建立贸易关系ppt课件

.,UnitEight,EstablishingBusinessRelations,.,Contentsofthisunit,ChannelsofinformationaboutpotentialcustomersStructuresof“startletter”SpecimenUsefulexpressions,.,Whyfirmsestablishbusinessrelation,Nocustomer,NobusinessNewcustomer,NewBusiness,.,Wheretofindpotentialcustomers,1.Thecommercialcounselorsofficeoftheembassyinforeigncountries大使馆驻国外商务参赞处2.ChinaCouncilforPromotionofInternationalTrade(CCPIT)中国国际贸易促进委员会（1952-）3.OverseasChamberofCommerce海外商会ChinaChamberofInternationalCommerce(CCOIC)中国国际商会（1988-）4.TradeUnion(Directory)贸易行会（名录）5.BusinessHousesofthesametrade同业商行,.,Wheretofindpotentialcustomers,6.ExhibitionsandTradefairs交易会广交会(1957-)Guangzhou,Spring&AutumnChinaImportandExportFair(CantonFair)高交会(1999-)ShenzhenChinaHigh-techFair(CHTF)投洽会(1987-)XiamenChinaInternationalFairforInvestmentandTrade,.,Wheretofindpotentialcustomers,7.Advertisementsinthemedia媒体广告Publications,eg.PublicCommerceInformationService(publishedbytheMinistryofCommerce,P.R.China)Internet,eg.,.,Whatistobeincludedinsuchletters(structuresofstartletters),1.Sourceofinformation-howdoyougethisname&address?2.Purposeofwriting-expressyourdesiretoenterintobusinessrelationswiththefirm.3.ProductintroductionandCompanyprofile-introducewhoareyou,includingfirmsbusinessscope,financialpositionandintegrity.4.Apushingend-expressyourexpectationofcooperationandanearlyreply.,.,Howtowritesuchletters,RememberPrinciplesofgoodcommunicationMainpartsofbusinesslettersFormatofbusinesslettersSpecimenletters(refertotextbook),.,ChinaNationalImport&ExportCorp.,BeijingBranch,Beijing,China,(theletterhead:sendersaddress),January4,2005,(thedate),B.Wallace&.Co.,236St.LouisStreet,Croydon,England,(insideaddress:theaddressoftherecipient),DearSirs：(salutation),.,WehaveobtainedyournameandaddressfromSimpson&Co.Ltd.,London,England.Asyouareinthelineofcottonpiecegoods,wearewritingtoenquirewhetheryouarewillingtoenterintobusinessrelationswithus.Weareastate-ownedcorporationspecializingintheexportoftheaboveitems.Togiveyouageneralideaofourproductsweencloseabrochureandasample-cuttingbooklet.Weshallsendyouquotationsoncewegetyourspecificenquiry.,.,Welookforwardtohearingfromyousoon.Yoursfaithfully(complimentaryclose)ChinaNationalImport&ExportCorp.Enclosures:1brochure1sample-cuttingbooklet,.,Explanationoftheletter,A.WehaveobtainedyournameandaddressfromSimpson&Co.Ltd.,London,England.我们从英国伦敦Simpson有限责任公司那里得到贵公司的商号和地址。1.Simpson&Co.Ltd.Co.Ltd有限责任公司State-owned/state-operatedcompany国有/国营企业Privatefirms私有企业,.,Explanationoftheletter,2.(have)obtained/gotyournameandaddressfrom/through从获知贵公司名址OtherexpressionsWehave(learnt)yournameandaddressfromYournameandaddresshavebeenrecommended/introducedtousbyWeoweyournameandaddresstoThroughthecourtesyofAtthesuggestion/Ontherecommendationof,.,B.Asyouareinthelineofcottonpiecegoods,wearewritingtoenquirewhetheryouarewillingtoenterintobusinessrelationswithus.由于贵公司是经营棉布的，现特致此函，以询问是否愿意与我们建立业务联系。1.line:business,profession,trade行业,职业beinthelineofentertainment/cottonpiecegoods从事娱乐行业/经营棉布业otherexpressions:Sth.isinourline.Sth.fallswithinourbusinessactivities.Sthliewithinthescopeofourbusinessactivities.,Explanationoftheletter,.,Explanationoftheletter,2.enterintobusinessrelationswith与建立业务联系establish/enterinto/openup/buildbusinessrelationsrestore/cement/present/improve/promote/enlarge/speedup/interruptbusinessrelations恢复/巩固/保持/改善/促进/扩大/加快/中断业务关系,.,Explanationoftheletter,OtherexpressionsWewritingtoyouinthehopeofbuildingbusinessrelationswithyouonthebasisofequalityandmutualbenefit.Weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.Wehavethepleasureofwritingthislettertoyouinthehopeofopeningupbusinessrelationswithyou.,.,Explanationoftheletter,C.Weareastate-ownedcorporationspecializingintheexportoftheaboveitems.我们是国营公司，专门经营上述商品的出口。1.specializein：专门经营Theyspecializeingarments.dealinairconditionerhandletheimportofmachines2.items:goods/articles/commodities商品,.,Otherexpressionstointroduceyourself,Wewish/havethepleasure/arepleasedtoinformyouthatweareoneoftheleadingleathertradingcompaniesinChina.Wearewritingtointroduceourselvesaslargedealersinfoodstuffswithgoodconnectionsinthecountry.Wehavebeeninthelineofelectricapplianceformanyyears.Wetakethisopportunity/taketheliberty/wouldliketointroduceourselvesasexportersdealingexclusivelyingarments.Weareanimporter/exporterhandlingtoysformanyyears.Ourproductshaveenjoyedahighreputationintheworldfortheirgoodqualityandreasonableprice.,.,Explanationoftheletter,D.Togiveyouageneralideaofourproductsweencloseabrochureandasample-cuttingbooklet.为使贵方大概了解我们的产品，现随函附上小册子和剪样册。1.ageneralideaof大概了解某事2.brochure：pamphlet(介绍，宣传商品的)小册子。3.sample-cuttingbooklet是印花布样本小册子，由各种花样，图案的小块剪样samplecuttings装订成本，上面注明商品号码，寄给客户选购时用sample:样品sample-cutting剪样，布匹的剪样booklet:thinbook,usu.inpapercovers小册子,.,Explanationoftheletter,4.enclose:随函附上1）toenclosesomething:Weareenclosingoursalescontract.2）enclosedissomething:Enclosedisoursalescontract.随函附上我们的销售合同。underseparatecover/byseparatemail/byanothermailseparately另邮Toacquaintyouwiththelightindustrialgoodswehandle,wetakepleasureinsendingyou,byseparateairmail,severalpamphletsforyourreference.,.,Explanationoftheletter,E.Weshallsendyouquotationsoncewegetyourspecificenquiry.一收到贵方的具体询价，我们将寄上报价。Uponreceiptofyourspecificenquiry,wewillmakeyouaquotationforourgoods.1.anenquiryforsth.对的询价anenquiryfortextile2.enquireforsth.对进行询价Theyenquiredforcottonpiecegoodslastweek.3.enquireofsb.aboutsth.向某人询问某事Thebuyerenquiredoftheselleraboutthequalityofthisnewproduct.,.,Otherusefulexpressions:Pleasesendus/Weshallappreciate/Wellbepleasedtohaveyourcataloguesandquotations.Shouldyoubeinterestedinanyofourproducts,pleasedonthesitatetocontactus/letusknow.,.,Explanationoftheletter,F.Welookforwardtohearingfromyousoon.盼望早日回复。lookforwardtosth.ordoingsth.盼望inthehopeofdoingsth.希望Otherexpressions:Weshallbegratefulifyouwillreplyatanearlydate.Yourpromptreplywouldbehighlyappreciated.Itshighlyappreciatedifyouwouldmakeanearlyreply.,.,Practice1,Direction:fillintheblankstocompletethefollowingletterofestablishingbusinessrelationsaccordingtotheChinesehints.,.,371SouthAvenueLosAngels,LA31209U.S.A.April,2006NantongUnitedTextilesImport&ExportCorp.75HongqiaoStreetNantong226000,JiangsuP.R.C,.,DearManager,YouwererecommendedtoourcompanybytheBankofChina,NewYorkBranch.Theyinformedusthat_(1.贵公司出口纺织品)andcottonpiecegoods.Ourcompany_(2.进口各种商品).Wehavebeeninbusinesssince1980,andtherefore_(3.在经营的各项业务方面具有丰富的经验）.OurbankersarePudongDevelopmentBankandtheHongkong&ShanghaiBankingCorporation.Theycanprovideyouinformationaboutour_(4.业务和财政状况).Pleaseinformusofyourtradetermsand_(5.寄送产品手册和样品).Welookforwardtoaproductivetrade.Sincerelyyours,ZhuLiManager,Youexporttextiles,importsgeneralmerchandise,havewideexperiencein,allthelineswehandle,businessandfinances,Forwardproductbrochuresandsamples,.,Practice2,Directions:Thispartistotestyourabilitytodopracticalwriting.Youarerequiredtowritealetterofestablishingbusinessrelationsaccordingtotheinformationgivenbelow.江苏纺织品进出口公司专营纺织品出口业务多年，从中国驻瑞士大使馆参赛处（theCommercialCounselorsOfficeoftheChineseEmbassy）得悉ABC纺织品进出口公司是纺织品进口商，去函要求建立贸易关系，为使对方了解所经营产