商务英语阅读（下册）（第二版） unit 8 快递公司

Unit Eight,Teaching Objectives,了解快递公司发展和业务范围理解快递公司对现代商业的贡献,Teaching Emphases,Parcel & ExpressAirfreight hubEDIMessenger,Content,Text Fast Reading IFast Reading II,TEXT General Introduction to Logistics,Pre-reading questions1. Have you ever heard of FedEx and UPS? 2. What services can UPS offer to customers?,UP,PREV.,NEXT,The US based FedEx Corporation (FedEx), one of the worlds largest logistics solutions provider, announced a money-back guarantee scheme in September 2002 for its customers in China. Under the scheme, FedEx offered full refund of customers money in case of late delivery of shipments. By introducing this scheme, FedEx became the first international logistics company to offer money-back guarantee in China. This measure was taken by FedEx to counter attack the move announced by its global competitor, the US based United Parcel Service (UPS). In 1907, Jim Casey, a 19-year-old messenger boy, started American Messenger Company (AMC) in the US to offer bicycle messenger service with an initial investment of $100. His intention was to offer messenger service of the highest quality at the lowest price to the customers. In 1913, AMC merged with Motorcycle Delivery Company (MDC) and a new company was formed. It was named as Merchants Parcel Delivery Company (MPDC). In 1919, MPDC was renamed as United Parcel Service (UPS).,UPS is in the transportation industry, moving goods and information between individuals and companies. They provide delivery by land and by air, and they offer services at front line, as well as online through UPS.com. They operate worldwide in 15 different languages, and deliver an average of 13.2 million packages per day. UPS has been in the package delivery business for 100 years, providing services to businesses and consumers in more than 200 countries. In 1994, UPS began to investigate the potential of e-commerce and started an internal group focused on enabling e-commerce. UPS redefined its core business and found ways to change its structure and processes, forming new businesses, entering new market to take advantage of new opportunities. UPS is interested in finding ways to leverage their infrastructure and expertise in transportation of goods, services, and information. They want to enter new markets and continue to grow.,In 1988, UPS commenced its operations in China through an agent partnership relationship with Chinas biggest freight forwarder, China National Foreign Trade Transportation Group, widely known as Sinotrans. In its first move, UPS started offering express delivery of small packages and documents. As per the agreement, UPS delivered the packages/documents to China while Sinotrans was responsible for delivering the packages in China. Unlike FedEx, rather than using its own aircraft, UPS followed a low investment strategy for almost a decade after its entry into China. During that period, the company entered into alliances with airline companies - Hong Kong Dragon Airlines Limited and China Eastern Airlines Corp that delivered the packages to China.,By 1995, UPS sent its first flight to China from its two hubs located in Hong Kong and Singapore. By the end of 1995, the company had established its presence in 21cities in China. In 1996, UPS entered into a 50-50 joint venture with Sinotrans Beijing Airfreight Forwarding Company (Pekair) in China. Through the joint venture, UPS aimed at improving its market share in the growing air freight Market in China. The venture had an initial fleet of 12 vehicles, 65 employees and covered 74 Chinese cities. It planned to offer international shipping for documents and parcels and international cargo transport.,During the late 1990s, UPS stepped up its investments in infrastructure facilities in order to expand its presence in China. In June 1998, UPS launched a $2 million air hub at the express handling center of Hong Kong airport. The facility enabled UPS to employ its own people and use its own infrastructure for loading and unloading of goods from its cargo carriers. Through this, the customers could be ensured that their baggage was handled carefully, further enhancing the reliability of UPS services.,The usage of the hub enabled UPS to launch its international shipping system in China. The facility was equipped with an electronic data access system, which was interlinked to the Electronic Data Interface (EDI) of the Customs & Excise Department at the airport Express Centre. Through this, UPS could get its packages cleared by the customs authorities even before their arrival into the airport, thereby saving a lot of time required for the customs clearance process. UPS has seen China market as one of the fast growing market in its global strategy. Along with the economic development of China and facilities construction, there will be more opportunities for UPS to realize its global vision of leading courier.,FedEx 联邦快递公司的前身为FDX公司，是一家环球运输、物流、电子商务和供应管理服务供应商。该公司通过各子公司的独立网络，向客户提供一体化的业务解决方案。其子公司包括FedEX Express（经营速递业务）、FedEX Ground（经营包装与地面送货服务）、FedEX Custom Critical（经营高速运输投递服务）、FedEX Global（经营综合性的物流、技术和运输服务）以及Viking Freight（美国西部的小型运输公司）,UP,PREV.,NEXT,Language points,Language points,UPS 1907 年作为一家信使公司成立于美国，通过明确地致力于支持全球商业的目标，UPS 如今已发展到拥有426 亿美元资产的大公司。如今的 UPS，或者称为联合包裹服务公司，是一家全球性的公司，作为世界上最大的快递承运商与包裹递送公司之一, UPS同时也是专业的运输、物流、资本与电子商务服务的领导性的提供者。每天，UPS都在世界上 200 多个国家和地域管理着物流、资金流与信息流。,UP,PREV.,NEXT,Language points,E-Commerce电子商务: 是指在互联网(Internet)、企业内部网 (Intranet)和增值网(VAN，Value Added Network)上以电子交易方式进行交易活动和相关服务活动，是传统商业活动各环节的电子化、网络化。,PREV.,NEXT,UP,Language points,Core business 核心业务: 企业的核心能力要得到市场承认，必须通过企业的产品反映出来。如果把企业比喻成一棵大树，核心能力就是树干，核心业务便是果实。企业的核心业务在企业的业务组合中，一定是在该行业中最具有竞争能力的业务。核心业务可以给市场和消费者一个明确的概念：我主要是做什么的。如果企业的核心业务能依托核心能力形成一种对内兼容、对外排他的技术壁垒，那么就能在纷繁复杂的市场中保持应有的竞争优势。,PREV.,NEXT,UP,Sinotrans 中国外运股份有限公司（简称“中国外运”）是中国对外贸易运输（集团）总公司（简称“中国外运集团”）控股的公司。中国外运以综合物流为主业，集海、陆、空货运、仓储码头服务、快递、船务代理及货运代理业务为一体。在50余年的营运实践中培育和形成了综合物流所必须的全程方案设计、组织、协调、管理等综合服务能力。中国外运建立起了覆盖中国、遍及全球主要经济区域的服务网络。除公司自身拥有一个覆盖中国重要战略和沿海地区的服务网络外，通过与国际战略合作伙伴结成的同盟关系，得以享用他们的海外网络。,UP,PREV.,NEXT,Language points,Joint Venture 合资公司: 就是2个或2个以上的公司一起成立的共同承担风险，按照出资比例分享利润的公司。,PREV.,NEXT,Language points,UP,Language points,Market share市场份额: 指一个企业的销售量（或销售额）在市场同类产品中所占的比重。市场份额是企业的产品在市场上所占份额，也就是企业对市场的控制能力。企业市场份额的不断扩大，可以使企业获得某种形式的垄断，这种垄断既能带来垄断利润又能保持一定的竞争优势。,PREV.,NEXT,UP,Language points,EDI 联合国标准化组织将EDI描述成按照统一标准，将商业或行政事务处理转换成结 构化的事务处理或报文数据格式，并借助计算机网络实现的一种数据电子传输方法。构成EDI技术的基本要素主要有三个，即通信、标准和软件。美国国家标准局EDI标准委员会对EDI的解释是：EDI指的是在相互独立的组织机构之间所进行的标准格式、非模糊的具有商业或战略意义的信息的传输。,UP,PREV.,NEXT,Language points,Global strategy全球战略: 又称全球化战略，是指跨国公司从全球观点出发，利用不同国家和地区的区位比较优势，把价值链上的各个环节和职能加以分散和配置，使它们有机地结合起来，实行综合一体化经营，努力降低生产经营成本，以期获得长期、稳定的全球竞争优势，实现最大化的全球效率。,PREV.,NEXT,UP,guarantee- n. 保证, 保证书, 担保 vt. 保证, 担保 e.g. Letter of Guarantee 保函 Lack of interest is a guarantee of failure. 缺乏兴趣肯定会导致失败messenger- n. 送信人 e.g. flowers and other messengers of spring 花是春天的使者,UP,PREV.,NEXT,Language points,Language points,commence- v. 开始, 着手 eg. The mass meeting commenced in Tiananmen Square at 8 oclock. 群众大会八时在天安门开始。,UP,PREV.,NEXT,scheme- n. 安排, 配置, 计划, 阴谋, 方案, 图解, 摘要 v. 计划, 设计, 图谋, 策划 e.g. color scheme 色彩调配,UP,PREV.,NEXT,Language points,refund- v. 退还, 偿还 n. 归还, 偿还额, 退款 e.g. Tax refund 退税initial- a. 最初的,开始的 e.g. took the initial step toward reconciliation. 采取了走向和解的第一步,UP,PREV.,NEXT,Language points,merge- v. 合并, 并入, 结合, 吞没, 融合 e.g. merging two sets of data. 将两组数据合并,UP,PREV.,NEXT,Language points,leverage- n. v. 平衡 e.g. a lifestyle that was leveraged by business responsibilities 被商业责任大大影响的生活方式expertise- n. 专家的意见, 专门技术 e.g. We need your expertise to find the solution of the problem. 我们需要你的专门知识来解决问题,UP,PREV.,NEXT,Language points,launch - n. 下水, 发射, 投放市场 vt. 使(船)下水, 发动, 发起 vi. 开始 e.g. launch a career; launch a business venture. 开创一项事业；开始一项冒险事业,UP,PREV.,NEXT,Language points,I. Answer the following questions based on the text.,1. What services can UPS provide to its customers? UPS is in the transportation industry, moving goods and information between individuals and companies. They provide delivery by land and by air, and they offer services at front line, as well as online through UPS.com.,Reference,I. Answer the following questions based on the text.,2. What is the major business of UPS and FedEX? UPS has been in the package delivery business for 100 years, providing services to businesses and consumers in more than 200 countries.,Reference,I. Answer the following questions based on the text.,3. When did UPS enter into Chinese market? How was UPSs first entry into China? In 1988, UPS commenced its operations in China through an agent partnership relationship with Chinas biggest freight forwarder, China National Foreign Trade Transportation Group, widely known as Sinotrans. In its first move, UPS started offering express delivery of small packages and documents. As per the agreement, UPS delivered the packages/documents to China while Sinotrans was responsible for delivering the packages in China.,Reference,I. Answer the following questions based on the text.,4. What changes has it brought to USP by using own aircrafts? Unlike FedEx, rather than using its own aircraft, UPS followed a low investment strategy for almost a decade after its entry into China. During that period, the company entered into alliances with airline companies - Hong Kong Dragon Airlines Limited and China Eastern Airlines Corp that delivered the packages to China.,Reference,I. Answer the following questions based on the text.,5. What are the advantages of establishing hubs?The facility enabled UPS to employ its own people and use its own infrastructure for loading and unloading of goods from its cargo carriers. Through this, the customers could be ensured that their baggage was handled carefully, further enhancing the reliability of UPS services.,Reference,II. Read the following terms and match each with its proper definition.,1. Sinotrans2. hub 3. alliance 4. EDI5. expertise 6. commence 7. leverage8. freight forwarder 9. refund10.customs clearance,a. the central part of objects b. an integral part in the transportation process acting on act on behalf of exporters in arranging transportation services c. to give back, especially money d. China National Foreign Trade Transportation Group e. act to report to customs about import and export f. association or connection g. electronic data exchange h. professional skill and technique i. begin or start j. the action of a lever; positional advantage; power to act effectively,1. d 2. a 3. f 4. g 5. h 6. i 7. j 8. b 9. c 10. e,III. Translate the following passage into Chinese,By 1995, UPS sent its first flight to China from its two hubs located in Hong Kong and Singapore. By the end of 1995, the company had established its presence in 21 cities in China. In 1996, UPS entered into a 50-50 joint venture with Sinotrans Beijing Airfreight Forwarding Company (Pekair) in China. Through the joint venture, UPS aimed at improving its market share in the growing air freight market in China. The venture had an initial fleet of 12 vehicles, 65 employees and covered 74 Chinese cities. It planned to offer international shipping for documents and parcels and international cargo transport.,从1995年开始, UPS的香港和新加坡两个航运中心都有飞往中 国的航班。到1995年底，UPS已经开通了中国21个城市的服务。1996年UPS和北京航空货运代理公司（Pekair）各出资一半成立合资公司。UPS志在通过合资的方式扩大在中国航空货运市场上的份额。合资公司开始拥有12辆拖车，65名员工，覆盖中国74个市地， 并计划提供国际海运单据和包裹快递以及国际货物的运输等业务。,Reference,IV. Please put the following sentences into English,1.根据退款保障计划，联邦快递保证对延误了交货时间的货 物全额退款。 Under the money-back guarantee scheme, FedEx offered full refund of customers money in case of late delivery of shipments.,Reference,IV. Please put the following sentences into English,2.联邦快递实施这一计划是对其全球竞争对手UPS的反击。 This measure was taken by FedEx to counter attack the move announced by its global competitor, the United Parcel Service (UPS).,Reference,IV. Please put the following sentences into English,3. UPS重新定义了其核心业务，利用新机遇进入新市场。 UPS redefined its core business and entered new market by taking advantage of new opportunities.,Reference,IV. Please put the following sentences into English,4. 1996年UPS和北京航空货运代理公司（Pekair）各出资一半 成立合资公司。 In 1996, UPS entered into a 50-50 joint venture with Sinotrans Beijing Airfreight Forwarding Company (Pekair) in China.,Reference,IV. Please put the following sentences into English,5. UPS已经把中国市场视为其全球战略中增长快速的市场之一。 UPS has seen China market as one of the fast growing market in its global strategy.,Reference,Fast Reading I,Foreign Express Giant Invests in China,UP,PREV.,NEXT,German air express and logistics giant DHL will invest more than $110 million in China over the next few years to maintain its leading position and to capitalize on the countrys continued growth in trade, the courier announced yesterday. The investment will be used to expand infrastructure, including more transport vehicles and service center equipment, and for training its employees. The announcement was made by Klaus Zumwinkel, board chairman of Deutsche Post World Net, DHLs parent company, during his latest North Asian trip. Zumwinkel early this week announced investment commitments of over $90 million for Japan and $75 million for South Korea.,The new investment is a key initiative for DHL to enhance its position in Northeast Asia, which will be the fastest growing transportation market in the Asia-Pacific region by 2020. DHL is considering setting up a North Asia hub in either Shanghai Pudong International Airport or Incheon International Airport in South Korea. An announcement on which airport is selected will be made by the second quarter of this year, said Scott Price, CEO of DHL Express Asia-Pacific. There is still one last filter of analysis to do. It is a very close race between the two (airports), Price said. DHL will make its final decision according to two factors speed and cost. The speed consideration includes the ability to secure the correct air timing, customs flexibility and efficiency, and the availability of a bonded area to allow goods to move in and out quickly.,New facilities are also evaluated by labor and construction costs, and tax benefits. DHL currently has a Central Asia hub in Hong Kong and South Asia hub in Singapore. The companys United States rivals, FedEx and UPS, both have plans to build regional hubs in China. FedEx, previously based mainly in the Philippines, will launch a new Asia-Pacific hub in Guangzhou Baiyun International Airport in 2008. UPS signed a memorandum of understanding with Shanghai Airport Group last year to establish the UPS International Air Hub at the Pudong airport.,China is one of DHLs fastest-growing markets, accounting for 25 percent of its revenue in the Asia-Pacific and 10 percent of its global sales. DHL has maintained an annual growth rate of 35 to 45 percent in China in the past years and has set up 73 branches, making it the largest network among international express delivery firms in the country.,I. Determine whether the following statements are True or False according to the text. Write “T” for true and “F” for false in the brackets.,1. ( ) German air express and logistics giant DHL will invest in China over the next few years in order to enter the market. 2. ( ) The investment will be used on transport vehicles and service center equipment, and for training its employees.3. ( ) The new investment is crucial for DHL to keep its leading role in the market.4. ( ) China is one of DHLs fastest-growing markets, accounting for 25 percent of its revenue in the Asia-Pacific and 10 percent of its global sales.5. ( ) DHL will make its final decision according to the ability to secure the correct air timing, customs flexibility and efficiency, and the availability of a bonded area to allow goods to move in and out quickly.,1.F 2.T 3.T 4.T 5.T,II. Choose the best answer to complete each of the sentences.,1. DHL will make its final decision according to factors of _ . A. local infrastructure B. the ratio of investment return C. speed and costD. economic stability of China,II. Choose the best answer to complete each of the sentences.,2. New facilities are evaluated by _ . A. speed of construction B. favorable tax policy C. development of Chinese economy D. labor and construction costs, and tax benefits,II. Choose the best answer to complete each of the sentences.,3. _ are DHLs main rivals in the market. A. UPS & TNT B. FedEx & Sinotrans Express C. UPS & EMS D. UPS & FedEx,II. Choose the best answer to complete each of the sentences.,4._ is one of DHLs fastest-growing markets, accounting for 25 percent of its revenue. A. Asia-Pacific Region B. South Korea C. China D. Japan,II. Choose the best answer to complete each of the sentences.,5. _ has signed a memorandum of understanding with Shanghai Airport Group to establish its International Air Hub at the Pudong airport. . A. UPSB. DHLC. EMS D. FedEx,Fast Reading II,Real-Time Location Systems Cover Your Assets,UP,PREV.,NEXT,The ability to track assets in a broad geographic area, typicallyoutdoors, is key to transportation management. Satellite and cellular network-based technologies are often usedfor real-time asset tracking outdoors. But to track assets indoors in factories, warehouses, or other controlled environments GlobalPositioning Systems (GPS) and cellular-based systems lacksufficient signal strength. Alternative techniques employing low-Cost location labels such as bar-code and RFID(Radio FrequencyIdentification) tags are often used for indoor asset tracking.,UP,PREV.,NEXT,Until recently, manual, resource-intensive processes were typically used to track trailer and tractor location and status in theyard. These methods leave data