电子商务英语8.ppt

Keypoint:usefultermsanddefinitionsofe-commerceDifficultpoints:writingofagreements,Bytheendofthislesson,youshouldbeabletohaveagoodcommandofe-commercetermsgiveninthelessonwritingofagreementsusefulsentencesforagreement(contract)Bytheendofthislesson,youshouldbeabletoanalyzeNikesmarketingdecisionsprescribethegrowingstepsofNike.,Nike,fromSmallBeginningstoWorldGiant,Abstract:SportsfootwearandclothingmakerNikehasbecomeoneofthemostsuccessfulcompaniesintheworld.Itspositionasagiantglobalcompanyhasmuchtodowithitsmarketingdecisions.Keywords:Nike;marketingdecisions;marketingstrategies;advertisement,NewWords,SentenceExplanations,1.Theglobalgiantcompanywithrevenuesin1996of$US6.4billionandprofitsof$553millionstartedinthe1960swiththecompanysfounderssellingcheapJapanesesportsshoestoAmericanhighschoolathletesatschooltrackmeetings,usingasupplyofshoestheykeptintheircar.这家全球巨人公司1996年销售额达64亿美元、利润达5.53亿美元，而在60年代却是靠推销廉价日本运动鞋起家的，它的创始人将鞋放在自己的小汽车里，在高中田径运动会上向运动员兜售。,withthecompanysfounderssellingcheapJapanesesportsshoestoAmericanhighschoolathletesatschooltrackmeetings,usingasupplyofshoestheykeptintheircar.注意，with后面接复合宾语（宾语companysfounders及其后面的两个宾语补足语sellingcheapJapanesesportsshoes和usingasupplyofshoestheykeptintheircar）用来说明附带情况。,2.Withexcellenttimingandafairshareofgoodluck,thefoundersofNikewereperfectlyplacedtocashinonAmericassportsleisureboomduringthe1970s,whenmillionsofAmericansbeganJoggingandrunningaspartoftheirPersonalcampaignstokeepfitandhealthy.当时，在70年代，全美正掀起运动休闲的热潮，成千上万的人为了保持健康开始参加慢跑和长跑运动。天赐良机和得天独厚的运气使耐克的创始人大获其利。tocashin从中获利。tocashin从中获利。,3.Theendorsementsbystarplayers,encouragingordinaryconsumerstobuythesportsgearofthestarsanddreamofbeingchampionsthemselves,sawNikesellingcloseto$US1billionworthofrunning,basketball,andtennisshoesin1986,whilecreatingtheirfirstsportsclothesundertheNikelabel.明星运动员的加盟鼓动了普通消费者购买明星们穿的运动服装，梦想自己有朝一日成为冠军。1986年，耐克公司出售了价值近10亿美元的跑鞋、篮球鞋和网球鞋。这一年，耐克创立了它首批以耐克命名的运动服系列。Theendorsements做主语。saw是谓语，seesb+ing表示使某人如何如何,SkillTraining,Agreement(Contract)协议书也称为协定或合同。是一种契约凭证。协议书对签约各方均有约束力，要求各方履行所规定的义务，保证享受所规定的权利。协议书一般包括以下几个部分：标题、正文、签署日期、签署地点、签约各方签字署名。协议书由于是一种契约凭证，具有法律效力，所以用词非常讲究明白、准确、严谨。有一些常用的词组、套语。Agreement的写法同样适合以下类似文种：contract合同;protocol草案;treaty条约等等。,AGREEMENTONBUILDINGATOURISTHOTELBETWEENCHINAHAINANTRAVELSERVICEANDU.S.Abrandmanagement;globalmarketplace,ReadingMaterials(B),Name:KeytoaCo