Blueprint- taprootTaproot技术文档Strategic_Scorecard Blueprint v1 2

The Strategy Management Practice is presented by Wells Fargo Taproot Foundation 2008 pg1 of 58 The design of this Service Grant has been generously supported by Capital One. Blueprint for a Strategic Scorecard Service Grant For Recipients of a Letter of Intent, Clients and Taproot Foundation Service Grant Team Members The Strategy Management Practice Area is presented by Wells Fargo. The development of this blueprint was generously underwritten by a grant from Capital One. The Strategy Management Practice is presented by Wells Fargo Taproot Foundation 2008 pg2 of 58 The design of this Service Grant has been generously supported by Capital One. TABLE OF CONTENTS Table of Contents .2 Introduction.3 Process Data Collection Plan and Preliminary Scorecard Sample. Discuss and refine Preliminary Scorecard Sample Revise, finalize and gain approval on Scorecard Framework and Data Collection Plan Complete interviews Prepare and present revised Scorecard Sample Train Client on Scorecard development and maintenance Conduct evaluations Taproot Foundation Deliverables Service Grant Blueprint Service Grant Award Project Plan first draft (i.e. All documents in that section of the blueprint) Our Current Understanding Final Project Plan Preliminary Scorecard Framework Final Scorecard Framework Data Collection Plan Preliminary Scorecard Sample Scorecard Sample Scorecard development and maintenance training Evaluations Client Deliverables Several as detailed in Service Grant Blueprint Copy of Service Grant Award signed online (Taproot Foundation intranet) by the Client Identification of key interview participants Open discussion of Our Current Understanding including clarifications Availability for interviews Honest, clear feedback on Preliminary Scorecard Framework Availability of key participants for feedback on Preliminary Sample Scorecard; feedback on and approval of both Scorecard Framework and Data Collection Plan Approval of finalized materials Availability of key participants for presentation and approval of Scorecard Sample and for training Celebration of success Evaluation Stage 0 Preparing for Launch Stage 1 Kickoff Stage 2 Discovery Client Materials Delivery; and Client Team (all in this section). Service Grant Agreement (signed online) Key Risks Nonprofit is not ready or prepared for project but Service Grant Agreement is signed anyway. Nonprofit does not understand process as per blueprint but Service Grant Agreement is signed anyway. Account Director and nonprofit have different expectations of project but Service Grant Agreement is signed anyway. Staffing the team takes significantly longer than expected but timeline expectations are not reset, or Clients situation changes but Service Grant Agreement award decision is not revisited. Account Director does not clarify team roles and responsibilities, and client communications or task assignments become confused. Key Resources Blueprint / this section: Service Grant Award Exceptions Client Materials Delivery Client Team Site Visit Agenda Internal Kickoff Meeting Agenda Blueprint / other sections: Project Plan (including Scope, Timeline, Project Communications Plan and Project Challenges official document is online) Instructions for Clients and Account Directors: At or shortly after the Site Visit, the Account Director and the Client should each log in with their respective accounts to the Taproot Foundation intranet (/intranet/) to sign the online Service Grant Award, which is a contract between the Client and the Taproot Foundation. The document below is a sample for your reference. The Taproot Foundation is pleased to award _ (“Client”) a Strategic Scorecard Service Grant with estimated value of $70,000. Taproot Foundation Obligations and Rights The Taproot Foundation will provide the Client with a team of volunteers qualified to work on this project. This team will provide its best efforts during a period of approximately five months (“Project Period”), and will strive to provide Client with a series of deliverables. The final deliverable will be a Scorecard Sample which clarifies, from the Clients existing strategic plan, the organizations objectives, measures, targets and initiatives (their Scorecard Framework). The Service Grant Team will also provide Scorecard Training that will guide the Client in preparing future scorecards. During the course of the Service Grant, the Service Grant Team will deliver a more detailed Scope which provides additional information about what deliverables they hope to provide during the Project Period. The Scope document will also detail what deliverables are not within the scope of this Grant. These include, but are not limited to: Strategic planning; the Strategic Scorecard Service Grant is designed to inform the Clients strategic execution process not to assist the Client in developing strategy. Obligation to award additional Service Grants which may be suggested in the course of the Strategic Scorecard Service Grant Except as otherwise specifically set forth in this Service Grant Award, the Taproot Foundation makes no representations, warranties or guarantees, expressed or implied, with respect to any services and deliverables provided or with respect to the qualifications or actions of the volunteers. The Taproot Foundation may terminate its services (and the services of its volunteers) for any good cause, including without limitation: Any inaccuracy or misrepresentation in Clients Service Grant Application; Any change in the mission, leadership or Day-to-Day Contact person of Client; Any adverse change in the financial condition of Client; Harassment of or other unprofessional conduct towards Taproot Foundation volunteers by Client; Failure of Client to provide necessary resources or support for the project in a timely manner; or Actions or omissions by Client that the Taproot Foundation, in its discretion, considers detrimental to Client, the project or the Taproot Foundation. Client Obligations and Rights Internal Support and Resource Availability Client has reviewed the materials supplied to it by the Taproot Foundation with the Letter of Intent to provide a Service Grant. Client understands, as described in those materials, the general process of the Service Grant, has created a team to work with the Taproot Foundation volunteers (“Client Team”) and the members of the Client Team understand the expectations of them. The Strategy Management Practice is presented by Wells Fargo Taproot Foundation 2008 pg9 of 58 The design of this Service Grant has been generously supported by Capital One. The majority of the Taproot Foundation volunteers are working professionals. Although in-person meetings will be kept to a reasonable minimum, in-person and conference call team meetings will likely need to be scheduled in the early evening hours (e.g. 6:30-8:30 p.m.). Client agrees to allocate a reasonable amount of off-hour meeting time with key Client personnel. Financial Responsibilities Client will be responsible for all out-of-pocket and incidental costs associated with the Service Grant. Any costs in excess of twenty-five dollars ($25.00) will be submitted for Client approval in advance. Client will reimburse the Taproot Foundation for all such out-of-pocket and incidental costs it or the volunteers incur on behalf of Client in providing services to Client. Warranties Client represents and warrants that it (i) has read this Agreement in its entirety, (ii) has had the opportunity to review this Agreement with its own legal counsel and (iii) understands the terms of this Agreement. Liability other materials can be delivered as available to provide the Service Grant Team with more context. ItemDescriptionDone? Marketing MaterialsAnnual reports Press releases Management and Board of Directors biographies History, mission, vision and values statements Brochures, pamphlets, newsletters Strategic Plan, Marketing Plan, Operating Plan, Annual Budget, Funder Presentations To the extent that you feel comfortable, please provide any existing strategic plan, marketing/fundraising/outreach plans or goals, logic models, funder reports and evaluations that you have conducted. Key Dates Key dates that may drive project Timeline (e.g. events, retreats). External FinancialsStatement(s) of financial position (balance sheet), statement(s) of activity and changes in net assets (profit and loss), statement(s) of functional expenses (outlining program, administration and fundraising), statement(s) of cash flow (including operational, investment and financing). Audit results. Internal Financials Expense analysis (actual versus budget), fixed asset or capital expenditures, project or program cost accounting, accounts receivable/payable, cash flow projections, fundraising pipeline, return on investment projections, contribution analysis (profit and loss). Funding Fundraising goals, leads by source (e.g., web, board, event) and close rates, diversification of funding, pipeline data/metrics. Donor demographics, giving patterns, geographical patterns, lead generation and close ratios, forecasting Board ReportsAny reports currently provided to the board, in addition to financials, to enable them to track organizational success. Marketing Any metrics related to marketing (i.e., web site hits, print related distribution numbers, market share metrics, product success metrics). Program PerformanceProgram input/output and impact metrics/data, program activity reports, program timelines and milestones StaffHours worked, time in field, on-time project completion, turnover rates, productivity metrics or cost to project rates, quality of product metrics Customer and or Constituent Customer satisfaction surveys, customer repeat buying/growth/retention and attrition rates, customer loyalty data. Volunteer Management Applicant numbers, conversion/utilization/retention and attrition rates, inventory targets, volunteer satisfaction surveys, exit surveys Risk FactorsRisk analysis reports or metrics Taproot Foundation 2007Page 13 of 58Strategic Scorecard 1.0 CLIENT TEAM Template Instructions for LOI Recipient: As part of the Service Grant process, your organization will need to create an internal team to work in partnership with the Taproot Foundation Service Grant Team. Some of your team members have already been chosen during the grant application process. Please fill out the rest of this form prior to the Site Visit. Keep in mind that (1) while most Letter of Intent recipients receive Service Grants, not all do; having a well selected team will increase the likelihood of receiving a Service Grant, (2) some team members may change between now and the Service Grant Kickoff Meeting, (3) it may be several weeks or months before the Kickoff Meeting, so do not set team members expectations for immediate action. (4) We strongly urge you to have the entire board approve the board member the Client designates as the board representative. RoleDescriptionAvailabilityNameInitials Day-to-Day Contact* The primary day-to-day contact person for the Taproot Foundation Service Grant Team. Responsible for ensuring all appropriate communications within the Client organization (including to other Client employees, board members or consultants), calling meetings, gathering materials, and ensuring other Client Team members fulfill their obligations in a timely manner. 1-3 hours per week. Return calls/e-mail within 1 business day. Executive Sponsor If the Day-to-Day Contact is the ED/CEO this is likely the same person. If not, it is likely the ED/CEO. This person provides high-level leadership, and will be available to address challenges. He or she should attend 3 to 5 key meetings, provide feedback on the Scorecard Framework, the Data Collection Plan and the Scorecard Sample presentations and be available for both Scorecard Training and interviews. He or she should also be available for guidance on key decisions as needed. 2-3 hours per month plus available for quick interventions as needed Finance Manager The Finance Manager is the person who deals with the day-to-day finances of the organization. This may be the ED, an office or operations manager or other position and he or she needs to attend all key meetings, provide feedback on the Scorecard Framework, the Data Collection Plan and the Scorecard Sample presentations and be available for Scorecard Training. 10-15 hours over the course of the project Technical Contact The Technical Contact will be available to support the Data Collection Plan he or she needs to have experience working with spreadsheets and databases and will make sure that key individuals on the Client side are comfortable with the technical demands (i.e., can use Excel or Access) required update and maintenance a scorecard. He or she should also be available for Scorecard Training. 10-15 hours over the course of the project Taproot Foundation 2007Page 14 of 58Strategic Scorecard 1.0 RoleDescriptionAvailabilityNameInitials 2-3 Functional Area Managers These individuals will manage a functional area within the organization (e.g. fundraising, operations, program management). This category may include the ED, or Finance Manager. These individuals may be asked to attend key meetings and be available for Scorecard Training. 10-15 hours each over the entire project Board Representative Often it is the board that is the primary audience for the scorecard so, if possible, it is best to have at least one board member available to provide feedback on the Scorecard Framework, the Data Collection Plan and the Scorecard Sample presentations. Board member selected should be representative of the viewpoints of the board as a whole. A board member will also need to be available for interview. 3-5 hours each over the entire project A B Approval Team C People who approve the key deliverables. It may include people already listed above, but cannot be more than 3 people. It is likely that during the process of gaining internal consensus your organization will want to gain approval from many people, such as all your board members, but you will need to designate no more than three who have the authority to speak for the organization. 3-5 day turnaround on key decisions. Meets 4-5 times during project. * Please note that the Day-to-Day Contact was designated during the grant review process. The Taproot Foundation favorably reviewed your proposal based in part on interviewing this person. He or she cannot be changed without Taproot Foundation notification. Taproot Foundation 2007Page 15 of 58Strategic Scorecard 1.0 SITE VISIT AGENDA First Draft Directions for LOI Recipient: This is the preliminary agenda for your first meeting with your assigned Taproot Foundation Account Director. This meeting takes place during Stage 0: Preparing for Launch. Your Account Director will contact you to schedule the meeting. Please note below who needs to attend and the items you will need to bring to the meeting as some may take you several weeks to prepare. Date: Time: XX:XX XX-XX (2.0 hours) Location: Address of meeting location (at nonprofit office) People Required to Attend Taproot Foundation LOI Recipient Account DirectorDay-to-Day Contact, Executive Sponsor, finance manager and the board representative are required. The Client may also choose to have other Client Team members attend. Preparation Required Prior to Meeting Taproot Foundation LOI Recipient Review: Grant application Notes from grant interview Service Grant Blueprint Clients website Refine documents in Service Grant Blueprint as needed Refine Site Visit Agenda as needed Forward any changed documents to the Client Create Client Team as per Client Team sheet; fill out sheet Distribute copies of Service Grant Blueprint to Client Team Ensure all people in Client Team have reviewed the Service Grant Blueprint Take actions as per Exceptions Gather materials in Client Materials Delivery and make copies as described on that document Materials Required at Meeting Taproot Foundation LOI Recipient Service Grant Blueprint Any documents in Service Grant Blueprint you may have refined to meet unique circumstances of the Client Service Grant Blueprint Materials described in Client Materials Delivery Filled out Client Team Any materials listed in Exceptions Taproot Foundation 2007Page 16 of 58Strategic Scorecard 1.0 Meeting Agenda Introductions (20 minutes) - Taproot Foundation Account Director Review and approve agenda Review ground rules. (Why is each person here what is your role? What is our process for this meeting? What interpersonal issues? Assign a timekeeper?) Introductions: Name, role, hopes for the project Agree on Meeting Goals (10 minutes) Taproot Foundation Account Director The recipient of the Letter of Intent demonstrates to Account Director that they are ready to move forward with the project, or reach agreement to not move forward. Key issues that help us decide: oEnsure clear need for project oEnsure each member of the Client Team understands, (i) their role and what is expected of them, (ii) the Service Grant process, (iii) the key deliverables that the Service Grant will likely produce, (iv) what approval means at each stage, and (v) the projects limited scope and timeline. oEnsure that the recipient of the LOI understands the role of the Account Director. oAccount Director gathers whatever other information is needed to present the Service Grant Award. (S