星巴克英文PPT介绍 教育学习

Starbucks,1,优选内容,Letslookatsomepictures,canyoufindsomethingincommon?,2,优选内容,3,优选内容,Doyoulikecoffee?,4,优选内容,胡锦涛说：“星巴克咖啡店在中国发展得很快。如果我不是在办公室工作，我肯定愿意去星巴克经营的咖啡店坐一坐。”,HuJinTaosaid:StarbuckscoffeeshopinChinaisdevelopingfast.IfImnotintheoffice,IamwillingtogotoStarbuckscoffeeshop.,5,优选内容,6,优选内容,7,优选内容,Contents,HistoryAdvertisementProductsMarketshareCompetitors,8,优选内容,History,9,优选内容,Originatedfrom:Seattle(西雅图),in1971Originofthename:Starbuckswasnamedafterthenameofmate(大副)inMobyDick(摩比迪克（MobyDick），又译作白鲸记).Starbuckloveddrinkingcoffee.Adding“S”attheendshowsthatthecompanyhopesthateveryonecanfallinlovewithcoffeeasStarbuckdoes.,10,优选内容,1971:Thefirststarbucksopened.1982:HowardSchultz(候活舒尔茨)joinedinstarbucks.1987:HowardSchultztookoverStarbucks.1992:Starbucksexpandeditsbusinessallovertheworldandbecamepubliccompany(上市公司).Now,Starbuckshasmorethan7500subbranches(分店)inover30countries.,11,优选内容,StarbucksinChina（thefirstopenedin1985),Enjoying、leisure、comfortandinterestingareStarbucksculture.ThisissimilarwithChinesetraditionalteahouses.,12,优选内容,Advertisement,13,优选内容,Anuniqueadvertisingstrategyword-of-mouthmarketing（口碑营销）.,14,优选内容,Besidethecoffeeitself,whatelse?,15,优选内容,ComfortableEnvironment,ComfortableEnvironment,16,优选内容,17,优选内容,18,优选内容,19,优选内容,20,优选内容,21,优选内容,Whatelseagain?,22,优选内容,GoodService,23,优选内容,24,优选内容,25,优选内容,26,优选内容,Spokesman,27,优选内容,Guess？,28,优选内容,Whoisspokemanofstarbucks?,Whoisspokesmanofstarbucks?,29,优选内容,30,优选内容,31,优选内容,32,优选内容,33,优选内容,Backtoourquestion,whatistheanswer?,34,优选内容,Everyonecanbecomestarbucksspokesman!,35,优选内容,LOGO,36,优选内容,37,优选内容,38,优选内容,2011,1992,1971,1987,1992,2011,1992,39,优选内容,40,优选内容,Now,thegreenmermaid(绿色美人鱼)ofStarbucksandtheMoftheMcDonaldsarebothAmericanCulturesymbol.,41,优选内容,SLOGAN,SLOGAN,42,优选内容,Tomaximizetheflavorofacoffeebeans.将每一粒咖啡豆的风味发挥到极致。,Starbucks-sharedtheplanet.星巴克与你共享家园。YouandStarbucks,itisbiggerthancoffee.星巴克与您，不止于咖啡。你不是在上班和回家的路上就是在去星巴克的路上。星巴克，一个属于您的第三空间，在这里邂逅你自己。,43,优选内容,PRODUCTS,44,优选内容,products,DRINK,FOOD,TEA,45,优选内容,Letslookatsomebeautifulpictures!,46,优选内容,经典咖啡热饮系列,Cappuccino卡布奇诺,Latte拿铁,焦糖玛奇朵CaramelMacchiato,美式咖啡CafAmericano,47,优选内容,浓缩咖啡星冰乐EspressoFrappuccino,摩卡星冰乐mochaFrappuccino,焦糖星冰乐CaramelCoffeeFrappuccino,抹茶星冰乐,巧克力星冰乐,香草星冰乐,芒果西番莲果茶星冰乐,冷饮系列,48,优选内容,浓缩咖啡,摩卡CafMocha,香草拿铁,太妃榛果拿铁,浓缩康宝蓝,49,优选内容,印度红茶ChaiTea,英式红茶EnglishBreakfastTea,原叶红茶拿铁,抹茶拿铁GreenTeaLatte,伯爵红茶EarlGreyTea,咖啡和茶,50,优选内容,STARBUCKsTEA,51,优选内容,CAKE,52,优选内容,53,优选内容,54,优选内容,Marketshare,55,优选内容,全球分布,56,优选内容,57,优选内容,Competitors,58,优选内容,Lookatthechart,whoarethemaincompetitors?,59,优