商务英语阅读(第二版)王艳主编Chapter-1ppt课件

.,1,Chapter1,GovernmentandTrade,.,2,U.S.exportsofmanufacturedgoodsreached$952billionin2009andgrewstronglyin2010.Thegoalofincreasingexportssubstantiallyisfeasible,givenfavorableeconomicconditionsandpolicies.Itmayevenbepossibletobringsomeoff-shoredproductionbacktotheUnitedStates,apossibilitysomemanufacturershavebeenexploring,inordertoremediatecost,qualityanddeliveryproblems.Butpolicymakersmustrecognizethat:,BackgroundInformation,.,3,Todaystradedeficitisnotatechnologyproblem.Technologymaybecomeaprobleminthefuture.PolicymakersmustworkwiththeprivatesectortoidentifyandreducebarrierstoU.S.exports.,BackgroundInformation,.,4,Thepolicydebatemustfocusontherightissue,andnotbedrawndownblindalleys.Companiesshouldfocusoninnovationandcostreductionandavoiddraggingpolicymakersandthemselvesalongtime-wastingtangents.,BackgroundInformation,.,5,ScanTextAandgetsomemainideasaboutthefollowingquestions.Whatdoesthistexttellusabout?WhatarethepopulartheoriesabouttheimpactofU.S.tradepolicywithdevelopingcountries?Aretheyvalid?Why(not)?,ReadforGist,.,6,Accordingtothetext,whatrevitalizedtradepolicymayleadtoastrongerU.S.economy?Whyisfreertraderatherthanprotectionismabetteroptionforworldeconomicgrowth?,ReadforGist,.,7,Scanthetextagainandwritedownthekeytermsrelatedtothetopic.,VocabularyPreview,.,8,Sumupthemainideasofthetextbyreferringtothekeyphrasesandexchangeideasingroups.,ReadandTalk,.,9,encapsulate(para.1)linchpin(para.1)ire(para.2)bust(para.2)pact(para.4)offshore(para.4)pertain(para.5),Glossary,.,10,vexing(para.6)emblematic(para.7)invoke(para.7)time-out(para.7)redeploy(para.13)tumble(para.15),Glossary,.,11,aggregate(para.16)spurt(para.18)peripheral(para.18)respite(para.18)homogeneous(para.20)mute(para.20),Glossary,.,12,outlay(para.32)leverage(para.33)moribund(para.36)retaliatory(para.40),Glossary,.,13,tradedeficit(para.3)贸易赤字wagedifferentials(para.6)工资差别free-tradeagreement(para.6)自由贸易协定regressionanalysis（para.9）回归分析tradesurplus(para.11)贸易盈余laborproductivity(para.15)劳动力生产率,SpecialTerms,.,14,factorsofproduction(para.20)生产要素ratioofexport(para.23)出口比例anti-dumping(para.35)反倾销marketaccess(para.38)市场准入supplychainnetwork(para.40)供应链网,SpecialTerms,.,15,Answerthefollowingquestionsaccordingtothetext.Basedonwhatyouhavereadfromthearticle,doyouthinkgrowthinemergingeconomieswillbegoodfortheUnitedStates?HowtounderstandthattradewithdevelopingcountrieshasbeenassignedavillainousrolethatfarexceedsitsactualimpactonAmericaseconomicdifficulties?WhatwouldbeyoursuggestionstofurtherimprovetheUS-Chinaeconomicrelations?,Discussion,.,16,GivetheChineseequivalentstothefollowingEnglishterms.sluggisheconomy_tradedeficit_industrializedcountries_internationalspecialization_tradesurplus_,PhraseTranslation,.,17,GivetheChineseequivalentstothefollowingEnglishterms.fullemployment_in-depthanalysis_free-tradeagreement_productdifferentiation_determinativefactor_,PhraseTranslation,.,18,GivetheEnglishequivalentstothefollowingChineseterms.经济双赢_收入不平等_解雇工人_双边协议_市场准入_,PhraseTranslation,.,19,GivetheEnglishequivalentstothefollowingChineseterms.关税壁垒_劳动生产率_生产要素_回归分析_世界经济复苏_,PhraseTranslation,.,20,这一监控体系最终将取代美国政府对古巴雪茄进口的上限。墨西哥和美国之间的争执不会有任何作用，并可能导致北美自由贸易协定中关税解除的中断。在召开部长级会议之前，将举行一次经济合作商业论坛，重点探讨如何减小全球经济失衡的纠正对中国的冲击。只有少数美国人将此问题归咎于这些明显的因素，即美元贬值或经济周期。,SentenceTranslation,.,21,最新的科学研究揭示了这样的事实，即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。有传言称上个月政府和这家公司的总裁秘密达成一笔交易。反对派对美国政府施加压力，让他们改变对纺织品进口的政策。自从签署双边自由贸易协定以来，这个新兴经济体一直处于科技的前沿。,SentenceTranslation,.,22,一般来说，浮动汇率应该使国家免受与贸易伙伴在通货膨胀上的持续差异的影响。据保守预测，到2010年中国与北美和欧盟的进出口贸易量将分别超过4000亿美元，与10个东盟国家的进出口贸易量将超过2000亿美元。,SentenceTranslation,.,23,SupplementaryInformation,.,24,TradeAgreements,GATT,WTO,EUandNAFTA,.,25,Increasingflowsoftradeandinvestmentareintegratingtheglobaleconomy.Tradeandinvestmentagreementsarecreatingagloballegalsystem.Governmentsseektocapturetradeandinvestmentflowsandtheeconomicbenefitsofparticipatinginglobalizationbybecomingmembersoftradeagreements.,TradeAgreements&Globalization,.,26,Thegoalofbusinessstrategyistoallowthefirmtoachieveitsgoalsinanunpredictableenvironment.Tradeagreementsreduceuncertaintyandenhancepredictabilityofthelawsgovernmentsimposeonforeignfirms.Thereductionofbarrierstointernationalbusinessexpandthefirmsstrategicoptions.,TradeAgreementsandGlobalBusinessStrategy,.,27,So