped.So,hereyouaretheboss!,Whichtypeshouldwechoose?,A,Samples,DearFriend,MynameisMr.ChrisOwen,IamthechiefSecurityofficerofGlobalSecuritiesUK,IhavebeenworkingwiththiscompanyforOver11years,bynextthreemonths,IwillbeleavingthiscompanytostartmyownprivatebusinessoutsidetheUnitedKingdom.ThereasonwhyIamcontactingyouisbasedonmyfindingsofoneofaTrunkBoxthatisinoursecurityVault,thisConsignmenthadbeenthereforoverthreeyearswithnobodycomingtoclaimitorevenpayingthedemurrage,ononeofmyRoutinecheckingIdecidedtosecretlyknowwhatthecontentisandtomysurpriseitcontainsmorethan6MillionDollarsandsomediamondringsandhousedocumentsoftwopropertieshereinUK.IhadonmyowninvestigatedtheownerswhereaboutanddiscoveredthathediedlasttwoyearsofheartattackandnomemberofhisfamilyhadknowledgeofthisDepositwithourCompany,theclientnameisMR.ANTONIOFERNANDEZamAmericancitizen.Rightnow,therulesandregulationsofourCompanystatesthatanyunclaimedConsignmentafterfouryearsofitsDepositwillbedeclaredastheCompanyproperty,butIdonotwantthistotakeplacehenceIhavefoundoutofitscontent.SoIamcontactingyoutoknowifyouwillbeinterestedtopartnerwithmetosecurethisConsignmentfrommyCompany,IwilldetailyouwithalltheinformationsregardingthisDepositandhowwewillcarryoutthisdealbypresentingyouashisnextofkin.Pleasedogetbacktomeifyouareinterestedonthisdealwiththefollowinginformations.(1)Fullnamesandaddress(2)PrivatephonenumberDorememberthatbusinessofthismagnitudewillcometosuccessonlyifitwillbekeptveryconfidential.Ineedyoururgentresponsebeforemyplanstoleavethecompanyisdiscovered.Pleaseifyouarenotwillingandinterestedinhelpingmekindlydeletethise-mailfromyourcomputerandpretendyounevergotit.YoursTrulyMr.ChrisOwen,（1）PartsofthebusinessletterLetterhead信头Referenceanddate编号和日期Insidenameandaddress封内名称及地址Attentionline注意事项Salutation称呼Subjectline事由Bodyoftheletter信文Complimentaryclose结尾敬语Signature签名Enclosure附件Carboncopynotation抄送Postscript附言,2.Structure构成,SendersnamePostaladdressTelephonenumberFaxnumberE-mailaddressPosition:1.theup-center2.theleftmarginofaletterwritingpaper,A.Letterhead信头,Reference:1.Filenumber2.Departmentcode3.Initialsofthesigner:yourref:JBD/WMOurref:WDW/LPPosition:immediatelybelowtheletterheadcanalsobeplacedatthelowerleftmargintwolinesbelowthenameofthesigner.,B.ReferenceandDate编号和日期,DateRules:1.infullandnotabbreviated2.Theth,-st,-ndandrdthatfollowthedaycanbeomitted3.Dontwrite04insteadof2004fortheyears4.Avoidtypingdateslike10/2/2010British:Day/Month/YearAmerican:Month/Day/YearSowhatis05/07/2010,B.ReferenceandDate编号和日期,英文日期分英式和美式,举例如下:1)8thMarch,2004或8March,2004（英式）2)March8th,2004或March8,2004（美式）日期写法宜遵从下列规则：1)年份必须完全写明，不可用“04代替2004;2)月份必须用英文拼出或采用公认的简写，即January(Jan.),February(Feb.),March(Mar.),April(Apr.),May,June,July,August(Aug.),September(Sept.),October(Oct.),November(Nov.),December(Dec.);3)日期可用序数词，如：1st,2nd,3rd,4th,.；也可用基数词，如：1，2，3，4，.。但美式大多采用后者；4)在年份和月日之间必须用逗号隔开；5)日期不可全部采用如7.12.2003或7/12/2003的阿拉伯数字书写，否则会引起误解。因为英美在这方面的习惯用法不同。按美国人习惯，上述日期为2003年7月12日，而按英国习惯则是2003年12月7日。,英语中日期的表达,6thApril,1978是英式英文的写法.April6th,1978是美式英文的写法.(注意:日子和月份中间没有逗号.)6th,April,1978April6th,1978April6,1978都正确关于日期的写法，应注意以下几点：年份应完全写出，不能简写。月份要用英文名称，不要用数字代替。月份名称多用公认的缩写式。但May,June,July,因为较短，不可缩写。写日期时，可用基数词1，2，3，4，5，28，29，30，31等，也可用序数词lst,2nd,3rd,4th,5th,28th,29th,30th,31lst等。但最好用基数词，简单明了。,英语中日期的表达,日期可有下列几种写法：Oct.20,200410May,20043rdJune,2004Sept.16th,2004按美国习惯,最为通用日期的写法，月、日、年，月份用英文，日和年用阿拉伯数字。例如：2008年9月8日应写成：Sep.8,2008或_09/08/2008_,英语中日期的表达,1.Thenameandaddressofthereceiver:theleft-handmargin,2or3spacesbelowthedate.2.Exactlythesamewayasontheenvelope.3.Ordinarycourtesytitles:MR.,Mrs.,Miss,Ms.Messrs.各位先生；先生（用于法国人名前，monsieur的复数形式）4.Afterthenamefollowshisorherposition.,C.InsideNameandAddress封内名称及地址,Usedforthewriterwishestodirectthelettertospecificindividualorsectionofthefirme.g.:Attention:Mr.Smith/TheSalesManagerE.Salutation称呼,slju:teinOpenlettergreetingsTheform:“DearSir”or“DearSirs”“Gentlemen”,“LadiesandGentlemen”.TwospacesbelowtheinsideaddressortheattentionlineF.SubjectLine事由Thegeneralideaofaletterbetweenthesalutationandtheletterbody.Callthereceiversattentiontothetopic.,D.AttentionLine.注意事项,1.Writesimply,clearly,courteously,grammatically,andtothepoint.2.Paragraphcorrectly3.TypingisaccurateanddisplayartisticH.ComplimentaryClose结尾敬语1.Formal:DearSirs,YoursFaithfully,Gentlemen:Trulyyours,2.LessFormal:DearMr.Henry,YourssincerelyorSincerelyyoursMeannothingtothemessage,canbeomitted,G.BodyoftheLetter,1.Typethewritersfirmorcompanybelowtheclose2.Thepersonwhodictatetheletter,signhisname,byhandinblackorblueink.3.FollowedbyhisjobtitleorpositionNeversignaletterwitharubberstampJ.Enclosure附件：Encl：PriceListK.CarbonCopyNotation抄送:C.C.TheOsakaChamberL.Postscript附言:P.S.Thesampleswillbesenttoyoutomorrow,I.Signature签署,ChinaNationalChemicals(Stamp)Import&ExportCo.Beijing,ChinaOverseasTradingCo.153MarketStreetLondon,E.C.3Registered(confidential/Secret/PrintedMatter),3.AddressingEnvelope信封,1.Courtesy礼貌2.Consideration体谅3.Completeness完整4.Clarity清楚5.Conciseness简洁6.Concreteness具体7.Correctness正确,II.WritingPrinciples,WhatisCourtesy?1.acourteousorrespectfulorconsiderateact2.acourteousorrespectfulorconsiderateremark3.acourteousmanner,1.Courtesy礼貌,Compare:(Polite):WehavereceivedwithmanythanksyourletterofOct.7,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.(Courteous):Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterofOct.7Trytoavoidirritating,offensive,orbelittlingstatementToanswerletterspromptly,1.Courtesy礼貌,emphasizeYou-attitude(Y)ratherthanWe-attitude(W).keepreadersrequest,needs,desires,feelingsinmind.A.You-attitudeCompare:W:Weallow2percentdiscountforcashpaymentY:Youearn2percentdiscountwhenyoupaycash.W:WewontbeabletosendyouthebrochurethismonthY:Wewillsendyouthebrochurenextmonth.,2.Consideration体谅,B.FocusonthepositiveapproachCompare:P:WefeelsurethatyouwillbeentirelysatisfiedN:Wedontbelieveyouwillhavecausefordissatisfaction.P:Perhapsnexttimewecansendyouwhatyourequire.N:Weregretourinabilitytoserveyouatthistime.,2.Consideration体谅,Abusinesslettershouldincludeallnecessaryinformation.Itisessentialtocheckthemessagecarefullybeforeitissentout.checkwordspellingcheckpunctuationcheckthenumbersappearedinyourarticleChecknames(spelling),3.Completeness完整,A.Avoidusingthewordswhichhavedifferentunderstandingorunclearmeaning.B.Payattentiontothepositionofmodifiers.C.Payattentiontothesentencestructure.D.Paragraphcarefullyandproperly.E.Oneparagraphforeachpointisagoodgeneralrule,4.Clarity清楚,A.AvoidusingwordyexpressionsE.g.B.Avoidunnecessaryrepetition.E.g.C.Usingshortsentences,simplewordsandclearexplanations:E.g.auseawordtoreplaceaphraseE.g.buseaphrasetoreplaceasentenceE.g.cusewordstoreplaceclausesE.g.,5.Conciseness简洁,makethemessagespecific,definiteandvivid.,6.Concreteness具体,A.Grammarmistakesoftenoccurredinbusinessletter.B.Avoidusingoverstatement.C.Accuratenumbers.D.Capitalletters,7.Correctness正确,DearSirs,InreplytoyouresteemedlettersofFeb.13,wearenowsendingyouourlatestpricelist,togetherwithourillustratedcatalogue.Intheabove-mentionedlist,youcanseewehavebidyouthelowestpricesandofferedourbestgoods.Webelievethatwillmakeyougiveusyourvaluedorders.Wearewaitingforyourimmediatereply.Yoursfaithfully，David,范例01,DearMr.Johnson,WearereallygratefulonreceivingyourletterofNov.3inwhichyoushowedgreatinterestinourproducts.Actually,wehaveanagencyinShanghai,China,throughwhichwesellourproductsinChina.Therefore,wehavepassedyourletterontothem,askingthemtoconsideritsoon.Youwillsurelyreceivetheirletter.Thankyouverymuchforyourinterestinourproducts.IHopethatcansatisfyyou.Yourssincerely,范例02,DearMr.Douglass,WerefertoyourpreviouslettersentonFeb.28,2000inwhichyouwereaskedtoclearthebalanceof$600000whichhadbeenoutstandingsinceJanuary.Asyouhavenotrepliedtotheletter,youleavelittlechoiceforusbuttoplacethematterinthehandsofsolicitors,however,wearereluctanttodothisandareofferingyoufurthermonthtosettletheaccount.YourssincerelyDavid,范例03,1.Tonguetwister:a.Cheapshiptripb.Afleaandaflyflewupinaflue.Saidtheflea,Letusfly!Saidthefly,Letusflee!SotheyflewthroughaflawintheflueAbigblackbugbiteabigblackbear,madethebigblackbearbleedblood.2.Wordsdailyused:a.Afteryou!您先请！b.Ivedonemybest.我已尽力了.c.Idontknowforsure.我不确切知道d.Donttakeittoheart!别往心里去！,PracticeEveryday,Writeabusinessletterbasedonthematerialsatthepageof22,Homework,Question?Whydontyouaskme?,ThankYou!,ThankYou!,ThankYou!,ThankYou!,Readthedialogue2andpaymoreattentiontotheimportantanddifficultpointsweveconcluded.,Readthedialogue,Nevergiveup!,Pleasewatchashortvideoaboutbusinessnegotiationandthinkaboutwhatthemainproceduresofabusinessneg